提升YouTube浏览量：回应评论、创建播放列表和设计缩略图的专家技巧

Phunzirani momwe mungapezere zowonera zambiri pa YouTube poyankha ndemanga, kupanga mndandanda wazosewerera makanema, kupanga tizithunzi tokopa chidwi, ndi zina zambiri.

Mukufuna kuwonera zambiri pa YouTube? Zachidziwikire, ndinu munthu wokhala ndi kugunda komanso kanema wogawana! Ndi zachibadwa basi.

YouTube ndiye malo ochezera otchuka kwambiri ku US komanso tsamba lachiwiri lomwe lachezeredwa kwambiri padziko lonse lapansi (pambuyo pa Google). Owonera padziko lonse lapansi amawonera makanema opitilira 1 biliyoni tsiku lililonse pa YouTube, ndipo zopitilira maola 500 zimalowetsedwa iliyonse miniti. (Titha kupitilira, koma mutha kuwerenga ziwerengero zaposachedwa kwambiri za YouTube panthawi yanu.)

Ndiye, mungatani kuti mutenge chidwi cha owonerawo kuti muwone zambiri pa tchanelo chanu? Tidzafotokozeranso njira zina zapamwamba zomwe akatswiri amagwiritsa ntchito kuti muwone zambiri pa YouTube.

Psstt: Ngati mutangoyamba kumene, tili ndi zoyambira zamomwe mungapangire njira ya YouTube.

Tsopano, tiyeni tiwone mawonedwe amenewo!

Kodi mawonekedwe pa YouTube ndi chiyani?

Nthawi iliyonse wowonera ayambitsa mwadala kusewera kanema pazida zawo ndikuwonera kwa masekondi 30, zomwe zimawerengedwa ngati mawonekedwe. Zosavuta.

Ngati mumasewera vidiyo yanu, izi zimawerengedwa ngati zowonera.

Ngati wowonera amawonera kanema wanu kangapo, chiwonetsero chilichonse chimawerengedwa ngati chatsopano. Izi zikunenedwa, kutsitsimula mobwerezabwereza kuyesa masewerawa kudzazindikirika ndi YouTube ndikuyika chizindikiro ngati sipamu kapena bot – ndipo sizingawerenge!

Malingaliro aliwonse omwe amachitika ndi makanema ophatikizidwa a YouTube kapena makanema a YouTube omwe amagawidwa pa Facebook nawonso amawerengedwa. Mawonedwe amoyo amawerengedwa pa YouTube, nawonso.

Kumbukirani, ma analytics a YouTube amasinthidwa tsiku lililonse kapena awiri, kotero ngati simukuwona zochitika zanu nthawi yomweyo, fufuzaninso nthawi ina.

Chifukwa chiyani zowonera pa YouTube ndizofunikira?

Mukudziwa kuti mawonedwe ndi gawo la zochitika pa YouTube, koma apa pali zotsitsimula pang’ono chifukwa chake mawonedwe ali ofunikira kwa onse opanga ndi opanga pa YouTube.

• Kufikira ndi mawonekedwe: Mawonedwe ochulukirapo amathandizira kuti makanema anu aziwoneka muzakudya zambiri ndi zomwe mungakonde. Mukapeza mawonedwe ochulukirapo, m’pamenenso amakhudza kwambiri kufikira kwanu komanso mawonekedwe anu.
• Chibwenzi: Mawonedwe apamwamba pa YouTube amalimbikitsanso kutengeka kwa owonera. Anthu amatha kulowa nawo pazokambirana ngati akuwona kuti ena awonera, akonda, ndi kulolera.
• Kupanga ndalama: Ngati ndinu wopanga, mutha kulipidwa pazowonera pa YouTube, kotero kukulitsa malingaliro anu ndikofunikira kwambiri ngati mukufuna kupanga ndalama panjira yanu.
• Masanjidwe: Kuchulukitsidwa kwa mawonedwe kumapangitsa kuti ma algorithm a YouTube adziwe kuti anthu ali ndi chidwi komanso ali ndi chidwi, ndipo aziwonetsa kwa anthu ambiri.

