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Phunzirani momwe kutsatsa kwa Pinterest kungakhalire gawo la njira yanu yapa media media ndi malangizowa a 2025.

ICYMI: Pinterest ndi Zambiri kuposa malo ochezera a pa Intaneti. Ndi makina osakira owonera, chida chopangira zinthu, komanso mphamvu ya e-commerce yamamitundu yonse.

Mlanduwu: Ogwiritsa ntchito a Pinterest amawononga nthawi yochulukirapo kawiri mwezi uliwonse kuposa Opanda Pinner.

Ndipo sizikupweteka kuti ndi pulogalamu yomwe Megan Thee Stallion amakonda kwambiri.

Funso ndilakuti, mtundu wanu uyenera kulowa mu Pinterest yosagwedezeka mu 2025?

Ndi maupangiri achinsinsi ndi zidule zochokera kwa akatswiri awiri a Pinterest, tikulemba zonse pansipa.

Kodi Pinterest Marketing ndi chiyani?

Kutsatsa kwa Pinterest ndi mtundu wa malonda ochezera a pa Intaneti pomwe malonda amafuna kudziwitsa anthu ndikufikira omvera atsopano pazogulitsa kapena ntchito zawo pa Pinterest.

Kumene zotsatsa pamapulatifomu ena amasokoneza kusuntha kwazomwe zili, kutsatsa kwa Pinterest kumalumikizana mosadukiza muzakudya zokometsera – ndikupangitsa kuti ikhale njira yabwino yowonjezerera kunjira yanu yotsatsira malo ochezera.

“Zomwe zili m’mitundu sizimasokoneza pa Pinterest – zimalimbikitsa.” – Pinterest

Malinga ndi Pinterest Business, otsatsa pazama TV amatembenukira papulatifomu kuti:

• Fikirani anthu atsopano ndikukulitsa bizinesi yawo pa intaneti
• Yendetsani kuchuluka kwa anthu kupita patsamba la mtundu wawo kapena malo ogulitsira pa intaneti
• Limbikitsani anthu otembenuka monga kulembetsa makalata, kutsitsa malipoti, ndipo koposa zonse – kugula

Kodi malonda ogwirizana pa Pinterest ndi chiyani?

Kutsatsa kothandizana nawo pa Pinterest ndi njira yogawana ndalama pomwe Pinners amapeza kantchito kakang’ono kuchokera kudina kapena kugulitsa komwe amapanga mtundu.

Njira yake? Ulalo wamtundu umodzi, wotsatiridwa wolumikizidwa ku Pini.

Mwayi uli pawiri: Kugula kosavuta kwa makasitomala, ndi zotsatira zachangu, zotsika mtengo za kampani yanu.

Chifukwa chiyani Pinterest ndi nsanja yofunikira yama brand?

Zikafika pa malonda a Pinterest, zotsatira zake zimalankhula zokha.

Kudziwitsa zamalonda

Pamtima pa Pinterest ndi kupeza.

Umboni: 80% of Pinners apeza mtundu kapena chinthu chatsopano pa Pinterest.

Ndipo kumadzulo chakumadzulo kwa zokongoletsera zapakhomo ndi mafashoni, Wotsatsa Pawokha, Strategist komanso Katswiri Wothandizira Wolemba ndi Curation ku Pinterest, D’Loraine Miranda, akuti, “kukhalapo pa Pinterest kungapangitse mtundu wanu kukhala wodalirika.”

Ogwiritsa ntchito amapita papulatifomu kuti apeze zinthu zatsopano, mtundu, ndi mapulojekiti – pogwiritsa ntchito malo ena ochezera a pa Intaneti kuti alumikizane ndi okondedwa komanso zikhalidwe za pop.

Komanso, 96% Zofufuza zapamwamba za Pinterest zilibe chizindikiro, zomwe zimapangitsa nsanja kukhala mgodi wagolide wa kuthekera kosagwiritsidwa ntchito.

Fikirani ogula atsopano

Sewerani makhadi anu molondola ndipo njira yanu ya Pinterest ikhoza kukuthandizani kuti muwone zizindikiro za madola angapo.

