Dziwani ngati kutsatsa kwa ma virus kudzakhalabe kofunikira mu 2025, komanso momwe mungachitire ndi pempho la “kupangitsa kuti likhale loyipa” kuchokera kwa abwana anu.
Ngati mumagwira ntchito yotsatsa pazama TV, mwina mwauzidwa (kapena kuvutitsidwa) ndi mawu awa.
Tipangitseni kukhala ndi ma virus.
Koma gwirani maso. Kupatula apo, ndani safuna kuyika chizindikiro chawo pamaso pa anthu ambiri momwe angathere?
Funso ndilakuti, kodi kutsatsa kwa ma virus akadali tikiti yakutchuka kwapa social media m’chigawo chomaliza cha kotala-zaka izi? Ndipo mumachita bwanji pempho losapeŵeka kuchokera kwa abwana anu?
Ndi zidziwitso (ndi zotengera zotentha) kuchokera kwa akatswiri a zamalonda, tikuphwanya zonse pansipa.
Kodi ma viral marketing ndi chiyani?
Kutsatsa kwa ma virus ndi njira yomwe cholinga chake ndi kupanga zomwe zili zoyenera kugawana. Ikangopita ku virus, cholinga chake chimakhala chachangu, chofalikira kuchokera kwa munthu kupita kwa munthu kudzera pamasamba ochezera.
Kukhala ndi ma virus ndikofunikira kwambiri chifukwa ndi njira yotsika mtengo yokulitsa kufikira kwanu mwachangu. Zinthu zakuthupi zikafika pagulu la anthu ambiri ndipo zimakhala zosavuta kugawana nawo, malonda amayamba kumveka ndikudziwitsa anthu za malonda awo kapena ntchito zawo ndi anthu atsopano. Super zomwe zili ndi ma virus zitha kukupatsirani kufalitsa nkhani zachikhalidwe, kukulitsa kufikira kwanu kwambiri.
Mbiri yachidule ya ‘kupita viral’
Pamene kutsatsa kwapakamwa kunapita digito kumapeto kwa zaka za m’ma 90, opita pa intaneti kulikonse adawona tanthauzo lenileni la “chipale chofewa”.
Kuyambira kufalikira kwachangu kwa Hotmail kupita ku zotsatsa zamavidiyo zosasinthika zomwe sizingafanane ndi TV ndi njira zina zotsatsa zachikhalidwe, intaneti idakhala bokosi la mchenga kuti amalonda apeze miyendo yawo munthawi yatsopano yogula.
Taganizirani mmene mungachitire zosangalatsa masiku oyambilira a nsanja zapa media monga YouTube, Twitter, ndi Facebook anali. Ndi omvera omwe amakopeka kwambiri ndi zatsopano zamakanema, kupanga zinthu zomwe mungagawireko zidakhala njira yabwino kwambiri yokopa omvera omwe akukula, otanganidwa kwambiri. Ndipo, ndalama zamtengo wapatali zamagulu kwa ogulitsa digito.
Koma kudalira kutsatsa kwa ma virus ndikowopsa. Kuchulukirachulukira kumadalira kusakanikirana kwanthawi, kufunikira, kukhudzidwa kwa omvera, ndi mwayi wabwino. Inu simungakhoze ndendende dongosolo kupita ma virus – koma zambiri pambuyo pake.
Zitsanzo za 3 zamakampeni ochita bwino otsatsa ma virus omwe mwina mumawadziwa
… chifukwa iwo anadwala.
1. Duolingo & Dua Lipa
Kupezeka kwapa media kwa a Duolingo sikufuna kutchulira – angodziwa bwino zamtundu, makamaka chifukwa cha kupezeka kwawo kodabwitsa kwa TikTok.
Koma mwina chitsanzo chawo chabwino kwambiri pakutsatsa kwa ma virus ndikugwiritsa ntchito nkhani zofananira. Makamaka, kusweka kwawo kwa mascot Duo pa nyenyezi ya pop Dua Lipa.
Zomwe zidayamba ngati nthabwala za mayina awo awiri ofanana (Duo vs. Dua) mmbuyomo mu 2024 zidapanga njira yosavuta yosinthira ma virus, ndikupezerapo mwayi wopeza mamiliyoni ambiri, mobwerezabwereza.
