Nawa kuchuluka kwa anthu a LinkedIn omwe amatsimikizira mphamvu za netiweki – ndipo akuyenera kuwongolera njira yanu yotsatsira papulatifomu.
Kaya mukuyesera kupeza makasitomala atsopano, pezani ntchito zabwino, kapena dziwitsani zamtundu, LinkedIn ndi malo oti mukhale otsatsa a B2B. Mabizinesi opitilira 1 biliyoni amagwiritsa ntchito LinkedIn, zomwe zimapangitsa kukhala malo ochezera a pa Intaneti akuluakulu padziko lonse lapansi.
Koma kodi anthu omwe mukufunafuna nawo amagwiritsa ntchito bwanji LinkedIn? Kodi omvera anu omwe mumawakonda ali pa LinkedIn? Kodi mumawafikira bwanji?
Mayankho a mafunsowa ndi ena omwe ali pansipa, kuphatikiza ziwerengero zonse zatsopano za LinkedIn zomwe muyenera kudziwa pazoyeserera zanu zamalonda za 2024 za LinkedIn – komanso momwe mungawagwiritsire ntchito pazotsatsa zanu za LinkedIn.
LinkedIn Age Demographics
1. 47% ya ogwiritsa ntchito LinkedIn ndi zaka chikwi
Zakachikwi zimapanga ambiri ogwiritsa ntchito pa LinkedIn, ndi 47% akugwera mum’badwo uno. M’badwo wa Zakachikwi umaphatikizapo omwe adabadwa pakati pa 1981-1996, zomwe zimawapangitsa kukhala azaka zapakati pa 28 ndi 43 mu 2024.
Poyerekeza, 29% ya ogwiritsa ntchito LinkedIn ndi gawo la Gen X ndi 15% gawo la Gen Z, ngakhale izi zipitilira kukula mwachangu m’zaka zikubwerazi.
Gwero: Statista
2. 60% ya ogwiritsa ntchito LinkedIn ali pakati pa zaka 25-34
Podutsa mzere pakati pa Gen Z ndi Zakachikwi, 60% ya ogwiritsa ntchito ali ndi zaka zapakati pa 25 ndi 34. Ndikofunikira kukumbukira zambiri izi pokonzekera njira yanu ya LinkedIn (pamodzi ndi omvera anu omwe akutsata kafukufuku, ndithudi).
Gwero: Statista
3. 30% ya akuluakulu aku US amagwiritsa ntchito LinkedIn
Ndizofanana ndi TikTok, ndi 33% ya akuluakulu aku America omwe amagwiritsa ntchito nsanjayi. LinkedIn sizikambidwa zambiri ngati TikTok okondedwa, koma ziwerengerozi zikuwonetsa momwe nsanja ingakhalire yamphamvu kuti ifikire omvera omwe mukufuna.
Gwero: Pew Research
4. LinkedIn imafikira anthu osiyanasiyana
LinkedIn ilibe ogwiritsa ntchito ambiri m’gulu lililonse poyerekeza ndi nsanja zina, koma imafikira anthu osiyanasiyana azikhalidwe zosiyanasiyana, milingo ya ndalama, zaka, ndi zina zambiri.
Kuchokera kwa akatswiri, LinkedIn ndiyofunika kukhala nayo.
Gwero: Pew Research
5. LinkedIn ikufika ku 21% ya akuluakulu a US a zaka 18-24
LinkedIn sikhala njira yanu yopitira kukafika ku Gen Z, kupatula mwaukadaulo, koma zikuwonetsanso kuti LinkedIn si ya anthu “achikulire” okha.
Oyang’anira ntchito makamaka ayenera kukumbukira izi.
Gwero: MarketingCharts
6. 38% ya ogwiritsa ntchito LinkedIn zaka 30-49 nthawi zonse amapeza nkhani pa nsanja
Izi zikufanana ndi malo ena apamwamba ochezera monga TikTok (40%), YouTube (38%), ndi Facebook (40%).
Gwero: Pew Research
7. 30% ya ogwiritsa ntchito zaka 18-29 amapezanso nkhani zawo pafupipafupi pa LinkedIn
Izi zikuphatikizidwa mu tchati pamwambapa, koma zimangonena zokha. Pomwe azaka zapakati pa 18-29 amalandila nkhani kuchokera ku TikTok (44%) ndi Reddit (48%), 30% akadali gawo lalikulu la anthu am’badwo uno.
Ngati mumalemba pafupipafupi za zochitika zapadziko lonse lapansi kapena zamakampani, musagwere mumsampha wongoganiza kuti omvera anu a LinkedIn ndi achikulire. Pafupifupi gawo limodzi mwa magawo atatu a anthu omwe akuwona zomwe mwalemba akuyenera kukhala gawo la Gen Z.
