Mukufuna kuyamba ntchito yanu ngati woyang’anira pawokha pazama media? Tikuphunzitsani momwe mungamangire maluso, kuyika mitengo, komanso makasitomala akunyumba.
Amati ndalama zimapangitsa dziko (social media) kuzungulira. Chifukwa chake kaya ndinu manejala odzichitira pawokha pazama media kapena mukuyang’ana kuti mulembe ganyu, muyenera kudziwa kuchuluka kwa ndalama zomwe zikuyenda.
Nkhaniyi ikuuzani zonse zomwe muyenera kudziwa
- mitengo ya freelance social media,
- momwe mungapezere freelance social media management biz kuchokera pansi ndi
- maluso omwe woyang’anira media wodziyimira pawokha ayenera kukhala nawo.
Kodi freelance social media manager ndi chiyani?
Woyang’anira pawokha wapa media media amapereka ntchito zowongolera ma media azachuma kumabizinesi, mabungwe, kapena anthu payekhapayekha. Akatswiri ochezera a pa Intanetiwa amalembedwa ntchito ndi makasitomala omwe akufuna kutulutsa njira zawo zamagulu ndi kuphedwa.
Nthawi zambiri, oyang’anira odziyimira pawokha azama media amagwira ntchito ndi makampani angapo komanso makasitomala nthawi imodzi.
Ntchito zongoyang’anira pa social media zomwe nthawi zambiri zimaperekedwa ndi:
- Social media strategy
- Kupanga ndi kuyang’anira makalendala azinthu
- Kupanga zinthu (chithunzi, kapangidwe)
- Kulemba zamkati
- Kukonza ndi kusindikiza zolemba
- Kasamalidwe ka anthu (kuchita ndi otsatira, kuyankha ma DM ndi ndemanga)
- Analytics ndi malipoti
Kodi oyang’anira odziyimira pawokha amalipira ndalama zingati mu 2024?
Kudula mitengo pa ntchito yanu yapaintaneti ya freelancing kungakhale kovuta. Simungangopanga malipiro a 1-kwa-1 pazomwe woyang’anira media wamba amapanga.
(Ndiwo malipiro a $ 67,585, ndi bonasi ya $ 6,470, mwa njira. Zikomo, 2023 Social Media Career Report, kuti mudziwe zambiri.) Komabe, podziwa izi ndi njira yabwino yodziwira zomwe mitengo yanu yochepa ingakhale.
Ngati mukufuna kupanga zomwezo monga woyang’anira wamba wapa media ($ 35.60 pa ola), muyenera kumalipira $35.60 kuphatikiza mitengo yanu yogwiritsira ntchito.
Njira yopindulitsa kwambiri yowerengera mitengo yodziyimira pawokha ya social media ndikuganizira zosintha zonse zomwe zikukhudzidwa. Mutha kuyika kuchuluka kwa kayendetsedwe ka media media pazomwe mumakumana nazo, mtengo wake, ndalama zabizinesi, komanso bajeti ya kasitomala wanu komanso kuchuluka kwa ntchito yofunikira.
Kuchita izi kumafuna kuganiza mozama kusiyana ndi kufunafuna pafupifupi, koma m’kupita kwa nthawi kumakhala koyenera.
Psstt: Ngati mukupanga kale ndalama ngati freelancer media media, mutha kugwiritsa ntchito chowerengera chamalipiro awa kuti muwone momwe chipukuta misozi chanu chikufananizira ndi kuchuluka kwamakampani.
Momwe mungapangire pepala lamitengo yotengera ntchito ngati woyang’anira pawokha pama media 5
Khwerero 1: Fotokozani malipiro omwe mukufuna komanso ndalama zomwe mukufuna
Yang’anani pamasamba ngati ZipRecruiter, Glassdoor, ndi Payscale kuti mudziwe zomwe ena omwe ali ndi chidziwitso chofananacho amapanga ndikugwiritsa ntchito ngati malipiro omwe mukufuna.
Kenako, chepetsani ndalama zomwe mumagwiritsa ntchito komanso nthawi yomwe zimakutengerani, pafupifupi, kuti mumalize ntchito zomwe mungapereke. Fotokozani nthawi yomwe zimatenga kuti mutsirize gawo lililonse la ntchitoyo, kuphatikiza tinthu tating’ono tating’ono. Musaiwale za nthawi kasitomala kulankhulana!
