Kodi mwakonzeka kupeza malonda anu pamaso pa anthu ambiri? Kutsegula shopu ya Instagram ndikosavuta komanso kosavuta kuyambitsa! Phunzirani momwe mungagulitsire pa Instagram.
Malo ogulitsira ali kunja. Kugula pazama TV kuli mkati. Ndipo simungathe kugula pretzel yofewa kapena fungo lamafuta onunkhira pa Instagram (pa), koma IG ikupanga mlandu wake kukhala njira yogulitsira mu 2024.
Kugulitsa pa Instagram kumalipira-makamaka mukamagwiritsa ntchito njira zabwino kwambiri, upangiri waukatswiri wazotsatsa komanso zotsatsa zotsatsa. Apa ndi momwe mungayambire.
Njira 4 zogulitsira pa Instagram
Masitolo a Instagram
Instagram ili ndi chinthu chogulitsira chomwe chamangidwa papulatifomu, kotero mutha kukhazikitsa sitolo yanu yeniyeni mkati mwa pulogalamuyo. Mashopu a Instagram ndi azinthu zakuthupi zokha – ma brand amatha kutsatsa, kutsatsa ndikuyendetsa malonda kudzera muakaunti yawo ya Instagram Business.
Tengani bizinesi yaying’ono iyi, mwachitsanzo (mtundu wa ceramic, mwachiwonekere, mtundu winawo ndi wotsutsana ndi mfundo za IG zomwe zili ndi dzina).
Ma Brand amatha kugwiritsa ntchito Sitolo ya Instagram makamaka pazamalonda (monga momwe, Instagram imatsogolera ogwiritsa ntchito patsamba lachitatu momwe angagulire chinthucho) kapena Store ya Instagram ikhoza kukhala malo amodzi… chabwino… shopu. Mabizinesi oyenerera amatha kukhazikitsa Shopu yawo kuti azilipira kudzera pa pulogalamuyi, kotero palibe chifukwa cholozera patsamba lachitatu. (Kuphatikiza apo, zimapangitsa kuti mukhale ndi mwayi wogula zinthu momasuka.)
Tili ndi phunziro la pang’onopang’ono la momwe mungakhazikitsire Shopu yanu ya Instagram pambuyo pake mu positi iyi – pitilizani kusakatula.
Instagram Shopping Tags
Mukakhazikitsa shopu yanu ya Instagram ndikuwonjezera zinthu pamndandanda wanu, mutha kuziyika pazolemba zanu. Ma tag ogula pa Instagram amawoneka momwemonso ma tag wamba, ndipo ogwiritsa ntchito akadina chizindikirocho, amatumizidwa kusitolo yanu kuti mudziwe zambiri.
Malinga ndi kafukufuku wopangidwa ndi Instagram, kugwiritsa ntchito ma tag kumatha kukulitsa malonda anu mpaka 37%.
Ma tag ogula si amtundu wokha: opanga nawonso amatha kuwagwiritsa ntchito, kutanthauza kuti mafani akampani yanu amatha kufalitsa malonda anu kudzera pama tag ogula.
Zotsatsa za Instagram
Zodabwitsa, zodabwitsa… kuyika ndalama munjira yanu ya Instagram kumatha kupititsa patsogolo magwiridwe antchito anu papulatifomu.
Zotsatsa za Instagram zimalipidwa chifukwa cha zolemba, Reels, ndi Nkhani za Instagram zomwe zimayang’ana magulu kapena madera omwe ali pa pulogalamuyi – mwachitsanzo, bar yochokera ku New York ikhoza kulipira kuti zomwe zili muzakudya za anthu 21+ akumaloko, kapena Mtundu wa chakudya cha agalu ukhoza kulipira kuti uwonekere muzakudya za eni ake.
