Kaya ndinu pro Facebook marketer kapena wachibale watsopano, kudziwa kutsatsa pa Facebook ndi luso lomwe limakhala lothandiza nthawi zonse.
Facebook idakali chimphona chochezera, chokhala ndi ogwiritsa ntchito pafupifupi mabiliyoni atatu pamwezi (MAU) kuyambira Januwale 2023. Kwazaka zambiri, kutsatsa kwa Facebook kwasintha kuti kutumikire bwino mabiliyoni a ogwiritsa ntchito. Panjira, otsatsa adayeneranso kupitiliza kukula kuti awonetsetse kuti akudziwabe kutsatsa pa Facebook kuti apeze zotsatira zomwe akufuna.
Blog iyi ikudutsani maupangiri aposachedwa, zidule, ndi njira zotsatsira pa Facebook mu 2024.
Kaya ndinu msika wakale wakale kapena mwayamba mwatsopano ngati daisy, kalozera wotsatsa wa FB adzakuuzani:
- Momwe mungakhazikitsire zotsatsa za Facebook,
- Momwe mungapangire malonda a Facebook,
- Momwe mungayendetsere zotsatsa za Facebook, ndi
- Zina zonse za Facebook zotsatsa 101 zomwe mukufuna.
Kodi zotsatsa za Facebook ndi ziti?
Zotsatsa za Facebook ndi zolemba zomwe mabizinesi amalipira kuti awonetse zomwe ogwiritsa ntchito a Facebook amagulitsa kapena ntchito.
Zimabwera m’njira zosiyanasiyana, monga zithunzi, makanema, kapena ma carousels. Monga Instagram, zotsatsa za Facebook zimawonekera mu pulogalamu yonseyi, kuphatikiza muzakudya za ogwiritsa ntchito, Nkhani, Messenger, Msika, ndi zina zambiri.
Zotsatsa za Facebook nthawi zambiri zimangoyang’ana ogwiritsa ntchito kutengera:
- Chiwerengero cha anthu,
- Malo,
- Zokonda,
- Zambiri pazambiri ndi zochitika pa intaneti.
Mabizinesi amakhazikitsa bajeti yotsatsa ndikutsatsa pakadina kulikonse kapena ziwonetsero zikwi zambiri zomwe malonda amalandira.
Zotsatsa za Facebook nthawi zambiri zimawoneka ngati zotsatsa wamba koma nthawi zonse zimakhala ndi zilembo “zothandizidwa” kuwonetsa kuti ndizotsatsa. Amakondanso kuphatikiza zinthu zambiri kuposa zolemba wamba, monga mabatani a CTA, maulalo, ndi ma catalogs.
Ngati mukufuna kuyika chizindikiro chanu pamaso pa ogwiritsa ntchito ambiri, zotsatsa ziyenera kukhala gawo la njira iliyonse yotsatsa ya Facebook. Pezani malangizo othandiza pazamalonda a Facebook apa.
Kodi kutsatsa pa Facebook kumawononga ndalama zingati?
Palibe lamulo lovuta komanso lachangu pankhani ya bajeti zotsatsa za Facebook.
Mtengo wa zotsatsa za Facebook zimatengera mitundu ingapo, kuphatikiza:
- Kulunjika kwa omvera. Nthawi zambiri zimawononga ndalama zambiri kuyika zotsatsa zanu patsogolo pa anthu ocheperako kuposa ochulukirapo.
- Kuyika malonda. Mitengo imatha kusintha pakati pa zotsatsa zowonetsedwa pa Facebook ndi Instagram.
- Nthawi ya kampeni. Chiwerengero cha masiku ndi maola kampeni imakhalapo zimakhudza mtengo womaliza.
- Kupikisana kwamakampani anu. Mafakitale ena amakhala opikisana kwambiri kuposa ena pazotsatsa. Mitengo yotsatsa nthawi zambiri imakwera mtengo wamtengo wapatali kapena kuchuluka komwe mukuyesera kujambula kumakhala kwamtengo wapatali.
- Nthawi ya chaka. Mitengo yotsatsa imatha kusinthasintha nyengo zosiyanasiyana, tchuthi, kapena zochitika zina zamakampani.
- Nthawi ya tsiku. Pa avareji, CPC ndiyotsika kwambiri pakati pausiku ndi 6 koloko m’nthawi iliyonse.
- Malo. Avereji yamitengo yotsatsa pa dziko lililonse imasiyana mosiyanasiyana.
