Dziwani kuti ma algorithms amtundu wanji ndi momwe mungayendetsere ma signature a nsanja iliyonse kuti muwonetsetse zomwe zili.
Zokambirana za AI zaphulika chaka chatha ndi theka kapena apo. Koma chowonadi ndichakuti mtundu wina wa AI wakhala ukukutsogolerani pa intaneti kuyambira tsiku loyamba lomwe mudasaina mu Netscape Navigator (ine basi?).
Ma social media algorithms onse amayendetsedwa ndi AI m’njira yophunzirira pamakina yomwe imaphatikiza ma signature osiyanasiyana kuti akhazikitse patsogolo ndikusintha zomwe zili pamunthu aliyense.
Sichabwino kuyesa kuyesa ma algorithm pama media ochezera, koma kumvetsetsa ma signature ofunikira kwambiri kungakupatseni mwayi wopambana omwe akupikisana nawo.
Kodi social media algorithm ndi chiyani?
Ma social media algorithm ndi malamulo ndi ma sign omwe amayika zomwe zili pamasamba ochezera. Imalinganiza zomwe zili pazakudya zamagulu kutengera momwe aliyense wogwiritsa ntchito media angakonde ndikuyanjana nazo.
Cholinga cha algorithm ya chikhalidwe cha anthu ndikupanga chidziwitso chabwino cha ogwiritsa ntchito popangitsa kuti ma feed a aliyense akhale osangalatsa komanso osangalatsa. Ma algorithms ndichifukwa chake palibe ogwiritsa ntchito awiri omwe angawone zomwe zili pagulu, ngakhale atatsatira maakaunti onse omwewo.
Chifukwa chiyani ma algorithms a social media ali ofunikira?
Monga mukuwonera pakutanthauzira kwathu kwa algorithm, malo ochezera a pa Intaneti amafunikira ma aligorivimu chifukwa amazindikira zomwe mukuwona kuchokera pazambiri zomwe zingatheke. Kwa mtundu, izi zikutanthauza kuti ma aligorivimu amakhudza momwe zomwe zili mkati mwanu zitha kuwoneka – ndi otsatira anu komanso ndi anthu omwe samakutsatirani.
Ndipo ma algorithms amatha kukhala ndi mphamvu zowonetsera. Ma social media algorithms adapangidwa kuti azipereka zomwe akuganiza kuti wogwiritsa ntchito angakonde, kutengera mbiri yamasigino am’mbuyomu (zambiri zamtsogolo). Ngati wogwiritsa ntchito amakonda, kucheza ndi, kapena kutsatira zilizonse mwazolemba kapena maakaunti, ma aligorivimu amaphunzira mwachangu kupereka ndikuwonetsa zina zofananira.
Ichi ndichifukwa chake kutsatira maakaunti angapo atsopano, kapenanso kukonda zolemba zingapo zamaakaunti omwe simumatsatira, kumatha kupangitsa kuchuluka kwazinthu zokhudzana ndi chakudya chanu. Kupatula apo, ndi algorithm yotani pazama TV ngati osapereka zomwe mukuyang’ana pazokonda zanu? Ma Brands, mukufuna kukhala gawo la kuchuluka kwa zomwe zili.
Kodi ma social media algorithms amagwira ntchito bwanji?
Pali chifukwa chake chakudya chachikulu cha TikTok chimatchedwa For You Page. Ndizosankhidwa mwapadera zanukutengera momwe mudalumikizirana ndi pulogalamuyi posachedwapa. X (omwe kale anali Twitter) adatengeranso mawu awa, kupatsa ogwiritsa ntchito kwa Inu kapena Kutsatira nthawi.
Koma, zowonadi, palibe munthu yemwe amakhala kuseri kwa desiki akusakaniza zomwe zili muzakudya za aliyense wogwiritsa ntchito TikTok kapena X. (Iyo ingakhale ntchito yotani!) M’malo mwake, malingaliro amenewo amapangidwa ndi ma aligorivimu.