Njira 20 zowonera zambiri pa YouTube: Malangizo a akatswiri

1. Yang’ananinso zofunikira zanu

Choyamba, timayenda, kenako timathamanga. Yang’anani pazofunikira zanu ndikuwonetsetsa kuti mwalemba mabokosi onse. Werengani mndandanda wathu wamalangizo oyambira pa YouTube, kenako bwererani kuti mudzafufuze njira zathu zapamwamba.

Kusamalira kwanu kofunikira pa YouTube kumaphatikizapo:

• Chidziwitso chofananira: Chilichonse kuyambira pa chithunzi cha tchanelo chanu mpaka zaluso za tchanelo chanu cha YouTube chikuyenera kufanana ndi mtundu wanu kuti owonera akudziweni nthawi yomweyo pamakanema. Onani momwe Architectural Digest imasungira chizindikiro chake kukhala chofanana pansipa.
• Gawo lomaliza komanso lodziwitsa “About”: Gawo lanu la “About” liyenera kukhala ndi kufotokozera mwachidule za mtundu wanu, mtundu wa zomwe mumalemba, ndi mawu aliwonse ofunikira.
• Zambiri zaposachedwa: Phatikizani maulalo atsamba lanu ndi maakaunti ena ochezera kuti makasitomala anu onse ndi omwe mungagwirizane nawo mtsogolo athe kufikira.

Gwero: Architectural Digest

2. Zero mu kagawo kakang’ono

Ngati mukufuna kukhathamiritsa njira yanu yotsatsira pa YouTube, mukufuna kukhala olondola komanso osankha mopanda chifundo pazolinga zanu – komanso zomwe zingakufikitseni.

Chifukwa simukupanga makanema a aliyense, mwabwera chifukwa cha winawake wapadera: omvera anu.

Mwachitsanzo, njira ya YouTube ya Breakthrough Basketball, imapanga zokhutira ndi anthu omwe akufuna kupititsa patsogolo luso lawo la basketball ndi chidziwitso – kaya akhale makochi, osewera, makolo, kapena mafani.

Simasokonezedwa poyesa kupatsa osewera mpira kapena dodgeball mtundu womwewo: zonsezi ndi mpira wa b, nthawi zonse, ndipo olembetsa a Breakthrough Basketball a 131K amakonda izi.

3. Kafukufuku, kufufuza, kufufuza

Inde, YouTube ndi malo ochezera, komanso ndi injini yosakira. Ndipo imodzi mwa njira zapamwamba zopezera mawonedwe ambiri ndikungoyang’ana pa YouTube SEO, mwachitsanzo, kukhathamiritsa makanema anu kuti musake.

Mwanjira ina, owonera anu akamalemba mawu osakira omwe mukufuna (kapena ma hashtag a YouTube) mukufuna kuti kanema wanu akhale pamwamba pamndandanda wazotsatira za YouTube. Izi zikutanthauza kuti muyenera kudziwa zomwe omvera anu akufuna, kaya ndi maphunziro, kudzoza, kapena zosangalatsa.

Kusankha muzotsatira ndi njira yabwino kwambiri yopezera maso atsopano-osati olembetsa okha komanso anthu omwe ali ndi chidwi ndi tchanelo chanu (ngakhale tikambirana zambiri za iwo pambuyo pake) – pamavidiyo anu.

Koma izi nzosavuta kunena kuposa kuchita. Ndiye, mungatani kuti mukweze kusanja kwamakanema anu pa YouTube?

