Tsimikizirani ma metric azama media omwe ali ofunika kwambiri ndikuphunzira momwe mungawalondolere kuti mukhale ndi mwayi wopambana.
Miyezo yapa social media imakupatsani mwayi wowonera zonse zomwe mumachita pa TV. Izi ndizabwino kwambiri pakuwongolera njira yanu, koma zimathanso kupangitsa kuti zidziwitso zichuluke chifukwa zilipo choncho ma metric ambiri ndi ma graph omwe mungasankhe.
Kuti tikuthandizeni kuchepetsa malipoti anu ochezera a pa Intaneti kukhala ofunikira kwambiri, tasankha njira 21 zapamwamba zapa TV zomwe muyenera kuzitsatira kuti mumvetse bwino zomwe mumachita komanso komwe mungasinthe.
Tsatirani kuti mudziwe zambiri za ma metrics ofunikira omwe muyenera kutsatira pabizinesi yanu.
Kodi ma social media metrics ndi chiyani ndipo chifukwa chiyani ali ofunikira?
Ma metrics ochezera pa intaneti ndi ma data omwe amayesa momwe njira yanu yochezera ndi anthu ikugwirira ntchito – ndikukuthandizani kumvetsetsa momwe mungawongolere.
Zili ngati makadi a zigoli pazolemba zanu zapaintaneti, zomwe zikuwonetsa kuchuluka kwa anthu omwe adawona, adakonda, adagawana, kapena adapereka ndemanga pazomwe mumalemba. Miyezo yapa social media imawonetsanso kuchuluka kwa khama ndi ndalama zomwe mumagwiritsa ntchito komanso kuchuluka komwe mukubwezera.
Izi sizikukhudza zachabechabe (kapena zachabechabe). Kukonzekera ndi kusanthula kwadongosolo lazachikhalidwe cha anthu kumafunika kutsatira ma metrics kuti mumvetsetse zomwe bizinesi yanu ikuchita.
Popanda ma metrics, simungathe kupanga njira yodziwitsidwa. Simungagwirizane ndi zoyesayesa zanu zapa media pazamalonda zenizeni kapena kutsimikizira kupambana kwanu. Ndipo simutha kuwona zomwe zikuchitika pansi zomwe zingafunike kusintha njira.
Mukadapunthwa? Pitilizani kuwerenga kuti mupeze mndandanda wathunthu wamitundu yama media media kuti muzitsatira mu 2024.
21 ma metrics ofunikira ochezera pagulu
Tagawa mametric 21 ofunikira omwe muyenera kuyang’anitsitsa m’magulu asanu ndi limodzi kuti akuthandizeni kukhala okonzeka. Tsatirani kuti mumvetse bwino metric iliyonse ndi momwe mungailondole.
Ma metrics ogwirizana
Ma metrics okhudzana ndi chikhalidwe cha anthu amawonetsa momwe anthu amalumikizirana ndi zomwe mumalemba. Awa ndi ma metric ofunikira kutsatira pazifukwa zingapo.
Choyamba, kuchitapo kanthu kukuwonetsa kuti omvera anu ali ndi chidwi ndi zomwe mumalemba kuti achitepo kanthu.
Chachiwiri, chinkhoswe amatumiza zizindikiro zamphamvu kwa social media algorithmszomwe zingakuthandizeni kukulitsa luso lanu.
1. Chibwenzi
Chiyembekezo cha anthu omwe ali pachibwenzi chimayesa kuchuluka kwa zomwe zachitika (zokonda, ndemanga ndi zogawana, chilichonse chomwe tifotokoza mwatsatanetsatane pansipa) zomwe mumapeza zimatengera kuchuluka kwa omvera anu.
Momwe mumatanthauzira mawu oti “omvera” angasiyane. Mungafune kuwerengera chinkhoswe potengera kuchuluka kwa otsatira anu. Koma kumbukirani kuti si otsatira anu onse omwe adzawona positi iliyonse. Komanso, mutha kupeza chibwenzi kuchokera kwa anthu omwe (panobe) samakutsatirani.
Pali njira zingapo zowerengera mgwirizano. Ambiri, kwenikweni, kuti tidapereka zolemba zonse zamabulogu kunjira zambiri zoyezera kuchuluka kwa chinkhoswe.