Ma algorithms amakampani onse azama media ndi osiyana, koma onse amatengera kuphunzira pamakina komanso zinthu zingapo zomwe zimatchedwa ma signature. Izi ndi momwe zimamvekera: zizindikiro zomwe zimagwiritsidwa ntchito kuyika mtengo wa chinthu chilichonse kwa wogwiritsa ntchito aliyense panthawi yake.
Ngakhale sayansi kumbuyo kwawo ndi yopita patsogolo kwambiri, ntchito yonseyo ndi yosavuta: Amasanthula zonse zomwe zilipo, kenako ndikuzilemba ndikuziyika kuti adziwe zomwe zikuwonekera muzakudya za wogwiritsa ntchito.
Mwachitsanzo, nayi chithunzithunzi cha zomwe zikuchitika pansi pa algorithm ya Facebook:
Gwero: Meta
Zizindikiro zamasanjidwe zimasankhidwa payekhapayekha chifukwa nthawi zambiri zimatengera zomwe mudakumana nazo kale ndi nsanja. Ndipo, monga tanenera pamwambapa, akudzilimbitsa okha ndi zotsatira zake. Makhalidwe a algorithm amayang’ana kwambiri kukusungani papulatifomu pokupatsani zomwe mumangowonera, kuzikonda, kapena kuziwona.
Sp ndi momwe ma aligorivimu amagwirira ntchito potengera machitidwe a ogwiritsa ntchito (mwachidule). M’magawo otsatirawa, tikambirana momwe opanga zinthu ndi ma brand “angalankhulire” ndi ma aligorivimu omwe amathandizira pazama media (ndikuthandizira ma algorithms kuwonetsa zomwe zili kwa ogwiritsa ntchito ambiri). Izi zimafuna kuunika kwa ma sign omwe ali pagulu lililonse lazachikhalidwe.
8 social media algorithms anafotokoza
Sitingathe kudziwa zonse tsatanetsatane wa algorithm ya nsanja – malo ochezera a pa Intaneti amateteza Chinsinsicho ngati msuzi wachinsinsi. Koma nsanja zamagulu zakhala zotseguka kwambiri m’zaka zaposachedwa za ma signature awo, komanso momwe ma algorithms awo amagwirira ntchito nthawi zonse.
Chidziwitso chimenecho chikhoza kuwongolera kusintha kwanzeru pamalingaliro anu kuti ma aligorivimu amakugwirirani ntchito, osati motsutsana nanu.
Nazi zizindikiro zofunika kwambiri zodziwika bwino papulatifomu iliyonse.
1. Instagram algorithm(s)
Instagram idawulula chaka chatha kuti gawo lililonse la nsanja limayendetsedwa ndi algorithm yosiyana. Nazi zizindikiro zodziwika bwino za aliyense.
Instagram Feed algorithm
- Zochita zanu: Tayankhula zambiri za izi pamwambapa – ndi zomwe mumakonda, kugawana, kusunga, kapena ndemanga.
- Zolemba: Kutchuka kwa positi kumakhala koyamba pano, kuphatikiza osati kuchuluka kwa anthu omwe amalumikizana ndi zomwe zili komanso momwe amachitira mwachangu. Zinthu zina monga tsiku, nthawi, ndi malo zimagwiranso ntchito pano.
- Zambiri za positi: Chizindikirochi chikufuna kudziwa kuti mungakhale ndi chidwi chotani ndi akaunti yomwe yatumiza zinthu zina, pogwiritsa ntchito zizindikiro monga momwe anthu amachitira posachedwapa ndi akaunti yawo.
- Mbiri yanu yokhala ndi chithunzichi: Mutha kuwona zambiri kuchokera kwa anthu omwe mumawatsata, mameseji, kapena kucheza nawo. Kwa ma brand, izi zikutanthauza kuti ndikofunikira kulimbikitsa ndi kuyankha pakuchitapo kanthu kwa otsatira.
Nkhani za Instagram algorithm
Dziwani kuti Nkhani sizimaphatikizapo zolemba zamaakaunti omwe simumatsatira, kupatula zotsatsa. Chifukwa chake pa Nkhani za Instagram, ma algorithm ochezera pawailesi yakanema ndi okhudza kusanja zomwe zimatumizidwa ndi maakaunti omwe mumatsatira.
