Mukusankha pakati pa mawonekedwe achidule ndi aatali? Dziwani kuti ndi mtundu uti womwe umapangitsa kuti anthu azikondana komanso kusintha mtundu wanu.
M’malo mosankha mwana yemwe amakonda kwambiri, tingonena izi: zazifupi komanso zazitali zonse zimagwira ntchito yofunika kwambiri pakutsatsa kwa digito. Ngakhale zitha kuwoneka ngati zazifupi zomwe zili ndi gawo lodziwika bwino (Kodi ndi TikToks 30-sekondi zingati zomwe mwawonera lero?) Zomwe zili zazitali zimatha kukumba mutu (ndikusintha ogwiritsa ntchito ma TV kukhala makasitomala olipira).
Nthawi zina, mawonekedwe aatali amafunikira-monga, mwachitsanzo, positi yabulogu yofotokoza zabwino, zoyipa, ndi machitidwe abwino anthawi zazifupi vs zazitali. Choncho pita kutali; tidzakugwirani pamapeto.
Zofunika Kwambiri
- Kodi pali kusiyana kotani? Zolemba zazifupi ndizofulumira komanso zosavuta kugwiritsa ntchito – ganizirani Instagram Reels, kapena Tweets. Ngakhale zomwe zili zazitali zimalowera mwakuya, monga makanema a YouTube, zolemba zamabulogu, kapena ma podcasts, opereka nthano zatsatanetsatane.
- Dziwani omvera anu: Kaya mukupita mwachidule kapena motalika, chofunikira ndikumvetsetsa zomwe omvera anu akufuna. Mawonekedwe achidule amakopa chidwi mwachangu, pomwe mawonekedwe aatali amamanga kukhulupirirana komanso kulumikizana mozama. Sinthani zomwe mumakonda malinga ndi zomwe otsatira anu amakonda.
- Onse ali ndi nthawi yawo yowala: Zolemba zazifupi ndizoyenera kuchitapo kanthu mwachangu komanso pakanthawi kochepa, koma mawonekedwe ataliatali amakupatsani mpata wolowera mozama pamitu ndikuyendetsa zokambirana. Kuchuluka kwa onse awiri ndi malo okoma.
Zolemba zazifupi ndi chiyani?
Zolemba zazifupi zimaphatikizapo makanema, zithunzi, kapena kukopera kwachidule. Mwanjira ina, chidutswa chazinthu zomwe zimatha kudyedwa ndikumvetsetsa mu nthawi yochepa.
Zolemba zazifupi nthawi zambiri zimagwira ntchito bwino pa mapulogalamu monga TikTok, Instagram, ndi X (omwe kale anali Twitter) – nsanja zomwe zimadyetsa anthu opukutira mwachangu ndipo zimafuna kuti zidziwitso zizichitika mwachangu. M’malo mwake, TikTok wamba, mwachitsanzo, ndi masekondi 42.7, ndipo onse 250 miliyoni a ogwiritsa ntchito tsiku ndi tsiku a X amangopanga ma tweet mu zilembo 280 kapena kuchepera.
Malinga ndi kafukufuku wa Statista yemwe adasindikizidwa mu 2024, TikTok ndiye pulogalamu yotchuka kwambiri yowonera zinthu zazifupi za ogwiritsa ntchito aku US (40% kapena oyankha amakonda kuposa nsanja zina). Ndipo ngakhale YouTube ikhoza kudziwika ngati likulu lazinthu zazitali, YouTube Shorts (kavalo wamtali wa masekondi 60 a YouTube pampikisano wamfupi) amakhala wachiwiri pa kafukufukuyu.
Mitundu yamawonekedwe amfupi:
- TikToks*
- Instagram Reels
- Nkhani za Instagram
- Zithunzi za Instagram
- Makabudula a YouTube
- Ma Tweets
- Infographics
- Mawu achidule
- Memes ndi zolemba zolemba
Zindikirani: Popeza mutha kujambula makanema mpaka mphindi 10 pa pulogalamuyi, ma TikToks ena amatha kuwonedwa ngati aatali, koma ambiri akadali aafupi komanso okoma.
