Mukudabwa momwe mungapezere malingaliro ambiri pa TikTok? Maupangiri apamwamba awa opangira zinthu zokopa anthu apangitsa kuti omvera anu abwerenso kuti amve zambiri.
Mwayambitsa akaunti ya TikTok – zikomo! Mwalandira pulogalamu yamakanema achidule yomwe yafalikira padziko lonse lapansi (2 biliyoni kutsitsa ndikuwerengera!) ndipo muli otanganidwa kupanga makanema ndikukulitsa luso lanu losintha la TikTok. Ngati mukuganiza momwe mungapezere malingaliro ambiri pa TikTok, takupezani.
Kupanga makanema opanga kuti azimveka bwino ndi gawo limodzi chabe lopanga kukhalapo kopambana kwa TikTok. Muyeneranso kuwafikitsa anthu penyani mavidiyo anu.
Werengani maupangiri 15 opusa kuti muwone zambiri pa TikTok. Tikupangani kukhala nyenyezi!
Kodi “mawonedwe” pa TikTok ndi chiyani?
Kuwona pa TikTok kumawerengedwa sekondi pomwe kanema wanu akuyamba kusewera. Malo ochezera osiyanasiyana amayezera “mawonedwe” m’njira zosiyanasiyana, koma pa TikTok, ndiyosavuta kwambiri.
Ngati vidiyoyo imasewera yokha kapena yozungulira, kapena wowonera abweranso kuti adzawonere kangapo, zonsezi zimawonedwa ngati zatsopano. (Komabe, mukawonera kanema wanu, malingaliro amenewo amakhala ayi kuwerenga.)
Kupeza wina kuti awonere mpaka kumapeto? Ndilo gawo lovuta. Koma ndi chotchinga chotsika kuti mulowe zomwe zimawerengedwa ngati “mawonedwe,” kukweza ma metric pa TikTok sikovuta kwambiri ngati mutha kufikira.
Kodi TikTok imalipira zingati pakuwona?
TikTok idayamba kupereka zolipira mu 2020 pomwe idakhazikitsa thumba lake la Mlengi. Pansi pa Creative Fund, mungayembekezere kupanga pakati pa $0.02 ndi $0.04 pa mawonedwe 1,000 aliwonse.
Komabe, patatha zaka zingapo zoyeserera ndi zolakwika – pomwe madandaulo ambiri amakhala olipira pang’ono – TikTok idayimitsa pulogalamuyi mu 2023 ndipo idayiyambitsanso ngati Pulogalamu Yopereka Mphotho Zopanga.
Pulogalamu ya Mphotho Yopanga imalimbikitsa opanga kupanga zinthu zoyambirira, zazitali. Chofunikira chimodzi kuti mupeze malipiro ndikuti makanema ayenera kukhala kutalika kwa mphindi imodzi. Zotsatira zake, TikTok ikuti mwayi wopeza ndalama ndi wokwera nthawi 20 kuposa mphotho zomwe zidachokera ku Fund Fund yam’mbuyomu.
Chiyambireni kutulutsidwa kwa beta mu 2023, TikTok akuti ndalama zonse zomwe opanga zidakwera zakwera ndi 250% m’miyezi isanu ndi umodzi yokha. Kampaniyo idagawananso m’mawu atolankhani kuti kuchuluka kwa omwe amapanga $50,000 pamwezi kwachulukanso kuwirikiza kawiri.
Gwero: TikTok
Koma si aliyense amene angalowemo pa kuwolowa manja kwa TikTok. Kuti mukhale woyenera kulandira malipiro a TikTok’s Creator Reward Program, muyenera kukwaniritsa izi:
- Khalani ndi zaka zosachepera 18.
- Khalani ndi otsatira 10,000 osachepera.
- Ndakhala ndi makanema osachepera 100,000 m’masiku 30 apitawa.
- Khalani ndi akaunti yanu (Maakaunti abizinesi ndiwosayenera).
- Akaunti yanu iyenera kukwaniritsa Malangizo a Gulu la TikTok ndi Migwirizano Yantchito.
- Khalani ku US, UK, Brazil, France, Germany, Japan, kapena South Korea (Pepani, Canada!).
