Maphunziro a pa intaneti a Meta Blueprint (fka Facebook Blueprint) amakuthandizani kuti muphunzire maluso atsopano, koma si njira yanu yokhayo yophunzitsira zamalonda.
Pali china chake kwa aliyense pamaphunziro a pa intaneti a Meta Blueprint.
Onse oyamba? Phunzirani momwe mungakhazikitsire Tsamba lanu la Facebook ndi zoyambira pakutsatsa bizinesi yanu pa mapulogalamu onse a Meta: Facebook, Instagram, Messenger, ndi WhatsApp.
Otsatsa otsogola amatha kulowa mukukonzekera zofalitsa komanso kugula zotsatsa ndi maphunziro atsatanetsatane kuti apindule kwambiri ndi zotsatsa za Facebook. Pali ngakhale maphunziro owongolera magulu amtundu.
Maphunziro a Meta Blueprint ndi aulere – koma nthawi yanu ndi ndalama, sichoncho? Ndiye kodi kuli koyenera? Kodi zokambirana ndi makalasi awa adzakuthandizani kupita patsogolo kuntchito kapena muyenera kuyika nthawi yanu kwina?
Pakutha kwa nkhaniyi, mudziwa ngati satifiketi ya Meta Blueprint ndi yoyenera kwa inu kapena kwina komwe mungapite ngati sichoncho.
Kodi Facebook (Meta) Blueprint ndi chiyani?
Facebook (Meta) Blueprint ndi tsamba lomwe limapereka maphunziro a pa intaneti, zokambirana, ndi mapulogalamu aziphaso opangidwa kuti akulitse luso lanu lazama media. Maphunzirowa amayang’ana pa nsanja za Meta, ngakhale mfundo zambiri, monga kasamalidwe ka anthu ammudzi ndi njira zopangira, zitha kugwiritsidwa ntchito kwambiri pantchito yanu.
Maphunziro a Meta Blueprint adapangidwa kuti akhale oyambira kwambiri mpaka omvera apakatikati amalonda omwe akufuna kuphunzira maluso atsopano, kapena omwe akufuna kulowa nawo gawo lazamalonda.
Kodi Meta Blueprint imagwira ntchito bwanji?
Zochitika zenizeni
Meta imapereka makalasi apaintaneti pamasiku ambiri abizinesi kudutsa madera ndi zilankhulo zosiyanasiyana. Amakhala kuyambira ola limodzi mpaka pafupifupi mphindi 90 ndipo amaphunzitsidwa ndi aphunzitsi odziwa zambiri kudzera pamisonkhano yeniyeni.
Ndiomasuka kupezekapo ndipo mutha kulembetsa ambiri momwe mungafune. Maphunziro ambiri amoyo amasinthidwa kuchokera ku maphunziro omwe amafunidwa, ndi phindu lowonjezera loonetsetsa kuti mukupeza zambiri zaposachedwa.
Gwero: Meta
Maphunziro ofunidwa
Meta Blueprint imapereka makanema amakanema omwe amafunidwa amisonkhano yomwe mutha kuwonera nthawi iliyonse. Mutha kuwonjezera makalasi pamndandanda wazomwe mumakonda kuti mudzawonere pambuyo pake, kapena “Plan” yanu, yomwe ndi malo odzipangira nokha njira yophunzirira, kaya mukukonzekera chiphaso cha Meta kapena mukungofuna kukhala mwadongosolo.
Makalasi ambiri amakhala ndi slide yowonetsera ndi mphunzitsi akuyankhula kudzera pa voiceover. Mutha kudumpha mmbuyo ndi mtsogolo mozungulira kanema kuti muwonenso magawo omwe nthawi zonse amakhala abwino kukhala nawo m’makalasi ojambulidwa.
Choyipa chimodzi ndikusowa kwa mawu otsekedwa kapena omasulira a ASL kwa anthu Ogontha kapena osamva. Tikukhulupirira kuti Meta ipangitsa zomwe ali nazo kuti zipezeke mtsogolomo.
