提高转化率和降低成本的10种Facebook广告定位策略

Njira 10 zotsatsira zotsatsa za Facebook izi zikuthandizani kulimbikitsa kutembenuka ndikuchepetsa mtengo pakutembenuka – muyeso womaliza wa mtengo wamalonda.

Ubwino umodzi wofunikira pakutsatsa kwapagulu kuposa njira zina zotsatsira ndikutha kutsata omvera anu.

Kutsata malonda a Smart Facebook kungakuthandizeni kufikira anthu omwe ali ndi chidwi ndi mtundu wanu. Ndi zosankha zapamwamba kwambiri, mutha kupita patsogolo ndikufikira anthu omwe ali ndi chidwi ndi zinthu zina, komanso omwe awonetsa kale kuti akufuna kugula.

Zonsezi zimakuthandizani kuti mukwaniritse zosinthika zapamwamba ndi bajeti yanu yotsatsa yomwe ilipo. Ndipo tiwonetseni wotsatsa wa Facebook yemwe sakonda ROI yapamwamba!

Kodi zotsatsa za Facebook ndi chiyani?

Kutsata zotsatsa za Facebook ndi njira yochitira onetsetsani kuti malonda anu amawonedwa ndi anthu omwe angakonde kwambiri zomwe mukupereka.

Tayerekezani kuti mukuchita phwando. Simungayitanire aliyense yemwe mumamudziwa ngati ochepa okha akusangalala ndi zochitika zomwe mukuchititsa, sichoncho? M’malo mwake, mumatumiza kuyitanira kwa anthu omwe ali ndi chidwi ndi inu pamutuwu, zochitika, komanso chakudya chomwe mukukonzekera.

Zotsatsa za Facebook zimagwiranso ntchito chimodzimodzi. Zimakupatsani mwayi “kuitana” anthu oyenera kuti awone zotsatsa zanu pogwiritsa ntchito njira zosiyanasiyana. Izi sizimangochepetsa kutsata malonda anu, komanso zimakupulumutsirani ndalama pakapita nthawi (m’mawu osavuta kwambiri, kufikira omvera ambiri ndi okwera mtengo kuposa kufikira ochepa).

Malangizo a Pro: Onani zitsanzo zabwino kwambiri zotsatsa za Facebook kuti mulimbikitse njira yanu. Kenako, phunzirani momwe mungapangire njira yanu yotsatsa ya Facebook mumphindi.

Kodi kutsata zotsatsa za Facebook kumagwira ntchito bwanji?

Kutsata zotsatsa za Facebook kumagwira ntchito pokuthandizani kuti muwonetsetse kuti omvera amatha kulumikizana ndi mtundu wanu, ndikugula kuchokera kwa inu.

Pa Facebook, kutsata zotsatsa kumatengera mitundu itatu yosiyanasiyana ya omvera:

1. Anthu omvera

Omvera akuluakulu amagwiritsa ntchito mikhalidwe ndi machitidwe kuti agwirizane ndi zotsatsa zanu. Mwachitsanzo, mutha kuyang’ana omvera anu posankha zaka, jenda, maphunziro, udindo wa ntchito, zokonda, ndi malo.

Kugwiritsa ntchito: Ngati mukulimbikitsa zovala zolimbitsa thupi, mutha kuyang’ana azimayi azaka zapakati pa 25-40 omwe amakhala m’matauni ndipo awonetsa chidwi ndi masamba okhudzana ndi zolimbitsa thupi.

2. Omvera mwamakonda

Omvera mwamakonda amakulolani kuti muyanjanenso ndi anthu omwe adachitapo kale ndi bizinesi yanu. Mutha kupanga omvera mwamakonda kutengera zomwe zili patsamba lanu, mndandanda wa imelo wamakasitomala, ogwiritsa ntchito mapulogalamu, kapena anthu omwe adachitapo kanthu ndi zomwe zili pa Facebook.

Kugwiritsa ntchito: Kutsata ogwiritsa ntchito omwe adayendera tsamba lanu koma osagula, kuwalimbikitsa kuti abwerere ndikumaliza ntchito yawo.

