Dziwani bwino ziwerengero zonse zofunika kwambiri komanso zaposachedwa za X (fka Twitter), kuti mutha kukonzekera njira yomwe imagwira ntchito pamtundu wanu.
Pakhala pali kusintha kwakukulu pa X (omwe kale ankadziwika kuti Twitter) m’miyezi 18 yapitayi. Nanga zinthu zili bwanji panopa?
Zomwe zasinthidwa kumene za X (Twitter) zikuwonetsa kuti nsanja imapereka mwayi wapadera wamtundu – ngati mukudziwa omvera anu.
Ziwerengero za General X (Twitter).
1. 70% ya akuluakulu aku US awona kapena kumva zakusintha kwa dzina la Twitter kukhala X
Tha akutanthauza kuti 30% sanamve chilichonse chokhudza kusinthaku ndipo mwina sangadziwe zomwe mukutanthauza mukangotchula X yekha. Ndimsewu wovuta wa zilankhulo, chifukwa chake nthawi zambiri timaphatikizanso dzina loyambirira tikamalankhula za nsanja.
2. 43% ya ogwiritsa ntchito Twitter adati kunali kulakwitsa kusintha dzina kukhala X
Zimapangitsa kuti zikhale zovuta kulemba za pulatifomu, kufufuza papulatifomu, ngakhale kulankhula za nsanja. Zokambirana zambiri ndi malipoti okhudza nsanjayi tsopano amaitcha X (yomwe kale inali Twitter), kapena kusiyanasiyana kwa mawu awa kuti amveke bwino.
3. Nkhani yotsatiridwa kwambiri ya Twitter ndi @ElonMusk
Mwiniwake watsopano wa X/Twitter adapeza Purezidenti wakale wa US Barack Obama ngati akaunti yotsatiridwa kwambiri atagula nsanja.
Polemba izi, Musk ali ndi otsatira 179.2 miliyoni, pomwe Obama ali ndi 131.9 miliyoni.
Justin Bieber, Cristiano Ronaldo, ndi Rihanna afika pa Top 5.
4. Ndi 40% yokha ya anthu omwe ali ndi malingaliro abwino a X
Si chinsinsi kuti Musk akutenga nsanja yakhala mutu wogawikana kwa ogwiritsa ntchito a Twitter, ogwiritsa ntchito ena amayamika zisankho zake ndipo ena sagwirizana.
Pakalipano, nsanjayi siikondedwa ndi 26% ya anthu, ndipo 19% ali ndi maganizo osalowerera ndale.
Gwero: YouGov
5. X ndi malo a 9 otchuka kwambiri ku United States
Pew Research Center yapeza kuti 22% aku America amati amagwiritsa ntchito Twitter, poyerekeza ndi 68% ya Facebook ndi 47% ya Instagram.
Gwero: Pew Research Center
Kwa otsatsa, izi zitha kutanthauza kuti X sichofunikira kwambiri pazamalonda. (Ndipo tigawana ziwerengero pakugwiritsa ntchito Twitter ndi mtundu pambuyo pake.)
Komabe, chinthu chofunikira kwambiri ndikumvetsetsa ngati msika wanu weniweniwo umagwiritsa ntchito X. Ngati akugwira ntchito pa nsanja, ndizofunika nthawi yanu, mosasamala kanthu kuti ndizotchuka bwanji ndi magulu ena.
X (Twitter) ziwerengero za ogwiritsa
6. Za Anthu 250 miliyoni pitani ku X tsiku lililonse
Ndiko kuchokera 259 miliyoni mu Novembala 2022, koma kuchokera pa 225 miliyoni X CEO Linda Yaccarino adati nsanja idachitika mu Novembala 2023.
Ngakhale pangakhale kutsika koyambirira kwa mbiri ya ogwiritsa ntchito Musk atagwedeza nsanja mu Okutobala 2022, zinthu zikuwoneka kuti zikuchira. Otsatsa adzafunika kuyang’anitsitsa ziwerengero za ogwiritsa ntchito Twitter chaka chamawa kuti awone momwe zonsezi zikugwedezeka.