Kwa mtundu, izi zikutanthauza kuti simupeza ma diso atsopano pano, komabe muyenera kumvetsetsa algorithm kuti muwonjezere kufikira kwanu.
- Mbiri yowonera: Ngati nthawi zonse mumayang’ana Nkhani zaakaunti, imapita kutsogolo kwa mndandanda wa Nkhani zanu. Ngati mumakonda kudumpha Nkhani za akauntiyo, zimasunthira kumbuyo kwa mzere.
- Mbiri ya chibwenzi: Kuwona ndikwabwino, koma kuchitapo kanthu ndikwabwinoko.
- Kuyandikana: Izi ndizofanana ndi mbiri yanu yokhala ndi chithunzi cha Feed aligorivimu, kupatula pamenepa algorithm ikuwunika momwe mungakhalire abwenzi kapena achibale. Ichi ndi chovuta kwa ma brand, choncho yang’anani pa ziwiri zoyambirira.
Instagram Onani algorithm
Instagram ikuti Explore algorithm idapangidwa kuti ikuwonetseni mitundu yazinthu zomwe mungathe “kuchita nazo”. Zochita zofunika kwambiri pano ndikukonda, kusunga, ndi kugawana.
Tsamba Lanu Lanu la Explore Page ndi mawu amunthu pazenera limodzi.
Gwero: Instagram
Zizindikiro za kusanja ndi:
- Zolemba: Mulingo ndi liwiro la kulumikizana ndi positi. Izi ndizofunikira kwambiri pa Explore kuposa malo ena aliwonse a Instagram.
- Zochita zanu mu Explore: Zofanana ndi chizindikiro chofananira cha Feed, kupatula kuti iyi imalemera kwambiri zamtundu wa zomwe zili.
- Mbiri yanu yokhala ndi chithunzichi: Izi sizoyenera ku Explore, koma ngati positi ili bwino pazinthu zina, izi zitha kukulitsa.
- Zambiri za positi: Zofanana ndi algorithm ya Feed, apa makamaka kuyang’ana zomwe zili mumaakaunti osiyanasiyana.
Instagram Reels algorithm
Brands, zindikirani. Instagram ikuti Reels ali ndi “kugogomezera zosangalatsa.” Apa, akufuna kuwonetsa zomwe ogwiritsa ntchito amatha kugawananso, kuyang’ana mpaka kumapeto, ndi zina. (Zidziwitso: Zosangalatsa ndizoyendetsanso zofunika za ROI.)
Chosangalatsa ndichakuti amafunanso kukuwonetsani zomwe mungayendere patsamba lomvera, chifukwa amagwiritsa ntchito izi kuti adziwe ngati mwadzozedwa kuti mupange Reel yofananira yanu.
Nazi zizindikiro zakusanjikiza:
- Zochita zanu: Mukudziwa momwe izi zimagwirira ntchito pofika pano …
- Mbiri yanu yokhala ndi chithunzichi: Apanso, izi sizofunikira pano kuposa mu Feed, koma zitha kukhala bonasi yowonjezeredwa.
- Zambiri za Reel: Zambiri monga nyimbo zomvera ndi zowonera, komanso mulingo wofunikira nthawi zonse komanso kuthamanga kwa chinkhoswe.
- Zambiri za positi: Apa izi zikuphatikizapo chiwerengero cha otsatira ndi mlingo wa chinkhoswe.
Kuti mumve zambiri, onani tsamba lathu lonse la blog momwe mungagwirire ntchito ndi Instagram algorithm.
2. TikTok algorithm
TikTok’s algorithm ndiyofunikira kwambiri kumvetsetsa chifukwa mosiyana ndi nsanja zambiri zapagulu, TikTok idapangidwa kuti iziwonetsa zatsopano m’malo mowonetsa zomwe anthu omwe mumawatsatira kale. Nazi zizindikiro zodziwika bwino:
- Zochita zam’mbuyomu. Izi zikuphatikizapo zizindikiro monga ma akaunti omwe amatsatiridwa ndi zobisika kapena zomwe mudapangana nazo kapena zomwe mwalemba kuti sizosangalatsa.