3. Omvera owoneka ngati

Omvera owoneka ngati amakuthandizani kuti mufikire ogwiritsa ntchito atsopano omwe amagawana zofanana ndi makasitomala omwe alipo. Facebook imadziwikiratu zomwe zimafanana ndi omvera anu ndipo imapeza ogwiritsa ntchito atsopano omwe amafanana nawo, koma omwe mwina sakudziwa mtundu wanu.

Kugwiritsa ntchito: Kampani ya SaaS ikhoza kupanga omvera ofanana ndi makasitomala awo omwe alipo kuti akope otsogolera atsopano omwe amagawana zokonda zamapulogalamu ofanana, kapena kugwira ntchito m’mafakitale ofanana.

Mitundu yoyambira yakutsata zotsatsa za Facebook

Kutsata kuchuluka kwa anthu

Kutsata kuchuluka kwa anthu pa Facebook kumakupatsani mwayi wosankha omwe amawona zotsatsa zanu kutengera zomwe mumakonda monga:

• Zaka: Fufuzani zotsatsa zamagulu osiyanasiyana, kuyambira achinyamata mpaka akuluakulu.
• Jenda: Sankhani ngati zotsatsa zanu zikuwonetsedwa kwa amuna, akazi, kapena amuna kapena akazi onse.
• Maphunziro: Yesetsani anthu kutengera maphunziro awo, kuyambira omaliza maphunziro a kusekondale mpaka omwe ali ndi digiri yapamwamba.
• Mutu waudindo: Fikirani akatswiri m’mafakitale ena kapena maudindo okhudzana ndi malonda kapena ntchito zanu.
• Malo: Yesetsani ogwiritsa ntchito kutengera dziko lawo, dziko, mzinda, ngakhale zip code.

Kutsata kwamtunduwu kumathandiza kuwonetsetsa kuti malonda anu amawonedwa ndi anthu omwe akufanana ndi kuchuluka kwa anthu omwe mukufuna.

Khalidwe ndi chidwi cholunjika

Khalidwe ndi chidwi cholunjika pazochita za ogwiritsa ntchito ndi zomwe amakonda pa Facebook. Kutsata chidwi cha Facebook kumapititsa patsogolo kuyesetsa kwanu, poyang’ana kwambiri:

• Zokonda: Fikirani anthu malinga ndi zomwe amakonda, monga kulimbitsa thupi, kuyenda, kapena kuphika.
• Makhalidwe: Yesetsani kwa ogwiritsa ntchito potengera zomwe amagula, kugwiritsa ntchito zida, kapena zomwe amakonda.
• Chibwenzi: Onetsani zotsatsa kwa anthu omwe adalumikizana ndi tsamba lanu la Facebook kapena zolemba zanu.

Kutsata uku kumathandiza kulumikizana ndi ogwiritsa ntchito omwe ali ndi chidwi ndi mitu yokhudzana ndi bizinesi yanu, kukulitsa chidwi.

Kulunjika pamtengo

Kutsata zamtengo wapatali kumapitilira kuchuluka kwa anthu ndi zokonda-kumayang’ana kwambiri kukopa zomwe mungagawire makasitomala anu:

• Kuzindikira makhalidwe abwino: Yambani pomvetsetsa mfundo zomwe makasitomala anu amaika patsogolo, monga zaluso, kukhazikika, kapena kutenga nawo mbali pagulu.
• Kupanga mauthenga otsatsa: Konzani zotsatsa zanu kuti zigwirizane ndi izi. Mwachitsanzo, onetsani momwe malonda anu kapena ntchito zanu zimayendera ndi zomwe zimafunikira pazabwino, udindo wa chilengedwe, kapena momwe zimakhudzira anthu.
• Kumanga kugwirizana: Mwa kugwirizanitsa zotsatsa zanu ndi zomwe makasitomala amakonda, mutha kupanga kulumikizana mwamphamvu ndikulimbikitsa kukhulupirika pakati pa omvera anu.