7. Anthu pafupifupi 55 miliyoni a ku America azaka 12 kupita m’tsogolo amagwiritsa ntchito X
Gwero: Edison Research
Tangonena kuti kugwiritsidwa ntchito kwa X kumawoneka ngati madzulo, koma sizili choncho kwa ogwiritsa ntchito aku America makamaka. Ogwiritsa ntchito aku America papulatifomu atsika 30% kuyambira 2023.
Koma kachiwiri, ngati aku America akugwiritsabe ntchito nsanja ndi msika womwe mukufuna, musadandaule kwambiri za dontho limenelo. Kafukufuku wa omvera, kuyesa, ndi kupereka malipoti ndi makiyi anu othana ndi kusinthaku.
8. 42% ya ogwiritsa ntchito ku America X ali ndi zaka 18-29
Apanso, phunziro ili ndikuwonetsetsa kuti deta ikuwongolera njira yanu yotsatsira ma media. Ndizosavuta kuganiza kuti Gen Z imangoganizira za TikTok, koma ndi m’badwo waukulu kwambiri pa X.
Gulu lotsatira lalikulu kwambiri la ogwiritsa ntchito ndi azaka za 30 mpaka 49, omwe amapanga 27% ya ogwiritsa ntchito aku America X.
9. 26% ya amuna aku America amagwiritsa ntchito X, koma 19% yokha ya amayi
Kuphatikizana ndi chinthu chotsatira pamndandanda wathu wa ziwerengero za Twitter, izi zikuwonetsa kuti otsatsa omwe akutsata omvera achimuna angafune kuyika ndalama zambiri papulatifomu.
10. X ali ndi kusiyana kwakukulu pakati pa amuna ndi akazi pa malo aliwonse ochezera
60.9% ya ogwiritsa ntchito padziko lonse lapansi ndi amuna, ndipo 39.1% ya ogwiritsa ntchito ndi akazi (palibe zosankha zina za jenda zomwe zidaperekedwa). X ilinso ndi gawo lalikulu kwambiri la ogwiritsa ntchito achimuna pa intaneti iliyonse.
Gwero: Statista
11. 29% ya aku America omwe amapanga $100,000 pachaka kapena kupitilira apo amagwiritsa ntchito X
Ndicho chiwerengero chachikulu cha gulu lililonse la ndalama. Komabe, ndizochepa poyerekeza ndi 68% ya aku America omwe ali mgulu la ndalama zomwe amagwiritsa ntchito Facebook ndi 54% omwe amagwiritsa ntchito Instagram.
Kugwiritsa ntchito X sikusiyana kwambiri pamagawo omwe amapeza. Pakati pa 18 ndi 21% ya aku America m’magulu onse omwe amapeza ndalama zosakwana $99,999 amagwiritsanso ntchito nsanja.
12. 29% ya aku America omwe ali ndi digiri ya koleji amagwiritsa ntchito X
Ndiko pafupifupi kuwirikiza kawiri kagwiritsidwe ntchito kwa omwe ali kusekondale kapena ochepera, 15% mwa omwe amagwiritsa ntchito nsanja.
13. 26% ya anthu aku America omwe amakhala m’madera akumidzi amagwiritsa ntchito X
Pamodzi ndi 25% ya omwe amakhala m’mizinda. Ndi 13% yokha ya akumidzi aku America omwe amagwiritsa ntchito nsanja.
14. 26% ya aku America otsamira kumanzere amagwiritsa ntchito X
Fananizani izi ndi 20% ya omwe akutsamira kumanja. Uwu ndi umodzi mwamipata yayikulu yomwe imagwiritsidwa ntchito pakati pazandale pamapulatifomu onse (kupatula Instagram).