- Khalidwe pa tabu ya Discover. Izi zimasanthula zomwe zili ngati mawu ofotokozera, mawu, zotsatira, ndi mitu yomwe imakonda.
- Malo ndi chinenero. Zochokera kudziko lanu kapena m’chilankhulo chanu zitha kukhala zokonda.
- Zochitika. Kugwiritsa ntchito mawu omwe ali pachiwopsezo komanso zotsatira zake kungathandize kuti zinthu zanu zizidziwika bwino.
- Chiwerengero cha otsatira ALIBE kanthu. Kusiyanitsa kwenikweni kwa TikTok ndikuti kuchuluka kwa otsatira SI chizindikiro chaudindo.
Kuti mumve zambiri, onani zathu zonse blog positi pazomwe muyenera kudziwa za TikTok algorithm.
3. Facebook aligorivimu
Zizindikiro zodziwika bwino za Facebook:
- Magulu a Facebook. Chakudya chanu chidzadzazidwa ndi zinthu zochokera kwa anthu ndi Masamba omwe mumatsatira ndi kucheza nawo. Chifukwa chinanso cholimbikitsira otsatira anu kuti azichita nawo zomwe mumalemba!
- Mtundu wazinthu. Ogwiritsa ntchito omwe amawonera makanema amapeza makanema ambiri. Ogwiritsa ntchito omwe amalumikizana ndi zithunzi amapeza zithunzi zambiri, ndi zina zotero.
- Kupezeka kwa ogwiritsa ntchito. Uku ndi kulosera za kuthekera kwanu kuyankhapo, ngati, kapena kugawana positi, kutengera zomwe munachita m’mbuyomu.
- Zofunikira: Uku ndikungoganizira momwe mungapezere zolemba “zatanthauzo”. Zimaphatikizanso zinthu monga ngati positi ikuwoneka ngati ya clickbait kapena ulalo watsamba lotsika, zonse zomwe zimachepetsa kuwonekera kudzera mu aligorivimu,
Pezani zambiri mu positi yathu momwe Facebook algorithm imagwirira ntchito.
4. YouTube aligorivimu
Monga TikTok, YouTube ndiyocheperako za omwe mumatsatira komanso zambiri za zomwe algorithm imakuthandizani kuti muwone. Ndipo zindikirani! Ngakhale pali ma signature omwe akukhudzidwa, “North Star” iyenera kukhala mtengo wanthawi yayitali womwe mumapereka kwa omvera anu. Izi ndi molingana ndi Todd Beaupré, Director of Growth and Discovery pa YouTube
Zizindikiro zodziwika bwino:
- Zochita zanu: YouTube imalimbikitsa makanema atsopano kutengera makanema omwe mudawonerapo m’mbuyomu.
- Makanema amawonera limodzi nthawi zambiri: Izi zimathandiza YouTube kuzindikira makanema omwe mungakonde kutengera machitidwe a ogwiritsa ntchito ena.
- Nthawi yowonera kanema ndi mutu: Ngati mumathera nthawi yochuluka mukuwonera kanema kapena mutu wina, YouTube ikupatsani zambiri za izo.
- Kanema: Izi zikuphatikizanso zinthu monga kutalika kwa nthawi yowonera komanso kuchuluka komwe amawonedwa, komanso zokonda/zosakonda ndi mayankho ochokera ku kafukufuku wowonera pambuyo.
Gwero: YouTube Creators Insider
- Nyimbo zomwe zimakonda komanso mawu omvera: Kwa Makabudula okha, YouTube imagwiritsanso ntchito izi kuti imvetsetse zomwe owonera angakonde komanso kuwawonetsa zofunikira kwambiri.
Phunzirani zambiri mu positi yathu yamomwe mungawonjezere mawonedwe ndi ma algorithm a YouTube.
5. LinkedIn aligorivimu
Mungodziwiratu! Ma algorithm a LinkedIn adasintha kwambiri mu June 2023. (Pezani tsatanetsatane wazonse patsamba lathu la LinkedIn algorithm.)
