如何知道2024年社交媒体的最佳发布频率

Yankho la “kawirikawiri mungatumize pa social media” limasiyana malinga ndi nsanja. Koma zidzafunikanso kuyesa ku akaunti yanu.

Ndilo funso lomwe lidayambitsa chikwi chimodzi chosagona tulo: “Kodi bizinesi iyenera kuyika kangati pa TV?”

Inde, monga chilichonse choyenera kudziwa, palibe yankho losavuta ku funsoli. Malo ochezera a pa Intaneti nthawi zonse akusintha ma aligorivimu awo, kuwonjezera zinthu zatsopano, ndikusintha malamulo a chinkhoswe. Zomwe zinagwira ntchito chaka chatha sizingagwire ntchito chaka chino, ndipo zomwe zimagwira ntchito lero zitha kutha mawa.

Tidafufuza kafukufukuyu ndikusintha gulu lathu lazama media, komanso akatswiri ena akunja, kuti tidziwe zambiri zomwe zingatumize papulatifomu iliyonse (kapena sabata) kuti tipeze nthawi yoyenera patsiku.

Kodi mungatumize kangati pazama media mu 2024

Mukuda nkhawa kuti mungatumize kangati pama media azamalonda mu 2024? Ngakhale tchanelo chilichonse chili ndi zakezake, kukhalapo nthawi zonse ndi tikiti yanu yochita bwino pa intaneti.

Nachi chidule cha zomwe tapeza:

• Instagram: Tumizani pakati pa 3 mpaka 5 pa sabata.
• Nkhani za Instagram: Tumizani 2 pa tsiku.
• Facebook: Tumizani pakati pa 1 mpaka 2 pa tsiku.
• X (Twitter): Tumizani pakati pa 2 mpaka 3 pa tsiku.
• LinkedIn: Tumizani pakati pa 1 mpaka 2 pa tsiku.
• Ulusi: Tumizani pakati pa 2 mpaka 3 pa tsiku.
• TikTok: Tumizani pakati pa 3 mpaka 5 pa sabata.
• Pinterest: Tumizani osachepera kamodzi pa sabata.
• Google Bizinesi Yanga: Tumizani osachepera kamodzi pa sabata.

Pitilizani kuwerenga kuti mumve zambiri zokomera tchanelo ndi tchanelo.

Nthawi zambiri mumayika pa Instagram

Tumizani nthawi 3-5 pa sabata pa Instagram.

Akatswiri athu amalimbikitsa kupanga osachepera, zolemba zitatu pa sabata pa Instagram. Momwemo, izi ndizosakanizidwa zofalitsa (ma carousels, reels, static posts, etc.) Kugwiritsa ntchito mitundu yosiyanasiyana ya chikhalidwe cha anthu ndikofunikira makamaka ngati mutumiza katatu pa sabata.

Nkhani za Instagram zitha kugwiritsidwa ntchito pafupipafupi, ngakhale Instagram yake Adam Moseri amalimbikitsa Nkhani za 2 patsiku.

Kutumiza pafupipafupi pa Instagram kumawonjezera mwayi wanu wowonekera mu Explore feedkukhala pa akaunti ina, kapena kuwonekera pazotsatira zapamwamba za mawu osakira omwe mumagwiritsa ntchito kwambiri. Kutumiza pafupipafupi ndi njira yabwino yowonera zomwe zimagwirizana ndi omvera anu.

Kutumiza pafupipafupi sikukutayani otsatira anuakuwonjezera Moseri. M’malo mwake, mukamalemba kwambiri, m’pamenenso mumapeza mwayi wopezeka. Ngakhale simuyenera kudzikakamiza mopanda chifukwa, musawope kutumiza pafupipafupi – ngati muli ndi kuthekera.

Ngati mukuganiza kuti nthawi yoyendetsedwa ndi algorithm imatanthauza kuti nthawi yotsalira ilibe kanthu, ganiziraninso. Zoyeserera zathu zatsimikizira kuti nthawi yotumiza imakhala ndi zotsatira pakuchitapo kanthu pa Instagram.

