Kusanthula kwa mpikisano wapa social media kudzakuthandizani kuzindikira mipata munjira yanu ndikukhala sitepe imodzi patsogolo pa wina aliyense.
Kodi mumakhala bwanji patsogolo pa mpikisanowo ndikupambana pama social network? Yambani ndi kusanthula kwa mpikisano wapa media.
Idzakuuzani momwe mumakhalira motsutsana ndi ena mumakampani anu, ndi perekani mwayi watsopano komanso ziwopsezo zomwe zingachitike.
Bukhuli likuphunzitsani momwe mungasankhire – ndikuphunzira kuchokera kwa – machitidwe a mpikisano. Tidzalembanso zida zabwino kwambiri zowunikira zamagulu ochezera ndi kukupa a template yaulere kukuthandizani kuti muyambe.
Zambiri za wophunzira wowonera? Onani vidiyo yathu kuti mudziwe momwe mungapangire kusanthula kwampikisano pama media azachuma munjira zitatu zokha:
Kodi kusanthula kwa mpikisano wapa social media ndi chiyani?
A social media competitor analysis is an kusanthula wanu mpikisano pa malo ochezera kuti mudziwe zomwe mphamvu zawo ndi zofooka zawo ziri, ndi momwe mphamvu ndi zofookazo zikufananirana ndi zanu.
Ndi njira yowonetsera zotsatira zanu motsutsana ndi omwe akugunda kwambiri pamakampani anu, kuti mutha kuzindikira mwayi wokulirapo komanso njira zomwe sizikuyenda bwino momwe ziyenera kukhalira.
Kusanthula kwa mpikisano wapa social media, makamaka, kudzakuthandizani:
- Dziwani omwe akupikisana nawo zili pa social media
- Dziwani ndi malo ochezera a pa Intaneti iwo ali
- Dziwani momwe akugwiritsa ntchito nsanja izo
- Zindikirani momwe bwino chikhalidwe chawo ndi okhutira njira zikugwira ntchito
- Benchmark zotsatira zanu zamagulu motsutsana ndi mpikisano
- Dziwani ziwopsezo zamagulu ku bizinesi yanu
- Pezani mipata pamaso panu pagulu
Ubwino woyendetsa kusanthula kwa mpikisano pazama media
Kuphunzira za omwe akupikisana nawo sichifukwa chokha chochitira mpikisano wopikisana nawo pazama TV. Zimakupatsaninso chidziwitso chozama pabizinesi yanu komanso omvera anu (zomwe mwina zimadutsana ndi omwe akupikisana nawo).
Nawa zidziwitso zodabwitsa zomwe kusanthula kwa mpikisano wapa social media kungakupatseni:
- Zoyezera magwiridwe antchito pabizinesi yanu, monga otsatira ambiri, mitengo yachiyanjano, ndi kugawana mawu
- Malingaliro a nthawi zabwino zotumizira pa social media (popeza omvera anu ali pa intaneti nthawi yomweyo)
- Kumvetsetsa kwa zotheka makasitomala ululu mfundo
- Malingaliro atsopano (ndi abwino) pazomwe zili zomwe zingagwirizane ndi omvera anu (kapena zomwe, mosiyana, sizikugwirizana ndi omvera anu, ndi zomwe mungafune kuzipewa)
- Kumvetsetsa momwe kuchitira lankhulani ndi omvera anu pamapulatifomu ena (mwachitsanzo, mwamwayi kapena mwamwayi)
- Malangizo a njira kusiyanitsa mtundu wanu
- Ndipo zambiri!
Pamapeto pake, kusanthula kwapikisano kwapa media media kudzakupatsani momwe mumayikamo. Mutha kusankha kupanga lipoti la mpikisano wapa social media kamodzi kapena kubwereka munthu wina pagulu lanu yemwe ntchito yake ingakhale yongoyang’anira omwe akupikisana nawo. Mabizinesi ambiri amachitapo kanthu pakati: lipoti la mwezi uliwonse kapena mwezi uliwonse.
Mulingo uliwonse wa kusanthula komwe mungasankhe, zidziwitso zake zidzakhala zamtengo wapatali.