Khwerero 2: Werengani kuchuluka kwa ola lanu labwino
Kenako, onjezani malipiro anu apachaka ndi ndalama zomwe mumagwiritsa ntchito. Gawani nambalayi ndi 50 * kuti muwone zomwe muyenera kuyesetsa kupeza pa sabata. Ndiye, gawani kuti nambala ndi 40, maola anu a sabata. Tsopano, muli ndi mtengo wa ola lililonse woti mugwiritse ntchito.
*Tikudziwa kuti pali milungu 52 pachaka, koma c’mon, odziyimira pawokha amayeneranso nthawi yatchuthi!
3: Ganizirani za mitengo ya mapulojekiti
Koma dikirani, simukufuna kubwera kwa makasitomala ndi mtengo waola. Mudzafuna kuti mitengo yanu yokhazikika ikhale mitengo ya polojekiti. Izi zili choncho chifukwa mitengo ya polojekiti imakhalabe yofanana ngakhale mutagwira ntchito mwachangu bwanji.
Khwerero 4: Pangani pepala lanu lamitengo
Mukakhala ndi abakha anu onse motsatana, mutha kuchulukitsa kuchuluka kwa ola limodzi ndi nthawi yomwe mukuyerekeza kuti mumalize ntchito zanu.
Bomu! Tsopano muli ndi pepala lamitengo yotengera projekiti pa chilichonse chomwe mungapereke.
Khwerero 5: Konzani kuyimba kopezeka
Nthawi zina, makasitomala amabwera kwa inu akuganiza kuti akufunika chinthu chimodzi chophweka, monga kupanga zinthu. Koma akusowa zomangira kuti ntchito imodziyo itheke, ngati njira ya Instagram. Kuti mupewe kutaya mawu omwe muyenera kuwakonza pambuyo pake, zimathandiza kudziwa zomwe akufunikira.
Mafoni opezeka amakulolani kuti mufunse mafunso okhudza mtundu wabizinesi ya kasitomala, makasitomala omwe mukufuna, ndalama zotsatsa, ma KPI, ndi mbiri iliyonse yogwira ntchito ndi oyang’anira odziyimira pawokha ochezera pagulu kuti awulule mbendera zofiira zomwe zingachitike. Zimathandizanso ofuna chithandizo kuti akudziweni ndikutsimikizira kuti ndinu oyenerera ntchitoyo.
Maluso 9 omwe munthu wodziyimira pawokha wapamwamba ayenera kukhala nawo
Ngati mukufuna kutsatira njira yodzichitira pawokha, muyenera kukulitsa luso lazamalonda pamwamba paukadaulo wanu wowongolera media.
Mutha kukhala opambana popezera makasitomala anu zotsatira, koma mudzavutika ngati bizinesi yanu siyili olimba.
Nawa maluso asanu ndi anayi omwe muyenera kuwakulitsa ngati mukufuna kukhala woyang’anira wabwino wapa media.
Kulemba zamkati
Mawu omveka bwino amapita patsogolo pakupanga gulu lomwe likugwira ntchito, kuthandizira zolemba zanu kuti ziwoneke, ndikukweza mawu amtundu wanu.
Oyang’anira malo ochezera a paokha ayenera kukhala odziwa kukopera ndi kusintha, chifukwa zolemba zabwino kwambiri zapa TV ndizofupikitsa, zachidule komanso zanzeru.
Kupanga zinthu
Woyang’anira pawokha pazama media amavala zipewa zambiri, komanso kupanga zomwe zili nazonso. Mukuyembekezeka kupanga zithunzi, makanema a TikTok, kapena kujambula.
Kaya mukujambula makanema a TikTok kapena kujambula zithunzi za Instagram, muyenera kudziwa momwe mungapangire zowoneka bwino. Malo aliwonse ochezera a pa TV ali ndi zithunzi ndi makanema ake, onetsetsani kuti mukupanga zomwe zikugwirizana.
Malangizo a chida: Canva imapangitsa mapangidwe kukhala osavuta kwambiri okhala ndi ma tempuleti ogwirizana ndi ma social media.