Ndizowona: 75% Ogwiritsa ntchito sabata iliyonse a Pinterest amati amagula nthawi zonse.

Gwero: Pinterest

Olivia Sabotnicu, Wopanga Pawokha Wotsatsa Kukula, amadziwa bwino izi.

“Mosiyana ndi mapulaneti ena, ogwiritsa ntchito Pinterest nthawi zambiri amawonetsa cholinga chogula kapena kukonzekera, pamene amasankha matabwa a malingaliro, mindandanda ya zofuna, ndi kudzoza,” adatero Olivia.

D’Loraine akugwirizana. “Ogwiritsa ntchito ambiri amabwera papulatifomu kudzagula, kutanthauza kuti mutha kukopa ndikusintha makasitomala, ndikuyembekeza kuyendetsa malonda,” akuwonjezera.

Umboni wochulukirapo, ngati simunatsimikizebe:

• Pinterest imakupatsirani zida zotsatsa zaulere komanso zolipira, ndipo kuphatikiza zonsezi kungakupangitseni matembenuzidwe ochulukirapo 3x komanso ROAS (kubwezerani ndalama zotsatsa) motsutsana ndi zotsatsa zolipira zokha.
• Zotsatsa za Pinterest zimabweretsa chiyembekezo chochulukirapo 11.4x kuposa malo ena ochezera a pa TV (inde, mukuwerenga kulondola)
• Pinterest idawona chiwonjezeko cha 50% YoY pazinthu zogulidwa zosungidwa pama board mu 2024

Zotengera za Olivia? “Ngati mtundu wanu ungagwirizane bwino ndi malowa, kudziyika nokha ngati njira kumakhala kofunika.”

Kumanga anthu

Pinterest Community imalola ogwiritsa ntchito a Pinterest kuti alumikizane ndi mitundu ina ndi opanga pagawo lawo kuti akambirane maupangiri ndi zidule, mafunso, ndikungolumikizana.

Kujowina (kapena kupanga) gulu sikwabwino kuti malonda apange maubwenzi achindunji ndi omwe amalimbikitsa bizinesi yanu, ndikupeza ogwiritsa ntchito ambiri kuti azichita nawo akaunti yanu.

Kuphatikiza apo, Magulu Amagulu – adagawana matabwa a Pinterest omwe ogwiritsa ntchito angapo a Pinterest amawayika – atsegule dziko latsopano la mgwirizano ndi kuwonekera!

Momwe mungapangire njira yotsatsa yanzeru ya Pinterest

Pang’onopang’ono, nayi momwe mungapangire njira yoyendetsera Pinterest yoyendetsedwa ndi zotsatira.

1. Dziwani ROI yomwe ingakhalepo

Monga momwe Olivia akunenera, “Pinterest ingakhale yamtengo wapatali pamtundu wina, koma osati kwa onse.”

Mwanjira ina, funsani: Kodi ndi pa-brand kuti tigwiritse ntchito Pinterest?

Olivia akuti Pinterest imagwira ntchito bwino kwambiri pazokongoletsa zapakhomo ndi mtundu wa makolo, mwachitsanzo. Mitundu ya SaaS ndi mautumiki, kumbali ina, imatha kukumana ndi zovuta.

“Musanapereke nthawi ndi bajeti papulatifomu, ndikofunikira onetsetsani ngati omvera anu alipozimene akuchita kumeneko, ndi zimene akufunafuna,” anatero Olivia.

Mukayankha mafunso awa, “zindikirani ngati mauthenga anu ndi zithunzi zanu zitha kusinthidwa kuti zigwirizane ndi malingaliro ndi zochita za omvera,” akuwonjezera Olivia.

Koma ngati Pinterest sizikumveka ngati ndizomveka kwa mtundu wanu, Olivia akunena pamenepo ndi chisomo china chopulumutsa.

“Mukazindikira chinthu choyenera chomwe kasitomala wanu angafune, mutha kuchita nawo,” akutero.

“Mwachitsanzo, okonda kuyenda kufunafuna maupangiri atha kusangalatsidwa ndi ma Pini omwe akwezedwa omwe akuwonetsa njira zopezera ndalama zochepa paulendo wawo wotsatira.”