Mitundu ya zotsatsa za Facebook
Kudziwa kutsatsa pa Facebook kumayamba ndi kudziwa mitundu ya zotsatsa za Facebook zomwe mungapeze.
Mutha kusankha pakati pa mitundu yosiyanasiyana ya zotsatsa za Facebook ndi mawonekedwe kuti agwirizane ndi zomwe mukufuna kuchita kampeni, kuphatikiza:
- Chithunzi,
- Kanema,
- Nkhani,
- Mtumiki,
- Carousel,
- Slideshow,
- Collection, ndi
- Zosewera.
Mitundu yosiyanasiyana ya zotsatsa za Facebook zikutanthauza kuti mutha kusankha mtundu wabwino kwambiri wotsatsa womwe umagwirizana ndi bizinesi yanu.
Zotsatsa zilizonse zimakhala ndi ma CTA osiyanasiyana owongolera ogwiritsa ntchito masitepe otsatirawa. Mukamapanga izi, onetsetsani kuti mwapeza kukula ndi zotsatsa zanu za Facebook moyenera!
Nawa mtundu uliwonse wa malonda a Facebook akufotokozedwa mwatsatanetsatane:
Zithunzi zotsatsa
Zotsatsa zazithunzi ndizomwe zimatsatsa pa Facebook. Amalola mabizinesi kutsatsa malonda awo, ntchito zawo, kapena mtundu wawo pogwiritsa ntchito zithunzi zokha. Zotsatsa zazithunzi zitha kugwiritsidwa ntchito pamitundu yosiyanasiyana yotsatsa, malo, ndi mawonekedwe.
Zotsatsa zazithunzi ndizokwanira makampeni okhala ndi zowoneka zamphamvu, zokhazikika. Zithunzizi zitha kupangidwa kuchokera kuzithunzi, mapangidwe, kapena kujambula.
Mutha kupanga imodzi ndikudina pang’ono powonjezera chithunzi chomwe chilipo ndi chithunzi kuchokera patsamba lanu la Facebook.
Zotsatsa zazithunzi ndizosavuta kupanga ndipo zimatha kuwonetsa zomwe mukutsatsa ngati mugwiritsa ntchito zithunzi zapamwamba kwambiri. Ndioyenera gawo lililonse lazogulitsa – kaya mukufuna kukulitsa chidziwitso chamtundu kapena kulimbikitsa kukhazikitsidwa kwatsopano kuti muwonjezere malonda.
Zotsatsa zazithunzi zitha kukhala zochepera chifukwa mumangokhala ndi chithunzi chimodzi chopereka uthenga wanu. Ngati mukufuna kuwonetsa zinthu zingapo kapena kuwonetsa momwe malonda anu amagwirira ntchito, pali zosankha zabwinoko kuposa mawonekedwe otsatsa a chithunzi chimodzi.
Malangizo a Pro: Samalani ndi zotsatsa zazithunzi ndi ma ratios kuti malonda anu asadulidwe kapena kutambasulidwa.
Malonda amakanema
Monga zotsatsa zazithunzi, zotsatsa zamakanema pa Facebook zimalola mabizinesi kugwiritsa ntchito kanema kamodzi kuwonetsa malonda awo, ntchito zawo, kapena mtundu wawo.
Ndizothandiza makamaka pazowonetsa zamalonda, maphunziro, ndikuwonetsa zinthu zomwe zikuyenda.
Kanema amatha mpaka mphindi 240, koma sizikutanthauza kuti muyenera kugwiritsa ntchito nthawiyo! Makanema aafupi nthawi zambiri amakopa chidwi. Facebook imalimbikitsa kumamatira kumavidiyo osakwana masekondi 15.
Malonda amakanema amatha kuwonjezera mayendedwe pazakudya za aliyense.
Gwero: Facebook
Choyipa cha zotsatsa zamakanema ndikuti zimatenga nthawi ndipo zimatha kukhala zodula. Kutsatsa kwa carousel kapena zithunzi kungakhale koyenera kwa mauthenga osavuta kapena zinthu zomwe sizifuna ma demo.
Nkhani zotsatsa
Mafoni am’manja amayenera kusungidwa molunjika. Otsatsa ankhani amapezerapo mwayi pa izi ndi kanema wapa foni yam’manja yokhayo yomwe imakupatsani mwayi wokulitsa zowonera nyumba popanda kuyembekezera kuti owonera azitsegula.
