Nazi zonse zomwe muyenera kudziwa ngati mukufuna njira ina yolowera ku LinkedIn Elevate kuti muthe kuyang’anira kulengeza kwa ogwira ntchito ndikukulitsa kufalikira kwa mtundu wanu.
LinkedIn Elevate idatsekedwa ngati chida chodziyimira kumbuyo mu Disembala 2020. Kuyambira pamenepo, zina mwazinthu zake zidaphatikizidwa mu LinkedIn Company Pages. Ena – koma osati onse.
Zaka zitatu pambuyo pake, kulengeza kwa ogwira ntchito ndikofunikira monga kale – mkati mwa LinkedIn komanso pamasamba ena onse. Zosankha zolimbikitsira za LinkedIn zomwe zamangidwa mu Masamba a Kampani ndi malo abwino kuyamba, koma zimapereka magwiridwe antchito ochepa poyerekeza ndi zida zodziyimira pawokha.
Nazi zonse zomwe muyenera kudziwa ngati bungwe lanu likuyang’ana njira ina yolowera ku LinkedIn Elevate kuti muyang’anire kulengeza kwa ogwira ntchito ndikukulitsa kufalikira kwa mtundu wanu.
Kodi LinkedIn Elevate inali chiyani?
LinkedIn Elevate inali chida chothandizira anthu ogwira ntchito choperekedwa ndi LinkedIn. Chinali chinthu cholipidwa chokhala ndi zokhazikika zokhazikika komanso mawonekedwe a analytics. Oyang’anira tsamba atha kugwiritsa ntchito kusankha zomwe antchito angagawanenso ndikutsata bwino ntchito zawo zolimbikitsira antchito ndi kusanthula mwatsatanetsatane.
Ndipo zinali zabwino kwa makampani omwe adazigwiritsa ntchito. LinkedIn inanena kuti LinkedIn Elevate owerenga adagawana zina 5x kuposa kale. Izi zinawalola kuti akhudze mawonedwe 3x ambiri a Tsamba la Kampani, otsatira 2x ambiri a Tsamba, ndi mawonedwe a ntchito 4x.
Komabe, LinkedIn Elevate idalowetsedwa dzuwa ngati chinthu chodziyimira chokha mu 2020. Zambiri zidasamutsidwa kupita ku Masamba a Kampani, komwe adakhala omasuka kugwiritsa ntchito. Izi zikutanthauza kuti masamba ambiri a LinkedIn Company tsopano ali ndi ntchito zolimbikitsira antchito zomwe zilipo popanda mtengo. Koma chowonadi ndichakuti mtundu waulere wophatikizidwawu si njira yolimbikitsira antchito.
Kodi kulimbikitsa antchito ndi chiyani?
Tisanapitirire, tiyeni titanthauze zolimbikitsa antchito. Pankhani yotsatsa malonda, kulengeza kwa ogwira ntchito kumatanthauza kuti ogwira ntchito amagawana zomwe mumacheza ndi ma intaneti awo kuti athe kufalitsa uthenga wanu.
Ndizomveka kuti mungafune kuti antchito anu akhale alaliki amtundu. Mukufuna kuti azikonda kampani yomwe amagwirira ntchito ndikugawana malingaliro abwino ndi omwe amacheza nawo.
N’chifukwa chiyani mukufunikira kulimbikitsa antchito?
Pali ziwerengero zovuta kutsimikizira kufunika kwa kulengeza kwa ogwira ntchito.
Choyamba ndi trust. Trust Barometer ya pachaka ya Edelman imapeza kuti anthu amatha kukhulupirira anthu wamba kuposa ma CEO. Mu kope la 2023, Edelman adapeza kuti 63% ya anthu amakhulupirira anansi awo. Ndipo 61% amakhulupirira anthu amdera lawo.
Yerekezerani izi ndi 48% omwe amakhulupirira ma CEO ndi 47% omwe amakhulupirira atolankhani. Ndizodziwikiratu kuti uthenga wanu ukhoza kutengedwa mwachiwonekere ngati umachokera kwa munthu wodziwika bwino (kapena wina pa malo anu ochezera a pa Intaneti).