Ziwerengero zazikulu za Instagram zomwe muyenera kukumbukira mukatumiza:

• Instagram ili ndi ogwiritsa ntchito 2 biliyoni mwezi uliwonse
• Zithunzi 66,000 zimagawidwa pa Instagram mphindi iliyonse
• Anthu opitilira 500 miliyoni atha kufikiridwa ndi zotsatsa pa Nkhani za Instagram
• Instagram Reels imapanga zoposa theka lazinthu zomwe zimagawidwanso mu mauthenga

Onani ziwerengero zaposachedwa kwambiri za Instagram apa, ndi zambiri za anthu a Instagram apa.

Kodi mungatumize kangati pa TikTok

Tumizani nthawi 3-5 pa sabata. Kapena, momwe mungathere.

Ngakhale TikTok imalimbikitsa kutumiza maulendo 1-4 patsiku, iwonso amati palibe malire pa kuchuluka kwa zomwe mabizinesi ang’onoang’ono angapange.

Mwachiwonekere, kuchuluka kwa kutumiza kosalekeza sikungakhale koyenera kwa aliyense. Ngati mutangoyamba kumene, nthawi 3-5 pa sabata ndi malo abwino kuyamba. Malinga ndi manejala wa media media Brayden Cohen, “TikTok ndiye malo oti muyesere zomwe zili ndikuwona zomwe zimamatira kapena zoyandama.”

@hootsuite ♬ –

TikTok algorithm ndi yachinyengo, koma mukamatumiza pafupipafupi, mumakhala ndi mwayi wofika pamaso pa omvera ambiri ndikuwona zomwe zikuyenda bwino. Yesetsani kutumiza maulendo 3-5 pa sabata kuti mukhale patsogolo pa otsatira anu nthawi zonse. Ndi positi iliyonse, tsatirani mawonedwe a kanema, kutenga nawo mbali, ndi nthawi yomwe wowonera amathera akuwonera kanema yanu kuti adziwe bwino momwe ikugwirira ntchito.

Kugwiritsa ntchito ma hashtag pa positi iliyonse kungathandizenso zomwe zili patsamba lanu kuti zidziwike ndi omwe angakhale makasitomala. Onetsetsani kuti mwasanthula momwe positi iliyonse imagwirira ntchito ndikukonza njira yanu yotumizira kutengera zomwe zimagwirizana kwambiri ndi omvera anu.

Komanso, nthawi ndiyofunika pa TikTok. Dinani nthawi zabwino kwambiri kuti mutumize pa TikTok kuti muwonetsetse kuti zomwe muli nazo zimafika kwa ogwiritsa ntchito ambiri.

Ziwerengero zazikulu za TikTok zomwe muyenera kukumbukira mukatumiza:

• Mabizinesi amagwiritsa ntchito pafupifupi 15% ya bajeti yawo yotsatsa pa TikTok
• Malinga ndi TikTok, zotsatsa za TikTok zimaposa zotsatsa pa TV
• 15% yazinthu zomwe zapezedwa zimayamba pa TikTok

Pezani ziwerengero zaposachedwa za TikTok apa ndikuphunzira zambiri za TikTok zamabizinesi apa.

Nthawi zambiri mumayika pa Facebook

Tumizani nthawi 1-2 patsiku pa Facebook.

Kufikira kwachilengedwe kuli pansi paliponse, koma Facebook ikuwoneka kuti ndiyovuta kwambiri. Pakadali pano, chiwongola dzanja chambiri patsamba la Facebook chili pansi pa 1%. Nambalazi sizikuyembekezeka kukwera posachedwa.

Akatswiri athu amalimbikitsa kutumiza nthawi 1-2 patsiku pa Facebook. Izi ziyenera kukuthandizani kuti mukhalebe m’maganizo mwa omvera anu, koma osafika mpaka pakulemetsa chakudya chawo.