LinkedIn gender demographics
8. 57% ya ogwiritsa ntchito LinkedIn ndi amuna
Kafukufukuyu amangolola kusankha kwa amuna kapena akazi, koma 57% ya omwe adafunsidwa adadziwika kuti ndi amuna.
Gwero: Statista
9. “Iye / iwo” ndi dzina lachitatu lodziwika bwino lomwe amagwiritsidwa ntchito ndi ogwiritsira ntchito LinkedIn
Ngakhale kuti kafukufukuyu sanaphatikizepo ziwerengero zenizeni zogwiritsiridwa ntchito, “iye/iwo” anapezeka kuti ndi m’malo wachitatu wotchuka kwambiri pambuyo pa “iye” ndi “iye,” ndi kutsatiridwa ndi “iye/iwo,” “iwo/ iye,” ndi “iwo/iye.”
Ogwiritsa ntchito 10. 3.3 miliyoni a LinkedIn atha kukhala transgender kapena osakhala a binary
Ngakhale kulibe ziwerengero zovomerezeka za LinkedIn pankhaniyi, kafukufuku waposachedwa wapeza kuti anthu 1.6 miliyoni omwe ali ku US azaka zopitilira 13 amadziwikiratu kuti ndi osintha kapena osakhala a binary, omwe ndi 0.6% ya anthu.
Ku Canada, ziwerengero zaposachedwa kwambiri za kalembera zomwe zilipo zikuwonetsa 0.33% ya anthu aku Canada amadziwikiratu kuti ndi transgender kapena osakhala a binary, pafupifupi m’modzi mwa anthu 300.
Ngati tingoganiza kuti mamembala 1 mwa 300 a LinkedIn adziwonetsanso ngati ena kapena osakhala a binary, ndiye kuti anthu pafupifupi 3.3 miliyoni kutengera LinkedIn’s 1 biliyoni.
11. 42% ya utsogoleri wa LinkedIn amadziwika kuti ndi akazi
Izi ndizabwino kuwona kuti azimayi padziko lonse lapansi omwe ali mu C-suite ndi 28% yokha, ndi 36% pamaudindo akuluakulu, malinga ndi McKinsey.
Gwero: McKinsey
Chiwerengero cha anthu omwe amapeza pa LinkedIn
12. Ogwiritsa ntchito LinkedIn ali ndi mphamvu zogulira kawiri za omvera ambiri pa intaneti
Mwina molingana ndi kuchuluka kwa ndalama zomwe zili pamwambapa, omvera a LinkedIn ali ndi mphamvu zogulira za omvera kwina kulikonse. Izi zimagwirizananso ndi omvera omwe amayang’ana pa nsanja ya B2B.
Yambani kuyesa kwaulere kwamasiku 30
13. 54% ya ogwiritsa ntchito LinkedIn a US ali ndi ndalama zambiri
LinkedIn ndi nsanja yachiwiri yodziwika bwino pakati pa anthu ku United States omwe amapeza ndalama zambiri pomwe 54% ya ogwiritsa ntchito akugwera mugulu lazopeza izi. BeReal ndiyoyamba ndi 66% ya ogwiritsa ntchito omwe ali ndi ndalama zambiri.
29% ya ogwiritsa ntchito LinkedIn ali ndi ndalama zapakati ndipo 16% ali ndi ndalama zochepa.
Gwero: Statista
“Zam’mwamba,” “zapakati,” ndi “zotsika” sizinafotokozedwe m’magulu omwe amapeza mu kafukufukuyu, koma kafukufuku waposachedwapa wa Pew Research anapeza zotsatira zofanana: 53% ya omwe adafunsidwa omwe adalandira ndalama zoposa $100,000 amagwiritsa ntchito LinkedIn, 34% ya anthu omwe amapeza pakati. $70,000 ndi $99,000 amachita, 19% ya anthu omwe amapeza pakati pa $30,000 ndi $69,000 amachita, ndipo 13% ya anthu omwe amapeza ndalama zosakwana $30,000 amachita.
Gwero: Pew Research
14. 32% ya akuluakulu aku US angagule kuchokera ku LinkedIn
Izi zakwera pang’ono kuchokera pa 30% mu 2022, kutsatira mchitidwe wa anthu kuzolowerana komanso omasuka ndi zamalonda zapa social media pamapulatifomu onse akuluakulu.
Gwero: MarketingCharts
15. 32% ya ogwiritsa ntchito LinkedIn ali ndi digiri ya Master kapena Doctorate
Pafupifupi gawo limodzi mwa magawo atatu a ogwiritsa ntchito LinkedIn ali ndi digiri ya Master kapena Doctorate, kapena ofanana. Ngakhale sizili zofanana ndi zomwe amapeza, maphunziro apamwamba amakonda kugwirizana ndi ndalama zomwe amapeza.
