Nazi zida zabwino kwambiri zamalonda za LinkedIn zomwe zingakuthandizeni kumanga kukhalapo kwamtundu wamphamvu papulatifomu ndikumvetsetsa zotsatira za zoyesayesa zanu.
Ngakhale malo ambiri ochezera a pa Intaneti adawona kugwiritsidwa ntchito kwa bizinesi kutsika mu 2023, LinkedIn idawona kukula kwa 5% kwa bizinesi. (Chachiwiri kwa 16% pakukula kwa bizinesi ya TikTok.)
Zida zotsatsa za LinkedIn zimapangitsa kuti zikhale zosavuta kupanga kukhalapo kwamtundu wabwino papulatifomu. Amakuthandizaninso kumvetsa zotsatira za khama lanu. Ndizofunikira pakutsata zonse ku ROI yovutayi.
Tiyeni tiwone momwe mungaphatikizire zida zotsatsa za LinkedIn munjira yanu yochezera.
Kodi cholinga cha zida zotsatsa za LinkedIn ndi chiyani?
Tisanalowe mumndandanda wathu, tiyeni tikambirane chifukwa chake mungafune kugwiritsa ntchito zida zotsatsa za LinkedIn poyambira.
Kukonza zomwe zili
Kukonza zomwe zili pa LinkedIn kumakupatsani mwayi woyika mphamvu zanu pakupanga zolemba zabwino, zolemba, ndi mindandanda yantchito. Uku ndi kugwiritsa ntchito bwino luso lanu kuposa ntchito yamanja yolemba zolemba pa ntchentche.
Kupanga zomwe zili m’magulu amakupatsani mwayi:
- Nyenyezi imayang’ana pamitu yomwe ili pakati pamalingaliro anu ndi zolinga zanu,
- kuwongolera kampeni, ndi
- pezani ndemanga pazolemba zolembedwa kuchokera kwa mamembala amagulu ndi okhudzidwa.
Mukasankha chida chokonzekera cha LinkedIn chomwe chimakupatsaninso mwayi wokonza zomwe zili pamapulatifomu ena, phindu limawonjezeka kwambiri.
Ndi mawonekedwe ogwirizana, mutha kupanga ma synergies pamalingaliro anu onse. Izi zimapulumutsa nthawi kusinthana pakati pa ma tabo. Zimakupatsaninso mwayi wowona ngati mukugawaniza zomwe muli nazo moyenerera olumikizana omwe amakutsatirani m’malo angapo.
Mauthenga okhazikika
Awa ndi malo omwe muyenera kusamala, popeza zida zambiri zotumizira mauthenga ndizoletsedwa pa LinkedIn. Ndi chifukwa LinkedIn ikufuna kulimbikitsa kulumikizana kwenikweni pakati pa anthu enieni ndi makampani. Ngati mugwiritsa ntchito njira za blackhat kuti mugwiritse ntchito makinawa, mutha kukhala pachiwopsezo kuti akaunti yanu ikhale yoletsedwa kapena kutseka. (Osawagwiritsa ntchito konse – ndiwo malingaliro athu amphamvu.)
Komabe, pali zida zina zovomerezeka zomwe mungagwiritse ntchito kuti mupange ma meseji pa LinkedIn, opanda chiopsezo. Izi ndi zida zomwe zimakuthandizani inu ndi gulu lanu kuyang’anira, kuyankha, ndikusintha mauthenga omwe akubwera. Mwachitsanzo, zida zomwe zimatumiza mauthenga obwera kwa munthu woyenera kwambiri pagulu lanu, kapena zomwe zimakupatsani mwayi wosunga mayankho azithunzi ku mafunso wamba.
Kuti mumve zambiri, yang’anani positi yathu pa LinkedIn automation zida.
Malingaliro a magwiridwe antchito
Kuyeza momwe mumagwirira ntchito pa LinkedIn ndikofunikira kuti izi zitheke. Kupititsa patsogolo njira yanu ya LinkedIn kumaphatikizapo kuphunzira zomwe zili zabwino komanso zoyipa zanu. Kuphunzira kuchokera m’machitidwe am’mbuyomu kukuwonetsa zomwe muyenera kuchita zambiri, ndi njira ziti zomwe muyenera kusiya.