Gwero: Meta
Zitsimikizo
Ngakhale maphunziro amoyo komanso omwe akufunidwa ndi aulere kulembetsa ndikuwonera, mapulogalamu a certification a Meta Blueprint ndi zopereka zolipiridwa. Mutha kumaliza makalasi onse pachiphaso chilichonse kwaulere, koma muyenera kulipira mayeso kuti mupeze baji yanu ya Meta Blueprint certification.
Gwiritsani ntchito baji yanu yotsimikizira kuti muwonjezere kuyambiranso kwanu kapena mbiri ya LinkedIn ndikuwonetsa makasitomala (kapena omwe angakhale olemba ntchito) mukudziwa zomwe mukukamba.
Meta Blueprint pakadali pano imapereka mapulogalamu otsatirawa:
Wothandizira:
- Meta Certified Digital Marketing Associate Certification
- Meta Certified Community Manager Certification
Katswiri:
- Meta Certified Media Planning Professional
- Meta Certified Media Buying Professional
- Meta Certified Marketing Science Professional
- Meta Certified Creative Strategy Professional
Gwero: Meta
Ndiye, kodi certification ya Meta ndiyofunika nthawi yanu? Pitirizani kuwerenga kuti mudziwe.
Ndani angapindule ndi maphunziro a Meta Blueprint?
Otsatsa apano akufuna kuphunzira maluso atsopano
Mukuyang’ana kukwezedwa kuntchito? Mukufuna kupereka chithandizo chatsopano kwa makasitomala mubungwe lanu kapena bizinesi yodzipangira pawokha? Kapena ingophunzirani luso lolimbikitsa ntchito zanu bwino, monga momwe mungayendetsere zotsatsa za Facebook?
Zomwe mumaphunzira m’makalasi aulere zitha kugwiritsidwa ntchito nthawi yomweyo m’moyo wanu waukadaulo. Kapena yesani mayeso a certification olipidwa kuti muwonjezere kuyambiranso kwanu ndikuwonetsa kwa abwana anu chifukwa chake ndinu abwino pantchito yatsopanoyi (ndipo mukuyenera kukwezedwa).
Anthu omwe akufuna kulowa mu malonda
Ngati simukugwira ntchito kale pakutsatsa, Meta Blueprint imapereka njira yachangu, yaulere, komanso yosavuta yopezera maluso otsatsa komanso ochezera. Ngakhale ma certification salowa m’malo mwa maphunziro okhazikika otsatsa, amawonetsa olemba anzawo ntchito kuti mukufunitsitsa kuphunzira, okonzeka kuchitapo kanthu kufunafuna mipata yophunzitsira, komanso okonda kutsatsa.
Kulankhula kuchokera m’chokumana nacho, mkhalidwe wamaganizo wa kukula umenewo ungakufikitseni patali.
Mabungwe
Ngati mumayendetsa bungwe kapena gulu lazamalonda, maphunziro a Meta Blueprint ndi chida chaulere chopangira (kapena kufuna) antchito anu kuti atenge. Zingathandizenso olembedwa ntchito atsopano kukhala odzidalira kwambiri pa maudindo awo komanso kutha kufotokozera malingaliro kwa makasitomala.
Ndipo… ndi chida chomwe simukuyenera kuti mupange nokha. Zabwino.
Maphunziro apamwamba a Meta Blueprint a 2024
1. Kulitsani Omvera Anu ndi Makampeni a Advantage+ App
Gwero: Meta
Ngati muli ndi pulogalamu, muyenera kuwona kalasi iyi. Imakhudza zonse zomwe mungafune kuti muphunzire kupanga makampeni otsatsa a Facebook otembenuza kwambiri makamaka kuti muzitha kutsitsa pulogalamu.