Imodzi mwa njira zodziwika kwambiri ndikuwonjezera zomwe mumakonda, ndemanga, zogawana, ndi zosunga, ndikugawa zonse ndi chiwerengero cha otsatira anu. Kenako chulukitsani ndi 100 kuti mupeze peresenti.
Zindikirani: Ngati mukuwerengera kuchuluka kwa akaunti yanu, phatikizani zambiri za zonse zolemba zanu (mwachitsanzo, chiwerengero chonse cha zolemba zomwe zasindikizidwa, chiwerengero chonse cha zokonda, ndi zina zotero). Ngati mukuwerengera kuchuluka kwa anthu omwe akutenga nawo gawo pa kampeni inayake yotsatsa, ingophatikizani tsatanetsatane wa ma post omwe anali mbali ya kampeni.
Psstt: Onani mitengo yapakati pamakampani ndi mapulatifomu osiyanasiyana kuti muwone ngati zanu zili bwino.
2. Zokonda ndi machitidwe
Zomwe mumakonda zimatengera kuchuluka kwa anthu omwe “adakonda” kapena “adachitapo” imodzi mwazolemba zanu. Ngakhale kuti anthu ambiri amawona izi ngati metric yachabechabe, imakhalabe ndi gawo lalikulu pakukonda kwanu.
Makamaka ngati nsanja zambiri (monga Facebook ndi LinkedIn) zimabweretsa zomwe zimachitika, metric iyi ikuthandizaninso kudziwa momwe mumamvera pa post iliyonse. Kodi anthu akuseka? Kodi amathandizira zomwe mumakonda pa social media?
Kapenanso, mutha kuyang’ana chiwerengero chonse kuti mudziwe kuti ndi anthu angati omwe amaganiza kuti positi yanu idagwirizana bwino ndi iwo kuti achitepo kanthu pomwe akupukuta, ngakhale atakhala ochepa bwanji.
Ngati mukulondolera zomwe mumakonda, mutha kungofuna kusungitsa kauntala kuti muwone ma metric omwe akukhudzidwa akukula. Mwachitsanzo, yang’anani kuchuluka kwa zokonda zanu zomwe mumapeza sabata iliyonse komanso/kapena mwezi kuti muwonetsetse kuti zikuchulukira.
3. Ndemanga
Mulingo wina waukulu wakuchitapo kanthu ndi kuchuluka kwa ndemanga zomwe mumalandira pazolemba zanu zilizonse. Kukonda kapena kuchita ndi chinthu chosavuta, chosavuta kuchita – koma kusiya ndemanga kumatanthauza kuti omvera anu ali ndi chinachake choti anene.
Ichi ndi metric ina yomwe mutha kutsatira kuti muwonetsetse kuti gawo lanu la ndemanga likukula pakapita nthawi. Pamene omvera anu akukula ndikukhala ndi ndalama zambiri pamtundu wanu, chiwerengero chanu cha ndemanga chiyenera kukulanso.
4. Magawo
Ichi ndiye chizindikiro chachikulu cha momwe omvera anu amakondera zomwe mumakonda – chidwi chawo chogawana nawo patsamba lawo kuti abwenzi, abale, ndi otsatira awo aziwona.
Riswick akufotokoza, “Mu Lipoti lathu la Ogula la 2024, tidapeza zambiri chifukwa chake anthu amagawana zomwe zili pagulu. Chifukwa chachikulu (44%) ndi chifukwa anthu adagwirizana ndi positi. 29% ya omwe adafunsidwa adati adagawana china chake chifukwa adachipeza chophunzitsa. Pomwe 24% idati ndichifukwa cholemba chinali cholimbikitsa. ”
Komabe, Riswick akuti “njira iliyonse yomwe mungadulire, kugawana zomwe mwalemba ndikuyankhidwa motengeka komanso umboni wa momwe zomwe mwalemba zidafikira.”
Dziwani kuchuluka kwa magawo omwe mumagawana nawo pakapita nthawi kuti muwonetsetse kuti zikukula. Ngati muwona kutsika kwa magawo, bwererani kuti muwone mitundu yazinthu zomwe zimagawana kwambiri, ndikupanga zambiri kuti zomwe zili.