Ndipo ikupitabe mwamphamvu. M’malo mwake, titha kuwona mgwirizano wovomerezeka (kuyambitsa molimba) pakati pa awiriwa mu 2025.
2. Galimoto ya Stanley yayaka moto
IYKYK: Tumbler ya Stanley ndi ndi botolo lamadzi lothandizira pazaka zingapo zapitazi.
Ndipo ndi kuphatikizika kwa zinthu zolipiridwa komanso kusefukira kwamadzi (pun yomwe ikufuna) #WaterTok hashtag tsiku lililonse, Stanley ali ndi mwayi wochita bwino kwambiri chifukwa cha zomwe zidachitika posachedwa.
Pamene wogwiritsa ntchito wa TikTok a Danielle adagawana kanema yemwe tsopano ali ndi kachilombo ka Stanley yemwe akumwa madzi oziziritsa pamoto weniweni wagalimoto, zidapanga matani azinthu zapaintaneti (komanso kufalitsa nkhani).
Njira yotsatsa ma virus yomwe ikufunsidwa? Stanley adapeza ndalama zambiri panthawiyi potumizira Danielle chikho chatsopano cha Stanley – ndikulowetsa galimoto yake yowotchedwa.
Izi zitha kumveka ngati zodula kamodzi, koma tawonani momwe zidakulitsira chidwi ndi mtunduwo m’masiku otsatira kanema wa Novembara 16 – komanso munthawi yake ya tchuthi chopambana modabwitsa.
Gwero: Google Trends
3. Michael Cera (Ve)
Ngakhale zinthu zosamalira khungu za CeraVe zimalimbikitsidwa ndi akatswiri azakhungu pa intaneti komanso irl, kampeni yawo yaposachedwa ndi wosewera Michael Cera – kapena Michael CeraVe – idapangitsa intaneti kuphulika ndi magawo ofanana chisokonezo ndi chisangalalo.
Aka, njira yabwino yopangira nthawi yotsatsa ma virus.
Kukambiranaku kudayamba ndi zolemba zolipidwa zochokera kwa anthu omwe amanyoza mgwirizanowu:
Kenako, mtunduwo udatulutsa malonda a Super Bowl kuti apange kampeni yopambana yama virus.
Tsopano, ndani angatilumikizane ndi imodzi mwazonyowetsa zocheperako?
Kutsatsa kwa viral kukadali zabwino?
Cholinga cha njira iliyonse yolimba yapa media media ndikupanga zinthu zokopa chidwi, zamalingaliro, kapena zothandiza zomwe anthu amafuna kugawana mwachibadwa.
Koma chifukwa chakuti ma virus osasunthika amagwirira ntchito a Duolingos adziko lapansi (zosangalatsa, zopangidwa ndi umunthu wa B2C) sizimapangitsa kuti ikhale njira yeniyeni yamtundu uliwonse. Kwa mafakitale ena, ma virus nthawi ndi ochepa komanso apakati. Ndipo kuyesa kuwakakamiza kumatha kupangitsa omvera kukhumudwa.
Chifukwa chake, tidafunsa akatswiri awiri otsatsa digito malingaliro awo. Makamaka, kodi malonda a viral akadali abwino?
Monga momwe Apollo.io’s Social Media and Video Manager Lindsay Ashcraft amanenera, “Kutsatsa kwa ma virus ayi zabwino pamene mukupanga zomwe zili ndi cholinga chokhacho chokhala ndi ma virus. ”
Kudumphira pazochitika zapa TV, mwachitsanzo, kumatha kukhala njira yabwino yotsatsira kukula kwachidziwitso – koma sikuti nthawi zonse imakhala ndi cholinga. “Njira yothandiza anthu iyenera kuyang’ana kwambiri pakupanga anthu,” akuwonjezera Lindsay.
Sophie Miller, Woyambitsa & Mtsogoleri wa Pretty Little Marketer, akugwirizana. M’malo mwake, Sophie amakhulupirira kuti kachilombo kochita bwino kungathe kwenikweni kukhala strategic.
“Nthawi zonse timalankhula za virality ndi zachabechabe, koma osati virality ndi mwayi,” akutero Sophie.
