Kodi kuwonjezera ma hashtag ochulukirapo pazolemba zanu za Instagram kukuthandizani kufikira anthu ambiri? Kapena ma hashtag 3-5 pa positi ndi malo okoma?
Chimodzi mwazinthu zofunika kwambiri pakukulitsa chidaliro mu ubale ndi kusasinthasintha.
… Wina ayenera kunena izi ku Instagram.
Anthu omwe ali ku HQ ya Instagram akhala akugwedeza zinthu posachedwa. Akaunti yothandizidwa ndi kampani ya Instagram Creators posachedwa idalimbikitsa kuti ndi njira yabwino yogwiritsira ntchito ma hashtag 3 mpaka 5 pa positi.
Gwero: @olenga
Ndiroleni ndibwereze kuti: Atatu! Kuti! Asanu!
Ngakhale izi zikuwoneka ngati nsonga yotentha, ndizovuta kumva kuchokera papulatifomu yomwe imakupatsani mwayi wogwiritsa ntchito. mpaka 30 ma hashtag mu post iliyonse.
Vumbulutso ili lochokera kwa munthu wina yemwe tinkamukhulupirira amangofunsa mafunso ambiri: Kodi ichi chinali mayeso? Mukutinyenga? Ngati 3 mpaka 5 ndi kuchuluka kwa inu kwenikweni mukufuna kuti tigwiritse ntchito… bwanji mutipatse ufulu wogwiritsa ntchito ma tag 30 poyamba?
Koma ngakhale nthaka pansi pathu ingakhale yosasunthika, ndipo chowonadi chingakhale chikudutsa zala zathu ngati mchenga mu imodzi mwa nthawi zomwe mumataya nthawi yomweyo kuchokera ku Pictionary yanu, ndikukana kujowina masauzande masauzande azama media padziko lonse lapansi kukhalapo kozungulira pa izi.
M’malo mwake, ndikubwezeretsanso malingaliro anga, aka, ndikuchitapo kanthu kuti ndidziwe zomwe ziri zenizeni, zenizeni, zoona zenizeni: Kodi ma hashtag 5 ndi abwino, kapena 30?
Nthawi yoyesera! Onerani vidiyoyi ya kuchuluka kwa ma hashtag omwe muyenera kugwiritsa ntchito pa Instagram:
Hypothesis: 3-5 hashtag imakupatsani mwayi wofikira 30
Nayi zowona: ngati mukulemba mawu ofotokozera patsamba lanu la Instagram, mutha kuwonjezera ma hashtag 30. Koma tsopano, Instagram yokha ikunena kuti kuti mufikire bwino, muyenera kuchepetsa kuyika kwanu pakati pa 3 ndi 5.
Poyerekeza zolemba zosiyanasiyana zofananira, ndiyesera kudziwa ngati mndandanda waufupi, wosakanizidwa wama hashtag umandipangitsa kuti ndikhale ndi chidwi chochuluka pa Instagram monga momwe ndimakhalira. (Chonde nditumizireni adilesi yotumizira McArthur Genius Grant ndalama.)
Njira
Kuti ndiwonetsetse kuti ndinali ndi deta yabwino pakuyesera uku, ndinaganiza zogwiritsa ntchito akaunti yotchuka ya Instagram yokhudzana ndi ukwati yomwe ndili nayo kumbuyo kwazithunzi.
Nkhaniyi ili ndi otsatira 10,000, ndipo ndinaganiza kuti kutumiza zofanana kwambiri tsiku ndi tsiku sikungawoneke ngati zachilendo kwa omvera. Ndikadasunga zithunzizo mofanana momwe ndingathere, ndipo mawu ofotokozerawo amakhala aafupi komanso okoma kuti ndipewe kukopa chidwi ndi kuwombera modabwitsa kapena, ahem, mawu anzeru kwambiri.
Mwezi uno, ndinatumiza zithunzi 20. Zolemba khumi mwa izi zidaphatikiza ma hashtag 30. Pazolemba zina 10, ndimadzipatula ku 3 mpaka 5 hashtag.
Kuti ndipange ma hashtag 30 osankhidwa, ndidagwiritsa ntchito Zolinga Zowonetsera tsamba lawebusayiti, zomwe zimapanga mndandanda wama tag otchuka kwambiri pamutu womwe wapatsidwa – kwa ine, ndidamaliza ndi mindandanda yokhudzana ndi maukwati, komanso komwe maukwati awa (British). Columbia, Canada).
Kwa ma hashtag 3 mpaka 5, ndidapita ndi matumbo anga: ndipo matumbo anga nthawi zambiri amati, “Ikani ndi #wedding ndi zinthu zina ziwiri zoonekeratu.”
Ndiye ndi njira iti yomwe idalamulira kwambiri: kuletsa kuyika chizindikiro kapena njira yowonjezereka?