Ndipo, ku US, 62% ya anthu amati apitiliza kugwiritsa ntchito Nkhani zambiri. Ndizomveka kuti pali otsatsa mamiliyoni anayi omwe amapezerapo mwayi pazotsatsa za Nkhani mwezi uliwonse.
Nkhani zimapereka ufulu wopangira zambiri kuposa zotsatsa zazithunzi kapena makanema. Mabizinesi amatha kusewera ndi ma emojis, zomata, zosefera, makanema amakanema, komanso zenizeni zenizeni.
Zotsatsa za Messenger
Zotsatsa za Messenger zimawonekera mu Facebook Messenger. Popeza ndipamene anthu amathera nthawi akucheza ndi abwenzi ndi abale, zotsatsa za Messenger zimadzimva kukhala zaumwini kuposa kuyang’ana pazithunzi kapena makanema.
Anthu amawona malonda anu a Messenger pakati pazokambirana zawo ndipo akhoza kudina kuti ayambe kukambirana ndi mtundu wanu. Zotsatsa izi ndi njira yabwino yopezera anthu kuti azilumikizana ndi mtundu wanu.
Kwa mabizinesi ang’onoang’ono omwe amalimbikitsa malonda kapena ntchito zakomweko, zotsatsa za Messenger zitha kuthandiza kuyambitsa zokambirana.
Gwero: Facebook
Malonda a Carousel
Zotsatsa za Carousel zimawonetsa zithunzi kapena makanema khumi omwe ogwiritsa ntchito amatha kudina. Iliyonse ili ndi mutu wake, kufotokozera, kapena ulalo.
Carousels ndi chisankho chabwino chowonetsera zinthu zingapo zosiyanasiyana. Chithunzi chilichonse mu carousel chikhoza kukhala ndi tsamba lake lofikira lomwe limapangidwira chinthucho kapena ntchitoyo.
Mtundu wotsatsa wa Facebook uwu ndiwothandizanso kutsogolera ogwiritsa ntchito njira kapena kuwonetsa zinthu zingapo zokhudzana ndi kulekanitsa gawo lililonse m’magawo osiyanasiyana a carousel yanu.
Source: Kits pa Facebook
Zotsatsa za Slideshow
Zotsatsa za Slideshow zimapangidwa ndi zithunzi za 3-10 kapena kanema imodzi yomwe imasewera pazithunzi.
Zotsatsa izi ndizabwino kwambiri kuposa zotsatsa zamakanema chifukwa amagwiritsa ntchito deta yocheperako kasanu kuposa makanema. Izi zimapangitsa malonda a slideshow kukhala chisankho chapamwamba pamisika yomwe anthu amalumikizana ndi intaneti pang’onopang’ono.
Zotsatsa za Slideshow ndi njira yabwino yoti anthu omwe alibe luso lopanga makanema ayambe.
Gwero: Facebook
Zotsatsa zosonkhanitsira
Zotsatsa zosonkhanitsidwa zimakhala ngati ma carousel ozama – kutengera wogwiritsa ntchito patsogolo. Zotsatsazi zili ngati zogulira pawindo la foni yam’manja pomwe ogwiritsa ntchito amatha kuyang’ana pazotsatsa zanu.
Zosintha mwamakonda kwambiri kuposa Carousels, zilinso zenera lathunthu. Ogwiritsa ntchito amatha kugula zinthu mwachindunji kuchokera ku zotsatsa za Collection.
Mabizinesi amathanso kusankha kulola ma aligorivimu a Facebook kuti asankhe zomwe zili patsamba lanu zomwe zimaphatikizidwira kwa aliyense wogwiritsa ntchito.
Zotsatsa zosonkhanitsa ndi chisankho chabwino kwambiri kwa mabizinesi akuluakulu omwe amagulitsa zinthu ndi ntchito zosiyanasiyana. Mabizinesi ang’onoang’ono okhala ndi mzere wocheperako atha kukhala oyenererana ndi mitundu ina yotsatsa ngati Carousels.
Zosewera
Zoseweredwa zimalola anthu kuti amve kukoma kwamasewera anu asanawatsitse. Ndi chithunzithunzi chaulere, chotheka kuseweredwa cha pulogalamu yanu. Izi zoyeserera musanagule zimalola omvera anu kuyesa-kuyendetsa masewera anu mumtundu wa malonda a Facebook.
