Ndi anthu ati omwe amagwiritsa ntchito Instagram tsiku lililonse? Kumvetsetsa kuchuluka kwa anthu pa Instagram kukuthandizani kupanga njira yomwe imagwira ntchito – ndikukwaniritsa zolinga zanu zotsatsa.
Kodi mungatani kuti mupange kampeni yayikulu yotsatsa ya Instagram? Dziwani omvera anu. Apa ndipamene ziwerengero za anthu a Instagram zimathandizira.
Mutha kukhala ndi a wokongola lingaliro labwino la omwe akukutsatirani papulatifomu, koma ndi chidziwitso cha omvera awa a Instagram, mudzakhala ndi zowona zovuta kutsimikizira.
Kumvetsetsa kuchuluka kwa anthu a Instagram kumakupatsani mwayi wozindikira msika womwe mukufuna, kukonza zomwe mungagwirizane nazo, yendetsani zochitika ndikupanga kampeni yopambana pazama TV. Chifukwa chake tiyeni tidziwe ogwiritsa ntchito 2 biliyoni pamwezi omwe angakhale akuyang’ana akaunti yanu ya Instagram.
Mbiri ya zaka za Instagram
Anthu azaka zonse amagwiritsa ntchito Instagram—achinyamata, agogo, aliyense ali pano. Koma palinso ndende muzaka za 18 mpaka 34. Zakachikwi ndi Gen Zers amakonda ‘Gram, zikuwoneka.
Umu ndi momwe omvera a Instagram amatsika ndi zaka, malinga ndi Statista:
- Zaka 13-17: 8%
- Zaka 18-24: 30.8%
- Zaka 25-34: 30.3%
- Zaka 35-44: 15.7%
- Zaka 45-54: 8.4%
- Zaka 55-64: 4.3%
- Zaka 65+: 2.6%
Ngati mukuphwanya ziwerengerozi kunyumba, mwina mwazindikira kuti pafupifupi 85% ya omvera a Instagram ndi aang’ono kuposa 45. Kotero, inde, Boomers ndi Gen Xers amaimiridwa pano pakati pa ogwiritsa ntchito mabiliyoni a 2 a Instagram, koma osati ambiri. Mungakhale bwino kulemekeza njira yanu yamalonda ya Facebook ngati uwu ndi msika womwe mukufuna.
Gwero: Statista
Kumbali inayi, 8% yokha ya ogwiritsa ntchito Instagram ndi achinyamata. Ngati kufika pachiwerengerochi ndikofunikira kwa inu, awa sangakhale malo abwino ochitira izi. (Ngakhale theka la achinyamata omwe ndi pa Instagram gwiritsani ntchito kamodzi patsiku… ndipo 10% akuti amayendera Instagram “nthawi zonse.”)
Pomwe TikTok ili ndi ogwiritsa ntchito achinyamata ambiri kuposa Instagram, Insta ikadali malo ochezera omwe amakonda kwambiri ogwiritsa ntchito azaka 16-34. GWI ikunena kuti 44.4% ya ogwiritsa ntchito intaneti aakazi azaka izi amasankha Instagram ngati pulogalamu yawo yomwe amakonda; 40.7% ya amuna ogwiritsa ntchito intaneti amavomereza.
Chiwerengero cha jenda pa Instagram
Ogwiritsa ntchito pa Instagram amagawidwa mofanana ndi amuna kapena akazi, zomwe sizili choncho nthawi zonse ndi malo ochezera a pa Intaneti – mwachitsanzo, X (omwe kale anali Twitter) ali ndi omvera omwe ndi 63% amuna, pamene 76.2% ya ogwiritsa ntchito Pinterest amadziwika kuti ndi akazi.
Gwero: Statista
Pa Instagram, 51.8% ya ogwiritsa ntchito padziko lonse lapansi amadziwika padziko lonse lapansi, pomwe 48.2% amadziwonetsa ngati akazi – theka ndi theka. Izi zikunenedwa, kugawanika kwa jenda sikufanana ndi magulu azaka – kwa ogwiritsa ntchito azaka 35 kupita pamwamba, mwachitsanzo, akazi amaposa amuna, ndipo m’mabulaketi ang’onoang’ono, ogwiritsa ntchito amatsogola.