Pankhaniyi, kupanga zoyeserera zotsatsa kapena njira yolipira yotsatsa ya Pinterest ingakhale mwayi wanu!

2. Khazikitsani zolinga za SMART

Musanayambe bizinesi, ndikofunikira kufotokozera zolinga zanu za SMART ndi ma metrics:

1. Zachindunji
2. Zoyezedwa
3. Zotheka
4. Zoyenera
5. Wokhala ndi nthawi

Mukuyang’ana kuti mupange chidziwitso chamtundu? Kudina koyendetsa? Pangani otsogolera ambiri?

Izi zikuthandizani kufotokozera njira yanu yotsatsa ya Pinterest ndi zotsatira zake.

3. Pin pansi omvera anu a Pinterest

Monga momwe Olivia ananenera, ikani nthawi yokwanira yophunzira za omvera ambiri a Pinterest komanso kuchuluka kwa anthu omwe angagwiritse ntchito njirayi – kale kupereka nthawi ndi bajeti ku nsanja.

Mwachitsanzo, Gen Z imapanga 42% ya ogwiritsa ntchito mwezi uliwonse a Pinterest, zomwe zingasemphane ndi omvera anu pamapulatifomu ena monga Facebook.

Izi zitha kutanthauza kukonza zomwe Pinterest yanu ili nayo kuti ikhale yowoneka bwino, yowona, komanso yodziwika bwino ndi anthu – ndikuphatikiza mitu yomwe ikupita patsogolo, nkhani zamagulu, komanso machitidwe osamalira chilengedwe kuti agwirizane.

Gwero: Pinterest

Werengani 23 Pinterest Demographics for Social Media Marketers kuti mudziwe zambiri zokhudza omvera anu.

4. Kukula (ndi kutsatira) mpikisano

Zikafika popanga njira yotsatsa ya Pinterest yopindulitsa, musaope kuyang’ana kumbuyo kwanu kuti mulimbikitse.

Dziwani zomwe zili, othandizira, mapulogalamu othandizira, kutumiza pafupipafupi, mphamvu ndi zofooka zamtundu wamakampani anu.

Kodi akuchita bwino chiyani? Zomwe zingatheke inu kuchita bwino?

5. Konzani (ndi ndondomeko) zomwe zili

Mwakhazikitsa zolinga zanu, mukudziwa omvera anu, ndipo muli ndi maso pa mpikisano – chotsatira chachilengedwe ndikupanga gulu loyenera la Pinterest.

Ndipo ngati mulibe bandwidth kuti mupange zida zatsopano za Pinterest pakali pano, musatuluke thukuta. OwlyWriter AI imatsegula malingaliro atsopano a Pinterest Pins mumasekondi. Mutha kugwiritsanso ntchito kukuthandizani kulemba kope lokakamiza.

Kuphatikiza apo, mitundu yambiri imagwiritsanso ntchito zofalitsa, monga TikToks ndi Reels, kuti zisunge nthawi ndi pezani phindu lochulukirapo kuchokera pazomwe zili.

Ndipo Gen Z ikapanga 42% ya ogwiritsa ntchito mwezi uliwonse a Pinterest – kutumiza mapini achidule, okopa akanema ndi othandiza pakuyendetsa galimoto.

Mukakhala ndi gulu lazomwe mungagwiritse ntchito, chotsatira ndichokonzekera ndikuphatikiza zomwe zili pamtundu wa Pinterest mu kalendala yanu yapa media media.

Ndipo zolemba zanu zikakonzedwa, mutha kuziwonanso ndikuzisintha kuchokera pakalendala imodzi yomwe imakupatsirani mawonekedwe ambalame a dongosolo lanu lazinthu pamayendedwe ochezera. Ayi, simukulota.

6. Unikani & sinthani

Pinterest post cadence yanu ikangokhala makina opaka mafuta bwino, ndikofunikira kuyang’anira zomwe zikugwira ntchito ndi zomwe sizikuyenda, ndikusintha.

Kodi ogwiritsa ntchito akugwirizana ndi zomwe mwalemba? Kodi ma post apamwamba ndi apansi a mweziwo ndi ati? Kodi mukutsata bwanji zolinga zanu?