- Tumizani zoyambira zomwe zili kutalika kwa mphindi imodzi.
Kuwonjezera apo, mavidiyo okhawo amene ali ndi mfundo zotsatirazi ndi amene ali oyenerera pulogalamu ya Creator Rewards Program:
- Iyenera kufikira mawonedwe osachepera 1,000 pa For You Page.
- Sizingakhale Duet kapena Stitch.
- Sizingapangidwe mu Mawonekedwe a Zithunzi.
- Sizinthu zothandizidwa kapena zotsatsa zolipira.
Ngati ndi inuyo, mutha kulembetsa kuti mulembetse pulogalamu ya Creator Rewards kudzera pa pulogalamuyi. Pitani ku Zokonda ndi Zinsinsindiye Zida Zopangandiye Pulogalamu ya Mphoto Zopanga pansi Kupanga ndalama. Ngati ndinu oyenerera, mudzapemphedwa kuti mulembe manambala anu ndi kuvomera Mgwirizano wa Pulogalamu Yopereka Mphoto kwa Mlengi.
Kodi muyenera kugula malingaliro a TikTok?
Ayi! Simuyenera kugula malingaliro a TikTok! Lekani! Ikani kirediti kadi pansi!
Monga tidaphunzirira pakuyesa kwathu kugula otsatira a TikTok, sizingatheke kugula bwino pazama media.
Mwina mawonedwe anu adzakwera, koma chiwopsezo chanu chidzatsika, simupeza otsatira, ndipo omvera omwe mudawalemba ntchito kuti awonere onse adzachotsedwa ndi TikTok mulimonse.
Sungani ndalama zanu ndikuwononga nthawi yanu kuti mupange chinkhoswe chenicheni, chokhalitsa.
Chifukwa chiyani mawonedwe a TikTok ali ofunika
Mawonedwe amayendetsa ntchito pa TikTok. Kanema wanu akakhala ndi mawonedwe ochulukirapo, m’pamenenso kanema wanu amawonetsedwa patsamba la ogwiritsa ntchito la For You (FYP).
Kuchuluka kwa mawonedwe omwe mumapeza kungakuthandizeninso kumvetsetsa momwe mumagwirira ntchito. Mwachitsanzo, ngati kanema wanu akuonedwa kwambiri, ndiye kuti mukudziwa kuti mukufika kwa anthu, ndipo zomwe zili mufilimuyi ndi zosangalatsa. Ndipo ngati sikukhala ndi mawonedwe apamwamba, ndiye kuti mukudziwa kuti muyenera kusintha zomwe muli nazo kapena njira yanu. Kulankhula zomwe…
Nanga bwanji ngati sindikupeza malingaliro pa TikTok?
Pali zifukwa zingapo zomwe mavidiyo anu sangakhale akuwonera.
Poyamba, ngati muli ndi akaunti yatsopano, zimatenga nthawi kuti mavidiyo anu awonekere. TikTok imazindikira momwe vidiyo yanu imagwirira ntchito poiwonetsa pa FYP ya ogwiritsa ntchito ochepa kuti awone kuchuluka kwa kuyanjana komwe kumachitika. Kanema wanu akayamba kupeza zokonda ndi ndemanga, nsanja idzalimbikitsa anthu ambiri.
Zitha kutenga kuyesa ndi zolakwika zambiri kuti mudziwe zomwe zimagwira ntchito, zomwe anthu amachita nazo, komanso nthawi yabwino yotumizira. Ngati muli ndi akaunti yatsopano, chinthu chabwino kwambiri chomwe mungachite ndikuyesa. Sindikizani makanema pogwiritsa ntchito masitayelo osiyanasiyana, machitidwe, ndi njira mpaka mutayamba kuwona zomwe zimakukondani.
Ngati simukupezabe *aliyense* malingaliro pa TikTok – tikulankhula mawonedwe a zero pamavidiyo angapo – ndiye kuti mutha kukumana ndi shadowban. TikTok shadowban ndizomwe zimachitika nsanja ikangoletsa kuwonekera kwa akaunti. Izi zitha kuchitika ngati TikTok ikukhulupirira kuti mwaphwanya malangizo ake ammudzi kapena mukuchita sipamu.