Ziwerengero zazikulu za Facebook zomwe muyenera kukumbukira mukatumiza:

• Facebook ndi tsamba lachitatu padziko lonse lapansi lomwe lachezeredwa kwambiri.
• Anthu opitilira biliyoni amalumikizana ndi mabizinesi pa Facebook sabata iliyonse
• Mitundu yambiri imatumiza pafupifupi ka 5 pa sabata pa Facebook
• Oposa theka la ogwiritsa ntchito amachitapo kanthu ataona Nkhani yamtundu

Pezani ziwerengero zina zochititsa chidwi pakulongosola kwathu ziwerengero zaposachedwa za Facebook ndi kuchuluka kwa anthu pa Facebook.

Kodi mungatumize kangati pa X (Twitter)

Tumizani nthawi 2-3 patsiku pa X (Twitter).

Zinthu zikuyenda mwachangu pa Twitter. Pulatifomu yankhani iyi imatanthawuza kuti ma Tweets amakhala ndi moyo wautali. Chifukwa chake, mufunika kutumiza pafupipafupi kuposa momwe mumachitira pamayendedwe ena.

Brayden akuti, “Iyi mwina ndiye njira yokhayo yomwe ndinganene kuchuluka kwa zinthu zabwino.” Mukatumiza zambiri, m’pamenenso mumatha kuwonekera muzakudya zomwe zikukula mosalekeza.

Pali ambiri ogwiritsa ntchito mphamvu kunja uko. Maakaunti ena amatumiza maulendo 50 kapena 100 patsiku. Ngati muli ndi nthawi, sitikuletsani. Koma, kuti mtundu wanu ukhalepo ndikugwira ntchito pa Twitter, simuyenera kusiya chilichonse ndikudzipereka ku Tweeting yanthawi zonse.

Moyo ngati SMM: pic.twitter.com/WnMRGnRuWN

Kumbukirani kuti, ngakhale nthawi zambiri mumatumiza, njira yabwino ndikutsata lamulo la magawo atatu:

• ⅓ ya ma Tweets imalimbikitsa bizinesi yanu
• ⅓ kugawana nkhani zanu
• ⅓ ndi chidziwitso chochokera kwa akatswiri kapena akatswiri

Kumbukirani, kuchita ndi omvera anu kapena anzanu amdera lanu ndimasewera akulu komanso kutumiza pafupipafupi!

Ziwerengero za Key X (Twitter) zoti muzikumbukira mukatumiza:

• 66% yamitundu imakhalapo pa X
• 80% ya magawo a X ogwiritsa ntchito kuphatikiza kuwonera kanema
• Mutha kutumiza pa Twitter (X) mpaka Nthawi 2,400 patsiku

Onani mndandanda wathu wathunthu wa ziwerengero zaposachedwa za Twitter (ndikuwona kalozera wathu wa kuchuluka kwa anthu pa Twitter pomwe muli komweko!) Komanso, pezani nzeru zamalonda za X (Twitter) apa.

Nthawi zambiri mumayika pa LinkedIn

Tumizani maulendo 1-2 patsiku pa LinkedIn.

Kumbukirani, Zomwe zili mu LinkedIn zitha kukhala muzakudya za ogwiritsa ntchito kwa nthawi yayitali. Izi ndichifukwa choti wina akamacheza ndi positi yanu, imayamba kuwonekera muzakudya zawo. Kuphatikiza apo, ogwiritsa ntchito amatha kusefa chakudyacho ndi “pamwamba” ndi “posachedwa”, zomwe zitha kukulitsa moyo wa zomwe mumalemba ngati zikuyenda bwino.

Ubwino pazachulukidwe pano, chifukwa chake ndikofunikira kupanga zosangalatsa, zopatsa chidwi zomwe zili munthawi yake komanso zofunikira. Pakalipano, zosefera za LinkedIn feed zikusintha ndipo posachedwapa mudzatha kusefa zakudya zanu pamitu ngati “zamavidiyo enieni.”

Trish Rishwick amalimbikitsanso kusinthasintha mitundu yanu mukatumiza pa LinkedIn. “Ndimapewa kutumiza ma PDF awiri [in one day]. M’malo mwake nditha kupanga 1 PDF ndi voti imodzi. ” Izi zikuthandizani kuti muwone zotsatira zabwino kuchokera pazolemba zingapo zatsiku ndi tsiku.