Phatikizani ziwerengero zonse zomwe zili pamwambazi za ogwiritsa ntchito Twitter ndipo mukhoza kuyamba kupanga munthu wa X wogwiritsa ntchito kwambiri: Munthu wophunzira ku koleji wotsamira kumanzere yemwe ali ndi digiri ya koleji ndipo amakhala kumidzi.
Dziwani zambiri muzolemba zathu pa X (Twitter) kuchuluka kwa anthu.
15. X amawona pafupifupi Ogwiritsa ntchito 1.7 miliyoni amalembetsa patsiku
Izi zikufotokozera kuchira kuchokera pakutsika kwa ogwiritsa ntchito onse. Tikuyang’anitsitsa izi kuti tiwone ngati zikupitilira (ndipo muyeneranso!).
X (Twitter) ziwerengero zogwiritsa ntchito
16. 80% ya magawo a X ogwiritsa ntchito kuphatikiza kuwonera kanema
Makanema amawonjezeka ndi 35% pachaka, pomwe avareji yanthawi yomwe amathera kuwonera makanema idakwera ndi 17%.
Mwina simunaganizepo za Twitter ngati nsanja yamavidiyo, koma X akutsamira kwambiri kanema chaka chino. Ngati simukuyesa kale mavidiyo pa X, mungafune kuyamba.
17. Kanema wokhazikika pa X ali ndi ogwiritsa ntchito opitilira 100 miliyoni tsiku lililonse
Oposa theka la ogwiritsa ntchitowa ndi Gen Z. Ndiye kodi vidiyo yozama kwambiri ndi chiyani? Ndi X akutenga pazithunzi zonse mavidiyo ofukula. Ndi malo atsopano oti mugawane mitundu yamakanema omwe mukupanga a TikTok ndi Instagram Reels.
18. 23% ya aku America amalandila nkhani kuchokera ku X
Ndipo 12% amalandila nkhani pafupipafupi papulatifomu. Izi zikupangitsa kukhala malo achisanu omwe ali otchuka kwambiri pamasamba ochezera ku United States.
Gwero: Pew Research Center
Amuna ali ndi mwayi wopeza nkhani zawo pa X kuposa momwe akazi amachitira. 62% ya ogula nkhani za X nthawi zonse ndi amuna, poyerekeza ndi 36% akazi.
Mulimonse momwe zingakhalire, X akadali malo ochezera ofunikira pazankhani.
Zindikirani: Ngakhale tilibe manambala oti anthu aku Canada alandire nkhani pa Twitter, titha kutulutsa ziwerengero zaku America kuti Twitter ikhoza kukhala imodzi mwamapulatifomu ofunikira kwambiri pakufalitsa nkhani ku Canada, popeza nsanja za Meta zimaletsa nkhani ku Canada.
19. Wogwiritsa ntchito wamba amawononga 30.9 mphindi patsiku pa X
Izi zikufanana ndi maola 3.6 pa sabata kapena kuposa maola 15 pamwezi. Ndi kuwonjezeka kwa 13% kuyambira chaka chatha.
Nthawi yogwiritsidwa ntchito pa foni yam’manja yawonjezeka ndi 17% kuyambira Seputembala 2023. Popeza kuti nthawi ya foni yam’manja ikuchulukirachulukira kuposa nthawi yapakompyuta, ndikofunikira kuyesa zoyamba zapa foni yam’manja papulatifomu.
20. Pazonse, anthu amawononga ndalama zambiri kuposa 8 biliyoni yogwira ntchito pa X pa tsiku
Ndiko kukwera kwa 10% kuchokera ku 2023. Zambiri za X zikuwonetsa kukula kwaposachedwa kwanthawi yayitali kumachokera kuzinthu zamakanema ndi zamagulu a Community, pomwe anthu amawononga ndalama zambiri kuposa Mphindi 300 miliyoni pa Community tsiku lililonse.
Madera ndi njira zokambilana zofanana ndi Magulu a Facebook. Ngati muli ndi ukadaulo wofunikira komanso utsogoleri wamaganizidwe, mungafune kuyang’ana Madera kuti athandizire, kapena mungaganizire zoyambira zanu.