Pofuna kupewa mthunzi womwe ungakhalepo, choyamba, tsatirani malamulo. Chachiwiri, musatenge nawo mbali muzochita za bot monga kutsatira maakaunti ambiri nthawi imodzi kapena kusiya ndemanga zomwezo pamakanema mazana ambiri kuti mukope chinkhoswe.
Chabwino, mawu oyamba okwanira. Mwakonzeka kupeza malangizo?!
Njira 15 zopezera mawonedwe ambiri a TikTok
1. Onjezani ma hashtag kumavidiyo anu
Ma Hashtag ndi chida champhamvu mu zida zanu za TikTok. Umu ndi momwe algorithm yamphamvu kwambiri ya TikTok imazindikirira zomwe mukulemba komanso omwe angakonde kuziwonera. Ma Hashtag nawonso ndi ofunikira pothandiza ogwiritsa ntchito kudziwa zomwe zili zanu posaka.
Ngati mukufuna kupanga njira ya TikTok hashtag, mudzafuna kuwonera kanema wathu:
Kupita ku niche ndi ma hashtag enieni okhudzana ndi omvera anu ndi mutu ndi mbali imodzi yoti mutenge.
Palinso umboni wina wosonyeza kuti nkhani zomwe zikuyenda bwino zitha kutha patsamba la For You, ndiye kuti kungakhale koyenera kuyang’ana zomwe zikuchitika pano ndikuyamba kukambirana ndi zomwe zikugwirizana (zomwe zikadali zotsimikizika ku mtundu wanu, inde) .
Kuti mudziwe ma hashtag omwe akutsogola, dinani batani Dziwani tab ndiyeno dinani Zochitika pamwamba pazenera.
Zambiri zochepa zomwe zingakuthandizeni kukulimbikitsani: 61% ya ogwiritsa ntchito a TikTok adati amakonda mitundu bwino akapanga kapena kutenga nawo gawo muzochita za TikTok, ndipo 73% amamva kulumikizana mozama kumitundu yomwe amalumikizana nayo pa pulogalamuyi.
2. Khalani mwachidule ndi okoma
Ngakhale makanema a TikTok tsopano atha kukhala mpaka mphindi 10, makanema osakwana masekondi 30 amatha kutha pa FYP. Ndizothekanso kuti wina angayang’anenso china chake chothamanga komanso chokwiya kachiwiri kapena kachitatu.
Kutengera ndi zolinga zanu, ndikofunikira kuyesa kusakanikirana kwamakanema amfupi komanso aatali. Makanema aatali amatha kukhala ogwira mtima ngati mukufotokoza mutu, kunena nkhani, kapena kupita mseri. Koma palinso china chake champhamvu pa kanema wamfupi komanso wosavuta.
Anam & Eve, omwe adayambitsa pulogalamu yoyika ndalama ya Alinea Invest, anenapo ndi kanema wamasekondi asanu ndi limodzi. Imangofotokoza kuchuluka kwa ndalama zomwe muyenera kuyika mlungu uliwonse kuti mukhale miliyoneya pofika zaka 65.
@anamandeve
ngati mukufuna kuphunzira kuyika ndalama, yesani alinea #alineaapp #alineainvest
♬ ndife anthu – zomveka
3. Zomveka zomveka
Ma Hashtag sizinthu zokha za TikTok zomwe zimazungulira. Kumveka kwa TikTok kumakondanso kutchuka. Yang’anirani maso anu (chabwino, makutu – maso a makina omvera, ngati mungathe!) Yang’anani kuti muzimvetsera nyimbo zomwe mungathe kuziwombera, inunso.
Mutha kuzindikiranso mawu omwe akumveka podina batani la Pangani (+) batani mu pulogalamuyi, kenako ndikugogoda Onjezani Phokoso. Apa, muwona makanema omvera omwe ali pano:
4. Pezani omvera a niche
Pali gulu laling’ono la TikTok la aliyense kunja uko, kuyambira oh-solemba #BookTok kupita kugulu lachisangalalo la rug-tufting. Dziwani omwe mukufuna kucheza nawo, ndipo yang’anani maakaunti otchuka m’maderawa kuti muwone mtundu wa ma hashtag, mawonekedwe ndi maumboni omwe angagwiritse ntchito kuti akulimbikitseni zomwe mukufuna.
