Li amagawana momwe kumvetsetsa omvera anu kungatengere kampeni yanu pamlingo wina. Pezani zamkati pakupanga zinthu zomwe zimalumikizana!
Chidziwitso cha Mkonzi: Tidakhala pansi ndi Leen Li, Wapampando wa Wealthsimple Foundation, kuti tipeze chidziwitso chake chaukadaulo pakumvetsetsa omvera anu. Zokambiranazi ndi gawo lazosangalatsa zatsopano pabulogu yathu, chifukwa chake khalani tcheru kuti mupeze utsogoleri woganiza zambiri kuchokera kwa oyang’anira C-suite…
Ndikofunikira kuti werengani chipindacho – ngakhale chipindacho sichili malo enieni.
Ndipamene kumvetsetsa omvera anu kumafunika. Zikafika pakutsatsa kwapa media media, makampeni opambana kwambiri (taganizirani: mndandanda wapa YouTube wonena zandalama zomwe zidapeza mawonedwe opitilira 1.5 miliyoni) zimalimbikitsidwa ndi kafukufuku wokhazikika wa omvera.
Malinga ndi a Leen Li, Wapampando wa Wealthsimple Foundation, kafukufuku wokhazikika, kusanthula deta, ndi kusonkhanitsa mayankho ndi kuyesetsa kotheratu.
Tengani gulu lachifundo la YouTube ku Toronto, Kalasi ya Money Mastermwachitsanzo. Pogwiritsa ntchito chidziwitso cha omvera, adapanga mndandanda womwe umaphunzitsa zofunikira zachuma monga kupanga bajeti ndi kumanga ngongole.
Chotsatira? Mawonedwe opitilira miliyoni miliyoni komanso gawo la ndemanga zabwino kwambiri – chifukwa Wealthsimple Foundation idadziwa ndendende omwe amalankhula naye.Mwamwayi kwa ife, Li adatenga nthawi yogawana zinsinsi zofufuza za omvera a Wealthsimple Foundation. Pitilizani kuwerenga malangizo ake aluso kuti mumvetsetse omvera anu ndi njira zomwe mungachite kuti akuthandizeni mbuye luso lowerenga chipinda (chowona).
Kufunika kodziwa omvera anu
Nthawi zina, kuyika pa malo ochezera a pa Intaneti kumakhala ngati mukukuwa. Ichi ndichifukwa chake kudziwa omvera anu kuli kofunika: pokhapo mudzadziwa yemwe akucheza popanda kanthu ndi zomwe mungawakalipire.
“Tikakamba nkhani zachuma, tiyenera kumvetsetsa chani malingaliro amagwirizana ndi omvera athu ndi Bwanji amadya zambiri,” akutero Li.
Ichi ndichifukwa chake zowonera za omvera ndizosintha masewera:
Yang’anani gulu linalake. Chifukwa chomwe malo ochezera a pa Intaneti angamve ngati alibe kanthu ndichifukwa ndizovuta kupanga zinthu zokopa pa intaneti yonse. M’malo mwake, amadziwika kuti ogwiritsa ntchito ma TV ndizovuta kusangalatsa. Ichi ndichifukwa chake kufotokozera omvera anu ndikusintha kutsatsa kwanu kwa digito kuti mukwaniritse zomwe mukufuna kupangitsa kuti ntchito yanu ikhale yosavuta.
Simungathe kukhala chilichonse kwa aliyense
Li
Wapampando wa Wealthsimple Foundation
Sankhani a kulondola nsanja. Li akuti kugawa ndikofunikira: ndikofunikira kuwonetsetsa kuti mukudziwa komwe omvera anu amathera nthawi kuti mutsimikizire kuti uthenga wanu wafika kwa iwo. “Mutha kukhala ndi zinthu zabwino kwambiri komanso zokhutira, koma ngati simungathe kugawira omvera anu papulatifomu yoyenera, simudzakwaniritsa cholinga chanu,” akutero. Ichi ndichifukwa chake Wealthsimple Foundation idagwiritsa ntchito malo ochezera a pa Intaneti kuti agawane zamaphunziro azachuma – ndipamene achinyamata ali.