Mulimonsemo, timalimbikitsa chida cha analytics chakuyenda bwino.

Chidachi chimathandizanso kupanga malipoti osavuta kuti muwonetse zotsatira zanu kwa abwana anu ndikugawana zidziwitso ndi gulu lanu.

Malangizo a 8 opanda nzeru ochokera kwa akatswiri otsatsa a Pinterest

Konzekerani kulemba manotsi.

1. Khalani woleza mtima (komanso woona)

Chikumbutso chobwerezabwereza komanso chofunikira chowongolera pazama TV kuchokera kwa D’Loraine: “Musataye mtima ngati simukuwona zotsatira nthawi yomweyo.”

“Nthawi zambiri, anthu amaiwala kuti Pinterest simatsatira nthawi ngati nsanja zina. Ndakumanapo ndi mapini kuyambira miyezi (ngakhale zaka) m’mbuyomu kuphulika usiku wonse kutengera mitu yomwe ikuyenda komanso zomwe ogwiritsa ntchito akufuna, “akuwonjezera D’Loraine.

Olivia akhoza kufotokoza. Mu 2020, wotsatsayo adachita kampeni ya Pinterest ya kasitomala wamafashoni wa e-commerce yemwe amavutika kuti asinthe pamitengo yamakampani.

“Ndikaganizira izi, ndikuwona kuti nthawi yayifupi (masabata ochepa okha) komanso bajeti yolimba sinalole kuyesedwa kokwanira komanso kukhathamiritsa,” akufotokoza Olivia.

“Kuleza mtima ndi zolinga zenizeni ndizofunikira kuti zinthu ziziyenda bwino.”

2. Konzani zikhomo zanu

Malangizo apamwamba a Olivia kuti asangalatse algorithm? “Chitani Pinterest ngati injini yosakira.”

“Khalani ndi nthawi kuti mupeze mawu osakira omwe amagwiritsidwa ntchito pazinthu zofanana kuti mukwaniritse zomwe zili patsamba lanu,” akuwonjezera.

D’Loraine sanavomereze zambiri. “Pinterest kwenikweni ndi injini yosakira, zomwe zikutanthauza kuti Pinterest SEO ndiyofunikira. Ngati mukufuna zomwe zili patsogolo komanso pakati, khalani ndi nthawi yofufuza mawu osakira. ”

Monga kukhala ndi ogwiritsa ntchito kuti apeze mbiri yanu ya Pinterest kutengera matabwa awo:

Mbali ya Pinterest pomwe amakupatsirani ma collage ang’onoang’ono a board anu ndipo imalumikizana mwachindunji ndi ma inspo pin… pic.twitter.com/S1dpeuUV8O

— . (@antiyohji) Marichi 24, 2024

“Musaiwale kuphatikiza mawu osakira mu mafotokozedwe a Pin, mitu, zolemba zina, zokutira, mafotokozedwe a board, ndi zina zambiri.” D’Loraine amalangiza. (Ndi ma hashtag!).

Chida chake chobisika? Pinterest Trends, “chida chachikulu chodziwira nthawi yomwe mawu osakira azikhala ndi zomwe ogwiritsa ntchito akufuna mwezi ndi mwezi.”

Kusunga ma tabu (ndikukonzekera mtsogolo) kudzakuthandizani kupeŵa kuthamangitsa mphindi yapitayi ndikuwonjezera mawu osakira mukope lanu – vuto lomwe D’Loraine akuti lingawononge mwayi wanu wopeza.

3. Tsatani chilichonse

Mukudziwa kubowola. Kutsata ndi kusanthula ndikofunikira panjira iliyonse yopambana yapa media, Pinterest ikuphatikiza.

Upangiri wa Olivia: “Gwiritsani ntchito ma UTM pamaulalo anu kuti muwone momwe magwiridwe antchito amagwirira ntchito komanso kudziwa zomwe zimayendetsa magalimoto.”

4. Gwiritsani ntchito maulalo awebusayiti mwaukadaulo

Kuphatikiza pa ma UTM, Olivia akuti maulalo omwe mumalumikizana nawo akuyenera kugwiritsidwa ntchito mwanzeru.