Kafukufuku. Gwiritsani ntchito chida ngati Google Keyword Planner (zindikirani kuti muyenera kukhazikitsa akaunti ya Google Ads) kuti muchite zinthu ziwiri:

• Pezani kudzoza kwa kanema wanu wotsatira kutengera zomwe anthu akuyang’ana kale (ie, yang’anani machitidwe osakira ndikuwona mawu osakira omwe ali ndi mafunso ambiri osakira koma makanema ochepa, aka mpikisano wochepa)
• Tengani mawu osakirawo ndikuwagwiritsa ntchito mu metadata yanu (mwachitsanzo, mutu wamakanema anu, ma tag, mawu ofotokozera makanema, mawu am’munsi)

Muthanso kuchita kusaka kwanu kuti muwone mawu ndi makanema omwe akuwonekera pazotsatira za mawu osakira omwe mukufuna kusanja.

4. Kumvetsetsa algorithm ya YouTube

Ngati simunatero, ino ndi nthawi yoti mudziŵe momwe ma algorithm a YouTube amagwirira ntchito. Kumvetsetsa momwe ma algorithm amayika patsogolo zomwe zili patsogolo kumakupatsani mwayi woti zithandizireni.

Kwenikweni, ma algorithm a YouTube amapereka malingaliro oyenera kwa ogwiritsa ntchito kutengera mbiri yawo yowonera, makanema omwe adachita nawo, ndi makanema, mitu, ndi njira zofananira zomwe angapeze kuti ndizofunikira.

Mukangodziwa omwe mukufuna kuti muwakonde, mutha kusintha zomwe mukufuna-Chilichonse kuyambira mawu osakira mpaka mafotokozedwe mpaka tizithunzi – kuti awakope. Ngati awonera kanema wanu kapena kuchita nawo, ma algorithm angawawonetse mavidiyo anu ambiri.

Kuti mudziwe zambiri za momwe ma algorithm a YouTube amagwirira ntchito, onani vidiyo ili pansipa kuchokera kwa oyang’anira malonda a YouTube:

5. Pangani mitu ndi mafotokozedwe osavuta a SEO

Mutu wanu ndipamene mumayika mawu onsewa bwino. Mutu wanu wamakanema a YouTube ukupangani kapena kukusokonezani: ndi mwayi wanu wokwaniritsa njira ya YouTube ndikupeza wowonera kuti asiye kusuntha.

Ndiye, ndi chiyani chomwe chili mumutu wolembedwa bwino? Mwafika pamalo oyenera. Mutu wabwino…

• Ili pakati pa zilembo 60-70
• Zimayimira bwino zomwe zili mkati
• Zimayambitsa chidwi
• Nthawi zambiri imaphatikizapo nambala (monga kuchuluka kwa masitepe, chaka chapano, kapena maupangiri angapo)
• Nthawi zambiri zimakhala ndi mabatani kapena mabatani (njira yachinyengo yowonjezerera zambiri!)

Kuti mupeze kudzoza, fufuzani mawu osakira kuti muwone momwe makanema amakanema amapangika, koma anzeru-otchuka.

Mwachitsanzo, kusaka “maphikidwe osavuta a chakudya chamadzulo” kumabweretsa makanema osiyanasiyana okhala ndi makona osiyana pang’ono pamitu yawo. Mutu uliwonse umagwiritsa ntchito njira yosiyana pang’ono kuti ikope chidwi cha owonera ndikukwaniritsa cholinga chakusaka.

Malangizo awa amagwira ntchito pamakanema anu apawokha komanso dzina la tchanelo chanu cha YouTube. Onetsetsani kuti onse ndi osavuta kufufuza kuti muwonjezere mwayi wowonekera patsamba lazotsatira.

6. Konzani mavidiyo anu ofotokozera

Tanenapo pamwambapa, koma kuphatikiza mawu osakira m’mafotokozedwe anu ndikofunikira kwambiri… komanso komwe mumawagwiritsa ntchito ndikofunikira.

Mizere yochepa yoyambirira iyenera kukhala yosangalatsa kwa anthu (osati Google bots!) Apatseni kukoma kwa zomwe mungapereke: uwu ndi mwayi wanu wogulitsa, kugulitsa, kugulitsa.