Gwero: Canva
Kasamalidwe ka anthu
Pali anthu ambiri omwe amalumikizana ndi masamba amtundu wapa media. Kuchokera ku ma DM, ndemanga, ndi ndemanga, woyang’anira malo ochezera a pa Intaneti angayembekezere kuyankha uthenga uliwonse.
Zimatenga nthawi, ndipo mitundu yambiri imatulutsa mbali iyi ya kasamalidwe ka chikhalidwe cha anthu.
Kuwongolera bwino kwa anthu kumatanthauza:
- kukhala wadongosolo komanso mosamala (kuwonetsetsa kuti palibe zovuta zothandizira makasitomala zomwe zaphonya),
- kutsatira kamvekedwe ka mawu amtunduwu ndi
- kukhala ndi mayanjano enieni ndi anthu ammudzi.
Kusanthula ndi kupereka malipoti
Ichi ndi chachikulu. Malo ochezera a pa Intaneti amapereka zambiri, ndipo makasitomala amayembekezera kuti mutha kuzisonkhanitsa ndikuzisanthula. Muyenera kusanthula manambala kuti mupeze zidziwitso zomwe mungachite.
Muyenera kupereka lipoti pamwezi kuti muwonetse makasitomala anu zotsatira zamakampeni anu. (Psst, nayi template yaulere yapa media media.)
Malipoti anu ochezera akuyenera kufotokozera zotsatira za ntchito yanu, kuwonetsa kukula kwa omvera, kuchuluka kwa zomwe akuchita, kufikira, ndi kugulitsa mwachindunji / kutembenuka, ngati kuli koyenera.
Kuwonetsa ndi malonda
Kugwira ntchito pawokha kumatanthauza kutsitsa ndikugulitsa ntchito zanu kwa omwe angakhale makasitomala. Ili mwina ndi luso lomwe simunafune m’moyo wanu wamakampani ngati manejala wapa media media, koma ndikofunikira ngati freelancer.
Ngati izi zikumveka ngati zopanikiza, musadandaule. Mofanana ndi zinthu zambiri, gawo ili lidzakhala lomasuka ndi chizolowezi.
Malangizo pazida: Google Slides. Pangani ma desiki ochepa, owoneka mwaukadaulo omwe mungakhale nawo kuti mutumize kwa omwe mukufuna kukhala makasitomala. Onetsetsani kuti muli ndi pepala lamitengo, malo okwera, ndi maphunziro angapo omwe mungathe kusintha mosavuta ntchito yomwe mukuyesera kupambana.
Gwero: Google Slides
Kuwongolera ubale wamakasitomala
Kupititsa patsogolo maubwenzi anu ndi makasitomala anu kumatha kukulitsa bizinesi yanu. Ngati makasitomala anu akufuna kugwira ntchito nanu, apitiliza kukutumizirani ntchito momwe mungayendere. Akhozanso kukutumizirani kwa ena omwe angakhale makasitomala.
Ichi ndichifukwa chake kupanga ndi kusunga maubwenzi ndi kasitomala ndikofunikira kuti mukhale woyang’anira wabwino pazama media.
Ndipo pamene makasitomala anu amakono ali ofunikira, mukufuna kumvetsera maubwenzi ena, nawonso. Yang’anani pa makasitomala omwe angakhalepo komanso am’mbuyomu ndipo muwadziwitse ngati muli nawo.
Malangizo pazida: Magulu odziyimira pawokha amasangalala ndi Zoho CRM ngati chida chosavuta kugwiritsa ntchito. Zikuthandizani kuti makasitomala anu azisamalidwa. Koma mukangoyamba kumene, mutha kugwiritsa ntchito chinthu chosavuta ngati Google Sheet kuti muwunikire makasitomala omwe angakhale nawo pamapaipi anu ogulitsa.
Gwero: Zowona CRM
Trendspotting
Oyang’anira ochezera a pa Intaneti ayenera kukhala ndi zala zawo pazochitika zamakono. Izi zitha kutanthauza chilichonse kuyambira ma meme mpaka zochitika zamakono. Popanda izi, makampeni ochezera a pa TV angawoneke achikale kapena osafunikira.