Fikirani ma metrics
Ma metric odziwitsa anthu zamtundu wamtundu wamtundu wamtundu wamtundu wanji amawonetsa kuchuluka kwa anthu omwe amawona zomwe mumalemba komanso kuchuluka kwa chidwi cha mtundu wanu pazama TV. Awa ndi ma metric ofunikira pazama TV omwe muyenera kusamala nawo pamene amakuthandizani kudziwa kuchuluka kwa omvera anu pa intaneti.
5. Fikirani
Fikirani ndi kuchuluka kwa anthu omwe amawona zomwe mwalemba. Ndibwino kuyang’ana momwe mumafikira, komanso momwe mungafikire positi iliyonse, nkhani, kapena kanema. Mukhozanso kuyeza kuchuluka kwa akaunti yanu.
Gawo laling’ono la metric iyi ndikuwona kuchuluka kwazomwe mumafikirako kumapangidwa ndi otsatira motsutsana ndi osatsata. Ngati ambiri omwe sakutsatira akuwona zomwe muli nazo, zikutanthauza kuti zikugawidwa kapena zikuyenda bwino mu ma aligorivimu, kapena zonse ziwiri.
6. Zowonera
Ziwonetsero zikuwonetsa kuchuluka kwa nthawi zomwe anthu adawona zomwe mwalemba. Mutha kuyeza zowonera ndi positi, komanso kuchuluka kwa zomwe mwawona patsamba lanu lochezera.
Zowonera zitha kukhala zapamwamba kuposa zomwe zingafikire chifukwa munthu yemweyo amatha kuyang’ana zomwe zili zanu kangapo.
Mawonekedwe apamwamba kwambiri poyerekeza ndi kufikira amatanthauza kuti anthu amayang’ana positi kangapo. Chitanipo kanthu kuti muwone ngati mukumvetsa chifukwa chake ndizomata.
7. Gawo la mawu a anthu (SSoV)
Kugawana kwamawu pamawu kumayesa kuchuluka kwa anthu omwe amalankhula za mtundu wanu pama media ochezera poyerekeza ndi omwe akupikisana nawo. Kodi mumacheza bwanji ndi anthu pamakampani anu?
Zotchulidwa zitha kukhala:
- Chindunji (otchulidwa—mwachitsanzo, “@Moyens I/O”)
- Zosalunjika (osatchulidwa—mwachitsanzo, “hootsuite”)
Kwenikweni, SSoV ili ngati kusanthula kwampikisano: kumawoneka bwanji-ndipo ndikofunikira-ndi mtundu wanu pamsika?
Kumvera Zoyambira kumakupatsani mwayi wogwiritsa ntchito makambirano, SSoV, mawu osakira, zonena, ndi ma hashtag, kutengera zomwe mukutsatsa.
Komabe, ngati mukufuna kupita pamanja njira: onjezani kutchulidwa kulikonse kwa mtundu wanu pama social media pamaneti onse. Chitani zomwezo kwa omwe akupikisana nawo. Onjezani ma seti onse awiri otchulidwa palimodzi kuti mutchule zochulukira zamakampani anu. Gawani zotchulidwa zamtundu wanu ndi kuchuluka kwamakampani, kenako chulukitsani ndi 100 kuti mutenge SSoV yanu ngati peresenti.
Ma metrics otembenuka
Kutembenuka kumakhudzana ndi zochitika, monga kugula kapena kudina patsamba lanu kuchokera ku malonda kapena positi yapa TV.
Ngakhale kutembenuka kumagwiritsidwa ntchito potsatsa, kutha kupeza miyeso iyi mwachilengedwe ndikofunikira.
8. Kutembenuka mtima
Mtengo wosinthitsa umatengera kuchuluka kwa zomwe mumacheza nazo zimabweretsa kusintha monga kulembetsa, kutsitsa, kapena kugulitsa. Ichi ndi chimodzi mwazinthu zofunika kwambiri zotsatsa zapa media media chifukwa zikuwonetsa kufunikira kwamakampeni anu apawailesi yakanema (organic ndi olipidwa) pakudyetsa nkhokwe yanu.
Magawo a UTM ndiye chinsinsi chothandizira kuti zosintha zanu zitheke. Phunzirani momwe amagwirira ntchito patsamba lathu labulogu pogwiritsa ntchito magawo a UTM kuti azitsata bwino pagulu.