Momwe mungapangire opikisana nawo pama media 4
Musanayambe, koperani izi free social media competitor analysis template kuti muzisunga zoyesayesa zanu.
Gawo 1. Pezani omwe akupikisana nawo
Dziwani mawu osakira omwe akupikisana nawo
Mwinamwake mukudziwa kale ena mwa mawu osakira omwe bizinesi yanu ikuyesera kuyika mu injini zosakira. Mwachitsanzo, ngati mumagwira ntchito ku hotelo ya ku Manhattan, mumayang’ana kwambiri mawu monga “New York hotels,” ndi “malo abwino kwambiri okhala ku Manhattan.”
Koma ngati malo anu ndi hotelo ya boutique yokhala ndi zokometsera za vinyo wamadzulo ndi zojambula zapanyumba, simukupikisana mwachindunji ndi Holiday Inn. Kumvetsetsa bwino mawu osakira omwe akukhudzana ndi zomwe mukugulitsa kudzakuthandizani kukhala ndi chithunzi chodziwika bwino cha omwe mukupikisana nawo pa intaneti.
Google Adwords Keyword Planner ndi malo abwino kwambiri oti muzindikire mawu ofunika kwambiri ku mtundu wanu. Ngakhale simutsatsa ndi Google Adwords, chida ichi ndi chaulere kugwiritsa ntchito.
Kuti muyambe, gwiritsani ntchito chida chosanthula tsamba lanu. Mupeza mndandanda wamawu ofunikira, komanso kuchuluka kwakusaka pamwezi komanso kuchuluka kwa mpikisano.
Kapena, mutha kuyika mawu osakira omwe mukuwadziwa mu chida. Apanso, mupeza mndandanda wa mawu osakira okhudzana ndi deta pa voliyumu yakusaka ndi mpikisano. Gwiritsani ntchito mawu osakirawa kuti akuthandizeni kuchepetsa tanthauzo la omwe akupikisana nawo, kuti muwonetsetse kuti mukusanthula mabizinesi omwe akupikisana nawo anu.
Onani amene amasankha mawu osakira mu Google
Sankhani mawu osakira asanu kapena khumi omwe ali ofunikira kwambiri kubizinesi yanu, ndikulumikiza mu Google. Posachedwa muzindikira kuti mpikisano wanu wapamwamba ndi ndani pa intaneti.
Yang’anani kwambiri zamakampani omwe akulipira zotsatsa za Google kuti atchule mayina awo pamwamba pazotsatira zakusaka, popeza akuyika ndalama zawo komwe akufuna. Ngakhale atakhala kuti alibe masanjidwe abwino akusaka (komabe), ndikofunikira kuyang’ana momwe akuchitira pazama TV.
Dinani pamasamba amtundu uliwonse omwe akuwoneka kuti angapikisane nawo. Mabizinesi ambiri amalumikizana ndi njira zawo zochezera pamutu kapena patsamba lawebusayiti yawo. Lowetsani maulalo ku mbiri yawo yapagulu mu spreadsheet yanu yampikisano.
Chongani amene akuwoneka muzosakasaka zamagulu awa
Mitundu yomwe ili pamawu anu osakira mu Google sikuti ndi omwewo omwe amakhala bwino pamasamba ochezera. Popeza uku ndikuwunika kwapikisano kwapa media, muyenera kuwona yemwe amabwera pamwamba pazotsatira zakusaka, nanunso.
Mwachitsanzo, pitani ku Instagram ndikuyika mawu anu osakira mubokosi losakira. Kenako, sakatulani chakudya cha “For you” ndikuwona mtundu womwe ukuwonekera pamenepo.
Mwina mudamvapo kuti TikTok yakhala injini yosakira yomwe Gen Z amakonda kwambiri. Chifukwa chake, ngati mukuyesera kufikira omvera achichepere, onetsetsani kuti nanunso mumasakasaka.
Kuti mudziwe zambiri pakusaka malo osiyanasiyana ochezera a pa Intaneti, onani positi yathu ya njira zabwino zofufuzira pa intaneti.