Kupatsa anthu chiwonetsero chamasewera kumawonjezera kuchuluka kwa otsogolera omwe amatsitsa masewera anu.
Gwero: Facebook
Bonasi: Zochitika Zapompopompo
Zotsatsa za Instant Experience, zomwe kale zinkadziwika kuti Canvas Ads, ndi zotsatsa zapafoni zokha zomwe zimalola ogwiritsa ntchito kugawana zomwe mwatsatsa pa Facebook.
Mutha kuwonjezera Zochitika Zapompopompo pamapangidwe anu ambiri otsatsa. Zochitika za Instance zimalola ogwiritsa ntchito kuwona zithunzi za carousel, kusuntha chinsalu mbali zosiyanasiyana, komanso kuwonera kapena kutulutsa zomwe zili.
Facebook ikuwonetsa kugwiritsa ntchito zithunzi ndi makanema asanu mpaka asanu ndi awiri pamalonda aliwonse a Instant Experience kuti mukhale ndi mwayi wabwino kwambiri wochita chibwenzi. Ma tempulo opangiratu amakuthandizaninso kusunga nthawi ndikubwerezanso mutu wanu wofunikira pamalonda onse.
Momwe mungakhazikitsire zotsatsa za Facebook pogwiritsa ntchito Meta Ads Manager [8 steps]
Ngati muli ndi tsamba la bizinesi la Facebook (ndipo muyenera), mutha kulunjika ku Meta Ads Manager (yemwe kale anali Facebook Ads Manager) kapena Business Manager kuti mupange kampeni yanu yotsatsa ya Facebook. Ngati mulibe tsamba labizinesi, muyenera kupanga kaye.
Titsata njira za Ads Manager mu positiyi. Ifotokozanso momwe mungapangire zotsatsa za Facebook ndikufunsanso zotsatsa zapa Facebook.
Ngati mungakonde kugwiritsa ntchito Business Manager, mutha kudziwa zambiri patsamba lathu lamomwe mungagwiritsire ntchito Meta (Facebook) Business Manager. Nkhaniyi ikufotokozanso za FAQ zamomwe mungalengeze bizinesi pa Facebook.
Ads Manager ndiye poyambira kutsatsa malonda pa Facebook ndi Messenger. Ndi chida chazonse-mu-chimodzi chopangira zotsatsa, kuyang’anira malo ndi nthawi yomwe azithamangira, komanso kutsatira kampeni.
Gawo 1: Yambani kupanga malonda
Mukalowa mu Ads Manager, muwona dashboard yanu. Kuti mupange kampeni yatsopano, zotsatsa, kapena zotsatsa, dinani batani Pangani batani.
Gawo 2: Sankhani cholinga chanu cha kampeni
Facebook idzakufunsani kuti musankhe cholinga chanu cha kampeni kuchokera pa zosankha zisanu ndi chimodzi.
Umu ndi momwe zolinga za kampeni zimayendera ndi zolinga zamabizinesi:
- Kuzindikira. Onetsani mtundu wanu kwa omvera atsopano.
- Magalimoto. Yendetsani kuchuluka kwa anthu patsamba linalake, pulogalamu, kapena Tsamba la Facebook.
- Chinkhoswe. Pezani anthu omwe angathe kuchitapo kanthu, monga kuchita bizinesi yanu kapena kutumiza uthenga.
- Amatsogolera. Pezani zatsopano pazogulitsa zanu kudzera pa mauthenga, mafoni kapena kusaina.
- Kukwezeleza kwa pulogalamu. Pezani ogwiritsa ntchito mafoni kuti ayike pulogalamu yanu kapena achitepo kanthu mkati mwa pulogalamu yanu.
- Zogulitsa. Pezani anthu omwe ali ndi chidwi chogula malonda kapena ntchito yanu.
Sankhani cholinga cha kampeni potengera zolinga zanu zamalondawa.
Khwerero 3: Tanthauzirani makonda anu a kampeni
Apa, mudzatchula kampeni yanu, zindikirani ngati pali Magulu Otsatsa Apadera omwe akupezeka, ndikulemba zina zonse za Kampeni.
Ngati mukufuna kukhazikitsa mayeso ogawa A/B, sinthani Pangani mayeso a A/B batani. Mutha kusankha mitundu yosiyana siyana yoti muyambe kuyitanitsa malondawa akasindikizidwa.