Kupitilira mizere yoyambayo, tikupangira kuti tifotokoze mwatsatanetsatane zomwe ogwiritsa ntchito angaphunzire kuchokera kuvidiyo yanu. Khalani ndi mawu 125-175 ngati mungathe (ndipo muphatikizepo mawu osakira osiyanasiyana m’ndime zanu. Mukudziwa kubowola!).

Ngati mulibe zokwanira kunena za kanema weniweniyo, awanso ndi malo abwino okumbutsa owonera zomwe tchanelo chanu chikunena ndikulumikizana ndi tsamba lanu kapena maakaunti ochezera.

Ngati mukukakamira pankhani yolemba malongosoledwe a tchanelo chanu, gwiritsani ntchito jenereta yaulere iyi ya YouTube.

Ingosankhani gulu lanu la tchanelo, onjezani kufotokozera mwachidule zomwe muli nazo, lowetsani mawu osakira omwe mukufuna kugwiritsa ntchito, ndipo chida cha AI chidzakupangitsani kufotokozera momveka bwino mumasekondi.

PSA: Onani maupangiri ena ofotokozera bwino pa YouTube ndi mawu osakira apa.

7. Phatikizani mawu omasulira otsekedwa ndi mawu am’munsi

Kuwonjezera mawu ofotokozera m’mavidiyo anu sikumangothandiza owonera osamva kutsatira, kumapangitsanso zomwe mumalemba kukhala zokopa kwambiri pa 85 peresenti ya makanema omwe amawonera atazimitsa.

Kukhala ndi zolembedwa kumapangitsanso kumasulira kukhala njira, kutsegulira vidiyo yanu kwa omvera apadziko lonse lapansi. Mawonedwe apadziko lonse lapansi! Kodi mungayerekeze!?

Tsamba lothandizira la YouTube litha kukuthandizani pokonza fayilo yanu pang’onopang’ono-mungofunika chikalata cha .txt.

8. Tag, tag, ndi tag zina

Ma tag ndi njira ina yomwe YouTube imamvetsetsa zomwe kanema yanu ikunena, chifukwa chake musanyalanyaze njira yamphamvu iyi yopezera makanema ambiri a YouTube.

Yambani ndi mawu anu osakira ndi mawu ofunikira, komanso yonjezerani kusiyanasiyana kwa mawu anu osakira-mawu ena omwe amatanthauza zomwezo zomwe anthu angafune. Mutha kuphatikizanso magulu okulirapo mu tag yanu.

Mwachitsanzo, ngati muli ndi kanema wokhudza maphikidwe a keke, munganene kuti “keke” kapena “zowonda,” koma kuponya “kuphika,” “kuphika,” kapena “kusangalatsa” kungakhalenso kwanzeru.

Komabe, musadandaule kwambiri za iwo. YouTube yanena kuti ma tag amatenga gawo lochepa pakupeza.

Ganizirani za iwo ngati chida chothandizira kukonza zowonera. Wowonerera akawona tagi yomwe ili yoyenera kwa iwo, amatha kudina vidiyo yanu (ndi kupitiriza kuyang’ana).

9. Ganizirani pa mbedza yanu

Monga tanena kale, wowonera ayenera kuwonera kanema wanu kwa masekondi osachepera 30 kuti awerengedwe ngati mawonekedwe. Ngati mudawonerapo kanema wopanda chidwi, ndiye kuti mukudziwa kuti masekondi 30 amatha kumva ngati muyaya.

Ngati mukufuna kuwonjezera mawonedwe anu, makanema anu ayenera kukopa chidwi cha owonera ndi mbedza. Hook iyenera kuchitika mkati mwa masekondi angapo oyamba a kanema wanu, ndipo cholinga chake ndikupangitsa wowonera kuti apitirize kuwonera.