Zotsatsa zimawoneka ngati “Zothandizidwa,” monga momwe zilili pamwambapa ndipo nthawi zambiri zimakhala zoyitanidwa kuchitapo kanthu. Pali mitundu yambiri ya zotsatsa za Instagram, choncho onetsetsani kuti mwachita kafukufuku wanu musanayike zambiri za kirediti kadi. Gwiritsani ntchito ma tag ogula (onani pamwambapa) pazotsatsa zanu kuti ogwiritsa ntchito a Instagram azipeza malonda anu mosavuta.
Kutsatsa pa Instagram
Ngakhale simugulitsa zinthu zakuthupi, mutha kugwiritsabe ntchito Instagram kutsatsa mtundu wanu. Mashopu a Instagram sali oyenera aliyense, koma Instagram ngati nsanja ndiyothandiza kwambiri kufalitsa nkhani zabizinesi yanu (onani kuchuluka kwa anthu a Instagram kuti muwone yemwe akugwiritsa ntchito pulogalamuyi).
Kuchokera pamafashoni kupita kumakampani azokopa alendo kupita ku zopanda phindu, mabizinesi pafupifupi pafupifupi makampani onse akugulitsa pa Instagram. Kafukufuku wina wa 2023 wopangidwa ndi Statista adapeza kuti anthu ambiri amalemba pa Instagram pafupifupi kasanu pa sabata (magulu amasewera amatumiza kwambiri – pafupifupi ka 15.6 pa sabata – ali ndi mitu yawo pamasewera otsatsa a IG).
Gwero: Statista
Tapanga njira yotsatsira ya Instagram yomwe mutha kuphatikizira mumtundu uliwonse. Mutha kugwiritsa ntchito kutsatsa kwamphamvu, zopangidwa ndi ogwiritsa ntchito, mipikisano kapena zopatsa ndi zina zambiri.
Momwe mungayambitsire kugulitsa pa Instagram: 4 masitepe
Kupanga akaunti ya Instagram Business
Kuti mukhazikitse Shopu ya Instagram, muyenera kukhala mukugwiritsa ntchito mbiri ya Bizinesi ya Instagram. Ngati mukugwiritsa ntchito Akaunti Yopanga kapena Yanu, choyambira chanu ndikusintha.
Kusintha ku akaunti ya Bizinesi ya Instagram ndikosavuta komanso kwaulere. Choyamba, pitani ku mbiri yanu ndikusankha batani la menyu pamwamba kumanja. Kenako, dinani Zokonda ndi zachinsinsi.
Kenako, dinani Zida zopanga ndi zowongolera. (Ngati mukugwiritsa ntchito akaunti yanu, pitani ku Mtundu wa Akaunti ndi Zida.)
Psst: Ngati batani ili likuti Zida zamabizinesi ndi zowongolerankhani yabwino—mukugwiritsa ntchito kale akaunti ya Instagram Business. Pezani nokha pa bizinesi yanu.
Kuyambira pamenepo, kugunda Sinthani mtundu wa akaunti. (Kapena, Sinthani ku akaunti ya akatswiri.)
Ndipo potsiriza, sankhani Sinthani ku akaunti ya bizinesi.
Gwiritsani ntchito Commerce Manager kuti mupange shopu yanu
Kuti mutsegule shopu yanu ya Instagram, pitani ku Meta’s Commerce Manager. Ichi ndi chida chothandizira pakompyuta chomwe chimayang’anira zonse za Instagram ndi Facebook, ndipo ndi njira yosavuta yoyambira.
Choyamba, sankhani Pangani sitolo. Ngati mukufuna kumva dongosolo musanalowemo, mutha kupanga shopu yoyesera (koma pakadali pano, masitolo oyesa amapezeka kokha pa Facebook kugula, osati kugula IG).
Mudzayamba ndikulowetsa zina zambiri, monga dzina la shopu yanu ndi tsamba la kampani yanu.
Gawo lotsatirali ndilosankha – ngati mukugwiritsa ntchito kale nsanja ya e-commerce yachitatu pabizinesi yanu (monga Shopify, BigCommerce kapena Feedonomics) mutha kulumikiza shopu yanu ya Instagram papulatifomu.