Kutsata kwamtengo wapatali pa Facebook kumakuthandizani kuti mupange zotsatsa zokhutiritsa komanso zoyenera, kukulitsa kuchita bwino kwamakampeni anu ndikuyendetsa bwino.

Njira 10 zotsatsira zotsatsa za Facebook zomwe zimatembenuzadi

Kodi mwakonzeka kuyamba kutsata Facebook? Gwiritsani ntchito malangizo ndi njira izi kuti muwonjezere kutembenuka ndikupangitsa omvera anu kukhala ndi chidwi.

1. Yang’anani makasitomala omwe akupikisana nawo

The Audience tabu mu Meta Business Suite Insights imapereka zidziwitso zambiri zofunika zomwe zingakuthandizeni kumvetsetsa otsatira anu a Facebook. Mutha kugwiritsa ntchito zomwe mwapezazo kuti muphunzire kutsata otsatira atsopano ndi makasitomala.

Ndi chuma chamtengo wapatali kotero kuti tili ndi nkhani yonse yoti tigwiritse ntchito ma Audience Insights kuti tizilunjika bwino.

Koma njira yathu yomwe timakonda ya Audience Insights ndikugwiritsa ntchito zomwe limapereka kuti mudziwe yemwe mukupikisana naye pa Facebook, ndiyeno tsatirani mafani omwe akupikisana nawo.

Nayi njira yachangu:

Tsegulani dashboard yanu ya Audience Insights mu Meta Business Suite ndikusankha Omvera omwe angakhalepo.

Dinani pa Sefa batani kumanja kumanja kwa tsamba ndikugwiritsa ntchito njira zoyambira zolowera monga malo, zaka, jenda, ndi zokonda kuti muyambe kupanga omvera a Facebook omwe amagwirizana ndi omwe mukufuna.

Osatero dinani Pangani omvera pakali pano. M’malo mwake, pitani pansi mpaka ku Masamba apamwamba gawo kuti muwone masamba omwe mukufuna omwe akulumikizana nawo kale. Copy and paste mndandandawu kukhala spreadsheet kapena fayilo yamawu.

Bwererani ku Chida chosankha zosefera. Chotsani zosefera zomwe zilipo ndikulemba dzina la masamba a Facebook omwe akupikisana nawo mu Bokosi lokonda. Si onse omwe akupikisana nawo omwe angabwere ngati chidwi, koma kwa iwo omwe…

Onani zambiri za kuchuluka kwa anthu zomwe zaperekedwa kuti muwone ngati mutha kupeza zina zowonjezera za omvera zomwe zingakuthandizeni kutsata zotsatsa zanu molondola. Ndiye, pangani omvera atsopano kutengera chidziwitso chatsopano cha anthu, ndiye yesani motsutsana ndi m’modzi mwa anthu omwe alipo.

Kapena, ingodinani Sungani ndipo muli ndi omvera kutengera mafani a mpikisano wanu.

Zachidziwikire, mutha kutsata omverawa kuti muwonetsetse kuti mumapeza zoyenera pabizinesi yanu ndi zolinga za kampeni, koma iyi ndi njira yabwino yoyambira kupeza anthu oyenera pa Facebook.

Mutha kupeza zambiri m’nkhani yathu ya Audience Insights momwe mungachitire.

2. Gwiritsani ntchito omvera anu kuti muwerengenso

Retargeting ndi njira yamphamvu yolunjika pa Facebook kuti mulumikizane ndi omwe angakhale makasitomala omwe awonetsa kale chidwi ndi zinthu zanu.

Pogwiritsa ntchito Facebook Custom Audience kutsata zosankha, mutha kusankha kuwonetsa zotsatsa zanu kwa anthu omwe awona tsamba lanu posachedwa, anthu omwe ayang’ana masamba ogulitsa, kapenanso anthu omwe ayang’ana zinthu zina. Mukhozanso kusankha kupatula anthu omwe agula posachedwa, ngati mukuganiza kuti sangasinthe posachedwa.