@schulerbooks
Mukadakhala mu kanema “Tsiku la Groundhog”, ndi buku liti lomwe mungakonde kuwerenga mobwerezabwereza? #booktok #indiebookstore #booksellersoftiktok #bookrecommendations #fyp #groundhogday
♬ Lo-fi hip hop – NAO-K
Kupereka ndemanga ndi kukonda kungakuthandizeninso kupanga maubwenzi ndi omvera anu enieni. Mwachiyembekezo, mayankho anu anzeru adzalimbikitsa mzanu buku(tok) nyongolotsi kuti abwere kudzawona mtundu wazinthu zomwe mukupanga patsamba lanu.
5. Yesani kanema wa momwe mungachitire
Zamaphunziro zimayenda bwino pa TikTok, chifukwa chake lowani munjira yodziwa zonse ndikugawana nzeru zanu ndi dziko lapansi.
Makanema amomwe mungapangire ndi otchuka kwambiri, koma ngakhale kuyankha funso lomwe limafunsidwa pafupipafupi kapena kuwunikira zinthu zodabwitsa zamakampani anu, ntchito, kapena malonda anu kungakhale kosangalatsa kuchoka ku danceathon yosatha.
Makanema apamwamba awa ochokera ku Vintage Stock Reserve, mwachitsanzo, amapeza mawonedwe ambiri. Wopanga akuwonetsa momwe adatha kubwezanso zinyalala za denim kuti apange chipewa cha chidebe, pomwe nthawi yomweyo amagawana zowona za zinyalala zamafashoni komanso momwe angakhalire okhazikika. Ndi yayifupi komanso yosangalatsa – kuphatikiza, mwangoyang’ana pazenera kudikirira kuti muwone momwe gawo lomaliza lidzakhalire!
@vintagestockreserve
Galimoto Yotaya Zinyalala Sekondi iliyonse
♬ chipale chofewa (Sped Up) – Øneheart & reidenshi
6. Yesetsani kuchita masewera olimbitsa thupi
Mbali ya TikTok’s Duets ndi njira yabwino yopangira mawonedwe potengera kanema wodziwika kale.
Ndi Duets, mutha kugawana chophimba chogawanika ndi kanema wa ogwiritsa ntchito wina kuti muyimbire limodzi, pangani zokambirana zoseketsa, kapena perekani chidwi chanu … (Onani momwe mungasinthire makanema otchuka kwambiri a TikTok apa!)
Chef Reactions ndi akaunti yotchuka pa TikTok yomwe imapangitsa mavidiyo a Duet kuti agawane zenizeni zenizeni pamakanema ophika a ogwiritsa ntchito ena. Sikuti ndi njira yosangalatsa yoperekera akatswiri ake kutenga, koma ogwiritsa ntchito omwe mavidiyo awo akuwonetsedwera nawonso adzalandira chiwongola dzanja.
@chefreactions
#duet with @krollskorner cookie cookie cookie cookie #chef #chefreactions #fyp
♬ phokoso loyambirira – krollskorner
Kumbukirani kuti ma Duets sali oyenera kulandira malipiro ngati gawo la TikTok’s Creator Reward Program. Komabe, ngati mukungowagwiritsa ntchito kuti muwone zambiri pa akaunti yanu, Duets ndi gawo loyenera kuyesa.
7. Gwirizanani ndi wolimbikitsa kapena mlendo wapadera
Kaya mwalemba ganyu kapena munthu wodziwika bwino kapena wodziwika bwino kapena mwagwirizana ndi mtundu wina kuti mupeze mwayi wopitilira, kuwonjezera mawu akunja kumavidiyo anu a TikTok ndi njira yosavuta yofikira omvera atsopano.