Ziwerengero zazikulu za LinkedIn zomwe muyenera kukumbukira mukatumiza:

• 82% ya ogulitsa B2B amawona bwino pa LinkedIn
• Masamba a LinkedIn omwe amalemba sabata iliyonse amawona kukula kwa otsatira 5.6x
• Masamba a bizinesi a LinkedIn 2.7 miliyoni amatumizidwa sabata iliyonse

Nawu mndandanda wathunthu wazosinthidwa za LinkedIn statistics (ndi LinkedIn demographics, nawonso). Kuphatikiza apo, fufuzani malingaliro omanga mtundu wanu wa LinkedIn ndi kalozera wathu wamalonda wa LinkedIn.

Nthawi zambiri mumayika pa Threads

Tumizani 2-3 pa tsiku pa Threads.

Monga kuti ndi yogwirizana kwambiri (koma osatsanzira, sichoncho?) nsanja X, Ulusi umakula bwino pazinthu zosuntha, zazifupi. Mwamsanga ndi dzina la masewerawa panokotero musawope kutumiza pafupipafupi, osachepera 2-3 pa tsiku.

Poganizira zomwe mungatumize, Paige akunena kuti muzikumbukira zokambirana komanso kuphatikiza kwa nsanja ya Threads. “Chitani ngati otsatira anu ndi abwenzi anu apamtima ndipo musamale zomwe akunena kapena zomwe akuyankha pazolemba zanu,” akutero. Kutenga nawo mbali pagulu kungakhale kofunikira monga kutumiza zatsopano, momwe zimasonyezera kwa makasitomala anu kuti mulipo ndikumvetsera.

Malangizo Othandizira: Zatsopano pazokambirana zamagulu? Onani pomwe mwayima ndi chowerengera chaulere ichi.

Zolemba zatsopano ziyenera kukhala zolimbikitsa komanso zosangalatsa, ndikuwonetsa umunthu wapadera wa mtundu wanu. “Musachite mantha kupanga mtundu wanu,” akutero Paige. “Nthawi zambiri timalankhula za zovuta zamakampani athu koma mosangalatsa komanso mwanzeru.” Nachi chitsanzo cha zomwe akutanthauza.

Sitingathe kuyika

Onani pa Threads

Komabe, Paige akuti ndikofunikira kuyang’ana kwambiri positi, osati kuchuluka chabe. “Kutaya ubongo ndi chinthu chimodzi,” akuti Paige, “koma onetsetsani kuti ikugwirabe ntchito ndipo ikugwirizana ndi omvera anu. Palibe chifukwa chotumiza mwachisawawa chifukwa muli ndi positi yomwe muyenera kupanga. ”

Ziwerengero za Key Threads zomwe muyenera kukumbukira mukatumiza:

• Instagram Threads pakadali pano ili ndi ogwiritsa ntchito 15.36 miliyoni
• India ndiye dziko lomwe lili ndi ogwiritsa ntchito ambiri a Threads
• Kuchita kwa influencer pa Reels ndikotsika pang’ono kuposa TikTok

Kodi mungatumize kangati pa Pinterest

Tumizani osachepera 1 nthawi pa sabata pa Pinterest.

Malinga ndi Pinterest, “Mkhalidwe ndi kufunikira kwake ndizofunikira kwambiri kuposa pafupipafupi pa Pinterest. Chotero pamene kuli kwakuti mungadziŵire ndandanda yabwino kwa inu, kutumizira mlungu ndi mlungu ndi lamulo lachipambano chabwino.”

Mosiyana ndi nsanja monga Instagram ndi TikTok, virality si cholinga pa Pinterest.

Zomwe zili pa Pinterest zimakhala ndi nthawi yayitali. Tsamba limodzi litha kuwonedwa ndikugawidwa kwa milungu ingapo kapena miyezi ingapo itatumizidwa. Ndichifukwa chake kupanga zomwe zili ndi chidwi chachikulu komanso zofunikira ndizofunikira kwambiri kuposa kukhala ndi ma virus.