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Apanso, ndizothandiza kusanthula zotsatira zanu mogwirizana ndi malingaliro anu onse. Zedi, LinkedIn nthawi zonse idzakhala malo anu ochezera a anthu olemba anthu – koma ndi komanso nsanja yamtengo wapatali yotsatsa malonda. Kumvetsetsa momwe zotsatira za LinkedIn zikufananizira ndi zomwe zili pamapulatifomu ena kumakuthandizani kumvetsetsa momwe mungagawireko zinthu zochepa zotsatsa zanu.
Kupanga otsogolera ambiri
Monga wogulitsa aliyense wabwino akudziwa, nthawi zonse mumafunika maupangiri ochulukirapo kuti mudzaze nkhokwe yanu. Ndipo LinkedIn ndiye nsanja yapamwamba kwambiri yamalonda a B2B padziko lonse lapansi. Chifukwa chake zida zilizonse zomwe zingakulumikizani ndi zitsogozo zambiri pa LinkedIn ndikuthandizira kugulitsa kwanu ndizomwe muyenera kuziganizira.
Zida zotsogola za LinkedIn zimathandizira kukulitsa zotsatsa zanu powonetsetsa kuti mufika anthu oyenera (monga opanga zisankho omwe angagule malonda kapena ntchito yanu) panthawi yoyenera. Iyi ndiye njira yabwino kwambiri yopititsira patsogolo ROI pakapita nthawi.
Kafukufuku wa omvera ndi mpikisano
Zida zabwino kwambiri zotsatsa za LinkedIn zimakuthandizani kukonza njira yanu yotsatsa. Kufufuza kwatsatanetsatane kwa omvera ndi opikisana nawo ndikofunikira pano.
Zovuta ndizakuti, zomwe zili patsamba lanu sizikhala ndi vuto pa LinkedIn. LinkedIn algorithm idapangidwa kuti Imani zomwe zimachokera ku ma virus. Ndichifukwa chakuti LinkedIn imayang’ana kwambiri kulumikiza ogwiritsa ntchito ndi upangiri waukadaulo komanso ukadaulo womwe uli wofunikira kwa iwo.
Mwanjira ina, algorithm ya LinkedIn idapangidwa kuti iwonetse anthu zomwe atha kuchita nazo. Izi zimasiyana ndi kugwiritsa ntchito zinthu mosasamala. Izi zikutanthauza kuti zizindikiro zoyambilira ndizofunikira kwambiri pa LinkedIn kuposa pamasamba ena ochezera.
Chomwe chimachitikira ndikuti LinkedIn imayamikira kwambiri ndemanga za anthu okhudzidwa. Izi ndizofunika kwambiri kuposa zokonda, zogawana, kapena ndemanga zazifupi. Kufufuza kwa omvera komanso ochita nawo mpikisano ndi njira yabwino kwambiri yodziwira zomwe omvera anu akufuna, ndikuphunzira zomwe zikuyenda bwino kwa ena mu kagawo kakang’ono kanu.
Zonsezi zingathandize kukulitsa kufikira ndi kuchitapo kanthu, zomwe zimalimbikitsana wina ndi mzake mu bwalo labwino.
Zida 10 zabwino kwambiri zotsatsa za LinkedIn za 2024
1. Moyens I/O
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Kapena, gwiritsani ntchito OwlyWriter AI kuti mupange mawu ofotokozera mukamagawana zomwe mwapanga pa LinkedIn. Onetsani anthu ndi maloboti kuti mukuwonjezera phindu komanso momwe mumawonera chilichonse chomwe mumatumiza.
Pomaliza, tsatirani zotsatira zanu ndikusintha ndondomeko yanu munthawi yeniyeni ndi malipoti omwe amabwera okha ku bokosi lanu, kapena pangani mauthenga osavuta kuwerenga a magulu angapo omwe ali nawo ndikudina pang’ono.
