Ngati mukufuna kulumikizana ndi omvera anu pama social network, muyenera kudziwa kuti ndi ndani. Izi X (Twitter) kuchuluka kwa anthu kungathandize.
Kaya mumatcha X tsopano kapena simungasiye kunena “Twitter,” chowonadi ndichakuti pali mabiliyoni ambiri a anthu omwe akugwiritsa ntchito malo ochezera a pa Intaneti mu 2024. Ndipo ngati chizindikiro chanu chili pamenepo, inunso mupita. ndikufuna kudziwa zaposachedwa kwambiri pa Twitter (kapena X kuchuluka kwa anthu, chilichonse!).
Kupatula apo, ngati simukudziwa omvera anu (kapena omwe angakhale omvera), muli pankhondo yokwera. Kumvetsetsa yemwe akugwiritsa ntchito Twitter kukuthandizani kukonza zomwe zili bwino, kutsata omvera anu bwino, komanso kudziwa ngati ndi njira yabwino yofikira omvera anu a Twitter.
Werengani pa Twitter omvera omwe amatsatsa malonda pazama TV akuyenera kupanga njira yabwinoko yotsatsa pazama TV mu 2024 – komabe, mwatsoka, tilibe ziwerengero kuti tidziwe ngati amasamala ngati mukuyitcha Twitter.
Zambiri za ogwiritsa ntchito Twitter
Pali ogwiritsa ntchito 225 miliyoni tsiku lililonse pa X (Twitter)
Pamsonkhano waukadaulo wa Code 2023 mu Seputembala, X CEO Linda Yaccarino adati kampaniyo ili ndi ogwiritsa ntchito 225 miliyoni tsiku lililonse (DAU). Ngakhale kuti chiwerengerochi ndi chochititsa chidwi, chikadatsikabe ndi 25 miliyoni kuchokera ku DAU ya malowa mu November 2022.
Anthu 619 miliyoni amagwiritsa ntchito X (Twitter) mwezi uliwonse
Twitter ndiyotsika kwambiri pamndandanda wamasamba odziwika kwambiri, koma nambalayi sinali yofunikirabe. (Sitingakhale tonse Facebook, chabwino?) Zikafika kwa ogwiritsa ntchito mwezi uliwonse, X akadali wotchuka kwambiri.
Ogwiritsa ntchito opitilira 600 miliyoni padziko lonse lapansi amalowa papulatifomu mwezi uliwonse – ndipo zedi, ndizochepera TikTok, komanso ndizoposa Pinterest ndi QQ.
Padzakhala ogwiritsa opitilira 500 miliyoni a X (Twitter) pofika 2028
Zoneneratu za Statista zikuneneratu kuti m’zaka zinayi zikubwerazi, chiwerengero cha ogwiritsa ntchito pa X (Twitter) chidzakula ndi 17.32% – chiwonjezeko cha ogwiritsa ntchito 74.3 miliyoni, mpaka ogwiritsa ntchito 503.42 miliyoni mu 2028.
Gwero: Statista
Twitter gender demographics
Oposa 60% ya ogwiritsa X (Twitter) ndi amuna
Kuyang’ana mawerengero a ogwiritsa ntchito Twitter ndi jenda, ogwiritsa ntchito amuna amawerengera 60.9% ya omvera. Ndi 39.1% yokha ya ogwiritsa X omwe adadziwika kuti ndi akazi mu kafukufukuyu wa Statista.
Gwero: Statista
Ndi 8% yokha ya azimayi aku America omwe ali ndi malingaliro abwino pa Twitter
Malinga ndi kafukufuku wa 2022 ndi Statista, 10% ya amuna aku America ali ndi malingaliro “okomera” kapena “okoma” pa Twitter – ndipo 8% ya azimayi aku America amamvanso chimodzimodzi.
Pa flipside, 15% ya amayi amafotokoza “zoyipa kwambiri” za Twitter, komanso 22% ya amuna.
Twitter zaka chiwerengero cha anthu
Pafupifupi 40% ya ogwiritsa ntchito X (Twitter) ali pakati pa zaka 25 ndi 34
38.5% ya omvera a Twitter ali ndi zaka zapakati pa 25 mpaka 34. Pophatikizana ndi gulu lakale kwambiri la ogwiritsa ntchito, oposa theka la ogwiritsa ntchito Twitter ali pakati pa 25 ndi 49 – millennials ndipo Gen Xers ali ndi pulogalamuyi pa loko.
(Zidziwitso izi zachokera ku 2021, koma mwatsoka, ndizomwe zaposachedwa kwambiri zomwe tili nazo!)
Kotala la ogwiritsa ntchito X (Twitter) ali pansi pa 25
Ngakhale si TikTok, pali zochitika zachinyamata pa X.
Pafupifupi 7% ya anthu a X padziko lonse lapansi ali pakati pa 13 ndi 17, ndipo 17.1% ali ndi zaka 18 mpaka 24. Izi zikuphatikiza pafupifupi 24% ya anthu onse a X padziko lonse lapansi.
Gwero: Statista
6% yokha ya akuluakulu aku US azaka 65 ndi akulu omwe amagwiritsa ntchito X (Twitter)
Pafupifupi zaka za ogwiritsa ntchito Twitter akadali otsika, komabe. Zikuwoneka kuti iyi si tsamba lochezera pagulu la Boomer.
X (Twitter) imangoyang’ana 6% ya akuluakulu aku US azaka 65 ndi akulu, malinga ndi Pew Research.