Kuti muwongolere zolemba zanu, onetsetsani kuti mukutsatira njira zabwino zopangira monga:

• Gwiritsani ntchito mawonekedwe owoneka bwino
• Lembani mawu ofunika m’mawu anu omasulira
• Gwiritsani ntchito ma hashtag ngati kuli koyenera
• Pangani zomwe zikugwirizana ndi zosowa za omvera anu

Kutengera ndi zolinga zanu, mungafune kutumiza kangapo sabata iliyonse. Momwe mumayika pafupipafupi zimatengera mtundu wa zomwe mukugawana komanso kuchuluka kwa omvera anu. Ziwerengero zanu za Pin ndi malo abwino oti muwunikenso momwe ma Pini amagwirira ntchito ndikuwona momwe omvera anu akuchitira ndi mitundu ina.

Ziwerengero zazikulu za Pinterest zomwe muyenera kukumbukira mukatumiza:

• 80% ya Pinners apeza mtundu kapena chinthu chatsopano pa Pinterest
• Ma Brand omwe amakweza makatalogu ndi zotsatsa pa Pinterest amawona zotuluka 30%.
• Azimayi amatha kugwiritsa ntchito Pinterest kuposa amuna

Onani ziwerengero zaposachedwa za Pinterest zamabizinesi ndi Pinterest kuchuluka kwa anthu kuti mudziwe njira yanu ya Pinning.

Kodi mungatumize kangati pa Google Bizinesi Yanga

Tumizani zosachepera kamodzi pa sabata pa Google Bizinesi Yanga.

Zolemba za Google Bizinesi Yanga sizingakhale chinthu choyamba chomwe chimabwera m’maganizo mukaganizira zazamalonda zamalonda. Koma, nsanja iyi ikhoza kukhala yothandiza modabwitsa pakuthandizira SEO kwanuko ndikukulitsa chidwi chamakasitomala.

Zolemba za Google Bizinesi Yanga zimatha ntchito pakadutsa masiku 7. Koma, mu 2021, Google idasintha izi ndipo tsopano muwona zolemba 10 zomaliza zomwe zasindikizidwa. Google imazindikira kuti zolemba zimasungidwa pakadutsa miyezi 6 pokhapokha zitanenedwa mwanjira ina.

Zolemba pa Google Bizinesi Yanga ziyenera kuchitika panthawi yake. Nthawi zambiri, omvera anu akufunafuna zomwe angachite, kuwona, kapena kudya, pakali pano. Chifukwa chake, zolemba ziyenera kuyang’ana pazopereka kapena zochitika zapano.

Kutumiza koyenera kwa Google Bizinesi Yanga kumadalira mtundu wa positi, koma nthawi zambiri, Ndi bwino kutumiza kamodzi pa sabata. Mutha kugawanso zolemba zanu nthawi zosiyanasiyana za tsiku ndi masiku a sabata kutengera nthawi yomwe omvera anu ali pa intaneti.

Zotsatsa zamakono, zithunzi za malo abizinesi yanu kapena malo, ndi zolengeza zatsopano zamalonda zimayenda bwino papulatifomu.

Ziwerengero zazikulu za Google Bizinesi Yanga zomwe muyenera kuzikumbukira mukatumiza:

• Mabizinesi omwe ali ndi mbiri ya Google Bizinesi Yanga yomalizidwa amawoneka ngati otchuka 2.7x.
• Makasitomala ali ndi mwayi wofikira 70%, ndipo 50% amatha kuganizira zogula ngati bizinesi yanu ili ndi mbiri yomaliza ya Google Bizinesi Yanga.
• Mabizinesi okhala ndi ndemanga zabwino ndi zoyipa amawonedwa ngati odalirika kwambiri.

Phunzirani momwe mungapezere makasitomala ambiri ndi Google Bizinesi Yanga ndi kulemba zolemba zabwino za Google Bizinesi Yanga lero.

Momwe mungadziwire ma frequency abwino otumizira pama social network

Kudziwa kuti bizinesi iyenera kuyika kangati pazama media kumafuna kuyesa ndi zolakwika. Zomwe zili zabwino kwa mitundu ina sizingagwire ntchito kwa ena.