Zotsatira
TLDR: Osavutikira kukulitsa ma hashtag anu – sizikuthandizani, ndipo mwina zikuwononga kufikira kwanu pang’ono.
Ndikalowa mu Instagram Insights yanga kuti ndiwone zomwe zafika positi iliyonse, ndidapeza kuti positi yanga yofikira anthu ambiri idagunda anthu 943, ndipo positi yanga yocheperako idagunda anthu 257.
Udindo wapamwamba umenewo? Inali ndi ma hashtag atatu okha: #weddingday, #wedding, ndi #weddingdecor.
Malo achiwiri apamwamba kwambiri adangowonetsa ma hashtag anayi: #weddingday, #bride, #elope, ndi #elopement.
Titapitilirabe pamndandanda, komabe, idalumphira mmbuyo ndi mtsogolo pafupipafupi pakati pa ma post okhala ndi ma hashtag ambiri ndi zolemba ndi ochepa osankhidwa. Ndimayika zonse zofikira patebulo limodzi kuti ndidziwe momwe kufikika kwapakati kunali pamtundu uliwonse wa positi.
Mapeto ake? Ma hashtag ochepa adafikirako bwino pang’ono pafupifupi.
Kufikira zolemba ndi 3-5 Hashtag
Kufikira positi ndi ma hashtag 30
943 743 813 488 605 434 413 411 411 397 360 356 293 327 263 265 262 262 257 257
KUFIKA KWAWONSE: 462
KUFIKA KWAWONSE: 394
Sikofikira kokulirapo ndi zambiri… 15% yokha, mukuyesera kakang’ono kwambiri, kwachindunji, kokhudzana ndi ukwati. Komabe! Zikuwoneka kuti zikuwonetsa kuti kukulitsa ma hashtag anu, ndibwino, ndikungotaya nthawi. Zoyipa kwambiri, zitha kuwononga kufikira kwanu.
Mwachitsanzo, tikayang’ana ma post asanu ndi limodzi omwe ali ndi chidwi kwambiri, atatu mwa iwo anali ndi ma hashtag ochepa, ndipo atatu enawo anali ndi ma hashtag 30 iliyonse. Ngakhale-steven.
Kodi zotsatira zimatanthauza chiyani?
Monga mwachizolowezi, kuyesaku sikuli kotsimikizika, ndipo mtunda wanu ukhoza kusiyana ndi ma hashtaggery anu. Koma nazi zomwe ndatengera pazotsatira izi:
Ndi lingaliro labwino kukhala nalo ena ma hashtag…
Poyerekeza ndi zolemba zam’mbuyomu pa akauntiyi zomwe sanagwiritse ntchito iliyonse ma hashtag, zolemba izi zidatha ndikufika kwakukulu. Chifukwa chake pali phindu pakuphatikiza hashtag imodzi mu positi yanu. Kukhala ndi 3 mpaka 5 sikunawoneke ngati kupweteketsa kalikonse, ndipo kunapereka mwayi wofikira anthu angapo omwe angakhale nawo. Kodi muyenera kutaya chiyani?!
… koma musavutike kuyika 30
Sindikudziwa ngati ndinganene molimba mtima kuti ma hashtag 3 mpaka 5 ndiye zabwino kwambiri nambala yoti mugwiritse ntchito pa Instagram ndi data iyi. Koma zomwe ine akhoza kunena kuti ma hashtag ochulukirapo sakhala ofanana kwambiri kufikira. Kuchulukitsa hashtag yanga kuwerengera ma hashtag anga mpaka 30 sikunakhale ndi zotsatira zabwino pazolemba izi. M’malo modzaza mawu anu ndi ma tag, ndi bwino kugwiritsa ntchito malowo kutchula maakaunti ena, kuyambitsa zokambirana kapena kuwonetsa nthabwala.
Kutengana kwakukulu kumachokera kuzinthu zazikulu, osati kuchuluka kwa ma tag oyenera
Chibwenzi apa chinali chochepa kwambiri, chifukwa cha kuchuluka kwa otsatira akauntiyi. Lingaliro langa linali loti chinali chifukwa sindinkapereka zambiri zowutsa mudyo m’mawu ofotokozerawo ndipo sindinakhale ndikugwira ntchito kuti ndilimbikitse chibwenzi m’njira zina. (Mwachitsanzo, kufunsa mafunso, kuphatikiza zomwe zapangidwa ndi ogwiritsa ntchito, kuyankhapo zina zolemba zamaakaunti, ndi zinthu zina zomwe talemba mu bukhuli kuti mupange zochitika za Instagram apa.)
Mfundo ndi yakuti: chibwenzi sichinthu chosavuta kuyimba, ndipo sichingagwirizane ndi kupeza kuphatikiza koyenera kwa ma hashtag. Zimatengera nthawi komanso chisamaliro.