Gawo 4: Khazikitsani bajeti yanu
Kenako, dinani batani Zotsatsa zosankha. Apa ndipamene mungasankhire cholinga chomwe mukufuna kukwaniritsa komanso ndalama zomwe mukufuna kugwiritsa ntchito kuti mukafike kumeneko. Mukhoza kusankha pakati pa bajeti ya tsiku ndi tsiku ndi bajeti ya moyo wanu wonse.
Bajeti yatsiku ndi tsiku imayendetsa malonda anu mosalekeza tsiku lonse, ndi ndalama zosachepera $1.00 patsiku. A bajeti ya moyo wonse imayendetsa malonda anu pakanthawi kochepa.
Khazikitsani masiku oyambira ndi omaliza ngati mukufuna kukonza zotsatsa zanu mtsogolomo kapena kusankha kuti zikhale zamoyo nthawi yomweyo.
Mukhozanso kusankha kukonza bajeti yanu pasadakhale, ngati mukufuna kuwonjezera ndalama zomwe mumawononga nthawi zina zomwe zimakhala ndi magalimoto ambiri.
Gawo 5: Yang’anani omvera anu
Mukafuna kuyimba zomwe mukufuna kutsatsa, muli ndi zosankha zingapo:
- Lembani mwatsatanetsatane (monga zaka, malo, ndi chinenero) ndikulola luso la Meta’s Advantage+ kuti lipeze omvera anu, kapena
- Sinthani ku zosankha zoyambira za Facebook ndikusankha omvera anu nokha
Ngati mutangoyamba kumene, tikupangira kuti mulole AI ya Facebook ikuchitireni. Malinga ndi zomwe apeza, omvera a Advantage + nthawi zambiri amapereka zotsatira zabwinoko pamitengo yotsika: pafupifupi “28% yotsika mtengo wapakati pakudina kulikonse, kutsogola kapena tsamba lofikira.”
Kumbukirani: Kulunjika kogwira mtima ndikofunikira pakukulitsa ROI-ndipo palibe njira zoperewera zolozera omvera anu pogwiritsa ntchito Ads Manager.
Khwerero 6: Sankhani malo anu otsatsa a Facebook
Kenako, sankhani komwe malonda anu akuwonekera. Mutha kulola Facebook kuti isankhe zokha ndikuyika kwa Advantage + kapena kusankha pamanja. Ngati ndinu watsopano, yambani ndi Advantage+.
Patapita kanthawi, mukhoza kuwona momwe malonda anu akugwiritsidwira ntchito ndikusintha pamanja kuti mukwaniritse bwino. Zosankha zanu zamanja zimasiyana malinga ndi cholinga chomwe mwasankha kampeni koma chitha kukhala ndi izi:
- Mtundu wa chipangizo. Mobile, kompyuta, kapena zonse ziwiri.
- nsanja. Facebook, Instagram, Audience Network, ndi/kapena Messenger
- Malo. Zodyetsa, Nkhani, Reels, mtsinje (wa makanema), kusaka, mauthenga, zotsatsa zochulukirapo komanso zotsatsa pa Reels, kusaka, zolemba, ndi mapulogalamu ndi masamba (kunja kwa Facebook).
- Zipangizo zam’manja ndi machitidwe ogwiritsira ntchito. iOS, Android, mafoni, kapena zida zonse.
- Pokhapokha mutalumikizidwa ndi WiFi. Zotsatsa zimangowonetsa pomwe chida cha wosuta chilumikizidwa ndi WiFi.
Khwerero 7: Pangani malonda anu
Watsala pang’ono kumaliza! Kenako, dinani batani Malonda zosankha.
Sankhani mtundu wotsatsa womwe ukugwirizana ndi zolinga zanu za kampeni. Kenako lowetsani zolembedwa ndi media pazotsatsa zanu. Maonekedwe omwe alipo adzasiyana malinga ndi cholinga cha kampeni yomwe mudasankha kumayambiriro kwa ntchitoyi.
Tsatirani malangizo ndi mapangidwe omwe aperekedwa ndi Facebook kutengera mtundu womwe mwasankha.
Gwiritsani ntchito chida chowoneratu chakumanja kwa tsambali kuti muwonetsetse kuti malonda anu akuwoneka bwino pazomwe mungayikidwe. Mukasangalala ndi zomwe mwasankha, dinani zobiriwira Sindikizani batani kuyambitsa malonda anu.