Nzeru yanu ikhoza kukhala yosangalatsa, yosayembekezereka, yophunzitsa-chilichonse chomwe chingakupangitseni kumvetsetsa kwanu.

Mu imodzi mwa mndandanda wa “Off the Cuff” wa Vogue, anthu otchuka amafunsana mafunso ofulumira. Mavidiyowa amaonetsa nthawi yomweyo nkhaniyo, akulimbikitsa anthu kuti azionererabe kuti adziwe mmene kukambiranako kukuyendera.

10. Phatikizani ndi omvera anu

Ganizirani za “kucheza ndi omvera” ngati liwu lina lomanga ubale. Cholinga chomaliza pano, ndichowonadi, chamoyo, komanso njira yokhazikika yopezera mawonedwe ambiri a YouTube.

Kuyanjana ndi ogwiritsa ntchito ena a YouTube – kaya opanga kapena opereka ndemanga – kudzawonjezera mwayi woti azisamala za mtundu wanu, kuti azilembetsa ku tchanelo chanu, ndikuwonera makanema anu ambiri.

Malingaliro othyola khoma lachinayi ndikupanga zokambirana zapawiri atha kukhala:

• Kuyatsa ndemanga… ndikuwayankha (ndi zaulemu!)
• Pangani mpikisano wa YouTube
• Pangani mavidiyo ochitira
• Phatikizaninso za anthu ena m’mavidiyo anu (ndi chilolezo chawo)
• Funsani mafunso ndikufunsani malingaliro
• Fuulani otsatira ndi mafani mumavidiyo anu

Marlene Srdic, wopanga YouTube pamakampani opanga mafashoni, nthawi zonse amayankha ndemanga kuti azicheza ndi owonera ndikuwathandiza kupeza zomwe akufuna.

“Niche yanga ndi mafashoni, kotero imandithandiza kutchula zinthu monga kusanja zambiri kuti muyankhe mafunso aliwonse omwe munthu angakhale nawo asanagule,” akutero Srdic. “Nthawi zambiri ndimakhala ndi anthu akufunsa mafunso mu ndemanga, ndipo ndimatha kuyankha ndi ulalo pomwepo.”

11. Gwirizanani ndi ma YouTube ena

Crossovers, maonekedwe a alendo, misala, zophimba: anthu amakonda kugwedezeka kwa chidziwitso chosadziwika. Kugwirizana ndi njira yabwino kwambiri yolumikizirana ndi owonera atsopano.

Mwinamwake ndinu mtundu wokhala ndi bajeti, ndipo kulemba olemba ntchito ndi otsatira awo ndi chisankho chodziwikiratu. Koma ngati ndinu wopanga kapena wofuna kudzipangitsa nokha, kupeza mawonedwe ambiri ndi sitepe yanu yoyamba yopangira ndalama pa YouTube, ayi kuwononga. Zikatero, kubetcherana kwanu kwabwino ndikuyanjana ndi opanga malingaliro ofanana.

Momwemonso, omwe mungakhale nawo pagulu amagwirizana pazofunikira, kutchuka, komanso kukongola. Ndipo mumawakondadi. Mumasangalala limodzi, ndipo zimasonyeza—zimapangitsa anthu kukhala osangalala kukuonani akusangalala, ndi zina zotero, ndi zina zotero.

Kugwirizana kwanu sikuyenera kukhala ndi nyenyezi. Kuyanjana ndi olimbikitsa niche kumatha kukhala kothandiza ngati mgwirizano uli wogwirizana ndi mtundu wanu komanso omvera omwe mukufuna.

Mike Vannelli, wopanga makanema wamkulu ku Envy Creative komanso director director of the brand YouTube channel, adagwirizana ndi oyambitsa niche – komanso kugwiritsa ntchito zotsatsa zomwe amayang’ana komanso kukhathamiritsa kwamutu – ngati njira imodzi yokhazikitsira malonda kuti apange buzz ndikuyendetsa magalimoto.