Mayang’aniridwe antchito
Kukonzekera ndi luso lina lofunika kwambiri kwa oyang’anira odzichitira okha pazama media. Sikuti mumangofunika kuyang’anira makalendala azinthu, komanso muyenera kuyang’anira bizinesi yanu.
Mufunika kasamalidwe ka media media kuti mutsimikizire kuti katundu akuperekedwa panthawi yake ndikuvomerezedwa ndi makasitomala anu. Mufunikanso ndondomeko yowonetsetsa kuti ma invoice anu akutumizidwa ndikulipidwa.
Kutsatsa ndi njira
Kumvetsetsa njira zotsatsa komanso momwe zingakhudzire kampeni yanu yapa media media ndi luso losakambirana. Mutha kukhala ndi udindo wopanga kapena kutsatira njira zotsatsa zapa media.
Chilichonse chapa media media chimafunika kuwunikira mozama momwe chimathandizire kukulitsa bizinesi ya kasitomala. Kuganiza mwanzeru kumasintha positi yapa social media kukhala zopatsa chidwi.
Gwero: Free social media strategy template
Mukufuna kuwonjezera luso? Yesani maphunziro awa ndi zothandizira pazochezera zapaintaneti.
Momwe mungakhalire woyang’anira pawokha pazama media mu 2024
Chabwino-maluso anu ochezera a pa Intaneti amapukutidwa, ndipo mwakonzeka kudumphadumpha. Nawa pang’onopang’ono momwe mungakhalire woyang’anira pawokha pazama media.
Gawo 1: Konzani bizinesi yanu
Musanagwire ntchito ngati manejala wapa media media, mvetsetsani zomwe muyenera kuchita kuti mukhazikitse bizinesi yanu.
Izi zidzasiyana malinga ndi malamulo adziko ndi akumaloko, koma zingaphatikizepo:
- Kusankha mtundu wabizinesi yomwe muyenera kulembetsa. Izi zitha kukhala ngati umwini wokhawokha kapena kampani yocheperako.
- Kusankha ndikulembetsa dzina labizinesi yanuzomwe ziyenera kukhala zapadera. Yang’anani zolemba zamalonda ngati mukufuna kuyika chizindikiro chanu mtsogolo.
- Kulembetsa nambala ya msonkho. Sikuti onse odziyimira pawokha amafunikira imodzi, choncho onetsetsani kuti mwafufuza momwe zinthu zilili pa moyo wanu.
- Kupeza chilolezo chabizinesi pachaka. Apanso, si onse odzipereka omwe amafunikira imodzi, choncho fufuzani.
- Kupanga akaunti yakubanki yabizinesi. Zosankha, choncho fufuzani ndi akauntanti.
M’kupita kwanthawi, mungafune kukaonana ndi katswiri wamisonkho kuti mudziwe kuchuluka kwa ndalama zomwe mumapeza zomwe muyenera kuyika pambali pamisonkho. Athanso kukupatsani upangiri wa mtundu wabizinesi womwe ungagwirizane ndi zosowa zanu.
Pangani imelo yamabizinesi ndi maakaunti azama media. Osachepera, sungani zogwirira ntchito za dzina lanu labizinesi, ngati mungaganize zomanganso mtsogolo. Izi zitha kukhala zothandiza mukayamba kutsatsa bizinesi yanu poyera ndipo muyenera kukhazikitsa mtundu.
Gawo 2: Pangani mbiri
Mudzafunika mbiri kuti muwonetse omwe mukufuna makasitomala ntchito yomwe mungathe.
Pali njira zingapo zowonetsera mbiri yanu yaukadaulo. Malingaliro ena ndi awa:
- Kupanga webusayiti
- Gwiritsani ntchito mbiri yanu ya LinkedIn
- Kupanga mafayilo a PDF
- Kugwiritsa ntchito Google Folder kusunga nkhani zanu
Ingodziwa kuti ngati mugwiritsa ntchito mafayilo a PDF kapena Google Folder, simupezeka pa intaneti pantchito yanu. SEO ikufunika!