Khwerero 8: Yang’anirani momwe malonda anu akugwirira ntchito
Malonda anu akayamba, yang’anani momwe akugwirira ntchito mu Ads Manager. Yang’anani ma metrics ofunikira monga zotsatira, kufikira, kuchitapo kanthu, mawonedwe a makanema, zochita zapawebusayiti, ndi zina zambiri.
Mutha kufananiza magwiridwe antchito, kusintha bajeti yanu, ndikukumba mozama mu ROI yachibale cha kampeni iliyonse.
Kuphatikiza apo, ngati mukugwiritsa ntchito kale zida zotsatsira digito monga Mailchimp, Hubspot, kapena Salesforce, mutha kuphatikiza izi, nanunso, kuti mukhale ndi malonda anu onse pamalo amodzi.
Momwe mungakhazikitsire zotsatsa za Facebook pogwiritsa ntchito Moyens I/O [5 steps]
Khwerero 1: Konzani kampeni yanu ya Facebook
Sankhani Konzani zowonjezera zokhasankhani Tsamba lanu la Facebook ndi akaunti yotsatsa, kenako lembani dzina la kampeni yanu.
Gawo 2: Sankhani cholinga chanu cha kampeni ndi zoikamo
Sankhani cholinga cha kampeni yotsatsa kuchokera pa izi:
- Magalimoto. Yendetsani kuchuluka kwa anthu kupita ku webusayiti kapena tsamba lofikira.
- Chinkhoswe. Pezani anthu kuti azilumikizana ndi malonda anu. Kutembenuka kwanu kumatha kuchitika pa malonda anu kapena patsamba lanu.
- Kuzindikira. Pezani anthu ambiri kuti akumbukire mtundu wanu.
- Amatsogolera. Tsatani zosintha zotsogolera patsamba lanu.
- Zogulitsa. Tsatani zosintha zogulitsa patsamba lanu.
Monga momwe zilili mu Meta Ads Manager, kenako muwona ngati pali Magulu Otsatsa Apadera omwe kampeni yanu imalowamo, ndikudzaza zina zonse za Kampeni.
Khwerero 3: Sankhani omvera anu ndikukhazikitsa bajeti yanu
Ngati musankha kupanga omvera anu, mutha kuwongolera ndi kuchuluka kwa anthu, zokonda, kapena machitidwe.
Meta idzakusankhirani zotsatsa zokha malinga ndi zomwe mwasankha, koma mutha kupitilira izi ngati mungafune kusankha zomwe mwayika.
Kenako, ikani bajeti yanu ndi kutalika kwa kampeni yanu. Mutha kukhazikitsa bajeti yatsiku ndi tsiku kapena yonse ya kampeni yanu yotsatsa. Meta imagawa ndalama zanu zotsatsa mpaka kampeni itatha kapena bajeti itatha.
Khwerero 4: Pangani malonda anu a Facebook
Zopanga zomwe mungafune pazotsatsa zanu zimadalira cholinga chanu cha kampeni – Makampeni apagalimoto, mwachitsanzo, adzafunika ulalo watsamba.
Kumbukirani zoletsa zotsatirazi powonjezera chithunzi kapena kanema ku malonda anu:
- Zithunzi za Facebook ziyenera kukhala zazikulu kuposa 262px ndi 262px.
- Zithunzi za Instagram ziyenera kukhala ndi chiyerekezo chapakati pa 0.565 ndi 7.8, ndikukhala osachepera 500 px ndi 500 px.
- Makanema a Instagram ayenera kukhala ndi chiyerekezo pakati pa 4:5 ndi 16:9, ndipo akhale wamkulu kuposa 500px ndi 262px; kutalika kuyenera kukhala masekondi 120 kapena kucheperapo.
Khwerero 5: Sindikizani kampeni yanu yotsatsa ya Facebook
Mukapanga zotsatsa zanu ndikuyang’ana zowonera pamapulatifomu onse kuti muwonetsetse kuti mukukondwera ndi momwe amawonekera, mwakonzeka kufalitsa kampeni yanu yotsatsa.
Sankhani Chidule kuti muwone zambiri za kampeni yanu. Mutha kubwereranso pazowonetsa zam’mbuyomu kuti musinthe zomwe mukufuna. Ngati ndinu okondwa ndi kampeni yanu, sankhani Sindikizani kampeni. Mwatha!