Musanagwiritse ntchito Facebook Custom Audiences kutengera mayendedwe awebusayiti, muyenera kukhazikitsa Facebook Pixel.

Izi zikachitika, nayi momwe mungapangire omvera anu omwe akutsatsanso:

• Pitani ku Omvera ndi Ads Manager wanu.
• Sankhani Pangani omvera mwamakonda.
• Pansi magwero, dinani Webusaiti.
• Sankhani pixel yanu.
• Pansi Zochitikasankhani mitundu ya alendo omwe mukufuna kutsata.
• Tchulani omvera anu ndikudina Pangani omvera.

• Mu Moyens I/O Social Advertising, yendani kupita kwanu Zotsatsa za Facebook, ndi kusankha kupanga a Omvera Atsopano Apamwamba.
• Sankhani ku chandamale makasitomala omwe alipo.
• Dinani Lumikizani Onjezani CRM akaunti kuti mulumikize data yanu ya CRM kuchokera ku Mailchimp, Hubspot, Salesforce, kapena njira iliyonse ya CRM yomwe mukugwiritsa ntchito pano.
• Mutha kudziwa zambiri za omwe mukufuna kutsata ndi omvera anu kutengera ngati ndi makasitomala omwe alipo kapena otsogolera, komanso ngati agula munthawi yake.

3. Pezani anthu ofanana ndi makasitomala anu abwino omwe ali ndi omvera omwe amafanana ndi mtengo

Omvera owoneka ngati a Facebook amakulolani kuti mupange mindandanda yazotsatsa za Facebook za omwe angakhale makasitomala omwe amagawana mikhalidwe ndi anthu onse omwe amagula kale kwa inu.

Musanaphatikizepo mtengo wamakasitomala pagulu lofanana ndi anthu, muyenera kupanga omvera okonda makasitomala:

Pitani ku Omvera mkati mwa Ads Manager yanu ndikusankha Pangani omvera mwamakonda

Kenako sankhani Mndandanda wamakasitomala monga gwero.

Sankhani momwe mungatulutsire mndandanda wamakasitomala anu kuchokera pazosankha zomwe zaperekedwa. Kenako, dinani Ena, ndi kwezani mndandanda wamakasitomala anu pazenera lotsatira.

Dinani Kwezani ndi Pangani.

Gwero: Facebook Ads Manager

Tsopano, mutha kugwiritsa ntchito mndandandawu kuti mupange omvera a Lookalike otengera mtengo kuti akwaniritse makasitomala anu omwe ali otsika mtengo kwambiri:

• Pitani ku Omvera mkati mwa Ads Manager wanu.
• Sankhani Pangani omvera ofanana.
• Sankhani omvera otengera mtengo womwe mudapanga pamwambapa ngati gwero lanu.
• Sankhani malo omvera omwe mukufuna kuwatsata.
• Sankhani kukula kwa omvera anu. Nambala zing’onozing’ono zimagwirizana ndendende ndi zomwe anthu akuchokera.
• Dinani Pangani Omvera.

Pezani zambiri mu kalozera wathu wa Facebook Lookalike Audience.

4. Sinthani kulunjika ndi zowunikira zokhudzana ndi malonda a Facebook

Facebook imakuthandizani kumvetsetsa momwe malonda anu alili oyenera kwa omvera omwe mwawasankha kutengera zowunikira zitatu zotsatsira:

• Masanjidwe apamwamba
• Chiwerengero cha chinkhoswe
• Kutembenuka mtima kusanja

Miyezo yonse imatengera momwe malonda anu akugwirira ntchito poyerekeza ndi zotsatsa zina zomwe zimayang’ana anthu omwewo.

Monga Facebook akuti, “Anthu amakonda kuwona zotsatsa zomwe zili zofunika kwa iwo. Ndipo mabizinesi akawonetsa zotsatsa zawo kwa omvera, amawona zotsatira zabwinoko zamabizinesi. Ichi ndichifukwa chake timawona momwe malonda aliwonse amafunikira kwa munthu musanapereke malonda kwa munthuyo. ”

Mfundo yonse yotsatsira malonda a Facebook ndikuyika malonda anu pamaso pa omvera omwe amatha kuchitapo kanthu potengera malonda enieniwo. Ili ndilo tanthauzo lenileni la kufunika.