Dziwani mitundu yofananira yomwe omvera anu amatsatira
Facebook Audience Insights ndi X (Twitter) Analytics ikhoza kukupatsani zidziwitso zabwino zomwe omvera anu amatsatira pamasamba awa. Ngati mitundu iyi ndi yofanana ndi yanu, ndikofunikira kuwaganizira ngati opikisana nawo.
Kuti mupeze mitundu yomwe omvera anu amatsatira pa Facebook:
- Tsegulani Facebook Audience Insights
- Mpukutu pansi mpaka Pamwamba pzaka
Mutha kupeza kuti palibe Masamba omwe adziwika omwe ali okhudzana ndi malonda anu, koma ngati ali, onjezani pamndandanda wa omwe akupikisana nawo.
Pa X, m’malo moyang’ana omvera anu onse, mutha kuyang’ana kuti muwone omwe otsatira anu apamwamba alumikizidwa nawo.
- Tsegulani X Analytics.
- Mpukutu pansi aliyense wanu Otsatira Apamwamba kwa miyezi ingapo yapitayi
- Dinani Onani mbiri kwa Wotsatira Wapamwamba aliyense
- Dinani Kutsatira pa mbiri yawo kuti muwone mndandanda wathunthu wamaakaunti omwe akutsatira, kapena dinani Ma tweets & mayankho kuti muwone maakaunti omwe amalumikizana nawo
Sankhani mpaka opikisana nawo 5 kuti muyang’ane nawo
Pakali pano muli ndi mndandanda waukulu wa omwe angakhale opikisana nawo achindunji ndi osalunjika – ochulukirapo kuposa momwe mungaphatikizire pakuwunika kokwanira. Yakwana nthawi yochepetsera mndandanda wanu pamagulu atatu kapena asanu omwe mumapikisana nawo kwambiri pazama TV. Sankhani mitundu yomwe ili pafupi kwambiri ndi misika yomwe mukufuna.
Gawo 2. Sonkhanitsani Intel
Tsopano popeza mukudziwa kuti mpikisano wanu ndi ndani, muyenera kuphunzira zomwe akuchita pazama TV.
Dinani pamasamba ochezera amtundu uliwonse womwe mwazindikira kuti ndi opikisana nawo kwambiri. Monga tafotokozera pamwambapa, nthawi zambiri mumatha kupeza maulalo awa pamutu kapena patsamba latsamba lawo. Mu template yanu yowunikira mpikisano wapa social media, dziwani izi:
- Kodi ali pa malo ochezera a pa Intaneti otani?
- Kodi otsatira awo ndi aakulu bwanji ndipo akukula mofulumira bwanji?
- Kodi otsatira awo akuluakulu ndi ndani?
- Kodi amalemba kangati?
- Kodi chibwezi chawo chikuchuluka bwanji?
- Kodi gawo lawo lachiyanjano ndi lotani?
- Ndi ma hashtag ati omwe amagwiritsa ntchito nthawi zambiri?
- Amagwiritsa ntchito ma hashtag angati?
Mutha kupeza zambiri za omwe akupikisana nawo pongodina pazambiri zawo. Kuti mudziwe zambiri zosonkhanitsira deta, onani zida za analytics zomwe zatchulidwa pansipa.
Osayiwala kutsatira zonsezi pama mayendedwe anu ochezera. Izi zidzakuthandizani ndi kusanthula kwanu mu sitepe yotsatira.
Khwerero 3. Chitani kafukufuku wa SWOT
Tsopano popeza mwasonkhanitsa deta yonseyi, ndi nthawi yoti muifufuze m’njira yomwe imakuthandizani kumvetsetsa pamene mukuyima poyerekeza ndi mpikisano. Monga gawo la kusanthula uku, muyang’ananso njira zomwe mungasinthire njira yanu yotsatsa malonda, ndi zoopsa zomwe mungayang’ane panjira.
Kusanthula kwa SWOT ndi chida chachikulu chothandizira kulingalira momveka bwino za chidziwitso chonsechi. Pakuwunika kwa SWOT, mumayang’anitsitsa bizinesi yanu ndi mpikisano kuti mudziwe: mphamvu, zofooka, mwayi, ndi ziwopsezo.