- Pangani kampeni zotsatsa pa Facebook, Instagram, X (Twitter), ndi LinkedIn
- Konzani kagwiritsidwe ntchito ka ndalama ndi zolinga zamakampeni anu otsatsa
- Pangani omvera apamwamba komanso ofanana
- Onani zolipidwa ndi organic posts mbali ndi mbali mu Planner
- Unikaninso momwe ntchito zolipira komanso zolipira mu Moyens I/O Analytics
Malangizo 5 otsatsa a Facebook
1. Pangani malonda anu kukhala mafoni
Anthu ambiri amayang’ana malo ochezera a pa Intaneti pama foni awo, chifukwa chake kuyang’ana kwambiri zotsatsa zamafoni ndi njira yotsimikizika yofikira omvera anu.
Onetsetsani kuti:
- Makanema amakanema molunjika (9 × 16).
- Sungani zolemba zochepa ndikugwiritsa ntchito zilembo zazikulu.
- Onjezani makanema ojambula pazokambirana.
- Sungani makanema achidule (masekondi 15 kapena kuchepera).
2. Pangani zotsatsa za nthawi yayitali
Isungeni mwachangu komanso mwachangu. Yambitsani malonda anu ndi uthenga waukulu ndikuyika chizindikiro mumasekondi atatu oyamba.
3. Pangani mawu kukhala osasankha
Anthu ambiri amawonera kanema popanda kumveka, kaya ndi chifukwa chosamva bwino kapena kuwonera malonda anu m’basi.
Onetsetsani kuti:
- Gwiritsani ntchito zowonera kuti mupereke uthenga wanu.
- Onjezani mawu omasulira a mawu.
- Phatikizanipo mawu ofunikira.
4. Yesani khwekhwe, sewerani njira yodumphira
Njira ya Facebook, kusewera, kudumpha ikhoza kukugwirani ntchito. Phatikizani mitundu yosiyanasiyana yolenga:
- Pitch: Dziwani anthu za mtundu wanu, malonda, kapena ntchito yanu.
- Sewerani: Pangani zinthu zosangalatsa zomwe mukufuna kudziwa.
- Phunzirani: Yesani zokumana nazo zozama kuti mukhale pachibwenzi chakuya.
5. Zosankha zotsatsira pa analytics
Zitsanzo za malonda a Facebook
Mwakonzeka kudzozedwa? Nazi zitsanzo zitatu zotsatsira za Facebook zomwe mungaphunzirepo. Ngati mukufuna zambiri, yesani kusonkhanitsa zitsanzo zabwino kwambiri zotsatsa za Facebook.
Reddit kwa Bizinesi
Kutsatsa kwazithunzi za Reddit ndi chitsanzo chabwino chogwiritsa ntchito mawu kuti apindule.
Zotsatsazo zikulemba momveka bwino komanso mwachidule phindu, “ROAS yanu yabwino kwambiri,” komanso mwayi wokopa, ngongole yotsatsa ya $ 500. Mawu ofotokozera ndi CTA ndi osavuta, “Mwakonzeka kutumiza ROAS ikukwera? Pezani Offer.”
Gwero: Reddit for Business pa Facebook
Kuphatikiza apo, Reddit adalemba ‘r/LifeProTips’ pamwamba pa chithunzicho ngati kugwedeza papulatifomu yake.
Katswiri Market
Malonda a POS a Expert Market amatchula maubwino awiri azinthu, “zotsika mtengo” komanso “zosavuta kugwiritsa ntchito” komanso ndendende omwe akutsata omwe ali m’mawu ofotokozera.
Gwero: Katswiri Market pa Facebook
Kanemayo ndi wosavuta, ndi mawu ofanana atakutidwa pazenera. Zotsatsazi zikadakhala chithunzi chosavuta, koma mawonekedwe a kalembedwe amathandiza kukopa chidwi.
Moyens I/O
Nkhani ya Facebook ya Hoostuite yotsatsa ili ndi magawo awiri.
Nkhani yoyamba imakoka ogulitsa ndi phindu la mankhwala, “Yankhani pa chikhalidwe cha 2x mofulumira,” kenako ndikutsata zomwe zimapangitsa kuti phindu likhalepo.
Kugwiritsa ntchito nkhani ziwiri mobwerera m’mbuyo kumathandizira kugwira ogwiritsa ntchito omwe akudutsa mwachangu pazithunzi. Kutsatsa kumodzi ndi ziwiri kumathandizira kukopa chidwi.