Pangani zili iwo kwenikweni kusamala za. Omvera amafuna zomwe zili #zogwirizana, ndipo kuti zigwirizane ndi wina, muyenera kupeza nthawi yophunzira za iwo, choyamba.
Tikafunsa omvera athu kuti ayankhe, timawona mitu ndi zitsanzo zomwe zimawakhudza kwambiri – zomwe akufuna kumva.
Li
Wapampando wa Wealthsimple Foundation
Gwiritsani ntchito mawonekedwe oyenera. Omvera osiyanasiyana amakonda mitundu yosiyanasiyana ikafika pazomwe zili. Chifukwa cha kafukufuku wamsika wa Wealthsimple Foundation, adapeza kuti achinyamata aku Canada amakonda kwambiri zinthu zosavuta, zazifupi pamakanema – ndichifukwa chake adaganiza zopanga mndandanda wa YouTube (zambiri pambuyo pake!).
Gwiritsani ntchito bwino ndalama zanu. Kutsatsa sikwaulere – makamaka zolemba zolipidwa komanso zowonjezera. Mukamvetsetsa omvera anu ndikuwongolera kulondola anthu, mumaonetsetsa kuti ROI yanu ndi yokwera momwe mungathere. Wealthsimple Foundation idagwiritsa ntchito zonse zakuthupi komanso zolipiridwa munjira yawo yotsatsa, kuphatikiza zidziwitso za omvera, kuwonetsetsa kuti ndalama zawo sizikuwonongeka.
Momwe Wealthsimple Foundation ilili Kalasi ya Money Master anabadwa
Li amagawana kuti zolinga za Wealthsimple Foundation makamaka ndikuthandizira ndi kuphunzitsa anthu aku Canada pazachuma komanso luso lazachuma. Zambiri mwa ntchito zawo zimangoyang’ana ophunzira ndi mabanja omwe amachokera kumadera otsika kapena oponderezedwa.
Maziko akufuna kukhudza mamiliyoni a anthu, kotero zochitika zawo, ngakhale zinali zofunika, sizinali zokwanira kuti zikwaniritse zolinga zawo.
“Tinafunika kukonza njira zathu zochezera ndi kupezeka kuti tifikire anthu ambiri,” akutero Li. Kuti izi zitheke, Foundation idaganiza zopanga ndalama zambiri pazinthu zapa media.
“Aka ndi koyamba kuti Weathsimple Foundation ikhazikitse madola kumbuyo kwa zinthu zopangidwa kwambiri,” akufotokoza.
Poganizira ndalamazo, bungwe lachifundo linaganiza zofufuza bwino asanapange zomwe zili.
Adafotokozera omvera awo ndipo adaphunzira zomwe zidali zofunikira kwambiri kwa iwo (ndiko komwe zochitika zamunthu payekha zidabwera mothandiza – otenga nawo mbali amayankha kafukufuku ndikusankha mitu yomwe ingawasangalatse, monga misonkho, makhadi a ngongole ndi ndalama) .
Mitu itatu yotchuka kwambiri inali Mindsets, Budgeting, ndi Building Credit, kotero Foundation idaganiza zopanga makanema okhudza mitu yomwe imatchedwa Kalasi ya Money Master.
Kuchokera pamenepo, adasonkhanitsa malingaliro amtundu wamtundu womwe omvera awo amakonda (makanema amfupi, osavuta kukumba) ndikuyamba kuyesa nsanja zosiyanasiyana.