Nazi njira zosavuta zothandizira kukweza masanjidwe anu pazowunikira zokhudzana ndi malonda a Facebook:

• Yang’anani pazabwino, kuphatikiza zowoneka bwino komanso kukopera kwakufupi.
• Sankhani mtundu wotsatsa woyenera.
• Yesani kutsatsa pafupipafupi.
• Nthawi zotsatsa mwanzeru.
• Konzani zotsatsa zanu ndi kuyesa kwa A/B.
• Yang’anirani zotsatsa za omwe akupikisana nawo.

Ngati zotsatsa zanu sizikuyenda momwe mukufunira, mutha kugwiritsa ntchito zowunikira zokhudzana ndi zotsatsa kuti mufufuze mipata yowongoleredwa bwino:

• Masanjidwe apamwamba: Yesani kusintha omvera kuti akhale omwe angayamikire kwambiri zomwe zapangidwa muzotsatsa.
• Chiwerengero chochepa cha omwe akutenga nawo mbali: Konzani zolinga zanu kuti mufikire anthu omwe atha kuchita nawo chidwi. Ma Audience Insights atha kukhala othandiza kwambiri pano.
• Kutsika kwa masinthidwe: Yang’anani omvera amalingaliro apamwamba. Izi zitha kukhala zophweka ngati kusankha “ogula omwe ali pachibwenzi” pogula (onani Malangizo #5). Koma zitha kutanthauzanso kulunjika kwa anthu omwe ali ndichikumbutso chomwe chikubwera, kapena omwe ali ndi machitidwe ena kapena zochitika pamoyo zomwe zimapangitsa kuti malonda kapena ntchito yanu ikhale yofunika kwambiri kwa iwo pakadali pano.

Kumbukirani, kufunika ndikofanana ndi kufananitsa malonda oyenera ndi omvera oyenera. Palibe malonda omwe angakhale ofunika kwa aliyense. Kulunjika kogwira mtima ndiyo njira yokhayo yopezera kusanja koyenera kwambiri. Yesani pafupipafupi ndikukonzekera zosintha zaposachedwa za Facebook kuti muwonetsetse kuti mukupitiliza kulunjika anthu oyenera omwe ali ndi zomwe zili zoyenera.

5. Yesetsani anthu omwe agula posachedwa kuchokera ku malonda a Facebook

Njira yomwe nthawi zambiri imanyalanyazidwa mkati mwazosankha mwatsatanetsatane zotsatsa za Facebook ndikutha kulunjika anthu omwe awonetsa kale chidwi chogula kuchokera ku zotsatsa za Facebook.

Kusankha khalidwe la kugula Ogulitsa Ogwira Ntchito imachepetsa omvera anu kwa anthu omwe adadina Gulani Tsopano batani pa malonda a Facebook mkati mwa sabata yatha.

Ngakhale ogwiritsa ntchito ena a Facebook amatha kusuntha zotsatsa zam’mbuyomu, njirayi imakutsimikizirani kuti mufika anthu omwe adawonetsa kale (komanso posachedwa) kuti akufuna kugula pazotsatsa.

Kuti mupeze njira yolunjika ya Engaged Shoppers:

• Pangani zotsatsa zatsopano, kapena tsegulani zotsatsa zomwe zilipo kale, ndikusunthira mpaka ku Gawo la omvera
• Pansi Kutsata Mwatsatanetsatanemtundu Ogulitsa Ogwira Ntchito mu bar yofufuzira.
• Dinani Ogulitsa Ogwira Ntchito.

6. Pezani zinthu zanu za unicorn

nsonga iyi ndi yosiyana pang’ono. Ndizokhudza kutsata zomwe mwatsatsa, m’malo mosankha omvera oyenera a Facebook.