25% ya azaka 18 mpaka 34 ali ndi malingaliro abwino pa X (Twitter)
M’malo mwake, zikuwoneka ngati malingaliro a Twitter ali ndi ubale wosagwirizana ndi zaka – achinyamata amakonda kukhala ndi malingaliro abwino ndipo achikulire amakhala ndi malingaliro olakwika.
Malingaliro awa akuwonekera bwino pazithunzi za Statista pansipa. Mtundu wa buluu wowala (“zabwino kwambiri”) umakhala wocheperako pamene gulu lazaka likuwonjezeka, ndipo chofiira (“chosavomerezeka kwambiri”) chimakula pamene gulu lazaka likuwonjezeka.
Gwero: Statista
Kuyambira 2014-15, chiwerengero cha achinyamata omwe amagwiritsa ntchito Twitter chatsika.
Malinga ndi kafukufuku wa PEW Research, 33% ya achinyamata aku US adanenanso kuti amagwiritsa ntchito Twitter mu 2014-15, koma 23% okha adanenanso kuti adagwiritsa ntchito nsanja mu 2022.
Chidwi cha achinyamata pa Facebook chinachepanso, pomwe Instagram ndi Snapchat zidawonjezeka (52% mpaka 62% ndi 41% mpaka 59%, motsatana).
Chiwerengero cha anthu pa Twitter
Pali ogwiritsa ntchito ambiri ku US kuposa dziko lina lililonse
Ndi ogwiritsa ntchito 105.42 miliyoni kuyambira Januware 2024, United States ili ndi maakaunti a X (Twitter) omwe akugwira ntchito kwambiri. Ikugonjetsa dziko lachiwiri logwira ntchito kwambiri ndi kilomita imodzi, ndi otsogolera 30 miliyoni. (Canada, poyerekeza, ili ndi ogwiritsa ntchito 14.41 miliyoni okha.)
Gwero: Statista
19% ya nzika zaku US zazaka 12 kupita mmwamba zikugwiritsa ntchito X (Twitter) nthawi iliyonse
Kafukufuku wochokera ku Edison Research on American media habits apeza kuti 19% ya okhala ku US “pakadali pano akugwiritsa ntchito X.”
Izi zitha kumveka ngati anthu ambiri kunja kuno akulemba ma tweet nthawi iliyonse (kapena… X kutumiza? Kodi tasankha zomwe tikuzitcha?), Koma uku ndikutsika kwa kafukufuku wa bungwe la 2023.
Japan ndi dziko lachiwiri logwira ntchito kwambiri pa X (Twitter)
Pali ogwiritsa 9.88 miliyoni a X (Twitter) ku China
Ngakhale chiwerengerochi ndi chaching’ono poyerekeza ndi US ndi Japan (ndipo poganizira kuchuluka kwa anthu a ku China), ndizochititsa chidwi kwambiri.
Boma la China latero yaletsa Twitterndipo komabe anthu pafupifupi 10 miliyoni apeza njira yothetsera vutoli. Tsopano ndizo kukhulupirika kwamtundu.
Kumadzulo kwa Europe, Middle East ndi Africa ndi madera omwe akukula kwambiri
Ngakhale kugwiritsidwa ntchito kwa North America kukuchepa pang’ono (Statista inanena kuti -0.5% ikukula chaka ndi chaka mu 2022), ndipo Central ndi Eastern Europe ikutsika kwambiri (a -7% kusintha chaka chomwecho), pali kukula kwakukulu. zigawo.
Ogwiritsa ntchito aku Western Europe akuyembekezeka kukula ndi 3.8%, pomwe Middle East ndi Africa ali ndi kukula kwa 3.2%.
Ogwiritsa ntchito a X (Twitter) amakhala ndi mwayi wokhala m’matauni kapena madera akumidzi
Malinga ndi Pew Research, 13% yokha ya akuluakulu aku US omwe amagwiritsa ntchito Twitter amakhala kumidzi. Makumi awiri ndi asanu mwa anthu 100 aliwonse amakhala m’mizinda, ndipo 26% amakhala m’midzi.
Mwanjira ina, X mwina singakhale nsanja yabwino kwambiri yopangira mtundu wa thirakitala yanu.
Chiwerengero cha anthu omwe amapeza pa Twitter
29% ya ogwiritsa X (Twitter) amapeza ndalama zoposa $100K pachaka
Kafukufuku wa Pew Research adapeza kuti 29% ya ogwiritsa ntchito Twitter akuluakulu aku US amapeza $100,000 kapena kuposerapo chaka chilichonse. Pakadali pano, 18% yokha ya ogwiritsa ntchito amapeza ndalama zosakwana $30,000.
Chitsime: Pew Research
Oposa theka la ogwiritsa ntchito X (Twitter) ali ndi maphunziro aku koleji
Wapakati wogwiritsa ntchito Twitter amaphunzitsidwa bwino. 29% ya akuluakulu aku US omwe amagwiritsa ntchito Twitter adamaliza maphunziro awo ku koleji. Poyerekeza, ndi 15% okha omwe ali ndi maphunziro a kusekondale kapena ochepera. (Ena 24% ali ndi maphunziro aku koleji koma alibe digiri yathunthu.)
Ogwiritsa ntchito 640,000 amalembetsa ku X Premium
X adayambitsa umembala watsopano wa Premium mu June 2023 (panthawiyo, akuutcha Twitter Blue). Kwa $8 USD pamwezi, mamembala a Premium amalandira chotsimikizira chabuluu pamaakaunti awo ndi mwayi wopeza zina zapadera, monga kuthekera kosintha ma tweets osindikizidwa.
Statista ikuti pofika Epulo 2023, ogwiritsa ntchito 640,000 adalembetsa ku X Premium.