Wina pa atatu (33%) ali ndi digiri ya Bachelor, pomwe 15% ali ndi maphunziro aukadaulo kapena ntchito.
Gwero: Statista
16. 80% ya ogulitsa B2B amagwiritsa ntchito LinkedIn
Siziyenera kudabwitsa kuti otsatsa a B2B amakonda LinkedIn kwambiri pamasamba onse ochezera. Mukudabwa momwe mungapezere zambiri za LinkedIn pabizinesi yanu? Onani chiwongolero chathu chonse chogwiritsa ntchito LinkedIn pabizinesi.
Gwero: eMarketer/Inside Intelligence
Chiwerengero cha anthu a LinkedIn
17. Zotsatsa za LinkedIn zimafikira 75% ya anthu aku US
Kufikira kwa malonda a LinkedIn kumasiyanasiyana padziko lonse lapansi, ndikufikira 75.4% ya anthu ku US Poyerekeza, zotsatsa za LinkedIn zitha kufikira 70% ya anthu aku Ireland, 66.9% aku Canada, 65.4% ya anthu aku United Kingdom, kungotchula ochepa chabe.
Gwero: Statista
Anthu 18. 214 miliyoni ku US amagwiritsa ntchito LinkedIn
United States ili ndi malo ogwiritsira ntchito LinkedIn: Mamembala 214 miliyoni, omwe ndi 77.4% ya anthu onse aku US azaka zopitilira 18, powerengera posachedwa.
Gwero: LinkedIn
19. 75% ya ogwiritsa ntchito LinkedIn amakhala kunja kwa United States
Ndi ogwiritsa ntchito oposa biliyoni imodzi, LinkedIn ndi mtsogoleri wapadziko lonse lapansi paukadaulo wamaukadaulo. Kaya mukuyesera kutsata omvera ku US kapena kwina kulikonse padziko lapansi, LinkedIn ndi malo oti mukhale B2B.
Gwero: LinkedIn
20. LinkedIn ili ndi ogwiritsa ntchito m’maiko 200 padziko lonse lapansi
Monga tanena kale, izi zikuphatikiza anthu 1 biliyoni, komanso makampani opitilira 67 miliyoni, ndi masukulu 134,000.
LinkedIn akuti ogwiritsa ntchito miliyoni 238 ali kumpoto kwa America, 267 miliyoni ku Europe, 286 miliyoni ku Asia-Pacific, 160 miliyoni ku Latin America, ndi 62 miliyoni ku Middle East ndi Africa.
Ogwiritsa ntchito 21.99 miliyoni a LinkedIn amakhala ku India
China ili ndi ogwiritsa ntchito 60 miliyoni a LinkedIn, Brazil ndi yachinayi ndi 59 miliyoni, ndipo United Kingdom ili ndi asanu apamwamba ndi 35 miliyoni.
Gwero: Statista
22. 7 mwa anthu 10 ku Singapore ali ndi mbiri ya LinkedIn
Pafupi ndi United Arab Emirates ndi United States, Singapore ili ndi chiwerengero chachitatu chofikira pa LinkedIn, kufika 72% ya anthu azaka zopitilira 18.
Gwero: DataReportal
23. Ambiri ogwiritsa ntchito LinkedIn (36%) amakhala m’midzi
36% ya ogwiritsa ntchito LinkedIn amakhala kudera lakumidzi, poyerekeza ndi 31% m’tawuni ndipo 18% yokha amakhala kumidzi.
Gwero: Pew Research
24. 84% ya ogwiritsa ntchito LinkedIn aku US amatha kuwona 25% ya ntchito zawo zikupangidwa ndi AI.
Zikuwoneka kuti aliyense akukamba za AI yobereka komanso zotsatira zake pa moyo wathu wa ntchito ndipo LinkedIn ndizosiyana. Ogwira ntchito amakhala okondwa kugwiritsa ntchito kuti amasule nthawi kapena akuda nkhawa kuti atenga ntchito yawo (kapena onse awiri).
Popeza AI idzakhudza ntchito zathu zambiri panthawi ina, kuyankhula za izo pa LinkedIn kungakupangitseni malingaliro ndi maulumikizidwe ofunika.
Gwero: LinkedIn
Momwe mungasankhire chiwerengero choyenera cha kampeni yanu ya LinkedIn
Simufunikanso kukhala achindunji kwambiri mukamayang’ana zotsatsa zanu za LinkedIn. Ngati ndinu watsopano pa malonda a LinkedIn, nthawi zambiri ndibwino kuti mupitirize kuyang’ana mozama ndikuchepetsera pakapita nthawi pamene mukuphunzira zambiri za omvera anu.
Chiwerengero chokha cha LinkedIn chomwe muyenera kuchita kuti muyendetse kampeni yotsatsa ndi malo.