Ndipo ngati mukuganiza kuti ogwiritsa ntchito omwe sagwiritsa ntchito binary amalowera kuti… chabwino, nafenso. Tsoka ilo, chidziwitso cha amuna ndi akazi ndi chokhacho chomwe tili nacho pakadali pano. Koma mukayang’ana zotsatira za #nonbinary hashtag pa Instagram, zikuwonekeratu kuti pali gulu lotukuka pano la ogwiritsa ntchito Instagram omwe amafotokozera jenda lawo kunja kwa zidziwitsozo. Pita ukawatenge, nyalugwe!
Chiwerengero cha anthu pa Instagram
Inde, inde, intaneti ndi mudzi wapadziko lonse lapansi ndipo tonse ndife nzika za metaverse kapena chilichonse, koma anthu omwe ali. kugwiritsa ntchito intaneti iyenera kukhala kwinakwake pa ndege yapadziko lapansi iyi. Ndiye kodi ogwiritsa ntchito ambiri a Instagram amakhala pati?
Gwero: Statista
Chosangalatsa ndichakuti, pomwe Instagram ndi tsamba lachiwiri lomwe anthu amawachezera kwambiri mdziko muno (Facebook akadali #1 kwa aku America), sichoncho nkhani yayikulu kwa okhalamo. Ndi 16% yokha ya akuluakulu aku US omwe amapeza zomwe zikuchitika mu pulogalamuyi – chiwerengero chochepa kwambiri kuposa omwe amafotokoza kuti amapeza nkhani kuchokera ku Facebook kapena Youtube.
Gwero: Pew Research
Chifukwa chake ngati mukuyang’ana kulumikizana ndi omvera aku US, kungakhale kwanzeru kuti zinthu zikhale zopepuka komanso zatsopano. Iyi ndi nsanja yomwe anthu amadza kudzasangalalako, osati nkhani. Mukufuna malingaliro opangira zinthu? Takuphimbani.
Chiwerengero cha anthu omwe amapeza pa Instagram
Zambiri zomwe tili nazo pa izi zachokera ku 2021, kotero ndizotheka kuti zinthu zasintha m’zaka zingapo zapitazi, koma malinga ndi Pew Research, ndi mabanja 35% okha omwe amapeza ndalama zosakwana $ 30,000 USD amagwiritsa ntchito Instagram, pomwe 47% Ogwiritsa ntchito Instagram ali ndi ndalama zapakhomo zoposa $75K.
Zotengera? Omvera a Instagram amachokera kumitundu yosiyanasiyana yazachuma (ku US osachepera) koma atha kukhala ochokera m’nyumba zopeza ndalama zambiri. Izi zimapangitsa kukhala njira yabwino kwambiri yogulitsira malonda ndi malonda, kotero yesetsani kuyimba foniyi kuti muchitepo kanthu ndikuganizira zofufuza za Instagram Shopping.
Chiwerengero cha maphunziro a Instagram
Ngakhale Facebook nthawi ina inalipo kwa ophunzira aku koleji (Mark! You rascal!), Lero, malo ochezera a pa Intaneti ndi otseguka kwa aliyense. Zilibe kanthu ngati mukupita kusukulu yamatsenga kapena muli ndi PhD kuchokera ku Harvard: Instagram ndi yanu.
Maphunziro osiyanasiyana omwe amamalizidwa ndi ogwiritsa ntchito Instagram amatsimikizira izi. Malinga ndi kafukufuku wa Pew Research kuyambira 2021 (kachiwiri, osati manambala aposachedwa kwambiri, koma tikugwira ntchito ndi zomwe tili nazo pano), pafupifupi theka la ogwiritsa ntchito Instagram ndi omaliza maphunziro aku koleji.
