如何在营销中使用人工智能工具:避免法规合规问题

如何在营销中使用人工智能工具:避免法规合规问题

Dziwani momwe mungatengere mwayi pazida za AI pantchito yanu yotsatsira popanda kutsata malamulo a AI.

Artificial intelligence ndi imodzi mwamitu yotentha kwambiri pakutsatsa pakali pano. Ndipo pazifukwa zomveka. Mwayi waukadaulo watsopanowu ukuwoneka ngati wopanda malire. Makamaka, AI yotulutsa – yomwe imapanga zatsopano – yapita patsogolo kwambiri m’miyezi 18 yapitayi.

Zachidziwikire, chida chilichonse chatsopano chimabwera ndi nkhawa zomwe zimakhudza ogula komanso anthu. Kwa otsatsa, nkhawa zotsatiridwa ndi AI zitha kuyika pang’onopang’ono m’malingaliro ongoyerekeza za kuthekera kwa AI.

Mu positi iyi, tiwona njira zowongolera za AI zomwe zilipo kale, pamodzi ndi zomwe zikuchitika pano. Tikupatsirani zambiri zomwe mungafune kuti mutengere mwayi pazida za AI pantchito yanu yotsatsa osakumana ndi zovuta zotsatiridwa ndi AI.

Kodi kutsatira kwa AI ndi chiyani?

Kutsata kwa AI kumatanthauza kuchitapo kanthu kuwonetsetsa kuti gulu lanu lagwiritsa ntchito luntha lochita kupanga ndilovomerezeka komanso loyenera. Izi zikutanthauza kutsatira malamulo onse oyenera, malangizo, malangizo, ndi machitidwe abwino.

Zina mwazinthu zomwe zimafunika kuziganizira pakutsata kwa AI ndi:

  • kusonkhanitsa deta,
  • kuwulula,
  • tsankho, ndi
  • zachinsinsi.

Monga momwe muwonera pambuyo pake mu positi iyi, kutsata malamulo a AI sikunafotokozedwe bwino. Koma malamulo ndi malamulo akubwera posachedwa kuchokera ku maboma pamagulu onse. Pakadali pano, mabungwe onse omwe amagwiritsa ntchito AI ndi makina ophunzirira makina akuyenera kuwonetsetsa kuti akutero motsatira malamulo omwe alipo kale oteteza ogula ndi zinsinsi.

Zowopsa zotsatiridwa ndi AI pakutsatsa

Oposa theka la ogulitsa akugwiritsa ntchito kale AI pazopanga zina. AI ndiyotchukanso popanga zokumana nazo zamakasitomala komanso kusanthula deta.

Gwero: eMarketer

Kaya mukupanga zida zanu zamkati za AI kapena kudalira makina a AI opangidwa ndi ena, ukadaulo watsopanowu ukhoza kubweretsa chiwopsezo cha gulu lanu lazamalonda la digito. Nazi zina zofunika kuzidziwa.

Chilankhulo chokondera komanso zomwe zili

AI ndi yabwino monga chidziwitso chomwe amaphunzitsidwa nacho. Ndipo chomvetsa chisoni n’chakuti tikukhala m’dziko limene lili ndi tsankho m’njira zambiri. AI ikasiyidwa, imatha kulimbitsa malingaliro amenewo. Mwachitsanzo, angagwiritse ntchito mawu osayenera kapena achikale.

AI ikaphatikiza kuzindikira kwazithunzi, zinthu zimatha kukhala zovuta kwambiri. Kuzindikira nkhope kwasonyezedwa mosalekeza kukhala kukondera kwa anthu amitundu ndi akazi. M’modzi mwazitsanzo zabwino kwambiri, Facebook ya AI idazindikira vidiyo ya amuna akuda kuti ili ndi “za anyani.”

Kodi mukugwiritsa ntchito AI popanga zinthu kapena kugawa zithunzi? Ndiye ndikofunikira kuti muyike cheke kuti mukonze zolakwika zotere zomwe zili patsamba lanu zisanachitike.

Zotsatsa zokondera

Facebook idayitanitsidwa ndi nkhani zotsatsa zotsatsira kuyambira kale mu 2016. Kalelo, vuto linali loti otsatsa atha kusankha kupatula mitundu ina ya malonda a zinthu monga ntchito ndi nyumba.