Chofunikira kudziwa ndikuti mphamvu ndi zofooka zimaphatikizapo zinthu zamkati mwamtundu wanu. Kwenikweni, izi ndi zinthu zomwe mukuchita bwino, ndi madera omwe mungaimirire kuti muwongolere.
Mwayi ndi ziwopsezo zimachokera kuzinthu zakunja: zinthu zomwe zikuchitika mumpikisano wanu zomwe muyenera kuzidziwa.
Nazi zina zomwe mungalembe mu quadrant iliyonse ya template ya SWOT.
Mphamvu
Lembani ma metric omwe manambala anu ndi apamwamba kuposa mpikisano. Uwu ndiye mwayi wanu wampikisano!
Zofooka
Lembani ma metric omwe manambala anu akutsalira pampikisano. Awa ndi madera omwe mungafune kuyang’ana kwambiri pakuwongolera pakuyesa ndikusintha mapulani anu azama media.
Kumbukirani kuti mutha kukhala ndi mphamvu ndi zofooka pa intaneti iliyonse. Mwachitsanzo, mwina chiwerengero cha otsatira anu a Facebook ndichokwera kuposa omwe akupikisana nawo, koma ali ndi kukula kwa otsatira abwino. Kapena mwina muli ndi otsatira ochepa a Instagram koma mumachita zambiri.
Dziwani zambiri apa, chifukwa izi zikuthandizani kuzindikira mwayi wanu ndi ziwopsezo zanu.
Mwayi
Tsopano popeza mutha kuwona pang’onopang’ono pomwe mukuyimilira poyerekeza ndi mpikisano, mutha kuzindikira mwayi womwe mungagwiritse ntchito.
Mwayiwu ukhoza kukhala madera omwe mukuganiza kuti mungawongolere poyerekeza ndi mpikisano wanu kutengera zomwe mwasonkhanitsa kale, kapena zitha kutengera zomwe zikuyembekezeredwa kapena kusintha kwaposachedwa pamasewera ochezera.
Zowopseza
Monga mwayi, ziwopsezo zimachokera kunja kwa bungwe lanu. Kuti mumvetse bwino ziwopsezo zomwe zikubwera, yang’anani bwino manambala okhudzana ndi kukula, kapena chilichonse chomwe chikuwonetsa kusintha pakapita nthawi.
Mwachitsanzo, wopikisana naye yemwe ali wamng’ono koma ali ndi chiwopsezo chachikulu chotsatira atha kupereka chiwopsezo chachikulu kuposa mpikisano waukulu wokhala ndi kukula kwapang’onopang’ono.
Gawo 4. Kupanga skuwunika kwapa TV kutsatira omwe akupikisana nawo mosalekeza
Muyenera kuyang’ananso mpikisano wanu wapa social media pafupipafupi kuti mupitirizebe kukhala wamakono. Pangani izi kukhala gawo lokhazikika la lipoti lanu la kotala kapena pachaka ndikuwunikanso. Izi zikutanthauza kuti mufunika kukhala ndi zambiri zaposachedwa.
Kuyika njira yolimba yowunikira anthu pazama TV kudzakupatsani zida zenizeni zenizeni kuti muphatikize pakuwunika kwanu kotsatira. Iyi ndi njira yothandiza kwambiri yodziwira mwayi womwe ungakhalepo komanso zoopsa.
Tiona zida zina zomwe mungagwiritse ntchito powunikira pazama media pansipa. Kwenikweni, zonse zimangodziwa zokambitsirana zokhudzana ndi mtundu wanu (ndi malonda kapena ntchito), omwe akupikisana nawo, ndi makampani anu.
Jambulani zidziwitso zilizonse zofunika kapena zochitika zomwe mumapeza kudzera muzowunikira pawailesi yakanema mumndandanda wa Notes wa template yanu yowunikira mpikisano, ndikuziphatikiza pamipata ndi ziwopsezo zomwe zawunikidwanso mu ndemanga yanu yotsatira.