Mukangowonjezera ma UTM anu, werengera mtengo wotembenuka ndi: kugawa chiwerengero cha otembenuka ndi chiwerengero cha kudina.
9. Click-through-rate (CTR)
Click-through rate, kapena CTR, imasonyeza kuti anthu amadina kangati ulalo mu imodzi mwazolemba zanu kuti mupeze zina. Izi zitha kukhala chilichonse kuchokera patsamba labulogu kupita ku sitolo yanu yapaintaneti.
CTR imakupatsani chidziwitso cha kuchuluka kwa anthu omwe adawona zomwe mumakonda ndipo amafuna kudziwa zambiri. Ndichizindikiro chabwino cha momwe mitundu yosiyanasiyana imalimbikitsira mtundu wanu pazama media.
Kuwerengera CTR: gawani chiwerengero chonse cha kudina kwa positi ndi chiwerengero chonse cha zowonera. Chulukitsani ndi 100 kuti mupeze CTR yanu ngati peresenti.
10. Cost-per-click (CPC)
Cost-per-click, kapena CPC, ndi ndalama zomwe mumalipira pakudina kwamunthu pazotsatsa.
Kudziwa mtengo wanthawi zonse wamakasitomala pabizinesi yanu kapena kuchuluka kwa maoda kudzakuthandizani kuyika nambalayi pamalo ofunikira.
Mtengo wanthawi zonse wamakasitomala wophatikizidwa ndi kutembenuka kwakukulu kumatanthauza kuti mutha kuwononga ndalama zambiri pakudina kulikonse kuti mukope alendo patsamba lanu poyambira.
Simufunikanso kuwerengera CPC: Mutha kuyipeza pazowunikira pamasamba ochezera pomwe mukutsatsa malonda anu. Komabe, ndondomekoyi ndi yosavuta mokwanira: gawani mtengo wanu wotsatsa ndi kuchuluka kwa kudina konse.
11. Mtengo pa mawonedwe chikwi (CPM)
Mtengo pachiwonetsero chilichonse, kapena CPM, ndi momwe zimamvekera. Ndi mtengo womwe mumalipira pazowonera chikwi chilichonse pazotsatsa zanu zapa media.
CPM imangoyang’ana, osati zochita.
Apanso, palibe choti muwerengere apa, ingolowetsani zomwe mwapeza kuchokera pazambiri zapaintaneti yanu.
Ma metric omvera
Ma metrics awa amakuthandizani kumvetsetsa bwino omvera anu – kuti ndi ndani, ndi akulu bwanji, ndi zina zotero. Izi ndizofunikira pakuwongolera mauthenga anu ndikugwira ntchito pakukula.
12. Chiwerengero cha otsatira
Ndi otsatira angati omwe muli nawo pamayendedwe anu onse ochezera a pa Intaneti ndi njira ina yabwino kwambiri yoti muyang’anire kuti kupezeka kwanu kukukula bwino.
Riswick akuti, “Zomwe poyamba zinkaganiziridwa ngati zopanda pake zidatsimikiziridwa ndi gulu lathu chaka chino kuti ndizofunikira kwambiri. Tapeza kuti 70% ya anthu omwe amatsatira mtundu pazamasewera ali ndi zolinga zogula kuchokera kwa iwo posachedwa kapena mtsogolo.. Pazinthu zonse, kukula kwa otsatira ndi njira yabwino komanso yachangu yowonera momwe ntchito zanu zapa TV zikuyendera. ”
13. Kukula kwa otsatira
Kukula kwa otsatira anu kumayesa kuchuluka kwa otsatira anu omwe mtundu wanu umakhala nawo pazama media pakapita nthawi.
Sichiwerengero chophweka cha otsatira anu atsopano. M’malo mwake, imayesa otsatira anu atsopano ngati kuchuluka kwa omvera anu onse. Chifukwa chake, mukangoyamba kumene, kupeza otsatira atsopano 10 kapena 100 pamwezi kungakupatseni kukula kwakukulu.
Koma mukakhala ndi omvera ambiri, mumafunika otsatira atsopano kuti apitilizebe.
Kuti muwerengere kuchuluka kwa otsatira anu kapena omvera: tsatirani otsatira anu atsopano (pamalo ochezera aliwonse ochezera) panthawi yopereka lipoti. Kenako gawani chiwerengerocho ndi omvera anu onse (papulatifomu iliyonse) ndikuchulukitsa ndi 100 kuti omvera anu achuluke.