Magulu amakampani azitha kutumiza pafupipafupi kuposa mabizinesi apawokha. Komanso, mawonekedwe amunthu monga kukula kwa omvera, kukhulupirika kwa anthu ammudzi, malo, ndi mtundu wa zomwe zili zingakhudze kwambiri zomwe mumalemba.

Brayden Cohen akuti, “Kuti muwone zomwe zili zabwino kwa inu, yesani kuyesa zolemba zosiyanasiyana nthawi zosiyanasiyana komanso kuchuluka kosiyana kuti muwone zomwe zimayendetsa bwino kwambiri zomwe mumalemba ndi tchanelo chanu. Pitirizani kuyesa, phunzirani, ndi kuzungulira. “

Kumbukirani nthawi zonse: ubwino wa zomwe zili zofunika kwambiri kuposa pafupipafupi. Ngakhale kutumiza zambiri kungathandize pamlingo wina, zomwe zili zofunika komanso zothandiza kwa omvera, m’pamenenso njira zanu zochezeramo zimayenda bwino.

Ndipo, osayiwala kutsatira momwe zinthu zanu zimayendera sabata ndi sabata. Trish Rishwick akunena kuti ma brand omwe amatumiza kawiri pa tsiku limodzi ayenera kuyang’ana momwe zolemba zawo zoyamba ndi zachiwiri zimachitira mosiyana. Ngati imodzi ili yabwino kuposa ina, ichi chikhoza kukhala chizindikiro chongotumiza kamodzi patsiku pa netiwekiyo, Kapena, kuyang’ana pa mtundu wina wazinthu kuposa wina.

Momwe mungapangire zolemba zapa social media

1. Lumikizani maakaunti anu azama media ku Moyens I/O

2. Pangani zolemba zanu

Maakaunti anu akalumikizidwa, ndi nthawi yoti mulembe positi yanu.

Tsopano, sankhani akaunti yapa media yomwe mukufuna kufalitsa. Mutha kusankhanso maakaunti angapo ndikuwongolera zolemba zanu papulatifomu iliyonse pambuyo pake.

Apa, mutha kuwonjezera zolemba zanu, zithunzi, maulalo, mafayilo, ndi zina zambiri. Ngati mukukayikakayika pazomwe mungalembe, gwiritsani ntchito Owly Writer AI kuti mupange zomwe zakonzeka ndikungodina pang’ono.

Positi yanu ikangolembedwa, kuphatikiza onse okhudzidwa omwe angafunike kuvomereza kapena kusintha zomwe zalembedwazi zisanakhale pompopompo. Mukhoza kuwonjezera iwo m’munsimu chabe Zamkatimu gawo.

Ngati mukukonzekera maakaunti angapo, onetsetsani kuti mwakweza positi yanu posintha maakaunti anu. Wopeka.

3. Sankhani nthawi yabwino yotumizira

Kuchokera apa, mudzafuna kusankha nthawi yosindikiza positi yanu. Iyi iyenera kukhala nthawi pamene omvera anu ali ndi mwayi wopezeka pa intanetindipo pamene inu mwatero adawona kuchitapo kanthu kwambiri m’mbuyomu.

Kapena, sankhani Analytics kuchokera m’mbali mwa navigation ndiyeno Nthawi yabwino yosindikiza pansi Malipoti achilengedwe. Apa, muwona mamapu otentha omwe amawonetsa nthawi yomwe omvera anu apadera ali pa intaneti. Izi zilipo pamakanema anu onse olumikizidwa.

Mutha kuyang’ananso blogyi nthawi zabwino kwambiri zotumizira panjira iliyonse kuti mudziwe zambiri.

4. Konzani positi yanu

Sankhani Ndandanda kutumiza uthenga wanu moyo nthawi yomweyo. Kapena, sankhani Konzani mtsogolo kuti muyitumize nthawi ina mtsogolo.

Tsopano positi yanu ili pamzere!

5. Onani kalendala yanu

Apa, muwona zolemba zanu zonse mu kalendala yapa media media. Kuti musinthe zolemba zanu, ingodinani pa izo ndikusintha zina zilizonse Wopeka.