Zida 8 zapamwamba zowunikira mpikisano wapa social media
Mu gawo 2, tidakambirana za momwe tingasonkhanitsire nzeru kuchokera pamasamba ochezera. Nawa zida zabwino kwambiri zowunikira zapa media media zomwe zingakuthandizeni kukumba.
1. Kusanthula Kwampikisano mu Moyens I/O Analytics
- Lowani muakaunti yanu ya Moyens I/O ndikusankha Analytics kuchokera ku menyu yayikulu kumanzere kwa dashboard.
- Kenako, dinani Kusanthula mpikisano mu Benchmarking gawo.
- Pamwamba pa tsamba, gwiritsani ntchito mndandanda wotsitsa wa mbiri yanu yochezera kuti musankhe yomwe mukufuna kufananiza ndi omwe akupikisana nawo.
- Kenako, sankhani omwe akupikisana nawo omwe mukufuna kuyeza momwe mukuchitira nawo pa TV. Kuti muchite izi, pitani mumndandanda wotsitsa wachiwiri ndikusankha mabokosi omwe ali pafupi ndi omwe akupikisana nawo omwe mukufuna kuwona. Kuti muwonjezere opikisana nawo, dinani Sinthani opikisana nawo pansi pa bokosi lotsitsa.
Ndipo ndi zimenezo! Tsopano mutha kusakatula malipoti angapo ampikisano, kuphatikiza:
Mwachidulekomwe mungathe kuwona kuchuluka kwa zolemba zomwe inu ndi omwe akukupikisana nawo mumayika mu nthawi yosankhidwa (yomwe ingasinthidwe pakona yakumanja ya dashboard) komanso kuchuluka kwa akaunti iliyonse, kutengeka kwapakati, kuchuluka kwa otsatira, ndi kukula kwa omvera. mlingo.
Yambani kuyesa kwaulere kwamasiku 30
Post performancekomwe mungayang’anenso zolemba zanu zapamwamba komanso za omwe akupikisana nawo ndikusankhani zotsatira potengera zomwe mumakonda, ndemanga, ndi zomwe mukuchita – ndikupeza chilimbikitso cha zomwe mungasindikize.
Magwiridwe ndi mtundu wa positikomwe mungapeze zolemba zamtundu wanji – zithunzi, makanema, ma carousels, kapena Reels – ndizodziwika kwambiri ndi omvera amtundu uliwonse. Zotsatira zitha kusanjidwa kuti ziwonetse mapositi omwe amakonda kwambiri, ndemanga, kapena kucheza nawo.
Tumizani kachitidwe (mwa ndemanga, zokonda, kapena kuyerekeza kutengeka)pomwe mutha kuwona momwe inu ndi omwe akupikisana nawo mumachitira tsiku lililonse mkati mwa nthawi yomwe mwatchulidwa – zonse mu graph imodzi yosavuta kuwerenga. Mutha kutsitsa zotsatira ndi mtundu wa positi, kapena kumamatira kumawonedwe onse.
Ma hashtag omwe ali pachiwopsezo… zomwe zimadzilankhulira zokha.
Yesani kwaulere
Kutalika kwa positikomwe mungapeze kuti ndi angati otchulidwa ndi ma hashtag, pafupifupi, omwe akupikisana nawo amagwiritsa ntchito pazolemba zawo.
2. Kuwerengera kwamakampani ku Moyens I/O Analytics
Ngati mukufuna kuwona momwe zotsatira zanu zimakhalira motsutsana ndi makampani anu onse (osati opikisana nawo), ichi ndiye chida chabwino kwambiri kwa inu.
Kuti mupeze zizindikiro zamakampani, tsatirani izi:
- Lowani ku dashboard yanu ya Moyens I/O ndikupita ku Analytics.
- Pa menyu kumanzere kwa chinsalu, pitani ku Benchmarking ndi dinani Makampani.
- Sankhani bizinesi yomwe imafotokoza bwino bizinesi yanu.