Nayi chithunzi chofulumira cha momwe zimagwirira ntchito:
Gwero: LinkedIn Engineering Blog
Ndipo ichi ndi chinthu chimodzi chofunikira ma brand ayenera kukumbukira. Simudzakhala ndi vuto pa LinkedIn. Algorithm idapangidwa makamaka kuti ipewe izi. Iyi ndi nsanja yomwe kumvetsetsa omvera anu ndikupanga zinthu zapamwamba zomwe zimakwaniritsa zosowa zawo ndiyo njira yabwino yodziwikira.
Zizindikiro zodziwika bwino za LinkedIn:
- Chidziwitso: Ndinu ogwirizana kwambiri ndi otsatira anu kapena wina wapa intaneti yanu. Maluso anu ndi malo a mbiri yanu ndizinthu.
- Zamkatimu: Zinthu monga kutchuka kwa zomwe zili, zomwe zikutchulidwa ndi ndani, komanso momwe zokambirana zomwe zili mu gawo la ndemanga zilili zofunika.
- Zochita za membala: Ndi magulu ati, ma hashtag, masamba, ndi anthu omwe wina amawatsata komanso kucheza kwawo ndi zolemba pamutu womwewo.
Timalowa mwatsatanetsatane muzolemba zathu zofotokozera zovuta za LinkedIn algorithm.
6. X (kale Twitter) aligorivimu
X imalola ogwiritsa ntchito kusankha pakati pa nthawi ya For You ndi Nthawi Yotsatira.
Gwero: X
Nazi zizindikiro za X zodziwika kwa Inu:
- Kulumikizana ndi ogwiritsa ntchito: Maakaunti ndi mitu yomwe wosuta amatsatira kale.
- Ubwino wazinthu: kaya positi ndi “zoyenera, zodalirika komanso zotetezeka.” Zinthu zachipongwe komanso sipamu sizivomerezedwa.
- Kutchuka. Zonse, komanso makamaka momwe anthu amtundu wanu amalumikizirana ndi positi.
Pezani zonse mu positi yathu pa X algorithm.
7. Pinterest aligorivimu
Pinterest imagwira ntchito mosiyana pang’ono ndi malo ena ochezera. Imakhazikika kwambiri pakufufuza.
Izi zati, ngakhale kusanja kwazotsatira kumafunikira algorithm. Pinterest wanena mwachindunji kuti, “Ubwino ndi kufunikira kwake ndikofunikira kuposa pafupipafupi.” Nazi zizindikiro zodziwika bwino za Pinterest:
- Zomwe zikuchitika: Pinterest ikuyang’ana makamaka “zizindikiro zapamwamba zakuchita bwino.” Metric yayikulu apa ndikupulumutsa.
- Metadata: Izi zikugwiranso ntchito pamakatalogu amtundu wamtundu m’malo mwa mapini awo. Onetsetsani kuti metadata yanu ndi yatsatanetsatane ndipo ili ndi mawu osakira.
Dziwani zambiri patsamba lathu pa Pinterest SEO. Imagawana zambiri zotsekemera zomwe mungagwiritse ntchito kuti ma Pini anu adziwike.
Ngati izi zibweretsa mafunso ochulukirachulukira, tilinso ndi mabulogu okhudza SEO yapagulu komanso momwe zimasiyanirana ndi ma algorithms ochezera.
8. Ulusi aligorivimu
Ma Threads akadali khanda la malo ochezera a pa Intaneti, koma ndi ogwiritsa ntchito okwana 130 miliyoni pamwezi kuyambira pa Q4 2023.
- Kuyanjana kwa ogwiritsa ntchito: Ndi kangati komwe mwakonda zolemba za ogwiritsa ntchito (zonse ngati nambala yowongoka komanso kuchuluka kwa zolemba zawo zomwe mwaziwona), komanso kangati mwawona mbiri yawo pa Instagram.
- Kutchuka: Ndi anthu angati omwe adawona kapena kuyankha ku positi inayake, komanso kangati ogwiritsa ntchito ena adadina mbiri ya wolemba.