Mlendo wanu wapadera akuthandizani kuwunikira zomwe mwapanga ndikukopa chidwi cha mafani awo kuvidiyo yanu – monga woimba Post Malone adachitira chakumwa chakumwa Poppi mu kanema kakang’ono pansipa komwe kalandira mawonedwe opitilira 600K:
@chakumwa
Poppin ‘ndipo @Post Malone akukhala ku Super Bowl mudamva koyamba, molunjika kuchokera kwa mfumu ya soda #sodasback #superbowl l
♬ phokoso loyambirira – Poppi
8. Limbikitsani zomwe zili mu TikTok pamayendedwe anu ena ochezera
Mwayi, TikTok ndi gawo la njira yanu yayikulu yochezera, ndipo mwina mukugwira ntchito pamapulatifomu ena ochepa kunja uko. Koperani omvera anu ku TikToks yanu pogawana makanema apakanema kwina.
9. Asungeni akuyang’ana
Ngakhale ndizowona kuti ogwiritsa ntchito amangofunika kuwonera gawo limodzi la sekondi imodzi ya kanema wanu kuti mupeze “mawonedwe,” ndikofunikira kwambiri kuwasunga mpaka kumapeto.
Ndi chifukwa algorithm ya TikTok imayika patsogolo makanema omwe amamaliza kwambiri. Ikufuna kupereka zinthu zabwino kwambiri monga momwe For You Page ikupangira, ndipo kuchuluka kwazomwe mumamaliza kukuwonetsa kuti zomwe muli nazo ndizabwino.
Ndiye… mumagwira bwanji chidwi cha omvera anu mpaka kumapeto kowawa? Sewerani ndi chidwi chawo, ndipo perekani phindu. Alumikizeni mumasekondi angapo oyambilira ndi lonjezo la zomwe zikubwera ngati atsatira (makanema ophunzitsira ndi maphikidwe ndizabwino pa izi!), Kapena gwiritsani ntchito mawu ofotokozera omwe amapangitsa kukayikira kuti muwulule.
Duolingo pa chachikulu pokopa owonera awo-ndipo tinganene chiyani, timakonda kampani yokhala ndi kadzidzi wamkulu.
@duolingo
ndikakupasa nsapato kuti undithamangire mwachangu #duolingostreak #duolingo #languagelearning #fyp
♬ phokoso loyambirira – Duolingo
10. Osayiwala mawu ake
Pakhoza kukhala zilembo 150 zokha zomwe mungasewere nazo m’mawu anu a TikTok, koma amatha kukuthandizani bwino. Mawu anu ndi mwayi wouza owonera chifukwa chake akuyenera kuwonera kanema wanu (mwachiyembekezo mpaka kumapeto – onani pamwambapa!) kapena yambitsani zokambirana mu ndemanga.
Pamapeto pake, mukufuna kuti anthu aziwonera ndikuchita nawo kanema wanu, ndiye kuti ma aligorivimu amaphunzira kuti, izi ndiye zinthu zabwino. Mawu anu ndi njira yaulere, yosavuta yopangira mawu enanso kwa omvera anu chifukwa chomwe akuyenera kuyankhula kapena kukhala pansi ndikusangalala.
Pakadali pano, mawu ofotokozerawa ndi malo ofunikira kuti mubzale mawu osakira mitu yanu ngati muli ndi njira ya TikTok SEO. Pakupangitsa ma TikToks anu kukhala pachiwopsezo, mudzakhala mukuyendetsa mawonedwe ambiri pakapita nthawi, osati kungotsatira zomwe zikuchitika. Kuti mudziwe zambiri za TikTok SEO, onerani kanema wathu:
11. Khazikitsani akaunti ya TikTok Business
Maakaunti a TikTok pro sangakupatseni mwayi pa FYP. Komabe, maakaunti aumwini (omwe kale ankatchedwa Mlengi) ndi maakaunti a Bizinesi amakupatsani mwayi wopeza ma metric ndi zidziwitso zomwe zingakuthandizeni kusanthula bwino ndikumvetsetsa omvera anu.
Ndi Akaunti Yanu, anthu pawokha komanso opanga zinthu atha kupeza zida za opanga, ma analytics, ndi mwayi wopeza ndalama kudzera mu pulogalamu ya Creator Rewards.
Ngati ndinu mtundu kapena bizinesi, mudzafuna kukhazikitsa akaunti ya Bizinesi. Akaunti ya Bizinesi imakulolani kuti mukhazikitse ndikuwongolera makampeni otsatsa omwe amalipidwa ndikuyang’ana kwambiri pakugulitsa.