Ubwino wa zinthu zazifupi
Ndi yosavuta kulenga. Zomwe zili m’mawonekedwe afupi ndizochita bwino ndi kapangidwe kake, ndipo zimaphatikizanso kuwononga nthawi yanu. Nthawi zina zonse zomwe zimafunika ndikuchita pang’ono TikTok kuti bizinesi yanu ikhale yovuta.
Ikhoza kukhala yotsika mtengo. Sizinthu zonse zazifupi zomwe ndizotsika mtengo, koma zambiri ndizo: kutumizanso meme kapena kukonzanso Instagram Reel kuti igwirizane ndi niche yanu kungakuwonongereni ndalama zochepa.
Imafulumira kudya. Chofunika koposa, zomwe zili zazifupi ndizopezeka komanso zosavuta kugwiritsa ntchito (ine, pandekha, ndikhala maola ambiri pa TikTok, koma kanema wa mphindi 14 wa YouTube akumva “motalika kwambiri”). Makanema ofulumira, zithunzi zazing’ono, ndi mawu achidule nthawi zambiri amakhala njira yomwe timakonda kuti tipeze zambiri zomwe timakonda kwambiri.
Kuipa kwa mawonekedwe achidule
Ndi malire, mu utali ndi mwayi. Chifukwa zinthu zazifupi ndizofupikitsa, zimakhala zovuta kufotokoza malingaliro ovuta kapena kunena nkhani zazitali.
Zitha kutenga nthawi. Tangonena kuti zomwe zili zazifupi nthawi zambiri sizimafuna ndalama zambiri, koma nthawi zina zimatero (aliyense amene amaganiza kuti “Ndingopanga TikTok mwachangu” ndikuzindikira kuti kunja kwada mwadzidzidzi amadziwa zomwe tikutanthauza). Zolemba zazifupi zitha kukhala zosayembekezereka nthawi yoyamwitsa.
Ndizovuta kupanga ndalama. Ogwiritsa ntchito amawononga nthawi yocheperako akuwonera zazifupi, ndipo nsanja zambiri zimafunikira nthawi yowonera kuti mupange ndalama pa akaunti yanu yapa media. Mwachitsanzo, kuti TikTok ikhale yoyenerera kukhala thumba la Creator Fund, iyenera kukhala yayitali masekondi 60.
Zolemba zazitali ndi chiyani?
Zolemba zazitali – lingalirani zolemba zamabulogu, makanema a YouTube, ndi ma webinars – zimapereka chidziwitso chakuya ndi kusanthula. Ndi zidutswa zazitali ngati nkhani ya mawu 1,500, mutha kulowa pansi pamutu ndikuyankha bwino lomwe mukufuna.
Zomwe zili zazitali zimagwiranso ntchito yayikulu pakuyesa kwa SEO, makamaka poyang’ana mawu osakira kuti akhale pamainjini osakira. Kuwerengera kwa mawu ndi zomwe zili muzolemba zazitali zimatha kuyendetsa kuchuluka kwa anthu patsamba lanu, ndikuwonjezera kuwonekera kwanu pazotsatira za injini zosakira (SEO) ndi ma SERP.
Komabe, mascot azinthu zazitali ndi YouTube – ngakhale kuchulukirachulukira kwa nsanja zazifupi monga Instagram ndi TikTok, YouTube ikupitilizabe kutchuka (m’malo mwake, anthu ambiri akusankha kugwiritsa ntchito ntchito zotsatsira kwaulere ngati YouTube m’malo mwa TV yachikhalidwe. kapena ntchito zolembetsa).
Kanema wotsatira wa YouTube, mwachitsanzo, ndi wopitilira mphindi 20, koma ogwiritsa ntchito miliyoni miliyoni adayika mosangalala mphindi 20 zanthawi yawo kuti aziwonera.
Kuphatikiza apo, makanema amakanema ataliatali ndi zolemba zimathandizira ma backlinks ndikupereka mwayi wazokonzanso. Amathandiziranso njira yanu yotsatsira malonda ndipo amatha kukhala masamba amzati omwe amadyetsa zinthu zina pamalonda anu onse. Zozama izi zimathandizira kukulitsa chidziwitso cha mtundu, kukulitsa otsogolera, ndikuwonjezera kutembenuka mtima.