Lingaliro ili linapangidwa ndi MobileMonkey CEO ndi Inc. wolemba nkhani Larry Kim. Iye akuganiza zimenezo 2% yokha ya zomwe zili patsamba lanu ndizomwe zingachite bwino pazamagulu komanso pamasanjidwe a injini zosakapamene ndikukwaniritsanso kutembenuka kwakukulu. Amanena kuti malonda okhutira ndi masewera a voliyumu, ndipo mumangoyenera kupanga zambiri za “bulu” (mutha kulingalira zomwe zikutanthauza) kuti mufike ku unicorns.

Ndiye, unicorn wanu uli ndi chiyani? Ndilo positi yabulogu yomwe imakonda kwambiri pamayendedwe anu ochezera, kukwera pamwamba pa masanjidwe a Google, ndikuyendetsa kuchuluka kwa anthu patsamba lanu.

Simungathe kuneneratu zomwe “zidzapita ku unicorn” kutengera zinthu zomwe nthawi zambiri zimatanthawuza zinthu zabwino (monga kulemba kwabwino, mawu osakira, komanso kuwerenga). M’malo mwake, muyenera kuyang’anitsitsa kusanthula kwanu kwapa media media ndi magwiridwe antchito.

Mukawona zinthu zopambana kwambiri, sinthaninso ngati malonda a Facebook. Pangani kukhala infographic ndi kanema. Yesani izi m’mawonekedwe osiyanasiyana kwa omvera anu kuti zigwire ntchito molimbika.

Chofunika koposa, gwiritsani ntchito maupangiri athu ena onse otsatsira malonda a Facebook kuti muwonetsetse kuti mukugwirizanitsa zomwe zili mu unicorn ndi omvera omwe atha kuchita nawo.

7. Pezani zolondola kwambiri ndi kutsata mwatsatanetsatane

Facebook imapereka njira zambiri zowunikira. Pamwamba, zosankhazo zimagawidwa magulu atatu akuluakulu: kuchuluka kwa anthu, zokonda, ndi machitidwe. Koma m’magulu onsewa, zinthu zimakhala zazikulu kwambiri.

Mwachitsanzo, pansi kulunjika mwatsatanetsatanemukhoza kusankha kulunjika makolo. Kapena, makamaka, mutha kulunjika kwa makolo omwe ali ndi ana ang’onoang’ono. Kapena, osapatula makolo konse.

Ndiye, mukhoza alemba Omvera Ochepa kuwonjezera zigawo zina za kulunjika. Mwachitsanzo, malinga ndi kuchuluka kwa anthu, mutha kusankha kuchepetsa omvera anu a Facebook potengera momwe mulili komanso ntchito.

Ganizirani momwe zigawo izi zowunikira zimaphatikizidwira kupanga a omvera omwe ali ndi chidwi kwambiri. Mutha kusankha kulunjika kwa makolo osudzulidwa a ana ang’onoang’ono omwe amagwira ntchito mu utsogoleri. Ndipo ndikungoyang’ana kuchuluka kwa anthu.

Pansi Zokonda>Maulendomutha kuchepetsa omvera omwe mukufuna kukhala nawo kwa anthu omwe ali ndi chidwi nditchuthi chakunyanja. Kenako, pamakhalidwe, mutha kukulitsa omvera anu kuti azitha kutsata omwe akuyenda pafupipafupi.

Kodi mukuona kumene izi zikupita? Ngati mumayendetsa malo ochezera a m’mphepete mwa nyanja omwe ali ndi pulogalamu yosamalira ana ndipo palibe chowonjezera chimodzi, mutha kupanga zotsatsa zomwe zimayang’ana kwambiri makolo omwe ali okha omwe ali pantchito zoyang’anira omwe amakonda kupita kutchuthi komanso kuyenda pafupipafupi.