YouTube, TikTok, ndi Instagram adayesedwa. “Pautali wa kanema womwe tili nawo – gawo lililonse limayenda pakati pa mphindi 3-5 – zimawonedwa ngati zazitali pa TikTok ndi Instagram,” akufotokoza Li. Chifukwa nsanja zonse zimayang’ana kwambiri pamipukutu, kukonda makanema amasekondi, ma Kalasi ya Money Master mndandanda sikunali kokwanira pamenepo.
YouTube ndiyomwe idapambana … ndipo zina zolipira zoyeserera zidatsimikiziranso izi. “Tidayesa malingaliro athu poyika ndalama pa YouTube, TikTok, ndi Instagram kuti tiwone zomwe $ 1,000 yoyamba ingatipezere,” a Li amagawana. “Zotsatira zake mwachiwonekere zimakonda YouTube.”
Pamene a Kalasi ya Money Master inayambika, kanema woyamba, “Money Mindsets,” adapeza mawonedwe opitilira 800,000. Lankhulani za ndalama zolimba.
Malangizo 8 oti mumvetsetse bwino omvera anu
1. Nenani mosapita m’mbali WHO mukufuna kulunjika
Li akuvomereza kuti omvera a Wealthsimple Foundation anali otakata kwambiri poyambira.
“Sitinali kuganiza za omvera athu mwanzeru monga momwe tilili pano,” akutero, pofotokoza kuti zachifundo zimangoyang’ana ophunzira onse awiri. ndi makolo awo… kotero panali osiyanasiyana zaka, maphunziro, chuma, ndi chikhalidwe TV kulemba.
“Pambuyo pa chaka choyamba ndi theka, tinaganiza zoika mphamvu zathu ndi chuma chathu m’njira yowonjezereka, osati aliyense, kulikonse,” akutero Li. Wealthsimple Foundation idasankha kukhala pagulu lazaka za 15-24, kulola kuti njira yawo yotsatsira ikhale yeniyeni komanso mwadala.
2. Samalani ndi ma analytics anu ochezera a pa Intaneti
“Mmene mumalankhulira ndi mwana wazaka 15 kapena 20 n’zosiyana kwambiri ndi mmene mumalankhulira ndi wazaka 45,” akutero Li — kusanthula kwanu kudzakusonyezani chilankhulo, malingaliro, ndi mitu yanji. ambiri.
Kuphatikiza apo, kudzera muzitsulo zozama kwambiri, ma analytics angakuwonetseni momwe omvera anu ochezera a pawebusaiti amayenderana ndi omvera anu.
M’dziko langwiro, chithunzi cha Venn chikuyenera kukhala chozungulira – anthu omwe mumawafikira pazama TV ndi omwe mumawakonda. Koma sizili choncho nthawi zonse.
Gwiritsani ntchito ma analytics anu kuti muwone ngati omvera anu omwe mukufuna ndi omwe mukufuna agwirizane. Ngati satero, ndi chizindikiro kuti chinachake chiyenera kusintha.
PSA: Mutha kugwiritsa ntchito kumvetsera mwachiyanjano kuti mudziwe zambiri za omvera anu, inunso.
3. Yang’anani pa zomwe omvera anu adakumana nazo pamoyo wawo
Cholinga cha Weathsimple Foundation cha Kalasi ya Money Master mndandanda unali wophunzitsa achinyamata a ku Canada – makamaka achinyamata ochokera m’madera omwe alibe chidziwitso – za ndalama.
“Tisanayambe ntchitoyi, ndemanga zamagulu zidawonetsa kuti omvera athu amafuna kuti zomwe akumana nazo zizikhudza zomwe zili,” akutero Li.
Kupyolera mu kafukufuku, magulu owunikira, ndi zisankho, Wealthsimple Foundation idapanga zomwe zidapangidwa kuti zigwirizane nawo.
Izi zikutanthawuza kubwereka luso lomwe limawoneka ngati omvera awo, kugwiritsa ntchito chilankhulo chomwe amalankhula, komanso kukhala omasuka momwe angathere. Kuti achite izi, adagwirizana ndi Underscore Studios (bungwe loyang’anira achinyamata ku Toronto) kuti apange makanema.