14. Malingaliro azama media
Malingaliro azama media amatsata malingaliro ndi malingaliro omwe amayambitsa zokambiranazo. Anthu akamalankhula za inu pa intaneti, kodi akunena zabwino kapena zoipa?
Kuwerengera momwe anthu akumvera kumafuna thandizo kuchokera ku chida cha ma media media chomwe chimatha kukonza ndikugawa chilankhulo ndi nkhani. Tili ndi positi yonse ya momwe tingayezere bwino momwe tikumvera.
15. Chiwerengero cha anthu
Chiwerengero cha anthu omvera chimakuuzani zambiri za otsatira anu. Zinthu monga momwe amapangira – kudziwika kuti ndi amuna kapena akazi, zaka, malo – ndi zina mwazochita zawo pa intaneti – monga nthawi yomwe amakhala pa intaneti – zitha kupezeka muzofufuza zanu zapa media.
Kumbukirani izi chifukwa zingakuthandizeni kudziwa njira yanu, kupeza nthawi yoyenera kutumiza, ndikuwongolera mauthenga anu otsatsa.
Miyezo ya machitidwe amakanema
Kuyika makanema pa YouTube ndi makanema ena ochezera? Muyenera kulabadira ma KPI okhudzana ndi makanema awa.
16. Mawonedwe owerengera
Malo ochezera a pawebusaiti aliwonse amasankha chomwe chili ngati “mawonedwe” mosiyana pang’ono, koma nthawi zambiri, ngakhale masekondi angapo a nthawi yowonera amakhala ngati “mawonedwe”.
Kuti mudziwe zomwe mungatsatire, pamapulatifomu akulu amakanema, kanema amawerengedwa wina akawonera:
- YouTube: Pafupifupi masekondi 30
- Facebook: Pafupifupi masekondi atatu
- Instagram: Pafupifupi masekondi atatu
- TikTok: Video yanu ikangoyamba kusewera
Chifukwa chake, kuchuluka kwamawonedwe anu amakanema ndichizindikiro chabwino pakuwona pang’ono kwa anthu angati omwe ayamba kuwonera kanema wanu.
17. Kanema kumaliza mlingo
Mawonedwe amakanema ndiabwino, koma monga tanenera, amangokudziwitsani kuti wina wayamba kuwona kanema wanu. Ndiye, ndi kangati anthu amawonera makanema anu mpaka kumapeto? Kumaliza kwamavidiyo ndi chizindikiro chabwino kuti mukupanga zinthu zabwino zomwe zimalumikizana ndi omvera anu.
Kutsiliza kwamavidiyo ndichizindikiro chofunikira pama algorithms ambiri azama media, kotero iyi ndiyabwino kuyang’ana pakuwongolera.
18. Nthawi yowonera
Nthawi yanu yowonera imatanthawuza nthawi yonse yomwe owonera amathera akuwonera makanema anu. Ndikofunikira kuwonetsa momwe makanema anu amasangalalira kwa omvera anu, komanso njira yabwino yowonera kuti muwonetsetse kukula.
Makasitomala metrics
Pomaliza, tili ndi ma metric angapo omwe amayang’ana momwe makasitomala amamvera za mtundu wanu komanso ntchito yake yamakasitomala.
19. Avereji ya nthawi yoyankha
Nthawi yoyankhira ndi metric yomwe imayeza nthawi yomwe zimatenga kuti gulu lanu lothandizira makasitomala liyankhe mafunso omwe amabwera kudzera m’malo ochezera. Ganizirani izi ngati malo ochezera a pa Intaneti omwe amafanana ndi nthawi yomwe adaimitsa.
Kugwiritsa ntchito bots yamakasitomala ya AI kumatha kuchepetsa kwambiri nthawi yoyankha pazopempha zambiri zosavuta.
Apo ayi, mungathe werengerani pamanja ndi: kuphatikiza nthawi yonse yomwe idatengedwa pakuyankhidwa koyambirira ku mafunso a kasitomala ndikugawa ndi kuchuluka kwa mafunso.