2. Native LinkedIn malonda zida
Gwero: LinkedIn
Zida zingapo zolipira komanso zaulere za LinkedIn zimamangidwa pamalo ochezera a pawekha. Zina mwa zida zofunika kwambiri za LinkedIn pakutsatsa ndi:
- Mtsogoleri wakale wa LinkedIn: Tumizani mpaka masiku 90 pasadakhale kugwiritsa ntchito laputopu kapena chipangizo cha Android. Kuti mumve zambiri, onani blog yathu momwe mungapangire zolemba pa LinkedIn.
- LinkedIn native Tsamba ndi Mbiri analytics: Tsatani alendo, otsatira, omwe akupikisana nawo, komanso momwe zilili bwino. Ogwiritsa ntchito a Premium LinkedIn amapeza zina zowonjezera mbiri. Werengani zambiri za LinkedIn analytics zida.
- Mauthenga Othandizidwa: Njira yolipiridwayi imatha kukuthandizani kuti mufikire anzanu atsopano ndikubweretsa otsogolera.
- Sales Navigator: Chida china cholipira cha LinkedIn chothandizira akatswiri ogulitsa kupulumutsa zitsogozo, kupeza zidziwitso zoyenera, ndikufikira maukonde otalikirapo.
3. Mwala
Gwero: Crystal
Crystal ndi chida choyendetsedwa ndi AI chomwe chimagwiritsa ntchito zidziwitso zopezeka pagulu pazolinga zanu kusonkhanitsa zambiri za umunthu wawo. Imawonjezeranso zidziwitso zomwe zimakuthandizani kumvetsetsa momwe amalankhulirana komanso zomwe amakonda kugula, komanso momwe amapangira zisankho.
Kumbali yamalonda, Crystal imaphatikizana ndi CRM yanu kuti ikoke zambiri zamunthu zomwe zimatsogolera ku kampeni yabwino komanso kulunjika kwa uthenga pa LinkedIn.
Zonsezi zimalola magulu anu ogulitsa ndi otsatsa kuti apange kulumikizana mwamphamvu pogwiritsa ntchito LinkedIn. Kufikira kudzera pakuwonjezera kwa Chrome, mutha kugwiritsa ntchito chida ichi ndi mbiri yapagulu ya LinkedIn komanso LinkedIn Recruiter ndi LinkedIn Sales Navigator.
4. Zopto
Gwero: Zopto
Zopto imakulolani kuti mulowetse mindandanda kuchokera ku CRM yanu kuti mupange makampeni omwe mukufuna pa LInkedIn. Mutha kugwiritsanso ntchito Zopto kupanga mindandanda yatsopano, yotsogola ndikusefa pogwiritsa ntchito zinthu zingapo. Zimaphatikizapo LinkedIn scheduler.
Zopto amagwiritsa ntchito adilesi ya IP yodzipatulira, kuchuluka kwa mauthenga, komanso kusasintha kuti ayesere machitidwe achilengedwe. Iwo amati, “nsanja yathu imagwira ntchito mosasunthika ndi mfundo za LinkedIn, kuwonetsetsa kuti kufalitsa kwanu kuli kothandiza komanso koyenera!”
5. Canva
Gwero: Canva
Simungaganize za mapangidwe anu a LinkedIn monga momwe mumachitira pazomwe mumapangira pamasamba ena. Koma zithunzi zowoneka bwino ndizofunikira kuyimitsa mpukutu pa LinkedIn, nawonso. Canva ili ndi mndandanda wazithunzi zaulere za Linkedin kuti muwonetsetse kuti zolemba zanu zikuyamba kumanja.
Mutha kupanganso tsamba lanu la kampani ya LinkedIn kapena chikwangwani chambiri ndi Canva, kukuthandizani kuti muwoneke mwaukadaulo. (Kuyang’ana akatswiri ndi zomwe LinkedIn ikunena, pambuyo pake.)