Maphunziro a zochitika, ma webinars, ndi mawonekedwe ena aatali amapangidwa kuti azikhala odziwitsa, ochititsa chidwi, komanso ogawana nawo – monga zidutswa zanu zazifupi, koma zopanga mozama zomwe zimalankhula ndi ogwiritsa ntchito omwe akufunafuna zambiri zatsatanetsatane. mitu. Mwa kugwirizanitsa mtundu wanu wazinthu ndi zomwe omvera anu akufufuza, mutha kupanganso zamtundu wapamwamba kwambiri, zogawika zomwe zimamveka mosiyanasiyana. zambiri nsanja.
Ndipo tisaiwale za olemba zolemba. Wolemba waluso ndi wofunikira mukafuna kupanga zolemba zapamwamba, zazitali zomwe zimakopa anthu ambiri, otembenuza alendo, ndikukhala apamwamba pamainjini osakira.
Mitundu yazinthu zazitali:
- Makanema a YouTube
- Zolemba pamabulogu
- Maphunziro amilandu ndi ma webinars
- Ma Podcast
- Ulusi wautali pa Twitter
- Makanema a TikTok okhala ndi magawo angapo
Ubwino wa mawonekedwe aatali
Pali malo ochulukirapo odziwa zambiri (ndi zosangalatsa). Zolemba zazitali zimakupatsirani malo ambiri oti muzisewera. Mutha kuphatikiza zambiri ndikuwuza nkhani yabwinoko.
Mutha kuya. Zomwe zili zazifupi nthawi zina zimatha kuwoneka ngati zopanda umunthu, koma zazitali zimakhala zosiyana. Munalandirapo meseji yaitali ndime? Inu mukudziwa momwe izo zimakhalira.
Imadyetsa otsatira anu odzipereka kwambiri. Mafani anu okonda kwambiri adzakonda zomwe zili zazitali; ndi njira yabwino yobwezera kwa anthu omwe amasamala za inu ndi mtundu wanu.
Ndikosavuta kupanga ndalama. Monga tanenera pamwambapa, mavidiyo nthawi zambiri amafuna kutalika kapena nthawi yowonera kuti apangire ndalama. Ndipo zomwe zili zazitali zimasiya malo ochulukira zotsatsa-pakati pa magawo a podcast, m’mabwalo abulogu yanu yapaintaneti, ndi zina zambiri.
Kuipa kwa mawonekedwe aatali
Zimatenga nthawi kupanga. Chabwino, mwina zonse zili ndi nthawi yambiri, koma mawonekedwe aatali ndi ovuta kwambiri. Ndipo nthawi ndi ndalama, kotero mawonekedwe aatali amatha kukhala okwera mtengo kupanga, nawonso.
Owonera akhoza kutaya chidwi. Mudzataya anthu ochepa omwe ali ndi mawonekedwe aatali, ngakhale atakhala aakulu bwanji-ogwiritsa ntchito ena sali otsika kuti awononge nthawi.
Ndizovuta kugawana nawo pamapulatifomu angapo. Mapulatifomu onse ali ndi ma metric opitilira muyeso oti muwakumbukire, komanso “ntchito” zazitali pamapulogalamu ocheperapo kuposa momwe zilili zazifupi (ndipo zili bwino – simuyenera kutumiza paliponse).
Chifukwa chake, mawonekedwe achidule vs mawonekedwe aatali: akatswiri akunena chiyani?
Kuti tipeze zazitali komanso zazifupi zake (har har), tidafunsa Michelle Leighton, Mtsogoleri wa Social Content wa Career Contessa, chifukwa chanzeru zake.
Malinga ndi Leighton, mawonekedwe afupiafupi ndi abwino kukulitsa chidaliro ndi omvera: “Zimakula bwino pa malo ochezera a pa Intaneti, kumene anthu amapita kukalumikizana ndi kumanga maubwenzi,” akufotokoza motero.
Leighton akunena kuti mauthenga afupipafupi amatha kukhala omasuka komanso owona. “Zimakuthandizani kuti mupindule kwambiri ndi nthawi yachidule yosangalatsa ndi omvera anu.”
Onani momwe mlengiyu wa TikTok amachitira ndi omvera awo popempha nyama zamabaluni.
Izi zikuti, Leighton amakhulupirira zimenezo mawonekedwe aatali ndi abwino kwa zobiriwira nthawi zonse kapena “pakati pa funnel”. (pamene omvera anu akudziwa za malonda anu koma osafika pogula).