Umu ndi momwe zimakhalira:
- 30% ya ogwiritsa ntchito Instagram ali ndi digiri ya sekondale kapena kuchepera
- 44% ali ndi maphunziro aku koleji pansi pa malamba awo
- 49% ya ogwiritsa ntchito ndi omaliza maphunziro aku koleji
Chifukwa chiyani sizikuwonjezera 100%? Ine ndekha kuchita ndili ndi digiri ya koleji ndipo ndikumva kuti ndiyenera kudziwa izi.
Omvera anu enieni a mtundu wanu mwina angalowerere mbali imodzi kapena ina, koma chifukwa cha kuchuluka kwa maphunziro papulatifomu, ndi chanzeru kusunga chilankhulo kukhala chosavuta kumva. Zosavuta, zomveka, zachidule! Mosiyana ndi chiganizo chachitali chomwe ndangolemba kumene!
Chiwerengero cha anthu amdera la Instagram
Kaya mukukhala m’nyumba yokwezeka kwambiri kapena mukugona m’khola: ngati muli ndi intaneti, Instagram ili m’manja mwanu. Koma zikuwonekeratu kuti malo ochezera a pa Intaneti ndi otchuka kwambiri ndi anthu akumidzi ndi akumidzi – anthu akumayiko alibe chidwi. (Mwina otanganidwa kwambiri kupeza chikondi pa FarmersOnly dating app?)
Malinga ndi kafukufuku yemweyo wa 2021 Pew Research:
- 45% ya ogwiritsa ntchito Instagram amakhala m’matauni
- 41% ya ogwiritsa ntchito Instagram ndi anthu akumidzi
- 25% yokha ya ogwiritsa ntchito amakhala kumadera akumidzi
Kudziwa kuti kuchuluka kwa anthu pa Instagram kumapezeka makamaka m’mizinda (kapena pafupi!) kungakuthandizeni kudziwa mitundu yamakampeni omwe mumayendetsa komanso zomwe mumapanga. Monga… uh… nthabwala za zikepe?
Instagram amakonda anthu
Zomwe zikuchitika pa Instagram zimasintha pakapita nthawi. (Ndicho chifukwa chake amatchedwa ‘mayendedwe’ ndipo tsopano ‘malamulo.’) Mu lipoti lake la 2024, Instagram yazindikira mafashoni, kukongola, thanzi, ndalama, anthu otchuka komanso moyo monga zomwe amakonda kwambiri ogwiritsa ntchito a Gen Z.
Ngati tiyang’ana ma hashtag apamwamba kwambiri, titha kuwona zokonda za Instagrammers monga gulu. #Fashion ndiye chizindikiro chachitatu chodziwika bwino (1.1 biliyoni) chokhala ndi #kujambula ndi #art osatsalira. #Chilengedwe ndi #travel zonse zimawoneka bwino pamndandanda, kuwonetsa kuti anthu amakonda kugawana ndikuwona zomwe zili padziko lonse lapansi… ndiye mwina mumatuluka, nthawi zina? #Kukongola, #Kulimbitsa thupi ndi #Chakudya nawonso amasankhidwa kwambiri. Onani mndandanda wathu wonse wa ma hashtag 100 apamwamba kwambiri a Instagram Pano.
Kunena zambiri, 50% ya ogwiritsa ntchito Instagram amakonda kuwona zoseketsa pa pulogalamuyi, pomwe 46% amasangalala kuwona zolemba za Instagram. 41% amakonda nkhani zachidziwitso, pomwe 37% akufuna zosangalatsa za Instagram ndipo 36% akufunafuna zolemba ndi Nkhani zolimbikitsa. Ndizovuta kutsutsa zilizonse zomwe amakonda…
Gwero: Statista
Mukufuna kuphunzira zambiri zopatsa thanzi, zopatsa thanzi za Instagram kuti zikuthandizeni kuyika kampeni yanu yotsatira yapa media? Tili ndi ma data 35 owunikira apa. Ndipo mukakhala okonzeka kulowamo ndikuyamba kupanga zomwe zili za omvera anu odziwika bwino a Instagram, onani kalozera wathu wamkulu pakutsatsa kwa Instagram.