6. 6nmve
Gwero: 6 mfundo
6sense ndi yankho labwino kwambiri kwa omwe akufunafuna zida zotsatsa za LinkedIn B2B Amagwiritsa ntchito “njira za digito” za ogula kuti awulule zizindikiro zogula. Izi zimakuthandizani kuti mumvetsetse bwino omvera anu kuti mutha kupanga makampeni a LinkedIn omwe amalankhula molunjika ku zowawa za omwe akuyembekezera ndikuwafikira pamalo oyenera pogula.
6sense imaphatikizana ndi LinkedIn, kotero palibe chifukwa chodera nkhawa za kusokoneza mgwirizano wa ogwiritsa ntchito LinkedIn. Ndizokhudza kuwonjezera chidziwitso pa maubale anu a LinkedIn ndi makampeni kuti mutha kulunjika anthu oyenera panthawi yoyenera.
7. B2Zogwirizana
Gwero: B2 Zogwirizana
B2Linked ndi mnzake wovomerezeka wa LinkedIn yemwe amayang’ana kwambiri kuthandiza mabizinesi omwe ali ndi kampeni yotsatsa ya LinkedIn. LinkedIn ndi zonse zomwe amachita, kotero ali ndi ukadaulo wachindunji. Amagwiritsa ntchito magawo ang’onoang’ono, kuyitanitsa zotsatsa, ndi kuyesa kwa A/B, pakati pa njira zina, kukulitsa ROI. Malipoti awo a LinkedIn ad alinso apamwamba.
Zida zawo zamalonda za LinkedIn zimangopezeka kudzera mu phukusi loyang’anira akaunti, kotero iyi si njira yotsika mtengo. (Maphukusi amayambira pa $ 2,000 / mwezi.) Koma kwa iwo omwe akufuna kuyang’ana kwambiri pa LinkedIn malonda ndi malonda, zingakhale zopindulitsa ndalama.
8. Pomalizira
Gwero: Terminus
Terminus ndi mnzake wina wotsimikizika wa LinkedIn yemwe amayang’ana zotsatsa za LinkedIn. Zida zawo zitha kuthandiza pakufananitsa akaunti, kulunjika, ndikupereka malipoti amitundu yonse yamalonda a LinkedIn. Terminus imalumikizana ndi CRM yanu ndipo itha kugwiritsidwa ntchito kugwirizanitsa makampeni otsatsa amakanema ambiri. (Palibe LinkedIn yokha.)
9. Mphukira Social
Gwero: Mphukira Social
Sprout Social ndi chida china chomwe chimaphatikizana ndi LinkedIn ndipo sichimakulitsa nkhawa za mgwirizano wa ogwiritsa ntchito.
Mphukira imakupatsani mwayi wokonza zomwe zili mu LinkedIn ndikusanthula momwe mumagwirira ntchito. Palinso zosefera zothandiza zowunikira ndi zida zothandizirananso.
10. Msuzi wa Dux
Gwero: Msuzi wa Dux
Dux-Soup imalumikiza CRM yanu ndi LinkedIn kuti muthe kukulitsa netiweki yanu ya LInkedIn ndikuyika pakati zomwe zikuyembekezeka ndikupanga zitsogozo zambiri.
Zimakuthandizani kuti mupeze ma profiles oyenerera a LInkedIn, kutumiza zopempha zolumikizirana, kenako ndikutsatira ma InMails ndi mauthenga. Kumanga maukonde anu a LinkedIn kumapanga zitsogozo zatsopano za gulu lanu lazamalonda. Kuphatikizira izi ndi njira yolimbikitsira antchito kungathandize kupanga maukonde okulirapo omwe amakulitsa chikole chanu cha malonda a LinkedIn.
Chenjezo, komabe: Zida zotsatsa za Dux-Soup za LinkedIn zitha kutsutsana ndi mgwirizano wa ogwiritsa ntchito a LinkedIn. Onetsetsani kuti mukumvetsetsa momwe zimagwirira ntchito komanso zomwe mukulowa.