20. Kukhutira kwamakasitomala (CSAT).
Zowonadi, ma metric a kasitomala sizongokhudza nthawi yoyankha komanso kuchuluka kwa mayankho. CSAT (ndondomeko yokhutiritsa makasitomala), ndi metric yomwe imayesa momwe anthu amasangalalira ndi malonda kapena ntchito yanu.
Nthawi zambiri, mphambu ya CSAT imakhazikika pafunso limodzi, lolunjika: Kodi mungatani kuti mukwaniritse kukhutitsidwa kwanu konse? Pankhaniyi, imagwiritsidwa ntchito kuyeza kuchuluka kwa kukhutitsidwa ndi ntchito yanu yamakasitomala.
Ichi ndichifukwa chake ma brand ambiri amakufunsani kuti muyese zomwe mwakumana nazo ndi wothandizira makasitomala zikatha. Ndipo ndi chimodzimodzi momwe inu mungayesere izo, inunso.
Pangani kafukufuku wa funso limodzi lofunsa makasitomala anu kuti awone kukhutitsidwa kwawo ndi ntchito yamakasitomala anu ndikutumiza kudzera panjira yomweyi yomwe imagwiritsidwa ntchito polumikizirana. Ichi ndi ntchito yabwino kwa bots.
Fomula: Onjezani zigoli zonse ndikugawa chiŵerengerocho ndi chiwerengero cha mayankho. Kenako chulukitsani ndi 100 kuti mupeze mphambu yanu ya CSAT ngati peresenti.
21. Net promotioner score (NPS)
Net promotioner score, kapena NPS, ndi metric yomwe imayesa kukhulupirika kwa kasitomala.
Mosiyana ndi CSAT, NPS ndi yabwino kulosera za ubale wamakasitomala wamtsogolo. Zachokera pa funso limodzi—ndi limodzi lokha—mwachindunji: Kodi mungatilimbikitse bwanji? [company/product/service] kwa bwenzi?
Makasitomala amafunsidwa kuti ayankhe pa sikelo ya ziro kufika pa 10. Kutengera ndi mayankho awo, kasitomala aliyense amagawidwa m’magulu atatu:
- Otsutsa: 0-6 zotsatira
- Zotsatira: 7-8 scores
- Otsatsa: 9-10 zotsatira
NPS ndi yapadera chifukwa imayesa kukhutira kwamakasitomala komanso kuthekera kogulitsa mtsogolokupangitsa kuti ikhale yofunikira kwambiri pamabungwe amitundu yonse.
Kuti muwerenge NPS: chotsani chiwerengero cha otsatsa pa chiwerengero cha otsutsa.
Gawani zotsatira ndi chiwerengero chonse cha omwe adayankha ndikuchulukitsa ndi 100 kuti mupeze NPS yanu.
Psstt: Kuti mumve zambiri, onani positi yathu yomwe imalowa mozama mumayendedwe a kasitomala.
Zida 4 zotsatirira ma metrics anu pazama media
Mukuyang’ana ku organize ma metrics anu onse ochezera pa intaneti kuti mutha kupanga malipoti a gulu lanu mosavuta? Tili ndi zida zinayi zomwe mungayesere.
A social media report template
Choyamba, ngati ndinu okonda spreadsheet, bwanji osakhala nacho? Palibe cholakwika kugwiritsa ntchito tsamba loyambira komanso template ya lipoti lapa media media kuti muzitha kuyang’anira pamanja ziwerengero zanu ndi mafomu odzaza okha omwe mwakhazikitsa.
Ndi chida chanu cholondolera, mudzafuna kuphatikiza zinthu monga:
- Metric iliyonse yomwe mungasankhe kutsatira
- Tsamba lililonse lomwe mukutsata
- Ma grafu omwe amathandizira kuwona kukula
Kenako mutha kukoka ma graph anu ndi data kuchokera patsamba lanu kukhala lipoti lolembedwa lomwe mutha kugawana ndi gulu lanu.
Kuti mudziwe zambiri, onerani kanema wathu pansipa:
Moyens I/O
- Lowani mu dashboard yanu ya Moyens I/O ndikupita ku Analytics tabu.
- Dinani Lipoti Latsopano. Fufuzani muzosankha zosiyanasiyana zochitira lipoti ndi ma tempuleti kuti mupange lipoti lokhazikika potengera ma metric omwe mungathe kwambiri. Zindikirani kuti mukangowonjezera ma metric awa padashibodi yanu yapa media media, simuyeneranso kukumbukira mafomuwa chifukwa Moyens I/O adzakuwerengerani.
