Gulu lathu lachiyanjano linali ndi chidwi choti ma Tweets osalumikizana adakondedwa ndi algorithm ya Twitter. Kotero ife tinathamanga kuyesa kuti tipeze.
Ndakhala ndikuyesa mitundu yosiyanasiyana ya ma tweets kuti ndiwone momwe amachitira (mogwirizana ndi chibwenzi) kuchokera ku @chinthu njira.
Zolemba zathu zopambana kwambiri BY FAR zakhala zosalumikizana. Palibe ma CTA, palibe mawebusayiti, palibe. Kungogawana malingaliro kapena mfundo zothandiza ngati mawu osavuta.
— Nick Martin (@AtNickMartin) Disembala 4, 2020
Kodi zitha kukhala kuti algorithm ya Twitter imakonda ma tweets omwe amasunga anthu papulatifomu? Kapena ma tweets osalumikizana ndi zomwe anthu akufuna?
Mwina pang’ono a onse awiri. Koma pali njira imodzi yokha yodziwira: Tiyeni tilowemo.
Hypothesis: Ma Tweets opanda maulalo amatenga nthawi yambiri ndikufikira
Mu malonda ochezera a pa Intaneti, nthawi zambiri timadalira kwambiri deta kuti tidziwitse malingaliro. Koma nthawi zina zimatengera lingaliro kapena kuwunika kuti muvumbulutse zomwe zikuchitika.
Kodi timatanthauzira bwanji “ma tweets opanda kulumikizana”? Pazolinga za kuyesaku, timatanthauzira tweet yosagwirizana ngati tweet yomwe ili ndi mawu osavuta. Izi zikutanthauza kuti palibe zithunzi, makanema, ma GIF, mavoti, ngakhale ma hashtag ndi @ kutchula. Ndipo mwachiwonekere, palibe maulalo amfupi a ow.ly, maulalo aatali, kapena maulalo ena amtundu uliwonse. Mawu basi.
Njira
Mwachidule, ma tweets olumikizidwa anali ndi dzanja lapamwamba.
Njira Mwachidule
Nthawi: Masabata 15 (Ogasiti 2019-Januware 2021)
Chiwerengero cha ma tweets: 269
Peresenti ya ma tweets opanda kulumikizana: 12%
Ma tweets olumikizidwa: Ena adalipira + Kukulitsa
Ma tweets opanda kulumikizana: Organic
Zotsatira
Tiyeni tione bwinobwino zotsatira.
Zotsatira zotengera ma retweets
Asanu mwa asanu ndi atatu apamwamba ma tweets ambiri omwe ali ndi retweet alibe kulumikizana. M’malingaliro mwanga, izi zitha kukhala ngati mzinda wa Vatican (dziko lokhala ndi anthu ochepa kwambiri padziko lonse lapansi) ukupambana mendulo zagolide zambiri pamasewera a Olimpiki. Ma tweets opanda zingwe akuwoneka bwino kwambiri kuposa kulemera kwawo.
Ngati Taylor Swift atha kugawana maupangiri ake opangira, zingakhale zabwino.
Kumbukirani, sikuti pali ma tweets ochepa osagwirizana, ma tweets ambiri olumikizidwa adalimbikitsidwa kapena kuthandizidwa ndi Amplify, zomwe ndizochitika pa ma tweet onse atatu olumikizidwa pano.
“Tikadasiya malo olumikizidwa popanda kukulitsa, sizingalandire kuchuluka kwazomwe timalandila popanda kulumikizana,” akufotokoza Martin.
Zotsatira zotengera zokonda
Ngati mwakhala mukupukuta Twitter kosatha, tengani Tweet iyi ngati chizindikiro kuti mutseke pulogalamuyi ndikupita kukawerenga buku, kapena kuphika ma brownies, kapena kuchita china chilichonse.
Ndibwino kukhala osalumikizidwa nthawi ndi nthawi.
Ndizofanana ndi mabwalo a Gritty otsetsereka ndi dzanja limodzi mozungulira masewera abwino kwambiri a hockey osewera asanu omwe Philadelphia Flyers angamuponyere. Ndiwo grit wambiri.
Flyers vs Flyers zandipangitsa KUSANGANA pic.twitter.com/NdBdjuwpue
– Gritty (@GrittyNHL) Januware 11, 2021
Kodi zotsatira zimatanthauza chiyani?
Martin anati: “Timayesetsa kuonetsetsa kuti positi iliyonse ikukhudza anthu. “Tikufuna kukhala olimbikitsa, oseketsa, kapena kukoka pang’ono pamtima.”
Ndiye chimapangitsa fomulayi kudina chiyani? Nayi kusanthula kwathu:
Lumikizani ma CTA angalepheretse kuyanjana
Chifukwa chodziwikiratu chomwe ma tweets osalumikizana amaposa ma tweets olumikizidwa ndikuti nthawi zambiri pamakhala kuyitanira kuchitapo kanthu komwe kumakhudzidwa ndi omaliza. “Pamene palibe CTA, palibe zoyembekeza,” akutero Martin. “Sitikuyesera kukankhira chilichonse, tikungolowa nawo pazokambirana.”
Momwemonso! Ma Tweets amawoneka kuti amandichitira bwino pomwe sakufunsa kalikonse, ma vibes okha haha
— Meg (@MegVClark) Disembala 5, 2020
Mafoni oti “dinani apa” kapena “werengani nkhaniyi” atha kusokoneza anthu kuti asamatchule pamtima, ma retweet, kapena kuyankha. Izi zitha kukhala zabwino ngati kutembenuka ndizomwe mukufuna, koma chifukwa algorithm ya Twitter imakonda kuchitapo kanthu, CTA yolunjika ikhoza kulepheretsa kufikira kwa tweet yanu.