Ngati mwangogwira ntchito m’mabungwe, mutha kugwiritsa ntchito mapulojekiti ndi zitsanzo kuchokera pamaudindowo kuti mupange mbiri yanu. Ingotsimikizirani kuti mumayang’ana kwambiri njira zotsatsa zapa media zomwe mwathandizira komanso zotsatira zomwe mudali nazo.
Gawo 3: Mtengo ntchito zanu
Mitengo ya ntchito zanu ndi imodzi mwamagawo ovuta kwambiri a freelancing, makamaka ngati ndinu atsopano komanso osatsimikiza za mtengo wabwino. Pali zambiri zomwe muyenera kuziganizira, kuphatikiza malipiro omwe mukufuna, ndalama zomwe mumagula, misonkho, ndi zina zambiri.
Timakambirana momwe mungagulitsire ntchito zanu pamwambapa, koma ngati mukufunabe kufotokozera, funsani anzanu ochita masewera ochezera a pa Intaneti ndikupanga maukonde.
Gawo 4: Dzikhazikitseni nokha
Tsopano pakubwera gawo losangalatsa: Kutsatsa kwapaintaneti kwapaintaneti. Ngakhale muli ndi luso lotani ngati manejala wapa media, muyenera kudziyika nokha kuti makasitomala adziwe kuti mulipo ngati freelancer.
Nazi njira zingapo zoyesedwa komanso zoona zotsatsa nokha:
- Pitani ku zochitika zapaintaneti. Musaope kuyesa ena kunja kwa mafakitale anu, inunso. Mutha kukhala manejala wochezera pamisonkhano yazamalonda, ndipo izi zitha kukhala zabwino.
- Tumizani pa LinkedIn. Anthu pa LinkedIn akuyang’ana kale maulaliki abizinesi, ndiye kuti ndi malo oyenera kugulitsa ntchito zanu.
- Lowani nawo magulu ochezera paokha. Khalani otenga nawo mbali m’magulu awa, osati ntchentche pakhoma.
- Funsani kuti akutumizireni mawu apakamwa. Funsani makasitomala am’mbuyomu maumboni ndi kutumiza; ino si nthawi yamanyazi.
- Chitani nawo malonda okhutira. Mumadziwa kale kuti muyenera kupanga njira yolumikizirana ndi anthu pabizinesi yanu yapa social media, sichoncho?
Malangizo 5 oti muchite bwino pakuwongolera pazama media
Bizinesi yanu yodzichitira paokha ikuyenda bwino, koma mukukhala bwanji pamwamba pa chilichonse? Potsatira malangizowa, ndithudi.
Lumikizanani ndi makasitomala anu
Kulankhulana bwino n’kofunika kwambiri kuti muyambe kukhulupirirana. Ndipo kasitomala wanu akakukhulupirirani, mudzakhala ndi zosintha zochepa, ufulu woyesera, ndi zotsatira zabwinoko. Osazengereza pa maimelo amenewo!
Osayiwala zamisonkho
Palibe choyipa kuposa bilu yodabwitsa pamakalata, makamaka ikakhala yayikulu ngati bili yanu yamisonkho. Ikani pambali peresenti ya ndalama zanu pa nyengo ya msonkho.
Gwiritsani ntchito zida zothandizira anthu kuti musunge nthawi
Kuyika ndalama pazida kungakuthandizeni kusunga nthawi mukamagwira ntchito pazoyang’anira media. Ndipo nthawi yopulumutsidwa = phindu labwino.
Pangani maukonde anu
Pali mphamvu mdera. Mukakhala freelancer, simungagwire mnzanu paphewa ndi funso lokhudza polojekiti kapena kasitomala. Ndicho chifukwa chake muyenera kupanga netiweki yanu. Kukhala ndi anthu amalingaliro ofanana omwe mungawafunse za mitengo, njira, ndi mapulojekiti zimangokupangitsani kukhala okonzeka komanso odalirika pantchito yanu.
Dziwani kuti zolakwika zidzapangidwa
Musalole kudzikayikira kapena kuopa kulephera kukulepheretseni kutsatira ntchito zazikulu ndi makasitomala atsopano. Mupanga zolakwa zingapo pamene mukuphunzira, ndipo nzabwino. Ochita bwino kwambiri odziyimira pawokha ayesa, alephera, ndikuyesanso.