Sophie atakhala ndi mbiri yaposachedwa ya Instagram, adayigwiritsa ntchito.
“Carousel iyi idandipangitsa kuti ndiwonetsedwe mu Glamour Magazine ndi The Drum, idandipatsa mwayi wolipira, ndikuwonjezera otsatira 13,000 omwe ndingathe kuwasamalira ndikuwagulitsa.” akufotokoza Sophie.
Amadziwika kuti: “Instagram sinafa ndipo [virality is] osati zonse za TikTok ndi makanema. ”
Zotengera? Kukhala ndi ma virus ndikosavuta. Chozizira kwambiri ndi kuthekera kwanu kugwiritsa ntchito mwayiwu m’njira yogwirizana ndi zolinga zanu zamabizinesi.
Ndi chiyani chomwe chimapangitsa kuti malonda achuluke kwambiri?
TL; DR: Pali zinthu zingapo zomwe zimapanga mphindi yotsatsa ma virus.
Nthawi
Zikafika pakusesa intaneti, zonse zimangokhala pamalo oyenera panthawi yoyenera.
Mfungulo yake? Kutumiza pamene omvera anu ali otanganidwa kwambiri.
Mwachitsanzo, ma Media & Entertainment omwe amatumiza ku Instagram Reels m’mawa kwambiri komanso masana amakhala ndi mwayi woyendetsa galimoto.
Kufunika kwa chikhalidwe
Kaya ndi nthawi yachilimwe yotentha kapena kutsata malingaliro ndi malingaliro, kulowa pa intaneti zaposachedwa kwambiri komanso zochitika zazikulu kwambiri zitha kukhala zopindulitsa.
Onetsani A: Buzzfeed ikuwonetsa momwe Emily ku Paris adafika pa red carpet.
Onetsani B: Statistics Canada ikuphwanya zambiri za Taylor Swift’s Ulendo wa Eras.
Kulimba mtima kapena nthabwala (kapena zonse ziwiri)
Si za mtundu uliwonse. Koma ngati njira yanu (ndi bwana) ikuloleza, ganizirani kunja kwa bokosi.
Kampeni yabwino kwambiri yotsatsa ma virus iyi idadzetsa chidwi ndi anthu oyendayenda ku Toronto, atavala zovala zopangidwa ndi pepala lachimbudzi la Cashmere.
Zinapezeka kuti zonse zidatsogolera kuwonetsero wamafashoni wamtunduwu mogwirizana ndi Canadian Cancer Society ndi Quebec Breast Cancer Foundation. Kupambana-kupambana.
Mgwirizano wamalingaliro
Ndi zophweka: Zotsatsa zomwe zimabweretsa kuyankha kwamalingaliro – zabwino kapena zoipa – zimakhala ndi mwayi wopitilira ma virus.
Chitsanzo chochititsa chidwi? Kampeni yapachaka ya WestJet ya “Khrisimasi Chozizwitsa”.
*Apukuta misozi*
Njira
Osati kudzitengera nyanga yathu, koma kampeni yathu ya 2025 Social Media Trends ndi umboni kuti kutsatsa kwa ma virus sikungochitika mwangozi.
Dongosolo lathu la zochita: Kuyanjana ndi mawu apamwamba pazama TV kuti tifalitse nkhani zakumasulidwa komwe kukuyembekezeka.
Chotsatira? Oyang’anira ma social media kulikonse akulowa!
Mwayi
Nthawi zina ma aligorivimu amakhala kumbali yanu, ndipo ndizo zonse zomwe zilipo!
Ndiye muyenera kuchita chiyani bwana wanu akuyembekezera kutsatsa kwa ma virus?
Nkhani zoyipa, oyang’anira media – pempho lodziwika bwino la virus mwina silichoka posachedwa.
Koma musaope! Sophie ndi Linsday ali ndi malangizo onse okuthandizani.
Pezani ‘chifukwa’
Chifukwa chiyani? bwana wanu akufuna kupita ku virus?
“Nthawi zambiri mumatha kubowola pempho mukamvetsetsa chifukwa chake,” akutero Lindsay.