“Tidasankha mwadala gulu la anthu ochita masewera omwe ali ndi achinyamata omwe amawonetsa madera osiyanasiyana omwe tikufuna kutumikira,” akufotokoza motero Li. “Izi zidatsimikizira kuti mndandandawo umakhala wowona kumbuyo komanso pazenera.”
4. Kuchita kafukufuku
Kusonkhanitsa zidziwitso za omvera kumatha kukhala kwachinyengo, makamaka pa intaneti – chifukwa chake, kuthana ndi vutolo Li amalimbikitsa kugwiritsa ntchito zochitika zanu, ngati kuli kotheka, kusonkhanitsa deta.
Gulu la Wealthsimple Foundation lidazindikira kuti litha kugwiritsa ntchito zochitika zawo kuti amvetsetse zosowa za omvera komanso zowawa zawo, ndipo nawonso, apeze nzeru zotsatsa zamtsogolo.
“Takhala tikuchita zochitika zoposa 250 m’zaka zitatu zapitazi,” akutero Li, akulongosola kuti pa chochitika chilichonse, otenga nawo mbali ankafunsidwa kuti anenepo za nkhani zimene zimawakhudza kwambiri.
“Mwa kutero, tingathe kumvetsetsa omvera athu, ndi zimene akufuna kuphunzira kwa ife,” iye akutero.
5. Gwiritsani ntchito zotsatira za kafukufukuyu
Mwina ndizosaganizira, koma tidzanenabe: mayankho a omvera anu sangagwirizane ndi zomwe mukuyembekezera, ndipo zili bwino.
Cholinga chonse chochitira zisankho ndi kufufuza ndikumvetsetsa bwino omvera anu ndikugwiritsa ntchito chidziwitsocho kukonza njira yanu.
Li akufotokoza kuti Wealthsimple Foundation yoyamba Kalasi ya Money Master mutu, Money Mindsets, mwina sizikanachitika popanda kufufuza kwa omvera. “Maganizo andalama sangakhale amodzi mwa magawo atatuwa,” akugawana.
“Zimangokhudza malingaliro anu, sizimakuphunzitsani momwe mungasungire ndalama kapena kusunga ndalama.” Komabe, kafukufuku wa omwe akuwatsata a Foundation adatsimikizira kuti anthu aku Canada azaka 15-24 ali ndi chidwi ndi momwe angachitire. ganizani ndi kulankhula za ndalama.
“Ine pandekha ndinadabwitsidwa pang’ono ponena za kutchuka kwa mutuwo,” akuvomereza motero Li.
Koma, gulu lazamalonda lidatengera zotsatira za kafukufukuyu mozama ndikuyika – the Money Mindset Gawo linali kanema woyamba kukhazikitsidwa, ndipo ili ndi mawonedwe opitilira 880,000 (ndi kuwerengera!) pa YouTube.
6. Limbikitsani magulu abwenzi nthawi iliyonse yomwe mungathe
Langizoli ndi lothandiza pabizinesi iliyonse, koma ndiyothandiza makamaka kwa osapeza phindu: Li akuwonetsa kupeza mabungwe am’derali omwe ali ndi kulumikizana kale ndi omwe mukufuna ndikukhazikitsa nawo mgwirizano.
Izi zimathandiza kumanga gulu la mtundu wanu ndikukulolani kuti mulowe mugulu la anthu omwe ali kale pachibwenzi.
Mwachitsanzo, Weathsimple Foundation idagwirizana ndi The MINA Project ndi Toronto Community Housing. Mabungwe awiriwa amayang’ana omvera omwewo omwe Wealthsimple Foundation ikuyembekeza kufikira.
Mwa kuchititsa zochitika pamodzi, kugwirira ntchito positi, kapenanso kupezera alendo munkhani ina yopanda phindu, mabungwe amathandizana, kupanga kafukufuku ndi zisankho m’malo mwa wina ndi mnzake.