Ngati mumagulitsa zinthu kapena ntchito zomwe zimagwirizanitsidwa ndi zochitika za moyo, ngakhale tangentially, mukhoza kulunjika anthu omwe angosamukira kumene, anayamba ntchito yatsopano, okwatirana kapena okwatirana. Mutha kulunjika anthu m’mwezi wawo wobadwa, kapena kutsogolera tsiku lawo lokumbukira. Mutha kulunjika anthu omwe anzawo ali ndi tsiku lobadwa lomwe likubwera.

Pamene mukumanga omvera anu, mudzawona kumanja kwa tsamba momwe omvera anu akhalira ochepa, komanso momwe mungafikire. Ngati mungatchule kwambiri, Facebook ikudziwitsani.

Njirayi imagwira ntchito bwino kukwezedwa kwapadera kokonzedwa kuti kulunjika kwa omvera enienim’malo motsatsa malonda olimbikitsa bizinesi yanu yonse. Phatikizani zotsatsa za Facebook zosanjikizazi ndi tsamba lofikira lomwe limalankhula mwachindunji kwa omvera kuti mupeze zotsatira zabwino.

Zindikirani: Nthawi iliyonse mukafuna kuwonjezera mulingo wina wolunjika, onetsetsani kuti mwadina Omvera Ochepa kapena Ocheperako. Chilichonse chiyenera kunena Chiyeneranso kufanana ndi zomwe zasankhidwa.

8. Phatikizani anthu awiri apadera pamodzi

Zachidziwikire, sizinthu zilizonse kapena kukwezedwa komwe kumakhala koyenera kutsata ndendende ya Facebook yomwe yafotokozedwera m’munsimu.

Mwina simukudziwa ndendende magulu a anthu kapena machitidwe omwe mukufuna kutsata ndi malonda enaake. Muli ndi chidziwitso chotakata cha gulu lomwe mukufuna kutsata.

Ndiye, mumatani ngati omvera omwe akutsata pa Facebook ali ochulukirapo?

Yesani kuphatikiza ndi omvera achiwiri, ngakhale omvera achiwiriwo akuwoneka kuti alibe mgwirizano.

Mwachitsanzo, tiyeni tiganizire zopanga omvera a vidiyo ya GoPro iyi yokhala ndi mabwato a LEGO:

Kuti tiyambe, titha kupanga gulu la anthu omwe ali ndi chidwi ndi GoPro, makanema, kapena makamera apakanema. Ngakhale kuchepetsa omvera kwa anthu azaka zapakati pa 22 mpaka 55 ku United States, zomwe zimapangitsa kuti anthu 31.5 miliyoni azitha.

Tsopano, munkhaniyi, kanemayo ali ndi mabwato a LEGO. Ndiye, omvera odziwikiratu kuti awonjezere chiyani pano?

Inde, mafani a LEGO.

Kuti amachepetsa kukula kwa omvera mpaka 6.2 miliyoni. Ndipo zikhoza kuchititsa kuti anthu azikondana kwambiri, chifukwa anthu angakhale ndi chidwi ndi zomwe zili muvidiyoyi, osati zomwe zili muvidiyoyi.

Pankhaniyi, tinagwira ntchito cham’mbuyo kuchokera pavidiyo yomwe ilipo. Koma mutha kusankhanso omvera awiri osagwirizana kuti muphatikize, kenako pangani zotsatsa zomwe zikuyang’aniridwa ndi Facebook kuti mulankhule mwachindunji ndi gululo.

9. Gwiritsani ntchito kulunjika kwakukulu kuti mupeze omvera anu

Bwanji ngati mutangoyamba kumene ndipo simukudziwa kuti omvera anu ndi ndani? Tili ndi positi yonse yamabulogu momwe mungayambire kuzindikira izi kudzera mu kafukufuku wa omvera.

Koma mutha kuphunziranso zambiri poyambira ndi a njira yolumikizirana ndi malonda a Facebook. Izi zimagwira ntchito bwino pamakampeni odziwitsa anthu zamtundu wawo m’malo motsatsa malonda, koma zomwe mumaphunzira zitha kukuthandizani kukonza njira yanu yolondolera pakapita nthawi.