Posachedwapa, ma algorithms a Facebook a AI awonetsedwa kuti akuwonetsa kukondera momwe amagawira malonda a ntchito ndi nyumba. Amalimbikitsa kukondera pakati pa amuna ndi akazi pantchito. Ndipo amatsata malingaliro amitundu pazachuma komanso kalasi pazotsatsa zanyumba. Kugawa kokonderaku kumayendetsedwa kwathunthu ndi ma algorithms a AI, osati otsatsa okha.

Lamulo latsopano la AI lomwe laperekedwa ndi European Commission likufuna kuthana ndi tsankho lamtunduwu. Imaletsa makamaka kugoletsa anthu chifukwa cha chikhalidwe cha anthu kapena mikhalidwe yamunthu m’njira zomwe zimawononga magulu a anthu. Lamuloli limatchula zotsatsa zantchito zomwe zikuyembekezeka kukhala gawo lamavuto.

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Zolakwika ndi “malo owonera”

Zitsanzo ziwiri zaposachedwa zodziwika bwino zankhani zabodza zomwe zimapangidwa ndi AI zonse zikukhudza Taylor Swift. Choyamba panabwera zithunzi zamaliseche zakuya za woyimbayo zomwe zidabwera padziko lonse lapansi pa X nsanja isanazichotse. Kuzungulira kwina kwazabodza komwe kumayang’ana Swift akuti akuwonetsa kuvomereza Purezidenti wakale wa US a Donald Trump.

AI imadziwikanso kuti “hallucinate.” Ndiko kuti, imatha kupanga zambiri kuchokera ku mpweya wochepa. Izi zachitika pamilandu ingapo yokhudzana ndi nkhani zabodza za milandu yomwe palibe.

Zithunzi zowonera ziwonetsero zamalamulo pama LLM atatu otchuka

Chitsime: Stanford University Human-Centered Artificial Intelligence

Otsatsa sangadzipangire okha deepfakes. Kapena kugawa mwadala nkhani zabodza. Koma ndikofunikira kuyang’ana kawiri “zowona” zilizonse zomwe zida za AI zimapereka pazomwe muli. Ndipo ndikofunikira kutsimikizira zowona za zithunzi, makanema, kapena zina zilizonse musanagawanenso.

Chitetezo cha data

Otsatsa malonda a digito nthawi zonse amakhala ndi udindo woteteza deta ya makasitomala. Koma ziwonetsero zakula kwambiri pakuyambitsidwa kwa AI. Zida za AI zimapangitsa kukhala kosavuta kwa azambara kugwiritsa ntchito malo aliwonse a kasitomala ngati maziko achinyengo.

Izi zikutanthauza kuti ndikofunikira kwambiri kuposa kale kuganizira kuchuluka kwa deta yomwe mukufuna kuchokera kwa makasitomala. Zowonjezereka kwa otsogolera. Mukasonkhanitsa ndi kusunga deta, onetsetsani kuti ikuyendetsedwa ndi chida chotetezeka cha CRM.

Zokhudza zomwe zilipo kale

Ndikofunikira kumvetsetsa momwe AI imakhudzira kutsatira malamulo omwe alipo. Makamaka mabungwe omwe amagwira ntchito m’mafakitale oyendetsedwa ndi boma,

Mwachitsanzo, mapulogalamu a AI ndi HIPAA amafunikira kutetezedwa kwachinsinsi kwa odwala. Koma zida za AI zopangidwira kupanga zinthu sizingamvetsetse malire a zomwe zingagawidwe pamayendedwe ochezera. Iyi ndi nkhani ina yomwe kuyang’anira anthu kungathandize kuthana ndi zoopsa komanso kuchepetsa.

Kutsatira kwa AI ndi GDPR (General Data Protection Regulation) kumaphatikizanso pazinsinsi. Izi zati, mitundu yomwe ikugwira ntchito ku Europe iyenera kuyang’ana kwambiri pa EU AI Act yatsopano. Ichi ndiye chikalata chofunikira kwambiri kuti mumvetsetse chithunzi chonse cha AI komanso kutsatira malamulo a European Union.