Kuphatikiza apo, mutha kutsata:
- Dziko
- Ntchito ntchito
- Mutu waudindo
- Ukulu wa ntchito
- Kampani
- Makampani amakampani
- Kukula kwa kampani
Kuti muwongolere kampeni yanu yotsatsa, pitani ku Campaign Manager.
1. Pangani zotsatsa, kapena sinthani malonda omwe alipo.
Dinani pagulu la kampeni, kenako dinani Sinthani Pansi pa malonda omwe alipo kale kapena pangani yatsopano kuti muyambe kapena kusintha zomwe mukufuna.
(Simukudziwa momwe mungakhazikitsire zotsatsa za LinkedIn? Onani kalozera wathu wotsatsa pa LinkedIn.)
2. Pitani ku tabu yazambiri za kampeni.
Mpukutu mpaka ku Omvera gawo kuti musinthe zomwe mukufuna kutsatsa.
3. Khazikitsani malo omwe mukufuna.
Choyamba, onjezani kapena chotsani malo omwe mukufuna kutsata. Mukhozanso kusankha kusaphatikiza anthu m’malo omwe simunasankhe.
4. Khazikitsani chilankhulo chomwe mukufuna.
Izi zimayang’ana chilankhulo chomwe anthu amayika mbiri yawo ya LinkedIn, yomwe mwina ingakhale chilankhulo chawo chatsiku ndi tsiku. (LinkedIn pano imathandizira zilankhulo 26.)
5. Khazikitsani udindo wa ntchito.
Ichi ndiye chachikulu! Onjezani maudindo onse omwe mukufuna kutsata, kuphatikiza omwe mumawadziwa kapena mukuganiza kuti omvera anu angagwiritse ntchito podzifotokozera okha.
Pali makonda omwe ali pamwamba omwe angayang’ane udindo wawo wapano, mutu wakale, kapena zonse ziwiri.
6. Onjezani kapena chotsani zowonjezera za LinkedIn kuti mukwaniritse.
Mutha kusankha kukulitsa kapena kukulitsa omvera anu kutengera kuchuluka kwa anthu, kuphatikiza:
- Zaka
- Jenda
- Maphunziro
- Maluso
- Zaka zambiri
- Zokonda
- Makampani
- Makampani omwe amatsatira
- Makampani awo amakampani
- Mayina amakampani omwe amawagwirira ntchito
- Ndalama za kampani
- Kukula kwa kampani
Mutha kuphatikizira kapena kusapatula omvera kutengera chilichonse mwa izi.
Pomaliza, mutha kusankha kuyambitsa Kukula kwa Omvera, pomwe LinkedIn imayang’ana anthu ofanana ndi omvera omwe mwawazindikira kuti akuthandizeni kulimbikitsa zotsatira zamalonda anu. Ndikupangira kusiya izi zitayang’aniridwa.
Mukamaliza, dinani Sungani omvera kusunga zosintha zanu.
Izi ndi zoyambira za LinkedIn kutsata anthu, koma pitilizani kampeni yanu ndi malangizo awa:
Yambani ndi chiwonetsero cha omvera
Kudabwitsidwa ndi njira zonse zotsatsira malonda a LinkedIn? Yesani chiwonetsero cha omvera m’malo mwake.
M’malo mokhazikitsa makhalidwe anu onse, dinani batani Omvera batani lokhala ndi logo ya LinkedIn mu Omvera gawo.
Mutha kusankha kuchokera kwa omvera ambiri omwe adafotokozedwa kale ndikusiya momwe ziliri, kapena kusinthanso kuti zigwirizane ndi zosowa za kampeni yanu.
Sungani omvera anu
Kusunga omvera anu kudzakupulumutsirani nthawi yambiri yamakampeni amtsogolo. Mukasankha zonse zomwe mukufuna, dinani Sungani omvera pansi pa Omvera tabu.
Perekani dzina ndipo, mwakufuna, kufotokozerani kuti mukumbukire zomwe omverawa akulozera, kapena kudzilembera nokha mitundu yamakampeni omwe mungagwiritse ntchito.
Kuti mugwiritsenso ntchito anthu osungidwa mtsogolomu, mutha kuyipeza pafupi ndi pamwamba pa Omvera tabu pansi Omvera Opulumutsidwa.
Wonjezerani omvera anu, musachepetse
M’malo molunjika mwachindunji, yesani kutsegulira omvera anu ndi zida za LinkedIn’s Audience Expansion. Izi ziwonetsa zotsatsa zanu kwa anthu ambiri, ndikuzisungabe zogwirizana ndi omwe mukuwatsata kale.
Izi zitha kuwulula zatsopano za omvera zomwe zimagwira bwino ntchito, kuphatikiza kubweza webusayiti ndi kutsata kulumikizana.