Ndichoncho! Tsopano mutha kuwona momwe zotsatira zanu zikufananirana ndi kuchuluka kwa magwiridwe antchito mkati mwamakampani anu. Mutha kukhazikitsa nthawi, kusinthana pakati pa maukonde – Instagram, Facebook, X, LinkedIn, ndi TikTok – ndikuyang’ana ma benchmark a ma metric awa:
- Zowonera mbiri
- Kufikira mbiri
- Otsatira
- Kukula kwa omvera
- Mtengo wa chinkhoswe
- Masewero a kanema
- Kutumiza pafupipafupi
- Dinani
- Magawo
… ndi zina.
Yesani kwaulere
Mudzapezanso zothandizira kukonza magwiridwe antchito anu pomwe mu gawo lachidule:
Ndipo, ngati mukufuna kuwonetsa zotsatira zanu kwa gulu lanu, abwana anu, kapena ena onse okhudzidwa, mutha kutsitsa lipoti lanu lofananizira ngati fayilo ya PDF.
3. Moyens I/O Mitsinje
Yesani kwaulere
4. Talkwalker
Talkwalker imadziwika kuti ndi chida chomvera anthu chomwe chili ndi laibulale yayikulu yazidziwitso – zopikisana kapena ayi – zopitilira 150 miliyoni, kuphatikiza mabulogu, mabwalo, makanema, nkhani, ndemanga, ndi malo ochezera.
Gwiritsani ntchito ngati mukufuna kuti akazonde omwe akupikisana nawo kupitilira pazama TV, komanso ngati mukufuna kuyang’ana zomwe makampani onse akunena. Ndi yabwino kwa mawonedwe apamwamba komanso kusanthula mwatsatanetsatane.
5. Synapview
Wokonzeka kupitirira malo ochezera kusanthula mpikisano? Synapview ndi pulogalamu yomwe imakupatsani mwayi wowunika omwe akupikisana nawo ndi ma hashtag pa Reddit ndi mabulogu nawonso.
6. Mentionlytics
Mentionlytics ndi chida chowunikira pazama TV chomwe chilinso chabwino popanga kusanthula kwampikisano wapa media. Mutha kudziwa zonse zomwe zikunenedwa za mtundu wanu, omwe akupikisana nawo, kapena mawu aliwonse ofunika pa X, Instagram, Facebook, Youtube, Pinterest ndi magwero onse a intaneti (nkhani, mabulogu, ndi zina).
Kuphatikiza apo, ili ndi gawo lothandizira la “kusanthula malingaliro”, kotero simungawone kokha chani zikunenedwa za mpikisano wanu koma Bwanji zikunenedwa.
7. Brandwatch
Brandwatch imapereka zida zamphamvu zowunikira zampikisano. Chimodzi mwazofunikira kwambiri ndi chithunzi chake chosavuta kumva chomwe chikuwonetsa momwe mtundu wanu umakhalira.
Kugawana mawu pagulu ndi muyeso wa kuchuluka kwa anthu amalankhula za mtundu wanu pa intaneti poyerekeza ndi momwe amalankhulira za omwe akupikisana nawo. Ichi ndi chimodzi mwama metric omwe muyenera kutsatira mu template yanu yapikisano yapa media media.
8. Mphukira Social
Sprout Social ndi chida chathunthu choyang’anira chikhalidwe cha anthu chomwe chimapereka mawonekedwe ampikisano. Zida za Sprout zimathandiza ogwiritsa ntchito kutsata ndikuyesa kukula pamaakaunti amtundu wa omwe akupikisana nawo ndikuwona mosavuta momwe ziwerengerozo zikufananirana ndi zawo. Yankho lamtambo la mawu lomwe limayang’ana mitu yomwe likuyenda bwino komanso mawu osakira likupezekanso.
Gwero: Sprout Social
template yaulere yowunikira mpikisano wapa social media
Mutha kupanga spreadsheet yanu kuti muzitsatira zidziwitso zonse zomwe mumapeza pakuwunika kwanu pamipikisano yama media.
Koma ngati mungafune kuyamba kusonkhanitsa deta ndikuyigwiritsa ntchito, tsitsani template yathu yaulere yapaintaneti yowunikira ndikungoyamba kulumikiza zomwe mwasonkhanitsa. Pali tabu yowunikiranso SWOT yanu.