Momwe mungagwiritsire ntchito zida za AI ndikukhala omvera

Kugwiritsa ntchito kwa AI pazamalonda sikuyenera kukhala kowopsa. M’malo mwake, AI imapangitsa moyo wa otsatsa malonda kukhala wosavuta m’njira zambiri. Nawa njira zazikulu zogwiritsira ntchito AI popanda kutsata zofunikira.

Tsatirani malangizo amakampani kuti agwiritse ntchito AI

Mukudziwa kale kuti kampani yanu ikufunika ndondomeko ndi malangizo ochezera a pawayilesi kuti muteteze mtundu wanu pamasamba ochezera. Mukufunanso AI ndi malangizo omvera kuti muwongolere kugwiritsa ntchito AI m’gulu lanu.

Mfundo zina zofunika kuziganizira ndi izi:

  • Ntchito. Ndi mbali ziti za ntchito zawo zomwe antchito angagwiritse ntchito AI?
  • Zida. Ndi zida ziti za AI zomwe bungwe lanu lavomereza kuti zigwiritsidwe ntchito mkati ndi kunja?
  • Njira. Kodi ndi njira yotani yowunikiranso zomwe anthu adapanga pogwiritsa ntchito zida za AI? Kodi woyang’anira malamulo wasankhidwa kuti avomereze zomaliza?
  • Zambiri zaumwini. Kodi ndi zidziwitso zingati zamakampani zomwe antchito amaloledwa kugawana ndi zida za AI m’njira zofulumira?
  • Kuwulula. Muulula bwanji kwa makasitomala kuti akulumikizana ndi wothandizira wa AI? Kapena kuti akuchita nawo zomwe zimapangidwa ndi AI? Malamulo a EU amafuna kale kuti ogwiritsa ntchito mapeto adziwe pamene akulumikizana ndi AI (kuphatikiza ma chatbots). Malamulo omwewo akubwera ku United States.

Chepetsani kuchuluka kwa ntchito zomwe mumapatsa AI

Poganizira za ntchito zomwe angapereke kwa AI, mabungwe ayenera kuganizira kuchuluka kwa mphotho. Mwachitsanzo, AI ili ndi chiwopsezo chochepa kwambiri ikagwiritsidwa ntchito pazinthu zomwe zimathandizira koyambirira kopanga zinthu. M’malo motengera kulenga zinthu kwathunthu.

Nazi njira zabwino zochepetsera kuyesetsa ndi zida za AI popanda kuyambitsa chiopsezo chachikulu:

  • Kafukufuku. AI ndi wothandizira kafukufuku wodabwitsa. Imaphatikiza zambiri kuchokera kuzinthu zingapo ndikuphatikiza zonse kukhala chidule chosavuta kumva. Zimakupatsaninso mwayi wofunsa mafunso ndikuwongolera zotsatira m’njira yodziwika bwino kuposa kukumba zambiri pa Google. Izi zati, kumbukirani kuti ndikofunikira kuyang’ana zowona ngati zamatsenga za AI.
  • Malingaliro amutu. Tsamba lopanda kanthu ndi kryptonite ya wopanga zinthu. Malingaliro amitu ya AI ndi njira yosavuta yopezera ubongo wanu zida ndikudzaza kalendala yanu. Onani malingaliro aulere a Moyens I/O a AI aulere ndi jenereta wamalingaliro amabulogu kuti mugonjetse chipika cha wolemba wanu.
  • Kusintha zinthu kuti zigwiritsidwe ntchito zingapo. Takhala tikulankhulana pafupipafupi pabulogu iyi za chifukwa chake kuyika zinthu zomwezo kumakanema angapo sikuli lingaliro labwino. Izi zati, mukufunadi kukulitsa zomwe muli nazo m’malo osiyanasiyana komanso malo ochezera. AI ikhoza kukuthandizani kusintha mabulogu kukhala mawu kapena chithunzi kukhala kanema.
  • Thandizo lamakasitomala. Utumiki wamakasitomala ndi gawo lomwe AI imawaliradi. Ngakhale ma chatbots oyambira akhala akuchitika kwazaka zingapo, AI imakulitsa kuthekera kwawo kuyankha mafunso ovuta kwambiri amakasitomala komanso kupereka malingaliro ogula makonda. Kumbukirani, komabe, kuti kuwulula ndikofunikira apa. Makasitomala anu ayenera kudziwa kuti akulumikizana ndi AI osati munthu weniweni.
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Yang’anani zida zonse zatsopano za AI musanazionjezere patekinoloje yanu

Zida zambiri za AI zikapezeka, zitha kukhala zokopa kuziphatikiza zonse mubizinesi yanu. Koma ndikofunikira kuti otsatsa ayime kaye ndikuwunika asanadumphe. Ichi ndi chimodzi mwazochitika zomwe sizingakhale zopindulitsa kukhala wolandira oyambirira.