Gwero: Edelman
Pano pali kupotoza kosangalatsa paziwerengerozo. Ngakhale 48% yokha ya anthu amakhulupirira ma CEO onse, 64% amakhulupirira “CEO wanga.” Ndiye kuti, anthu amatha kukhulupirira CEO wa kampani yomwe amagwira ntchito. Mauthenga a CEO opangidwira ogwira ntchito ndikugawidwa kwa anthu ambiri amapangitsa kuti anthu ambiri azikhulupirirana.
Koma njira yofunikira kwambiri yomwe kulengeza kwa ogwira ntchito kumathandizira pakutsatsa kwamtundu ndikokwanira kufikira maukonde antchito anu ndi mphamvu ya zochita zawo za chikhalidwe.
- Otsatira 8K pa Twitter
- Otsatira a 17K pa Instagram
- 23K mafani pa Facebook, ndi
- Otsatira a 3.3K pa LinkedIn
Zachidziwikire, pali kuphatikizika kwina, popeza anthu ambiri amatsata mtundu pamapulatifomu angapo. Koma mukudziwanso kuti zomwe zili mu organic sizifikanso kwa otsatira anu onse. Chiwerengero cha anthu omwe amawona zomwe muli nacho chikhoza kukhala chokulirapo kuposa otsatira anu. Ndiye kachiwiri, ikhozanso kukhala yotsika kwambiri. (Zonse zimatengera ma algorithms.)
Ogwira ntchito anu akamagawana zomwe mwalemba ndi maukonde awo, zimawonjezera omvera omwe angakhale nawo m’njira ziwiri.
Choyamba, ena mwa otsatira antchito anu adzawona zolemba zawo za mtundu wanu. Ichi ndiye chowonekera kwambiri chofikira.
Koma chachiwiri, machitidwe ogawana nawo okha akuwonetsa algorithm yolumikizana pakati pa mtundu wanu ndi wantchito wanu. M’kupita kwa nthawi, izi zimapangitsa kuti ma aligorivimu azitha kuwonetsa zomwe muli nazo pamanetiweki owonjezera a antchito anu. Izi zitha kuwonjezera kufikira kwa zolemba zanu zonse, ngakhale zomwe antchito anu sagawana nawo mwachindunji.
Ganizirani zomwe zingatheke ngati aliyense wa antchito anu ali ndi otsatira mazana angapo papulatifomu.
Nkhani yabwino koposa? Mutha kupanga zomwe antchito azigawana pamapulatifomu pomwe mulibe zambiri zamtundu. Kapenanso nsanja zomwe mulibe akaunti yamtundu konse.
Zonsezi zimatsogolera ku chidziwitso chochuluka, maulendo ambiri a pa intaneti, ndi zotsogola zambiri. Ndipo, mukuganiza chiyani? Zimathandizanso antchito anu kupita patsogolo pantchito zawo. Bwanji? Pothandizira kukhazikitsa kukhulupirika kwawo ndi ukatswiri wawo.
Phew: Zinali zambiri.
Mtundu wa TL; DR ndi uwu. Ogwira ntchito akamagawana zinthu zovomerezeka pamasamba awo ochezera, amakulitsa mwayi wofikira patsamba lanu. Kuti mudziwe zambiri pakukhazikitsa pulogalamu yolimbikitsira antchito, onani malangizo athu a njira zisanu ndi imodzi.
Chifukwa chiyani mukufunikira nsanja yodziyimira pawokha?
Ngati antchito anu amakonda ntchito zawo, amalankhula za kampani yanu. Ndizowona ngati muli ndi pulogalamu yolimbikitsira antchito kapena ayi.
Koma kugwiritsa ntchito zida zoyenera kuli ndi maubwino angapo:
- Choyamba, mutha kupanga zovomerezeka zovomerezeka kuti antchito anu azigawana nawo. Mukuwonetsetsa kuti zikugwirizana ndi mauthenga anu a kampeni. Mukayiyika mu chida chanu cholimbikitsira, ndi yokonzeka kuti antchito asinthe ndikugawana ndikudina pang’ono.
Kutumizirana mameseji kosasintha ndikofunikira pamitundu yonse. Koma izi ndizofunikira makamaka kwa mabungwe omwe amagwira ntchito m’mafakitale oyendetsedwa bwino. Chida cholimbikitsira ogwira ntchito chomwe chimagwirizana ndi kutsata kwanu ndichofunika!