- Pitani ku Benchmarking gawo pa Analytics ndikudina Kusanthula Kwampikisano. Sankhani mbiri yanu yamasewera ndikuwonjezera omwe akupikisana nawo kuti mufananize momwe mumachitira ndi mpikisano.
- Komanso pansi pa Benchmarking gawo, dinani Makampanikenako sankhani bizinesi yanu kuti iwonetsere momwe mumagwirira ntchito motsutsana ndi bizinesi yanu yonse. Ichi ndi chida chomwe tidagwiritsa ntchito kusonkhanitsa ma benchmark omwe alembedwa mu positi iyi.
- Tsatani ma metrics anu othandizira makasitomala pa social media pogwiritsa ntchito Ntchito Yamagulu tabu.
Talkwalker
Ndi chidachi, mumapeza zida zapamwamba zomvetsera kuti muzitha kuyang’anira zomwe mtundu wanu ukunena komanso momwe mukumvera pamapulatifomu angapo pa intaneti.
Izi zitha kukhala zothandiza kwambiri kwa omvera anu komanso ma metric othandizira makasitomala. Onetsetsani kuti muli ndi chala pamalingaliro amakasitomala kuti nthawi zonse muzidziwa momwe mtundu wanu ukuwonera.
Meta Business Suite
Pomaliza, Meta Business Suite ndi njira yabwino kwa mabizinesi ang’onoang’ono omwe mwina alibe bajeti kuti agwiritse ntchito pulogalamu ya chipani chachitatu. Ngati muli ndi kupezeka pamapulatifomu ngati Facebook ndi Instagram, Meta Business Suite ndiye yankho labwino kwambiri la analytics.
Lumikizani Tsamba lanu la Facebook ndi akaunti yabizinesi ya Instagram kuti mugwiritse ntchito dashboard ya Meta imodzi kuti mupeze ma analytics anu, mauthenga, ndi zina zambiri.
Momwe mungagwiritsire ntchito ma metrics ochezera pagulu kuti mukweze njira yanu
Ndiye n’chifukwa chiyani kuli kofunika kuyang’anira ma metrics anu pa social media? N’chifukwa chiyani zili zofunika? Chabwino, ndichifukwa kumvetsetsa momwe mumagwirira ntchito ndikofunikira pakuwongolera njira yanu yotsatsa pazama media.
Izi zikutanthauza kuti mutha kukulitsa kupezeka kwanu pa intaneti mwachangu, kukulitsa ROI yanu yapaintaneti, ndikupangitsanso mabwana anu kukhala osangalala. Ndipo ndani sakufuna zimenezo?
Poyang’anira ma metrics anu azama TV, mutha kudziwa ndendende zomwe omvera anu amakonda kwambiri.. Kupatula apo, iwo adzakhala ndi mwayi wofikira komanso kuchitapo kanthu kwambiri kuposa zolemba zomwe sizimafika pachimake.
Mukhozanso kugwiritsa ntchito ma metrics anu kuti muzindikire zomwe zikuchitika komanso mawonekedwe. Kodi pali chinthu china kapena ntchito yomwe imakonda kukopa chidwi kwambiri pa intaneti kuposa ena? Sikuti mungangolimbikira kulimbikitsa malonda kapena ntchitoyo nthawi zambiri, komanso mutha kulingaliranso zopatsa zosankha zatsopano zofananira chifukwa mwachiwonekere, zomwe mukuchita kale ndizotchuka.
Ndipo potsiriza, ma metrics anu amakuthandizani kumvetsetsa bwino omvera anu ndi zomwe amakonda. Samalani ndemanga zanu, werengani ndi kuyankha, yang’anani zinthu zodziwika bwino, ndipo pendani zomwe zatchulidwa pa intaneti.
Ndipo gwiritsani ntchito zonse zomwe mwaphunzira panjira yanu yapa social media. Njira ndi chikalata chamoyo, chimasintha nthawi zonse kutengera chinthu chimodzi: ma analytics anu. Ichi ndichifukwa chake kudziwa kuti ndi njira ziti zapa media media zomwe mungatsatire ndi ntchito yofunika kwambiri.