Mawonekedwe aatali amatha kufotokozera malingaliro ovuta komanso kufotokozera bwino momwe mtundu wanu ungathetsere vuto. “Kwa maphunziro, okhudza zowawa, mawonekedwe aatali amatha kupereka zotsatira zabwino,” akufotokoza.
Mwachitsanzo, kanema wa YouTube uyu akuwonetsa zonse zaukadaulo wina (choyimitsira foni panjinga yamoto), ndipo ndiyabwino kwa anthu omwe akuganiza zogula ndi kufuna kuphunzira zambiri.
Mwachidziwitso chake, zinthu zazifupi ndizabwinoko kukopa chidwi cha mtundu wanu, ndipo zomwe zili zazitali ndizabwino kuti ziwasunthike – ganizirani ngati nkhonya imodzi kapena ziwiri zotsatsa. “Zolemba zazifupi zimadzetsa chidwi komanso kuchitapo kanthu, ndipo mukakhala ndi chibwenzi, zinthu zazitali zimathandizira kukulitsa ubale,” akutero.
Mapulatifomu osiyanasiyana amakondanso kutalika kosiyanasiyana. “TikTok, yomwe kale inali zazifupi, tsopano ikukankhira makanema atali, nthawi zina mphindi zochepa,” akutero. “Izi zikuwoneka kuti ndi chifukwa makanema ataliatali amawapatsa mwayi wowonetsa zotsatsa patsamba la For You.”
Mwachitsanzo, wopanga chokoleti uyu ali ndi ma TikToks angapo a mphindi 30 patsamba lawo omwe apeza mawonedwe mazana masauzande.
Kumbali ina, Leighton akuti makanema achidule kwambiri akuchita bwino pa Instagram Reels. “Makanema afupiafupi kwambiri – osakwana masekondi 10 – okhala ndi mawu ambiri pazenera akuyamba kuchita bwino kwambiri, makamaka ngati amazungulira pomwe anthu akuwerenga,” akufotokoza.
Oyang’anira ena ochezera a pa TV amapangitsa kuti mawuwo asokoneze dala, motero amafunikira kuwerengedwa kopitilira kamodzi, monga Instagram Reel ya 4-sekondi iyi kuchokera kogulitsa njinga.
Zotengera? Zonse zazitali komanso zazifupi ndizothandiza pakutsatsa kwapa media; chofunika kwambiri ndicho kudziwa nthawi yoti muzigwiritsa ntchito. Leighton anati: “Ndikukhulupirira kuti zonse ziwirizi n’zofunika kuti munthu akhale ndi zotsatira zabwino. Kuti mudziwe kuti ndi fomu iti yomwe ili yoyenera pazosowa zamtundu wanu, pitilizani kuwerenga.
Momwe mungawunikire ngati zazifupi kapena zazitali zili zoyenera kwa inu
Muzimvetsa omvera anu
Kudziwa omvera anu ndikofunikira popanga chisankho chilichonse chotsatsa, ndipo ndikofunikira kwambiri mukamawunika zomwe mukufuna kupanga. “Muyenera kuganizira omvera anu komanso malo omwe amakonda,” akutero Leighton, “kuchokera pamenepo, mutha kusintha kutalika kwa zomwe muli nazo kuti zigwirizane ndi zomwe zikuyenda bwino pamapulatifomuwo.”
Lingalirani za nsanja
“Kaya mumasankha zazifupi kapena zazitali, ndinganene kuti ndizofunikira kwambiri mvetsetsani ma nuances a nsanja iliyonse yomwe mukutumizako,” akutero Leighton. “Pulatifomu iliyonse ili ndi chikhalidwe chake, ndipo ogwiritsa ntchito amagwiritsa ntchito njira zosiyanasiyana.”
Mwachitsanzo, muzochitika zake, ogwiritsa ntchito amawonera makanema a TikTok ndi YouTube akumveka, koma ma Reels nthawi zambiri amawonedwa osalankhula (“Chifukwa chake muyenera kudalira kwambiri zolemba ndi zowonera,” akufotokoza.
Instagram Reel iyi, mwachitsanzo, imatha kuwonedwa osalankhula, ndipo tanthauzo ndi uthenga wake udakali womveka bwino.
Psstt: Nawa ziwerengero zaposachedwa 53 pamapulatifomu akuluakulu ochezera kuti muganizire.