- Mutha kusintha zomwe zili m’magulu osiyanasiyana antchito. Mwachitsanzo, ogulitsa anu akufuna kugawana zinthu zosiyana ndi zomwe akupanga – ngakhale akulankhula za zinthu zomwezo.
- Mutha kupeza ma analytics okhudzana ndi pulogalamu yanu yolimbikitsira antchito. Izi zikutanthauza kuti mutha kuyesa, kutsatira, kukonza, ndikumvetsetsa zomwe zimagwira ntchito. Mutha kupanganso mipikisano kapena ma boardboard. Zida zolumikizirana izi zimalimbikitsa antchito anu kugawana zambiri.
3 LinkedIn Kwezani njira zina
Kaya ndinu kasitomala wam’mbuyo wa LinkedIn Elevate kapena ndinu watsopano pantchito yolimbikitsa antchito, nazi zida zabwino kwambiri za 2024.
1. Moyens I/O Amplify
Sungitsani chiwonetsero chaulere
Zida zowongolera zosavuta kugwiritsa ntchito zimakupatsani mwayi wosintha zilolezo ndi ma tag. Ogwira ntchito amatha kulumikizana ndi nkhani ndi nkhani zomwe amasamala kwambiri, zomwe zimamveka m’madipatimenti osiyanasiyana, magawo ndi zigawo.
Mu Amplify, mutha kupanganso chakudya chamkati cholumikizirana. Izi zitha kugwiritsidwa ntchito:
- limbitsani chikhalidwe chanu
- onetsani utsogoleri woganiza
- perekani mphotho kwa omwe akukulimbikitsani ogwira ntchito kwambiri
- kugawana zidziwitso zamakampani
Mutha kuphatikizanso Amplify ndi zida zoyankhulirana zamkati zomwe mumagwiritsa ntchito kale, monga Microsoft Teams ndi Slack.
Kwa mabungwe omwe ali m’mafakitale olamulidwa, Amplify imachotsa zolepheretsa kugawana ndi anthu pophatikizana ndi ProofPoint, chida chotsogola chotsatira. Chiwopsezo chikakhala pakati, ogwira ntchito amamva kuti ali ndi mphamvu zogawana ntchito zawo (ndi moyo wantchito) pazochezera.
2. Tsamba la LinkedIn la My Company
Gwero: LinkedIn
Zigawo za LinkedIn Elevate zomwe zidapindidwa kukhala Masamba a Kampani tsopano zimakhala pagulu lanu la My Company. Ndi malo olumikizirana amkati ogwira ntchito okha.
Patsamba la Kampani Yanga, ma admins amatha kutumiza zinthu zokhazikika komanso zosungidwa kuti antchito azigawana nawo ma network awo. Uku ndi kukulitsa kwanjira ziwiri: Ogwira ntchito atha kugawana zomwe kampani imalimbikitsa, ndipo oyang’anira makampani amatha kupangira zomwe antchito angachite kuti ena agawane.
Palinso gawo lazokonda za anzawo, pomwe ogwira nawo ntchito amatha kulumikizana ndi zomwe akuchokera kwa anzawo onse, kaya alumikizidwa mwachindunji pa LinkedIn.
Komabe, palibe zida zolimbikitsira zomangidwira pano za Facebook kapena Instagram, kotero zomwe zili zitha kugawidwa mkati mwa LinkedIn kapena X (omwe kale anali Twitter). Izi ndizochepa kwambiri, makamaka kwa mtundu wa B2C.
Dziwani kuti Tsamba la Kampani Yanga likupezeka pa Masamba okhala ndi antchito 200 kapena kupitilira apo, monga momwe zalembedwera pansi pa kukula kwa kampani.
3. GaggleAMP
Gwero: GaggleAMP
GaggleAMP ndi chida chodziyimira pawokha chodziyimira pawokha. Ogwira ntchito anu amalumikiza njira zawo zochezeramo mwachindunji ku GoogleAMP, m’malo molumikizana ndi malo anu ochezera ochezera.
Woyang’anira kampani yanu akayika zatsopano, ogwira ntchito atha kulandira zidziwitso pa pulogalamu yam’manja, kapena atha kulandira imelo yazinthu zatsopano. Ili ndi zikwangwani zomangidwira komanso magwiridwe antchito olimbikitsa kugawana. Ogwira ntchito athanso kulipidwa chifukwa chokonda kapena kuchita nawo zinthu zamtundu.
Chiwonetsero chaulere