7. Lembani anthu omvera omwe mukufuna
Mwinamwake mudamva nthabwala za Gen Zers kukhala kumbuyo kwa kampeni iliyonse yotsatsa ma virus, ndipo ndichifukwa choti ndikofunikira kukhala m’gulu la omvera anu.
Wealthsimple Foundation itangotsimikiza kuti idzayang’ana zotsatsa zake kwa azaka zapakati pa 15 mpaka 24, kutumizidwa kudakwera.
“Pamene tidaganiza kuti iyi inali njira yathu kwazaka zingapo zotsatira, tidalemba ganyu munthu yemwe anali m’gulu lazaka zomwezo,” akutero Li.
“Tinkafuna munthu yemwe amamvetsetsa bwino za chikhalidwe cha anthu, amazidziwa bwino, komanso amadziwa zomwe zikuchitika komanso kuchita … katswiri,” akugawana nawo.
8. Mvetserani ndemanga pambuyo poyambitsa
“Chilichonse chomwe timayika pazama media – sichinthu chomaliza,” akutero Li. Momwe mungafune kudzipatulira kumbuyo mutagunda “Gawani” (kapena “Ndandandani” ngati mukudziwa zomwe mukuchita), ndikofunikira kuti muzitsatira zomwe omvera anu akuyankha pambuyo poti zakhala zikuchitika.
Intel yomwe mungasonkhanitse pambuyo pa kampeni yanu yotsatsa ndiyofunikanso ngati intel yomwe mudasonkhanitsa kale, ngati sichoncho.
“Timagwiritsa ntchito ndemanga ndi gawo la ndemanga kuti tiyendetse tsogolo lathu,” akugawana Li. Dziwani kuti kuyambira Kalasi ya Money Master kuyambika, ndemanga zosonkhanitsidwa kuchokera kwa ophunzira aku sekondale zikuwonetsa kuti akufuna kuphunzira Zambiri za ndalama ndi misonkho.
“Chifukwa chake, tiyika patsogolo magawo atsopano pazomwe zili,” akutero.
Zofunikira zofunika
Nkhani yachipambano iyi yochokera ku Wealthsimple Foundation si mwayi woti iwo azidzitamandira chifukwa cha kampeni yawo yabwino kwambiri yochezera pa TV (kapena ikukumbutsani mofatsa kuti nanunso muyenera kudziwa bwino zandalama) – ndi kalasi yaukadaulo pazamalonda.
Mu mzimu wa mutu wasukulu wa YouTube series, tiyeni tikambirane mfundo zina zomwe taphunzira:
- Kufotokozera omvera omveka bwino kudzakuthandizani kuyika bwino nthawi yanu ndi chuma chanu.
- Kuchita kafukufuku wa omvera musanayambe kampeni yatsopano yochezera anthu kudzakuthandizani kuti muchite bwino.
- Kuyika ndalama pazida ndi nthawi yomwe imatenga kuti mufufuze omvera anu ndikofunikira.
- Mutha kudziwa zambiri za omvera anu kudzera pazofufuza zanu, zisankho zapaintaneti, komanso kusanthula kwanu pazama media.
- Kuzindikira kuchokera kwa omvera omwe mukufuna (kapena kuposa apo, kuwalemba ntchito pagulu lanu lazamalonda) kuwonetsetsa kuti zomwe mwalemba ndi zofikirika komanso zotheka.
- Omvera anu akumva kuti akuimiridwa (kapena “awonedwa”) pazolemba zanu.
- Kumvetsera ndemanga za omvera mukatumiza pa intaneti kudzakuthandizani kusintha njira yanu yamtsogolo yapa media.
Chabwino, kalasi yathetsedwa… pokhapokha ngati mukufuna kudziwa zambiri za kupeza omvera anu oyenera.