Kalasiyi ndiyothandiza ngakhale mumakumana ndi zotsatsa zachikhalidwe za Facebook kapena ayi chifukwa imayang’ana kwambiri kampeni yatsopano ya Advantage +. Makampeni atsopano a Meta’s Advantage+ amagwiritsa ntchito AI kuwongolera kulunjika, kuchepetsa ndalama, ndikuyendetsa zotsatira zanzeru. Iwo ndi apamwamba mokwanira kuyendetsa zotsatira zazikulu koma zosavuta kuti aliyense ayambe kuzigwiritsa ntchito lero.
Musanayang’ane, werengani zoyambira zathu momwe mungatsatsire pa Facebook.
Kupereka nthawi: Mphindi 50
Zabwino kwa: Ma Brand ndi/kapena Madivelopa akuyang’ana kuyendetsa kutsitsa kwa pulogalamu
2. Pangani Bizinesi Kukhalapo pa Social Media
Gwero: Meta
Msonkhano waufupi komanso wokoma uwu umakhudza zoyambira zowonetsera mtundu wanu pazama media m’njira yowona yomwe imakusangalatsani komanso kukopa omvera omwe mukufuna kuwafikira.
Otsatsa ambiri adziwa kale maupangiri awa koma kwa oyamba kumene, ndichidziwitso chachangu chakutsatsa kwapa TV chomwe mungawone panthawi yopuma khofi.
Kupereka nthawi: Pasanathe mphindi 20
Zabwino kwa: Oyamba, kapena eni mabizinesi ang’onoang’ono akuyang’ana kuti azichita malonda awo pazama media
3. Phatikizani ndi Omvera pa Social Media
Gwero: Meta
Kumanga pazoyambira zotsatsa zapa social media m’maphunzirowa pamwambapa, vidiyoyi ili ndi zoyambira zolimbikitsira kuchitapo kanthu. Zimaphatikizanso zitsanzo zamomwe mungapangire kuti zinthu zanu zizigwirizana kwambiri ndikugwiritsa ntchito zida monga zoyankha zokha mu Messenger kuti mukhazikitse ziyembekezo za nthawi yomwe wopereka chithandizo chamakasitomala adzayankha uthenga.
Kuphatikiza apo, izi zimapereka chidule cha momwe mungayesere zomwe mwachita mwezi ndi mwezi ndi ma analytics oyambira.
Kupereka nthawi: Pafupifupi mphindi 20
Zabwino kwa: Oyang’anira atsopano ochezera a pa Intaneti, kapena eni mabizinesi ang’onoang’ono omwe akufuna kupanga malonda awo ochezera
4. Zabwino Mwachidule kwa Great Creative
Gwero: Meta
Gululi silingamveke ngati losangalatsa ngati enawo – palibe lonjezo lakuchulukitsa ROI ndi zotsatsa kapena kuyendetsa zinthu ndi zomwe zili pagulu – koma zidzakhudza kwambiri kupambana kwanu pakutsatsa.
Ndi chifukwa kampeni iliyonse imayamba (kapena iyenera kuyamba) ndi chidule chaluso… ndipo mtundu wachidulewo umagwirizana mwachindunji ndi mtundu wa kampeni yomwe imapanga.
Ndinakonda zitsanzo zenizeni za m’kalasiyi. Imapereka upangiri wamomwe mungalembenso zolinga kuti zikhale zenizeni komanso zotheka kuchitapo kanthu, monga “kupanga kuzindikira kwamakasitomala” m’malo mongowonjezera “kuchulukirachulukira”. Komanso ikufotokoza momwe mungagwirizanitse zolingazo ndi ma KPI oyezeka, kapena “zizindikiro zazikulu za magwiridwe antchito,” kuti muwone momwe mukuyendera komanso kufotokoza zomwe zikuchitika kwa abwana anu.