Ngati simugwiritsa ntchito zilizonse zomwe zatchulidwa, dinani (dikirani) Sindigwiritsa ntchito nsanja izi.
Chitsime: Meta
Kenako, mudzasankha njira yomwe mukufuna kuti makasitomala anu agwiritse ntchito. Pali njira ziwiri apa. Choyamba, makasitomala anu amatha kuyang’ana kudzera patsamba lina (nthawi zambiri tsamba la kampani yanu). Izi zikutanthauza kuti makasitomala azitha kuyang’ana zomwe mumagulitsa pa Instagram kapena Facebook, koma zikafika pagawo lenileni lopereka ndalama, amawatumiza kumalo ena kuti akasindikize.
Kapena, makasitomala anu amatha kuyang’ana mwachindunji kudzera pa Instagram kapena Facebook. Izi zikutanthauza kuti pali gawo limodzi lochepera lomwe makasitomala angatenge pogula zinthu zanu (sizidzatumizidwa patsamba lina) koma sizikupezeka paliponse – pakadali pano, mabizinesi oyenerera aku US okha ndi omwe ali ndi njirayi.
Gwero: Meta
Kenako, mudzasankha mayiko omwe mungatumizeko. Chidziwitso: Mashopu a Instagram sapezeka paliponse (nayi mndandanda wamayiko onse omwe amaloledwa kugula).
Chitsime: Meta
Ndipo ndi izi, mwakonzeka kukhazikitsa kalozera wazogulitsa.
Onjezani malonda ku catalog yanu
Kuti muyambitse kabukhu lanu lazinthu pa Masitolo a Instagram, pitilizani kugwiritsa ntchito Commerce Manager (mutha kuchita izi mwachindunji kudzera pa pulogalamu ya Instagram, ngati zowonera zazing’ono ndizovuta zanu, ndinu opusa).
Mudzayamba ndi kusankha momwe mukufuna kuwonjezera malonda ku catalog yanu. Mutha kuchita izi pamanja, pogwiritsa ntchito spreadsheet yodzaza ndi data kapena kudzera pa Meta Pixel. Mu chitsanzo ichi, tikuwonetsani momwe mungachitire pamanja.
Chitsime: Meta
Kuti muwonjezere malonda, ingodzazani gawo lililonse patsamba lazamalonda la Commerce Manager. Mufunika mutu wazinthu, kufotokozera, ulalo watsamba lawebusayiti ndi mtengo (o, chithunzi, kapena maphunziro).
Chitsime: Meta
Mukamaliza kulemba izi, dinani “Kwezani zinthu.” Bam—mwakonzeka kuchita bizinesi.
Gwirani malonda anu
Katundu wanu ndi wabwino kupita, koma omvera anu sangadziwe zimenezo. Chifukwa chake zinthu zanu zikapezeka, ndikofunikira kugwiritsa ntchito malonda a Instagram kukulitsa mtundu wanu.
Gwero: Instagram
Mutha kuchita izi pogwiritsa ntchito ma tag ogula m’makalata anu odyetsa, monga zomwe zili pamwambapa…
Gwero: Instagram
… kapena kupanga zotsatsa za Instagram, monga mtundu uwu…
… kapena kuchititsa mpikisano kapena zopatsa kuti mukondweretse kutsegulidwa kwa shopu yanu ya Instagram. Mukufuna zambiri? Nkhani yabwino, gawo lotsatira la positi iyi labulogu zonse zamalonda mpaka max.
Malangizo 11 oti mugulitse zambiri pa Instagram
Pangani zotsatsa za Instagram
Monga tanena kale mu positi iyi, kuyika ndalama munjira yanu yamalonda ya Instagram kumalipira. Zotsatsa ndizopatsa chidwi kwambiri zomwe zimayang’ana kuchuluka kwa anthu, ndipo mabizinesi amatha kulipira Instagram kuti awonetse zomwe zili kugulu linalake.