Sophie akuvomereza. “Ndagwirapo ntchito ndi anthu m’mbuyomu omwe mabwana awo ndi magulu awo amaganiza kuti virality ndiye yankho lalikulu pakugulitsa ndikusintha bizinesi yonse.” (Ndiye kwambiri Zokayikitsa kuti zichitike kudzera mumtundu umodzi wa ma virus, ngakhale agawane bwanji.)
“Ziwerengero zazikulu ndizabwino, koma mukufuna kupeza chiyani? Ndipo kunena zoona, kodi ‘virality’ ingapereke zimenezo?” anawonjezera Sophie.
Gwirizanitsani mapulani ndi mawu amtundu wanu komanso omvera omwe mukufuna
Dziwani. Anu. Niche.
Aka, “Yankhulani ndi omvera anu omwe mukufuna kuwatchula mayina ndipo phatikizani mfundo zowawa zomwe zili zenizeni kwa iwo,” akulangiza Linsday.
“Mwanjira imeneyi, ngakhale mutakhala ndi lingaliro lodziwika bwino kwambiri, mutha kuwonetsetsa kuti lingakhale lothandiza kwambiri poyerekeza ndi kupendekera kamodzi kokha.”
Sophie sanavomereze zambiri: “Zotsatira zanu zimayendetsedwa ndi momwe mumadziwira bwino malo anu ndi omvera anu.”
“Kodi omvera anga ndi ndani ndipo ali kuti? Kodi ndi ‘ma virus’ ati omwe amachita nawo kale? Kodi omwe ndikupikisana nawo adagawana nawo chiyani? Kudziwa ndi njira yanu yabwino kwambiri, “adatero Sophie.
Ndipo tikhulupirireni, Sophie amadziwa zinthu zake.
“Magulu omwe ndidagwirapo nawo ntchito m’mbuyomu amagwiritsa ntchito lingaliro langa la mapu kuti awone momwe ma virus angawonekere, kuyesa malingaliro, kuyesa machitidwe, ndikuwona momwe omvera awo amayankhira,” akutero Sophie.
Pomaliza: fotokozani.
Perekani nthawi (ndi kuyesa zambiri)
Malangizo omaliza a Sophie? Khalani ndi maganizo ‘omasuka kulephera’.
“Muyenera kukhala okonzeka kuyika chidutswa chozimitsa moto kuti chizitha kuwona 30 ndi imodzi ngati kuchokera … inu pa akaunti yanu,” akutero Sophie.
“Kuphunzira zinthu zosagwira ntchito n’kothandiza mofanana ndi zimene zimagwira ntchito. Izi ndizofunikira kuti muwonetsere pamene mukukonzekera zomwe mukuyembekezera ndi abwana anu ndi gulu lanu. “
Kumvetsetsa mtundu wazinthu zomwe omvera anu akuyenera kuchita ndi gawo loyenera.
“Lowani ndi kukhathamiritsa – Sizinagwire ntchito? Zabwino, phunziro latsopano! ” Sophie akuti.
“Tingakonzekere bwanji nthawi ina? Kodi tingachite chiyani? Kodi mbedza ingabwere posachedwa? Poganizira za m’mbuyo, kodi izi sizikugwirizana ndi gulu lathu la omvera? Sonkhanitsani gulu lanu ndi kukambirana! ”
Osaukakamiza
Inu mophweka sindingathe kukakamiza ma virus kuchita.
Malangizo a Lindsay? Pezani abwana anu kuti atenge nawo mbali pazochita zanu zonse zotsatsa, ndikukhazikitsa zoyembekeza zenizeni.
Linsday anati: “Apangitseni kuti azitha kugula ndi kusangalatsidwa ndi zinthu zina zabwino zomwe zimagwirizana ndi zolinga za kampani,” akutero Linsday.
“Mutha kuchita izi mu malipoti anu a mlungu ndi mlungu kapena mwezi uliwonse kuti mufotokoze nkhani yofunika!”
Chotengera chomaliza? Mofanana ndi njira zamakono zotsatsira, kutsatsa kwa ma virus sikutsimikizira kuti zinthu zikuyenda bwino.
Kumanga ndi kupanga gulu lokhalitsa? Tsopano tikuyankhula.
PS Timalimbikitsa kusungitsa zolemba patsamba lino mukadzafunsidwanso, mukudziwa.