Kupereka nthawi: Pafupifupi mphindi 30
Zabwino kwa: Otsatsa amisinkhu yonse yamaluso, makamaka akatswiri aukadaulo ndi oyang’anira ntchito
5. Yezerani Zotsatira Zachilengedwe
Gwero: Meta
Kudziwa kupanga zotsatsa zazikulu ndikofunikira, koma ndikofunikiranso kudziwa momwe mungayesere momwe akutsatsa. Kuposa kuwerengera ma analytics, izi zikutanthauza kukhala ndi njira yobwerezabwereza kuyesa zotsatsa zatsopano, kutsatira zomwe zikuchitika, ndikutha kuyankhula ndi ROI ndi chidziwitso cha mtundu wa kapangidwe kazotsatsa zanu.
Ndinakonda njira yosavuta ya “Funsani, Pangani, Phunzirani, Sinthani, Bwerezani” yomwe imagwiritsidwa ntchito m’kalasili. Ndi chikumbutso cholimba kuti zotsatsa zimayenera kukhala zaluso komanso zolimbikitsa, koma koposa zonse, zimafunikirabe kugwirizana ndi omvera anu kuti akhale ogwira mtima.
Nthawi zambiri, kufunsa omvera anu zomwe akufuna kwambiri ndi malo abwino oyambira ntchito iliyonse yopanga, kuphatikiza zomwe mungalimbikitse ndi zotsatsa. Mutha kuyambira pamenepo ndikupempha mayankho ndikubwerezanso ndi mitundu yamtsogolo kuti mupeze magwiridwe antchito apamwamba kwambiri kuchokera pazopanga zanu.
Kupereka nthawi: Pafupifupi mphindi 30
Zabwino kwa: Oyamba kwa ogulitsa apakatikati omwe kale, kapena akufuna, kupanga njira yotsatsa ya Facebook
Njira zina za Meta Blueprint
Moyens I/O Academy
HubSpot Academy
Gwero: HubSpot Academy
HubSpot Academy ndi nsanja yodziwika bwino yophunzirira maluso otsatsa kuyambira kutsatsa maimelo mpaka pazama TV. Makalasi onse ndi aulere, kuphatikiza maphunziro opitilira 30 pamitu kuphatikiza SEO, malonda, kutsatsa kwapakatikati, ndi maphunziro apadera a nsanja ya HubSpot.
HubSpot Academy imakonda kukhala kumbali yaukadaulo yazinthu ndi maphunziro monga SEO ndi CRM kusamuka kwa data, zomwe zimapangitsa kukhala malo abwino ophunzirira zamitu iyi.
Kuphatikiza apo, popeza HubSpot ndi kampani yodziwika bwino, kuwonjezera satifiketi ya HubSpot pakuyambiranso kwanu kapena mbiri ya LinkedIn kungathandize kulimbikitsa kukhulupirika kwanu ndi mabwana anu aposachedwa kapena omwe angakhale olemba ntchito.
Kuphunzira kwa LinkedIn
Gwero: LinkedIn
Kuphunzira kwa LinkedIn kumapereka makalasi ambiri pazamalonda, zamalonda, ndi mitu yaukadaulo, komanso ziphaso zopitilira 175 zamapulogalamu otchuka monga Zendesk, Microsoft, Amazon Web Services, ndi zina zambiri. Chotsalira chokha cha LinkedIn Learning sichaulere: muyenera umembala wa LinkedIn Premium kuti mupeze maphunziro onse, kapena mutha kugula maphunziro apawokha. Komabe, mtengo pamaphunzirowa ndiwomveka pomwe ambiri amakhala pansi pa $50.
Pokhala malo ochezera a pa Intaneti akulu kwambiri padziko lonse lapansi, LinkedIn nthawi zambiri imadziwika ngati malo abizinesi yayikulu. Maphunziro awo amagawana malingaliro amtunduwu, akuwonetsa kuthekera komanso kudalira chifukwa cholumikizana ndi LinkedIn. Makalasi ena amawerengeranso masukulu ophunzirira m’mayunivesite padziko lonse lapansi kapena ma credits a CEU m’mabungwe ambiri akatswiri, monga Project Management Institute.