21. Olembetsa a X Premium amatha nthawi yayitali 3 papulatifomu kuposa ogwiritsa ntchito ena
Ndizomveka kuti anthu omwe akufuna kutulutsa $ 8 / mwezi pa X Premium ndi omwe amagwiritsa ntchito mphamvu papulatifomu.
22. X ndiye malo ochezera omwe amagwiritsidwa ntchito kwambiri kwa 5% yokha ya Achimereka azaka 12+
Ili pachisanu kutsogolo uku, kumbuyo kwa Facebook (46%), Instagram (19%), TikTok (13%), ndi Snapchat (6%). Izi zikutanthauza kuti ogwiritsa ntchito ambiri a X akugwiritsa ntchito nthawi yawo yochezera pagulu kwina.
Koma kwa iwo 5%, X ndi pomwe ili. Uwu ndi umboni winanso wa kufunikira koyesa njira yanu yolumikizira nsanja kuti muwone zomwe zimagwirizana (ndi komwe) ndi omvera anu.
23. Pulogalamu ya X iOS imagwiritsidwa ntchito kwambiri ndi anthu aku America, pomwe Android App imakondedwa ndi omwe aku India.
Pali kusiyana kwakukulu pamagwiritsidwe pakati pa mitundu iwiri ya pulogalamu yam’manja ya X.
iOS
Gwero: X kugwiritsa ntchito pulogalamu ya iOS kudzera pa data.ai
Android
Gwero: X Kugwiritsa ntchito pulogalamu ya Android kudzera pa data.ai
X (Twitter) pazambiri zamabizinesi
24. 66% yamitundu imakhalapo pa X
Kufikira kwa X sikuli kokulirapo, komanso nsanja siyoyenera mabizinesi amitundu yonse. Koma ngati anthu anu ali pa X, inunso muyenera kukhala.
Phunzirani za ins and outs of Twitter aligorivimu ndi momwe mungapangire njira yopambana yotsatsa ya Twitter kuti mukankhire bizinesi yanu pachimake chatsopano.
25. Ndi 30% yokha ya otsatsa malonda omwe ali ndi chidaliro kuti amapeza ROI yabwino kuchokera ku X
Ndiko kutsika ndi 23% poyerekeza ndi chaka chatha.
Izi zimathandizira kufotokoza chifukwa chake…
26. X idatsika ndi 7% pakugwiritsa ntchito mtundu mu 2024
Ma brand amakonda kuthawa kusatsimikizika, ndipo ichi chinali chaka chodzaza ndi kusatsimikizika komanso malingaliro a nsanja yomwe kale imadziwika kuti Twitter.
27. Chiyerekezo chapakati cha X chinkhoswe ndi 1.66% pazosangalatsa komanso media
Osawopa: Ndikosavuta kumenya 0.88% ndi njira yoyenera ya X, kuyesetsa kwapaintaneti, ndi nthawi. (Ndipo mutha kutsatsa nthawi zonse kuti mukwezedwe ngati pakufunika.)
28. X amawerengera ndi opitilira 2,500 otsimikizika ayenerere X Premium popanda mtengo
Elon Musk adalengeza izi kumapeto kwa Marichi. M’mbuyomu, njira yokhayo yopezera zinthu zapamwamba inali kulipira $ 8 / mwezi.
Kupita mtsogolo, maakaunti onse 𝕏 okhala ndi olembetsa otsimikizika opitilira 2500 adzalandira ma Premium kwaulere ndipo maakaunti opitilira 5000 adzalandira Premium+ kwaulere.
– Elon Musk (@elonmusk) Marichi 28, 2024
Tanena kale kuti ogwiritsa ntchito Premium amathera nthawi yambiri papulatifomu. Izi ndizolimbikitsanso kwa ma brand kuti azifuna kuwonjezera otsatira awo a Premium.