“Cholinga chachikulu chiyenera kukhala kuwongolera kuchuluka kwa anthu patsamba lanu, komwe kutembenuka kumachitika,” akutero.

“Onetsetsani kuti mapini anu akulumikizananso ndi masamba ofunikira.” Masamba kuti kupanga zomveka – monga Pin yamalonda yomwe imalumikizana ndi kugula.

5. Yesani momwe mungakwaniritsire

Itengereni kuchokera ku zomwe D’Loraine adakumana nazo ku Pinterest – momwe-mungakhalire ndi maginito ochita chibwenzi.

Gwero: Pinterest

“Ogwiritsa amabwera ku Pinterest kufunafuna malingaliro (ganizirani: ma DIY ndi maphunziro). Chifukwa chake, ngati ndinu bizinesi yaying’ono yomwe mumakonda za mafashoni, phatikizani maupangiri amakongoletsedwe omwe ali ndi malonda anu. Ngati mumagulitsa mapepala apamwamba, pangani phunziro la momwe mungagwiritsire ntchito, “akutero.

Makamaka pa Pinterest, zonse zimangokumana ndi ogula komwe ali.

6. Sinthani zithunzi

Malingana ndi Olivia, kuyesetsa pang’ono kungapangitse kusiyana kulikonse pa nsanja yowoneka ngati Pinterest.

“Pewani kungoyika zithunzi patsamba lanu,” akulangiza motero.

“[Especially for ads] pangani mapini odzipereka, apamwamba kwambiri ogwirizana ndi mawonekedwe omwe Pinterest amakonda kuti awonekere.

7. Ganizirani nyengo

‘Ndi nyengo, zirizonse zomwe zingakhale!

Chifukwa monga momwe D’Loraine amafotokozera, “Mutha kudziwa mitu yomwe anthu amasangalalira nayo panthawi inayake pachaka.”

“Mwachitsanzo, ikafika Januware, ogwiritsa ntchito mosakayikira adzakhala akufufuza zomwe zili pafupi ndi malingaliro a Chaka Chatsopano monga maphikidwe athanzi, kulimbitsa thupi, kudzithandizira komanso ndalama. Kudziwa zomwe zili pamwamba kwa ogwiritsa ntchito nthawi zina pachaka kungakuthandizeni kukulitsa zomwe mumalemba kuti mufikire anthu ambiri. ”

Gwero: Pinterest

Chifukwa china chokonzekera zomwe muli nazo pasadakhale!

8. Khalani wololera

Monga nsanja iliyonse yochezera, D’Loraine akuti kusintha sikungapeweke pa Pinterest.

“Pinterest nthawi zonse imatulutsa zatsopano, kaya ndi Idea Pins kapena makola. Mapulatifomu nthawi zambiri amaika patsogolo zamtunduwu, choncho tulukani ndikuyesa, “akutero.

Zomwe zikuyenda pakati pa ogula nthawi zonse zikusintha, nazonso. D’Loraine amalimbikitsa lipoti la pachaka la Pinterest Predicts kuti likhalebe-mukudziwa.

“Zaka zingapo zapitazo, Pinterest ananeneratu za kukwera kwa ‘skinimalism’ (njira ‘yochepa kwambiri’ pa kukongola ndi kusamalira khungu), ndipo ndikuwona kuti ndizofunikira,” akutero D’Loraine.

5 Pinterest zida zotsatsa

Psst: Pinterest akuwonetsa kuti “kugwiritsa ntchito nsanja ya chipani chachitatu kungathandize kuchulukitsa kuchuluka kwa zomwe mumatumiza komanso kangati, mosawonjezera pang’ono.”