Gwero: Instagram
Kulipira zotsatsa za Instagram kuwonetsetsa kuti zomwe mumalemba zikuwonekera-mutha kupeza kuti zomwe mumalemba nthawi zonse mwina sizikukhudzidwa kwambiri, ndichifukwa choti ma algorithm a Instagram amasankha momwe positi iliyonse imayendera. Zotsatsa ndi njira imodzi yowonongera ma aligorivimu (Hei, mwina ndalama zitha kuthetsa mavuto anu onse).
Gwirani ntchito ndi othandizira
Osapeputsa mphamvu za osonkhezera. Monga kutulutsidwa kwa Stephen Spielberg’s ET onjezerani malonda a Reese’s Pieces ndi 85% (ndicho chowonadi chosangalatsa chomwe mungagwiritse ntchito pamaphwando, ndinu olandiridwa), mgwirizano woganizira ndi wokonda wokondedwa ukhoza kukhudza kwambiri bizinesi yanu.
Nachi chitsanzo cha sitolo ya hardware yogwirizana ndi banja lolimbikitsa (bizinesi yowopsa, pamene maubwenzi ambiri amatha chifukwa chomanga mipando).
Ndipo mtundu wa nsapato uwu unagwirizana ndi wothamanga kuti ayambitse sneaker yatsopano.
Malinga ndi Statista, kukula kwa msika wapadziko lonse lapansi kukuyembekezeka kufika madola 22.2 biliyoni aku US pofika chaka cha 2025. Chifukwa chake ngati kugwira ntchito ndi anthu olimbikitsa kumamva kukhala kwachilendo kwa inu, ino ndi nthawi yoti muphunzire.
Chitani Instagram ngati njira yothandizira makasitomala
Mosiyana ndi imelo kapena (kupuma) foni, Instagram ili pamalo apadera pankhani yokhala sing’anga yothandizira makasitomala. Anthu ambiri akugwiritsa ntchito kale pulogalamuyi (pafupifupi mabiliyoni awiri mwezi uliwonse); ndi zomveka kulankhula ndi makasitomala anu pa nsanja kuti nthawi zonse kusunga ndi.
Gwero: Instagram
Mwachitsanzo, yesani kuyankha pawokha pokhudzana ndi mauthenga achindunji. Mwanjira iyi, mutha kuyankha mosavuta ku mafunso omwe amafunsidwa pafupipafupi (simudzafunikanso kulemba yankho la “Kodi ndondomeko yanu yobwezera ndi yotani?”) ndipo onetsetsani kuti makasitomala akudziwa kuti mukumvetsera, ngakhale sindikuwona ma inbox anu 24/7.
Yendetsani magalimoto ndi ulalo wa bio
Ngati simukugulitsa malonda mwachindunji kudzera pa Instagram Shops, mutha kuwongolera makasitomala kutsamba lanu la ecommerce pogwiritsa ntchito ulalo wanu wa bio. Ulalo wanu mu bio umapezeka mu mbiri yanu ya Instagram, ndipo mutha kubweretsa ogwiritsa ntchito patsamba lililonse … chifukwa chake sankhani ulalowo mwanzeru.
Kungoseka, mwachiwonekere tapeza njira yozungulira zimenezo. Pogwiritsa ntchito mtengo wolumikizira (Hootbio, mwachitsanzo), mutha kupanga tsamba limodzi lokhala ndi maulalo ambiri, monga momwe zilili pansipa.
Konzani zotsatsa zanu ndi zolemba zanu
Gwiritsani ntchito zopereka
Kusaka zinthu zobisika m’mashopu ogulitsa ndikosangalatsa, koma sizomwe zimakusangalatsani pankhani yogula pa intaneti: mukufuna kuti zinthu zanu zikhale zosavuta kuzipeza momwe mungathere. Mu Mashopu a Instagram, mutha kupanga “zosonkhanitsa” zazinthu zomwe zaphatikizidwa pamodzi.
Gwero: Instagram
Mwachitsanzo, shopu yomwe ili pamwambapa yayika zomata pamalo amodzi, kotero ndikosavuta kuti makasitomala angolunjika kutawuni yomata.