Pangani kampeni yodziwitsa anthu za mtundu watsopano wokhala ndi zolinga zofunika kwambiri, monga a zaka zambiri m’dera lalikulu. Facebook idzagwiritsa ntchito ma algorithms ake kudziwa anthu abwino kwambiri oti muwonetse zotsatsa zanu.

Malonda anu atakhala kwa nthawi yayitali, mutha kuyang’ana Malingaliro Omvera kapena Ads Manager kuti muwone mtundu wa anthu omwe Facebook idasankha pazotsatsa zanu, ndi momwe adayankhira. Izi zitha kukuthandizani kuti mumvetsetse momwe mungapangire omvera anu omwe mukufuna kuchita nawo makampeni amtsogolo.

10. Gwiritsani ntchito Advantage + kulunjika kwa omvera

Ngati ndinu watsopano ku zotsatsa za Facebook, kugwiritsa ntchito chida chodzipangira nokha ngati Advantage + kulunjika kwa omvera kungakuthandizeni kulunjika pang’onopang’ono, osafunikira zambiri zamkati. Izi zimathandizira AI yapamwamba kuti mupeze omvera abwino kwambiri pazotsatsa zanu, zomwe zimapangitsa kuti zikhale zosavuta kuti muyambe ndikuwona zotsatira mwachangu.

Ichi ndichifukwa chake ndizothandiza: Meta’s AI imaphunzira ndikusinthika, pogwiritsa ntchito zomwe zidasinthidwa m’mbuyomu, data ya Pixel, komanso kulumikizana ndi zotsatsa zam’mbuyomu. Izi zikutanthauza kuti zotsatsa zanu zimafika kwa anthu omwe amatha kuchita nawo ndikugula, osafunikira kudziwa zonse nokha.

Mwachitsanzo, tayerekezerani kuti mwangoyamba kumene malo ogulitsira zovala pa intaneti. Pogwiritsa ntchito Advantage+, zotsatsa zanu zitha kuwonetsedwa kwa anthu omwe adagula zovala posachedwa pa intaneti, adayendera mawebusayiti a mafashoni, kapena kucheza ndi malonda a zovala. Kulunjika kolondola kumeneku kungapangitse zotsatira zabwino pamtengo wotsika. Ndipo, simudzasowa kuti mulowetse zonse muzophatikizika ndi zochotsera nokha.

Meta idapeza kuti kampeni yogwiritsa ntchito Advantage + idawona 13% yotsika mtengo pakugulitsa, 7% yotsika mtengo pakutembenuka kwatsamba lililonse, ndi 28% yotsika mtengo pakudina, kutsogola, kapena kuwona tsamba lofikira. Osati zoipa, eh?

Kugwiritsa ntchito Advantage +, mudakali ndi mphamvu pa omvera anu. Mutha kuyika zokonda kuti musaphatikize zaka kapena malo ena. Ngati mukufuna kuti zotsatsa zanu zipewe omvera achichepere kapena madera ena, mutha kusintha zosinthazi mosavuta. Komabe, Advantage + imagwira ntchito bwino ikapatsidwa omvera ambiri kuti ayambe nawochifukwa imalola AI kupeza machesi abwino kwambiri.

Chida ichi ndi chabwino pamakampeni ambiri, kupatula ochita malondanso. Ngati mukuyendetsa malonda kapena makampeni otsatsa mapulogalamu, mungafune kuyesa makampeni ogula a Advantage+ kapena makampeni apulogalamu a Advantage+, omwe amagwiritsa ntchito AI kudutsa masitepe angapo kuti mupeze zotsatira zabwinoko. Kuti muwone momwe Advantage + imakugwirirani ntchito, yesani kuyesa kwa A/B kuyerekeza ndi zosankha zina za omvera. Izi zidzakupatsani chithunzi chomveka bwino cha mphamvu zake.

Ingokumbukirani, mukamagwiritsa ntchito Advantage+, simungayang’ane azaka zosachepera 18 padziko lonse lapansi, 20 ku Thailand, kapena 21 ku Indonesia. Kumbukirani izi pokonzekera kampeni yanu.