Chifukwa chake, nazi zida zisanu zamphamvu za ogulitsa Pinterest:

1. Moyens I/O

Zabwino kwa: Eni mabizinesi omwe amayendetsa malo awo ochezera a pa Intaneti, oyang’anira malo ochezera a pa Intaneti m’mabizinesi ang’onoang’ono mpaka apakatikati, ndi magulu akuluakulu otsatsa

Zozizira kwambiri: Pangani matabwa atsopano ndi Pini ku matabwa angapo nthawi imodzi

Mtengo: Kuyambira pa $99/mwezi

• Konzani zikhomo pasadakhale
• Pangani matabwa atsopano a Pinterest agulu kapena achinsinsi
• Onetsetsani kuti mapini anu nthawi zonse amakhala ndi kukula koyenera komanso mawonekedwe ake okhala ndi ma tempuleti a Canva momwemo mu Moyens I/O Composer
• Tsatani zotsatira zanu munthawi yeniyeni
• Pangani malipoti omwe mwamakonda kuti muwonetse kupambana kwanu
• Handle Pinterest, Instagram, TikTok, Facebook, Twitter, YouTube, ndi LinkedIn kuchokera padashboard imodzi

2. Pinterest a mu pulogalamu zida

Zabwino kwa: Ma Brand ndi odziyimira pawokha akuviika zala zawo pakutsatsa kwa Pinterest

Zozizira kwambiri: Sindikizani zokha za Instagram mwachindunji ku Pinterest mpaka milungu iwiri pasadakhale

Mtengo: Kwaulere

Kodi mumadziwa kuti ndi akaunti ya Bizinesi ya Pinterest, mutha kusindikiza zomwe zili mu Instagram mwachindunji ku Pinterest, mpaka milungu iwiri pasadakhale?

Ngakhale zili zochepa, izi zikutanthauza kuti ma OOTD anu, makanema opangira maphikidwe, ndi zokometsera zapanyumba zitha kufikira ogwiritsa ntchito 520 miliyoni a Pinterest+ pamwezi – zonse ndikungodina pang’ono.

Gwero: Pinterest Analytics

Kuphatikiza apo, chida cha analytics cha Pinterest ndi njira yabwino ngati mukuyang’ana deta mwachindunji papulatifomu.

Zindikirani: Zida za mkati mwa pulogalamu za Pinterest sizipezeka pamaakaunti anu.

3. Canva

Zabwino kwa: Opanga achibwana ndi magulu ang’onoang’ono ochezera akuyang’ana kuti apange mapini ofulumira, okongola

Zozizira kwambiri: Zithunzi za Pinterest zazochitika ndi mafakitale amitundu yonse

Mtengo: Mapulani a Pro kuyambira $10/mwezi

Kaya ndinu katswiri wopanga masewera kapena katswiri wodziwa kupanga, Canva ndi malo ogulitsira omwe amapangira zokopa chidwi – kuphatikiza ma Pins.

Gwero: Canva

Ndipo ngakhale nsanja ili ndi ma tempuleti ambiri a Pinterest okonzeka kuyesa, muyenera kutenga zomwe mwakonza ndikusanthula kwina.

4. Adobe

Zabwino kwa: Ma Brand omwe ali ndi opanga m’nyumba omwe amatha kupanga zowoneka bwino

Zozizira kwambiri: Mapini Amakonda ndi Makanema okhala ndi Adobe Express

Mtengo: Zolinga zoyambira kuyambira $12.99/mwezi

Yodzaza ndi mapulogalamu ambiri owonera – monga Photoshop, Illustration, ndi Lightroom – Adobe ndi njira yabwino kwa ma brand omwe akufuna kupanga mapini apamwamba kwambiri.

Gwero: Adobe Express

Koma ndi mphamvu yayikulu imabwera ndi udindo waukulu (wopanga m’nyumba wokhala ndi zida zosungira mapulogalamu a Adobe olemetsa kukumbukira).

Ndipo ngakhale Adobe Express ili ndi ma Pin templates, zosankha zochepa zimakudyerani ndalama.

5. Mphukira Social

Zabwino kwa: Magulu otsatsa m’mabungwe akuluakulu

Zozizira kwambiri: Malipoti okonzeka kutengera zolinga zanu

Mtengo: Kuyambira pa $199/mwezi

Kwa oyang’anira media pamabizinesi omwe akufuna kuwongolera zoyesayesa zawo za Pinterest (komanso pazama media), Sprout Social ndi chisankho chodziwika bwino.

Gwero: Sprout Social

Kotero, kodi mwakonzeka kuyamba ndi Pinterest malonda?

Lembani maupangiri awa ndikusweka – tidzakuwonani pazakudya zathu!