Ganizirani za uthenga wanu
Leighton akunena kuti limodzi mwamafunso ofunikira omwe muyenera kudzifunsa mukapanga chisankho pakati pa zinthu zazitali kapena zazifupi ndi “Kodi uthenga womwe ndikuyesera kuwuza ndi wovuta bwanji?”
Mwachitsanzo, ngati mukupereka phunziro la momwe mungadulire mango, mawonekedwe achidule ayenera kuchita chinyengo. Komabe, ngati mukuphunzitsa wina kupanga turducken, muyenera kupita mawonekedwe aatali. Khalani owona za zovuta za uthenga wanu ndi momwe zimaperekedwa bwino kwa omvera anu.
Onani momwe ntchito iyi komanso moyo wolimbikitsira amagwiritsira ntchito mawonekedwe achidule a TikTok wamba, “watsiku ndi tsiku” …
… ndi kanema wa YouTube wamphindi 17 kuti alowe muzokambirana zamalipiro ndi kusaka ntchito.
Ganizirani bajeti yanu
Kodi ndinu wokonzeka kugawa ndalama zingati pakupanga zinthu? Bajeti yanu ikhoza kupanga chisankho chanu kwa inu.
“Zolemba zazifupi – zochitidwa bwino – zimapereka ROI yamphamvu chifukwa ndiyotsika mtengo komanso yofulumira kupanga kuposa mitundu ina,” akutero Leighton. Zosiyana ndi zomwe zili m’mawonekedwe aatali: “Zimangotenga nthawi yaitali kuti zipangidwe, ndipo zimafuna khalidwe lapamwamba la kupanga,” akuwonjezera.
Ngati muli ndi bajeti yochepa, mungafune kutsamira mwachidule ndikungopanga zinthu zazitali kamodzi pakanthawi (onani kuti mumalemba kangati papulatifomu iliyonse kuti mudziwe bwino momwe mungapangire zinthu zambiri).
Ganizirani zinthu zomwe muli nazo
Pamodzi ndi ndalama, kudzipereka nthawi ndi chinthu chofunika kwambiri. Zomwe zili m’mawonekedwe afupi nthawi zambiri zimafuna kusinthasintha, nthawi yochitapo kanthu mwachangu, ndi kusindikiza pompopompo.
“Izi zitha kukhala zovuta kwa ma brand omwe amachedwa kusinthira, kukhala ndi njira zazitali zovomerezeka kapena kusowa kowunikira bwino kuti azindikire zomwe zikuyenda ndi zomwe sizikuyenda,” akutero Leighton. “Ngati mutambasula mbedza yanu, kapena chimango chanu sichikusangalatsani, chilichonse chomwe chimabwera pambuyo pake chimasinthidwa ndikuiwalika.”
Kupanga zinthu zazifupi zogwira mtima kumatanthauza kutsatira zomwe zikuchitika ndikutulutsa zomwe zili mwachangu. “Zolemba zazifupi ndi dziko losangalatsa nthawi yomweyo, ndipo ngati simungathe kusintha mwachangu masitayelo, machitidwe, ndi zomwe omvera amayembekezera, mulimbana,” akutero Leighton.
Zomwe zili m’mawonekedwe aatali, ngakhale zingatenge nthawi yambiri kuti zipangidwe, nthawi zambiri zimakhala zobiriwira (kotero zidzakhala zofunikira komanso zothandiza m’tsogolomu).
Yesani ndikuwonanso zotsatira zanu
Palibe malire pa kuchuluka kwa momwe mungafufuzire ndikudziwiratu kuti ndi mtundu wanji womwe ungakhale wopambana, koma njira yokhayo yodziwira mawonekedwe abwino amtundu wanu ndikupanga ndikusindikiza zomwe zili.
“Ndikofunikira kukhala ndi mitundu yonse iwiri yazinthu munjira yanu yapa media kuti mukwaniritse magawo osiyanasiyana aulendo wamakasitomala,” akutero Leighton.
Ndipo mukukumbukira zomwe adanena za kuwunika koyenera kwa analytics? Ziwerengero sizidzanama: fufuzani momwe zinthu zanu zilili. Chitani zambiri zomwe zimagwira ntchito komanso zochepa zomwe sizingagwire, ndipo musaope kuyesa china chatsopano.
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