X (Twitter) ziwerengero zotsatsa
29. X ali 528.3 miliyoni ogwiritsa ntchito pamwezi (mMAU)
mchiyani? Twitter imatanthauzira wogwiritsa ntchito ndalama pamwezi (mMAU) ngati akaunti yomwe yalowa mwezi ndi mwezi ndipo si bot.
Ogwiritsa ntchitowa amapeza ndalama chifukwa amawona zotsatsa za Twitter atalowa. Chifukwa chake, awa ndi omwe angatsatse malonda omwe mumawayika pamasamba ochezera.
30. Oyima kanema malonda pa X onani a 7x kuchuluka kwa chinkhoswe kuposa zotsatsa zakunyumba
Mtundu watsopano wotsatsawu ukuwonanso kuwonjezeka kwa 10% pakufikira, ndi 14% kutsika kwa CPM.
Tidalankhula kale za kuchuluka kwa nthawi yomwe imagwiritsidwa ntchito pavidiyo yozama, mtundu wamtunduwu. Ngati mukuwona kupambana ndi makanema oyimirira pa X, ganiziraninso kuwonjezera bajeti kuti muyese ngati zotsatsa.
31. X malonda adawona a Kuwonjezeka kwa 22% pazochitika zonse mu 2023
X ikuwonetsa kuwonjezeka kumeneku mwa zina ndi kusintha kwa ma aligorivimu. Zochita zambiri ndizabwino kwa otsatsa. Ngati mwakhumudwitsidwa ndi kutsatsa kwanu kwa X m’mbuyomu, ingakhale nthawi yoti muyesenso.
32. Zotsatsa za X zidzatsika 2% chaka chino ndi 4% mu 2025
Izi sizingamveke ngati zambiri, koma zikutsatira kutsika kwakukulu kwa ndalama za Twitter mu 2023 (kutsika ndi 55%).
Izi ndi zongoyerekeza ndi eMarketer, yomwe imanena kuti nsanja ikuyesera kubweretsa otsatsa atsopano m’gulu laling’ono mpaka lapakati.
Ndalama zathu zotsatsa ku US zikadali zotsika ndi 60%, makamaka chifukwa chokakamizidwa ndi otsatsa @ADL (ndizomwe otsatsa amatiuza), kotero adatsala pang’ono kupha X/Twitter!
– Elon Musk (@elonmusk) Seputembara 4, 2023
33. 32.4% ya ndalama zotsatsa za X zimachokera ku gawo lazofalitsa
Ndipo ena 19.8% kuchokera ku malonda.
Gwero: eMarketer
Ngati mumagwira ntchito zapaulendo ndi zokopa alendo kapena zamagalimoto, izi zikutanthauza kuti mukukumana ndi mpikisano wocheperako papulatifomu. Pali kuthekera kosiyana ndi unyinji.
X (Twitter) Tweet ziwerengero
34. Mutha kutumiza pa X mpaka 2,400 nthawi patsiku
Kodi alipo amene akufunika zina? Muzovuta zonse, X ali ndi zochepa malire kuthandiza kuchepetsa kuthekera kwa spam ya bot.
35. The pamwamba 4 kukambirana mitu pa X mu 2023 anali masewera, masewera, nyimbo, ndi chakudya
Panali zambiri kuposa 4 biliyoni zolemba zamasewera ndekha papulatifomu mu 2023.
Ngati mukugwira ntchito mu imodzi mwamafakitalewa, lingalirani zokhazikitsa njira yomvera ndi anthu kuti mupeze zokambirana zoyenera kulowa nawo. Anthu angakhale akukamba kale za mtundu wanu popanda kukulembani chizindikiro.
36. 84% ya zolemba za X ndi mayankho, ma retweets, kapena ma tweets obwereza
15% yokha ndi zolemba zoyambirira.
Kwa ogulitsa, kuzindikira apa ndikuti ogwiritsa ntchito X ali okonzeka kugawana zomwe amavomereza, kapena zomwe zimawakhudza. Mukakonzekera njira yanu yopangira X, ganizirani za zolemba zanu ndi kuthekera kogawananso m’malingaliro.