Dziwani zambiri mu positi yathu pazinthu zonse za Threads.
Momwe mungapangire ma algorithms ochezera pa intaneti kuti akuthandizeni: Malangizo 7
Tsopano mukudziwa chifukwa chake ma algorithms azama media alipo komanso momwe amasiyanirana pamapulatifomu. Nawa maupangiri apamwamba opezera ma point ndi ma algorithms ochezera pagulu.
1. Mvetsetsani SEO yamagulu
Dikirani, kodi sitikunena za ma aligorivimu apa? Tsopano muyenera kumvetsetsa kukhathamiritsa kwa injini zosakira inunso?
Nachi chinthucho. Monga tanenera mu gawo la algorithm la Pinterest pamwambapa, ngakhale zotsatira zakusaka zimayendetsedwa ndi ma aligorivimu, kotero mitu iwiriyi ndi yolumikizana kwathunthu. Kuti muchite bwino ndi imodzi, muyenera kumvetsetsa zonse ziwiri.
Ndipo mukukumbukira momwe kutchuka kunali chizindikiro chofunikira pamachitidwe ambiri ochezera a pa TV omwe tafotokoza pamwambapa? SEO Social ndi njira yofunikira yopezera zomwe zili pamaso pa anthu ambiri, kukulitsa kutchuka kwanu ndikudyetsa ma sign abwino kubwerera ku algorithm. Monga tanenera, zonse zimagwirizana.
Nthawi zambiri, SEO yapagulu imayang’ana pakukulitsa kupezeka kudzera m’machenjerero ngati mawu osakira ndi zolemba zina. Tili ndi positi yonse yoti tikuthandizireni.
2. Dziwani omvera anu
Kugwirizana kwazinthu ndi chizindikiro cha masanjidwe amtundu uliwonse. Ndichifukwa chakuti mfundo yonse ya ma algorithms pazama TV ndikuwonetsa anthu zinthu zapamwamba zomwe angasangalale nazo.
Chenjezo la owononga: Anthu nthawi zambiri sakonda zinthu zomwe zingawoneke ngati zosafunika.
Tsatanetsatane wa kufunikira kumasiyana malinga ndi nsanja, koma nthawi zonse zimakhala zokhudzana ndi kumvetsetsa omvera anu ndikupanga zomwe zimawasangalatsa kwambiri.
3. Dziwani nthawi zabwino zotumizira
Ambiri mwa ma algorithms amaphatikiza zaposachedwa komanso kuchitapo kanthu koyambirira ngati chizindikiro chachikulu. Izi zikutanthauza kuti muyenera kudziwa nthawi yomwe omvera anu akuyenera kukhala pa intaneti ndikuchita nawo gawo lililonse lochezera.
Yambani kuyesa kwaulere kwamasiku 30
Kuti mudziwe zambiri, yang’anani positi yathu nthawi zabwino zotumizira pa intaneti iliyonse. Koma kumbukirani kuti ngakhale nthawizi ndi malo abwino oyambira, sizikhala zogwira mtima kwambiri kwa otsatira anu.
4. Limbikitsani ndemanga, kusunga, ndi kugawana nawo
Monga tanena kale, kuchitapo kanthu – makamaka kuchitapo kanthu koyambirira – ndichizindikiro chofunikira kwambiri pazotsatira zonse zapa media media. Njira imodzi yosavuta yopezera zinkhoswe zambiri ndikungopempha.
Sitikunena kuti muchonderere otsatira anu kuti azikonda kapena kugawana zomwe mwalemba. M’malo mwake, pangani zomwe mwachibadwa zimalimbikitsa otsatira kuti azitenga nawo mbali, ndi zomwe muli nazo komanso wina ndi mnzake.
Njira imodzi yoyesera ndi yowona yolimbikitsira chibwenzi ndiyo kuyendetsa mpikisano wapa social media. Koma, ndithudi, simukufuna kuyendetsa mpikisano mu positi iliyonse.