Monga wogwiritsa ntchito zida za AI, mumadalira opanga kuti awonetsetse kuti AI ikutsatira. Ngati simukudziwa nkomwe za malamulo a wopanga mapulogalamu, kusungirako deta, kapena zowongolera zachinsinsi, dikirani. Mungafune kuchititsa gulu lanu lazamalamulo kuti liwunikenso zomwe mungagwiritse ntchito musanayambe kudyetsa deta yanu iliyonse – kapena zamakasitomala anu.

Onjezani pulogalamu yotsatirira ya AI kumayendedwe anu ovomerezeka

Kukhazikitsa mtundu uliwonse wamayendedwe ovomerezeka ovomerezeka ndi sitepe yoyamba yotsimikizira kutsatiridwa kwa zomwe zimapangidwa ndi (kapena popanda) thandizo la AI. Kuonjezera mu pulogalamu ya AI compliance automation ndi njira yofunikira kwambiri.

Mwachitsanzo, Proofpoint imagwiritsa ntchito AI kuti iphunzire za bizinesi yanu ndikuchepetsa kuchuluka kwa zolemba zapa TV zomwe zimafuna kuyang’aniridwa ndi kuvomerezedwa ndi owunikira apamwamba. Proofpoint imangoyang’ana zomwe mumacheza nazo musanatumize (kapena zonse ziwiri) kuti muwone ngati zikutsatira mfundo zanu zapa TV.

Tsogolo la kutsata kwa AI

Kutsata malamulo a AI posachedwa kukhazikitsidwa mokhazikika kuposa masiku ano. Malamulo omveka bwino akubwera. Ndipo m’pofunika kukhala okonzekera zimene zidzachitike m’tsogolo.

EU, United States, ndi mayiko angapo paokha akhazikitsa kale malamulo okhudza kutsatira kwa AI kapena ali mkati kutero. European Commission yakhazikitsa kale ofesi ya AI kuti iziyang’anira chitukuko cha kayendetsedwe ka AI ndi kutsata.

– European Commission (@EU_Commission) February 28, 2024

Ndipo United States yakhazikitsa dongosolo la AI Bill of Rights.

Bilu ya AI yaufulu yotetezedwa komanso yogwira ntchito ya algorithmic tsankho imateteza zinsinsi za data

Chitsime: Whitehouse.gov

Ngakhale pali magawo ambiri osuntha, mfundo zingapo zomwe zadziwika zomwe zingakhudze kutsatira kwa AI pakutsatsa kwa digito.

Choyamba, mfundo zatsopano zotsogola zapadziko lonse lapansi zopanga machitidwe apamwamba a AI, komanso chitsogozo chachitukuko kuchokera ku US Department of Commerce, zidzamveketsa zofunikira pakuwulula AI ikagwiritsidwa ntchito. Izi zikuphatikiza watermarking kuti muzindikire zomwe zimapangidwa ndi AI.

Chachiwiri, malamulo amatha kukhudza momwe ma algorithms ndi AI angagwiritsire ntchito kutsata zotsatsa zamagulu. Tennessee ndi Texas onse adapereka malamulo omwe amalola ogula kusiya kutsatsa komwe akufuna.

Ngakhale zenizeni zikadali zosamveka, zikuwonekeratu kuti maboma padziko lonse lapansi akuyenda kuti aziwongolera AI komanso momwe kugwiritsidwa ntchito kwake kumakhudzira nzika zawo. Ma Brand ndi mabungwe ena omwe amayang’ana kwambiri chitetezo, chinsinsi, komanso chilungamo pakugwiritsa ntchito AI kuyambira pachiyambi adzakhala okonzekera bwino kuti agwirizane ndi kusintha kwa malamulo a AI pamene akutuluka.

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