Ma tweets opanda zingwe atha kukulitsa mayendedwe onse
Kutembenuza anthu kukhala zokambirana ziwiri kumapangitsa kuti anthu azikhulupirirana, anthu ammudzi, komanso azikondana. Ndipo mgwirizanowu ukhoza kusamutsidwa ku ma posts olumikizidwa. “Kuyambira pomwe tidayamba kutumiza ma tweets ambiri osalumikizana, taona kuchuluka kwa zomwe tidalemba pa CTA zikukwera pang’ono,” akutero Martin.
Ndizovuta kufotokozera kwa oyang’anira kuti chilichonse sichifuna CTA ndi/kapena hashtag. Titha kupanga chinkhoswe mwanjira yakale – kukambirana, kupereka uthenga / zambiri – osafunsa omvera kuti achitepo kanthu. Njira zachikhalidwe zitha kugwiritsidwa ntchito ku ma comms amakono.
– Ryan Hansen (@RPH2004) Disembala 5, 2020
Yesetsani kulinganiza pakati pa ma tweets olumikizidwa ndi opanda maulalo.
“Mukamanga anthu ammudzi ndikukankhira ma CTA pafupipafupi, zimapangitsa kuti kuyitanidwa kwanu kuwonekere kukhala kofunikira komanso kofunikira,” akutero Martin.
Ma algorithm a Twitter amatha kukonda ma tweets opanda kulumikizana
Martin akukayikira kuti ma tweets osalumikizana amakondedwa ndi algorithm ya Twitter, nawonso. “Tweet yopanda ulalo singatsogolere anthu kutali ndi Twitter,” akutero.
Komanso samatsogolera anthu kuti asachite nawo ma tweet. Ndipo algorithm ya Twitter imakonda ma tweets omwe amakhala pachibwenzi.
Oyang’anira media media ndi osangalatsa kwambiri pamacheza amagulu chifukwa amakhala pa intaneti ndipo amadziwa ma memes onse. Izi ndi zoona.
Ndikoyenera kudumpha mutu womwe ukutsogola
Nthawi zambiri, ma brand amayenera kuyang’ana kwambiri maphunziro awo. “Mvetsetsani zomwe mtundu wanu ukunena, ndikukhala ndi mutuwo,” akutero Martin.
Mwanjira imeneyi, pakakhala mwayi wogawana malingaliro amtundu wanu pamutu womwe ukuyenda bwino, mutha.
Kodi malonda ndi ndani ndipo chifukwa chiyani Ryan Reynolds?
Khalidwe laling’ono limapita kutali
Martin akufotokoza kuti: “Ukawonjezera umunthu, sukhalanso munthu wopanda pake. “Ndichifukwa chake ndikuganiza kuti Wendy wachita bwino kwambiri. Akhala chitsanzo chabwino kwambiri cha mtundu womwe udasiya kumveka bwino pazama TV. ”
Wina kunja uko ali kale ndi zolemba zawo zonse zomwe zakonzedwa mu 2021 ndipo tikungonena kuti timasilira chidaliro chanu.
Zithunzi sizimakulitsa chibwenzi nthawi zonse
Nzeru zodziwika bwino zapa social media zimatiuza kuti chithunzi chokopa chimafunika kuti chiwonekere. Koma sizikhala choncho nthawi zonse, makamaka pa Twitter.
“M’mayesero athu, ma tweets osalumikizana omwe ali ndi chithunzi kapena GIF sachita bwino, pakadali pano,” akutero Martin. Zomwezo zimapitanso kwa ma hashtag.
Sindinapeze zabwino zambiri ndi ma hashtag posachedwa.
Anthu akuyenera kuzifufuza kuti agwire ntchito, ndipo ine ndekha, sindimatsatira ma hashtag ambiri pokhapokha ngati ndikucheza pa Twitter. Mukudziwa?
— Nick Martin (@AtNickMartin) Disembala 4, 2020
Zocheperapo zikafika pakuwerengera mawu
Kutenga kotentha, mayendedwe amodzi, kulimbikitsa makhalidwe, ndi mawu a pithy ndi zomwe gulu la Twitter limapambana.
“Nkhani zomwe zimatiyendera bwino nthawi zambiri zimakhala chiganizo chimodzi,” akutero Martin. “Musakhale autali kwambiri. Ngati ndi khoma la mawu, anthu atha kuyang’ana pafupi nawo. ”
Ichi ndi chikumbutso chaumoyo wamaganizidwe pa Marketing Twitter.
Sikuti zolemba zonse zapa social media ziyenera kukhala ndi kachilomboka. Mukuchita bwino
Osapeputsa zotsatira za Swift
Chifukwa chake ngati Taylor Swift atha kugawana maupangiri ake odziwika, zingakhalenso zabwino.
Mapeto
Ndiye, mungafotokoze bwanji ROI yotentha imatenga lipoti lanu lotsatira lazachikhalidwe? Ma social network amatha kukhala odabwitsa komanso odabwitsa (komanso oyipa). Kwa mbali zambiri, otsatsa malonda ali ndi zofuna za ma algorithms ndi anthu kuti azithokoza chifukwa cha izi.
Koma pamene mutenga sitepe kutali ndi deta, zimangomveka kuti ma tweets opanda ndondomeko ya malonda amachita bwino kuposa omwe ali nawo. Chifukwa chake ganizirani kuwonjezera umunthu pang’ono ndi kumanga anthu ammudzi ku njira yanu ya Twitter.
Mwanjira imeneyo ikafika nthawi yoyimba, mutha kungokhala ndi anthu ochulukirapo