Njira ina yabwino yolimbikitsira chibwenzi ndiyo kufunsa funso kapena kuyambitsa mkangano. Ndipo onetsetsani kuti mwatenga nawo mbali pazokambirana nokha! Yankhani ndemanga zonse zoyenera ndi ma DM (moyenera kuchokera mubokosi lofikira lomwe limakulolani kugawa ntchitoyi pakati pa mamembala a gulu) kuti musunge ma aligorivimu ndi otsatira osangalala.
Yambani kuyesa kwaulere kwamasiku 30
Mukapanga zinthu zodziwitsa, limbikitsani otsatira kuti azigawana ndi ena omwe angapindule ndi zinthuzo, kapena kuti asunge zomwe alembazo kuti azigwiritsa ntchito mtsogolo.
5. Yesani (zambiri)
Kugwira ntchito ndi ma social media algorithms ndi gawo la sayansi, zojambulajambula, komanso matsenga ang’onoang’ono. Ngakhale titha kukupatsani maupangiri okuthandizani kutumiza ma siginecha olondola ku ma aligorivimu, palibe njira yapadziko lonse yochitira bwino.
Izi zikutanthauza kuti muyenera kuyesa zinthu zatsopano, kuwona zomwe zimagwira ntchito, ndikukonza njira yanu pakapita nthawi. Otsatsa onse abwino a digito amadziwa manta “Nthawi Zonse Muziyesa.” Ndi njira yokhayo yodziwira zomwe zikugwira ntchito pakali pano, za mtundu wanu, munthawi yeniyeni.
Ndipo musalole kuti lingaliro loyesa kuyesa zovuta likulepheretseni – kuyesa sikuyenera kukhala kovuta. Yang’anirani zomwe mukuwona muzakudya zanu zapa social media kuti muwone kudzoza.
6. Ikani kanema wowonjezera
Malo ochezera a pa Intaneti akutsamira kwambiri mavidiyo – makamaka makanema apafupi. Kutumiza zochulukira zamakanema kumagwirizanitsa malingaliro amtundu wanu ndi komwe nsanja ikulowera.
Makamaka, nsanja za Meta zimapereka mwayi wambiri kwa ogwiritsa ntchito kuti apeze mavidiyo achidule (ie, Reels) kuchokera kumtundu ndi opanga zomwe samatsatira. Ma reels ndi njira yofunikira yofikira ogwiritsa ntchito atsopano ndikutumiza zidziwitso zofunikira ku ma algorithms.
Izi zati, simuyenera kuyang’ana kanema kokha ngati zithunzi zili malo anu otonthoza. Zithunzizi zimapanga pafupifupi theka lazinthu zomwe zimagwiritsidwa ntchito pa Instagram. Ngati mukufuna kugwiritsa ntchito zoimbira, yesani kuzipangitsa kuti zizilumikizana kwambiri ndi ma carousel kapena nyimbo zomveka. Carousels akadali ndi mwayi waukulu pa Instagram, ndipo zithunzi zingapo zimatanthauza mwayi wambiri kuti positiyo iwonetsedwe muzakudya.
Ndipo zowonadi, mutha kugwiritsa ntchito template ya Reels nthawi zonse kuti mupange kanema wosasunthika, nanunso.
7. Tsatirani machitidwe – koma osati molimba kwambiri
Mitu yomwe ikupita patsogolo imapangitsa kuti anthu azingoyendayenda ndikuchita nawo chidwi, kotero kuti malo ochezera a pa Intaneti akufuna kupereka zambiri zomwe zili.
Simukufuna kudumpha pazochitika zilizonse zomwe zimabwera. Koma ngati china chake chikatuluka chokhala ndi kuthekera kwenikweni kogwirizana ndi mauthenga amtundu wanu, ndikofunikira kuyika malingaliro anu abwino kwambiri. Gwiritsani ntchito zida ngati Google Trends kuti muwone zomwe zikuchitika pa intaneti.
Gwero: Google Trends
Pulogalamu yomvetsera mwachidwi imakupatsani mwayi womvetsetsa zomwe zikuchitika mumakampani anu makamaka.
Yang’ananinso njira zophatikizira zomveka komanso zotsatsira zamakanema achidule ngati TikToks, Instagram Reels, ndi Makabudula a YouTube.