Ndizosavuta kusinthira ku Mbiri Yabizinesi pa TikTok. Ingopitani Sinthani Akaunti ndi kusankha Sinthani ku Akaunti Yamalonda. Sankhani gulu labwino kwambiri pabizinesi yanu, ndipo mwakonzeka kukumba zambiri!
Izi zitha kuwulula omvera anu omwe alipo, akakhala pa intaneti, ndi mtundu wanji wazinthu zomwe amakonda kuwonera – zonse zothandiza kupanga kalendala yanu komanso kukonzekera nthawi yabwino yotumizira.
Kulankhula zomwe…
12. Ikani kanema wanu pa nthawi yoyenera
Ngati mukulemba pomwe palibe amene akugwiritsa ntchito pulogalamuyi, simupeza malingaliro omwe mukulakalaka. Chifukwa chake yang’anani ma analytics a akaunti yanu kuti mudziwe nthawi yomwe otsatira anu akugwira ntchito kuti muthe kutsitsa kanema waposachedwa kwambiri pa nthawi yoyenera kuti muwonekere.
13. Kwezani makanema angapo patsiku
Zinthu zimayenda mwachangu mu TikTokaverse. Osadandaula za kuchulutsa otsatira anu: ingopangani ndikupanga zomwe zili zabwino. M’malo mwake, TikTok imalimbikitsa kutumiza maulendo 1-4 patsiku.
Mukakhala ndi mavidiyo ambiri, mumakhala ndi mwayi wopezeka patsamba la For You ndipo amakhala ndi mwayi wobwera kudzafuna zambiri.
14. Pangani makanema apamwamba kwambiri
Chabwino, ngati simunena, tidzatero: duh.
Onetsetsani kuti makanema anu akuwoneka bwino (kuunikira koyenera komanso kumveka bwino, zosintha zina) ndipo anthu angafune kuwawonera.
Roblox, mwachitsanzo, adayikapo ndalama pakutsatsa makanema chifukwa makanema onse amtunduwo ndi apamwamba kwambiri komanso osajambulidwa pafoni… ndipo amalipira. Kodi iyi ndi FILM yaku Hollywood?
@roblox
Gwiritsani ntchito nthawi yabwino ndi Valentine wanu lero, koma musalole kuti apambane. #Roblox
♬ phokoso loyambirira – Roblox – Roblox
TikTok imakondanso kuyika mavidiyo apamwamba kwambiri pa FYP, kotero mufuna kuwapatsa zinthu zabwino. Kuwombera mumtundu woyima, phatikizani mawu, ndikugwiritsa ntchito zotsatira (pamfundo za bonasi, yesani kugwiritsa ntchito imodzi mwazotsatira za TikTok).
Malingaliro amenewo akayamba kutsanuliridwa, ndithudi, ulendo wanu wa TikTok wangoyamba kumene. Mtengo weniweni wa ndalama? Otsatira: mafani okhulupilika omwe adzakhalepo movutikira komanso mowonda.
15. Pangani playlist
Mindandanda yamasewera a TikTok ndi gawo lomwe limalola opanga kupanga mavidiyo awo m’ndandanda. Izi zimapangitsa kuti owonera azitha kugwiritsa ntchito makanema omwe ali ofanana ndi zomwe adakonda kale.
Sewero limakhala pamwamba pa mbiri yanu, pamwamba pa makanema omwe mumasindikizidwa nthawi zonse kapena amamangiriridwa (monga momwe zikuwonekera pachithunzichi patsamba la katswiri wazotsatsa wa TikTok Jera Bean).
Mndandanda wamasewera a TikTok sapezeka kwa aliyense. Opanga okha omwe ali ndi otsatira 10,000 okha ndi omwe angathe kuwawonjezera pa mbiri yawo.
Mudzadziwa ngati muli mu kalabu ngati muli ndi mwayi kulenga playlists mu Kanema tabu pa mbiri yanu.
Tsopano popeza mukudziwa momwe mungapezere malingaliro ambiri pa TikTok, pitani kwa kalozera wathu kuti otsatira a TikTok ayambe kupanga gulu lanu lamaloto la okondedwa. Tangoganizirani mawonedwe omwe mudzakhala nawo pamenepo!