Gwiritsani ntchito ma tag
Ichi ndi chinthu china chomwe chatchulidwa kale mu positi iyi, koma ndizofunikira. Kuyika malonda anu m’makalata anu kumawonetsa sitolo yanu kuti ikhale yothamanga kwambiri, zomwe zimakhala zothandiza mukamalemba zithunzi zambiri zamoyo.
Gwero: Instagram
Cholemba pamwambapa sichikuwoneka ngati chinthu chogulika – chikhoza kungokhala chithunzi chokongola cha chipewa – koma cholembedwacho chikuwonetsa kuti chikugulitsidwa. Kuyika malonda anu kumatumiza chizindikiro kuti zilipo, ndipo ndikofunikira kuti makasitomala anu amvetsetse.
Gwiritsani ntchito magulu
Kupatula pazosonkhanitsira, muthanso kukonza Shopu yanu ya Instagram pogwiritsa ntchito magulu. Magulu amagwira ntchito mofanana ndi magulu a webusaiti; amapangitsa kuyenda pa Instagram Shop mofanana kwambiri ndikuyenda pa nsanja ina iliyonse ya ecommerce.
Gwero: Instagram
Malo ogulitsira omwe ali pachitsanzo pamwambapa ali ndi magawo ngati kukongola, nyumba ndi zodzikongoletsera ndi mawotchi, kotero ogula atha kupeza zomwe akufuna.
Khalani achindunji pofotokozera zamalonda anu
Osachita ulesi zikafika pakuwonjezera zambiri zamalonda ku Masitolo a Instagram. Zambiri zomwe mungapereke zokhudzana ndi malonda anu, makasitomala amafuna kudziwa zomwe akugula, ndipo mukamafotokozera zambiri, adzakhala ndi chidaliro chochuluka pa malonda anu.
Gwero: Instagram
Kufotokozera kwazinthu izi ndi chitsanzo chabwino kwambiri: kumalongosola zomwe malondawo amapangira, mawonekedwe ofunikira komanso zambiri za komwe amapangidwira komanso momwe amapangidwira. Imawululanso kuti kusiyanasiyana pakati pa zinthu zina kumatha kuchitika, kotero ogula amadziwa kuyembekezera zimenezo.
Zogulitsa zochotsera
Ndani sakonda kugulitsa? Kuchotsera zinthu zanu ndi kutsatsa malonda kudzalimbikitsa anthu kugula zinthu zanu. Kupatula apo, kugula chinthu chogulitsidwa kumakhala ngati kupanga ndalama eti? Timakonda masamu a atsikana.
Mashopu a Instagram amakupatsani mwayi kuti mulembe malonda koma akuwonetsabe mtengo woyambira, kuwonetsetsa kuti ogula akudziwa kuti akupeza malonda okoma.
Gwero: Instagram
Mwachitsanzo, zida zopentazi zikugulitsidwa pamtengo wa 20%. Mashopu a Instagram amawonetsa mtengo woyambira, mtengo wogulitsa ndi kuchotsera… ndizo madola 11 owonjezera kuti mugwiritse ntchito pazakudya zokoma.
Konzani mpikisano kapena zopatsa
Chabwino, mwachidule, timavomereza: kupereka zinthu kwaulere ndikosiyana ndi kugulitsa zinthu pa Instagram. Koma kuchititsa mpikisano kapena zopatsa zimakuthandizani kuti mukhale ndi ubale ndi omvera anu, kupeza otsatira ambiri komanso kugwirizana ndi mitundu ina mumakampani anu.
Mipikisano yambiri, monga chitsanzo pamwambapa, funsani olowa kuti atsatire akaunti ya wolandirayo ndikuyika mabwenzi mu ndemanga. Izi zidzakulitsa kuchuluka kwa otsatira anu ndikuwulula anthu ambiri ku mtundu wanu, ndipo mwina zipangitsa kuti malonda achuluke pakapita nthawi.