“Njirayi idapangitsa kuti mawonedwe achuluke ndi 40% komanso kulimbikitsa kwambiri kuyendera masamba,” akutero Vannelli.

Malangizo a Pro: Ngati muchita masewera olimbitsa thupi omwe amakhudza mavidiyo osiyana-monga momwe mnzanuyo amaonera kuti mukhale pa tchanelo chake, kuti mukhale ndi moyo wanu, zokuthandizani, zochitika zilizonse zofunika, ndi zina zotero – pangani playlist kuti muwapange kuti owonerera achidwi athe. tsatirani zonse.

12. Pangani tizithunzi tokha

Pamene owonera ali mumkhalidwe wodziwikiratu—kufufuza zotsatira zakusaka ndi zoyamikira—zithunzi zazing’ono zimakhala mbali yaikulu ya zimene asankha kuonera.

M’malo mwake, YouTube ikuti 90% ya makanema omwe amawonedwa kwambiri papulatifomu amagwiritsa ntchito chithunzithunzi chamakonda.

Ngakhale upangiri wambiri pano ndi wowopsa wa wopanga zithunzi – zilembo zokuwa komanso zambiri – tiyeni tipeze cholinga: Kodi chithunzithunzi chogwira ntchito bwino ndi chiyani?

• Chithunzichi chili chomveka bwino komanso cholondola pavidiyo yomwe ikufotokoza. iNgati chithunzithunzi chanu chikusocheretsa anthu kuti azidina, nthawi yowonera itsika pomwe wowonera akwiyitsidwa ndikusiya kuwonera – ndipo ma algorithm anu sangakonde zimenezo.
• Thumbnail imaonekera.
• Chithunzichi chimagwira ntchito limodzi ndi mutu wa kanema.

Pezani kudzoza kuchokera ku First We Feast, njira yomwe ili kumbuyo kwa mndandanda wotchuka wa Hot Ones. Zowoneka bwino zazithunzi zake komabe zimachititsa chidwi, ndikudziwitsa owonera zomwe angayembekezere.

13. Samalani nthawi yowonera

Ngakhale YouTube imawerengera chilichonse chopitilira masekondi 30 ngati mawonekedwe, pali maubwino opangitsa kuti owonera azikhala motalika.

Ngati mutha kupangitsa anthu kuti aziwonera vidiyo yanu nthawi yayitali, YouTube iphunzira kuti muli ndi zinthu zabwino. Ndi vmalingaliro okhala ndi nthawi yayitali yowonera amakondedwa ndi algorithm ya YouTubekukupatsani mwendo mmwamba mu injini yovomerezeka.

Mumapeza bwanji munthu kuti aziwonera nthawi yayitali? Pangani zowonera. Onani chiwongolero chathu chonse pakutsatsa kwa YouTube kuti mawilo anu opanga asinthe.

14. Kwezani makanema kudzera munjira zina

Mufuna kugwiritsa ntchito zida zanu zonse zapa media kuti mukweze njira yanu ya YouTube. Izi ndizofunikira makamaka ngati muli ndi omvera pamapulatifomu ena.

Ngakhale mukuyenera kuchita nawo zinthu zosiyanasiyana, samalani kuti musagawire zomwe zili pa tchanelo chilichonse.

M’malo mwake, ngati mukufuna mawonedwe ambiri a YouTube, OSATI chitani izi:

• Pitani ku Facebook, Twitter, Instagram, kapena TikTok ndikuyika mawu kapena chithunzi chokhala ndi ulalo wavidiyo yanu ya YouTube. Ngakhale kulumikizana ndi YouTube kumamveka bwino, vuto ndilakuti nsanja zimafuna kuti anthu azikhala pamapulatifomu awo (monga momwe YouTube imachitira). Chifukwa chake, ma algorithms awo mwina sangakonde zolemba zongolemba zokha zokhala ndi ulalo wopanda nsanja. Mwanjira ina, zowonera zanu ndi kuchuluka kwa clickthrough (CTR) zidzakhala zotsika, momwemonso mawonedwe anu a YouTube.
• Kwezani kanema wanu wonse pamapulatifomu amenewo. Izi ndi zomwe Facebook, Instagram, ndi Twitter (X) akufuna kuti muchite (Instagram Reels ndi mpikisano wachindunji wa YouTube, osandi @ ine). Kuyika vidiyo yanu yonse kungakupangitseni kuchitapo kanthu kwambiri ndikufikira pamapulatifomu. Koma mawonedwe a mavidiyo a organic Facebook sangapange ndalama, sichoncho? Ndipo sangakupangireni mawonedwe a YouTube.

Kwezani kanema wanu pochita izi m’malo mwake: Tumizani kanema wamfupi wamakanema kumaakaunti anu ochezera pogwiritsa ntchito kanema wamba ndikuwonjezera ulalo wa kanema wathunthu pa YouTube. Kodi muli ndi kalata? Adziwitseni olembetsa anu mukakhala ndi kanema watsopano panjira yanu ndikuwafunsa kuti alembetsenso pamenepo.

Malangizo a Pro: Gwiritsani ntchito chida chakanema cha AI ngati Opus Clip kuti mudule kanema wanu wamtali wamtali kuti mugawane nawo pa Instagram kapena TikTok.

15. Konzani ndi kupanga kanema playlists

Kukonza ndi kupanga mndandanda wazosewerera makanema pa YouTube ndi njira yabwino kwambiri yochepetsera mwayi woti wowonera apite ku tchanelo china akagwiritsa ntchito zomwe mwalemba.

Chifukwa chiyani? Chifukwa mindandanda yazosewerera imatsata malamulo omwewo monga Netflix: kanema imodzi ikangotha, yotsatira imayamba.

Popeza mwachita kale khama lothandiza wowonera kupeza kanema wanu, dinani, ndikuwonera, ndizomveka kuwatsogolera ku kanema wotsatira kuti awonere.

Mwachitsanzo, mndandanda wamasewerawa kuchokera ku New York Times Cooking channel yotchedwa, “Cooking 101” ndiyo njira yabwino yokonzera mndandanda wamasewera pa YouTube. Ndi zotetezeka kunena kuti munthu amene amafufuza “momwe angapangire mazira angwiro” angapezenso phindu pophunzira zakudya zina zophika, zomwe zimapangitsa kukhala njira yosavuta yowonetsera mavidiyo angapo.

Kumbukirani kuvala chipewa chanu cha SEO mukamapanganso mitu yazosewerera! Ndi mawu ophatikiza ati omwe angakope kwambiri owonera ndikuthandizira mndandanda wanu wosewera kuti uwonekere pazotsatira?

16. Unikani ma metrics anu

Zowerengera zanu za YouTube zitha kuwulula zambiri zamakhalidwe a omvera.

Chimodzi mwazinthu zazikulu zomwe zingathandize kuti malingaliro abwere? Kusunga omvera.

Mukayang’ana deta yanu kuti mudziwe komwe kusungitsa omvera kumatsikira, mutha kuyika khadi ya kanema yomwe mukufuna nthawi yomweyo… ndikuyembekeza kulimbikitsa wina kuti ayang’anenso mavidiyo anu ena m’malo mosiya tsamba lanu.

17. Yambitsani kuyika

Perekani mafani anu mwayi kuti akuthandizeni kufalitsa uthenga wabwino wokhudza ntchito yanu poyambitsa kuyika. Maso atsopano akamawona vidiyo yanu, mumawonjezera mawonedwe ochulukirapo (ndipo mwinanso kukopa olembetsa kapena awiri pakuchita).

Njira yosasinthika ya YouTube imalola kuyika m’madomeni onse, koma ngati mudaletsa m’mbuyomu, mutha kusintha izi polowa mu YouTube Studio Content Manager. Sankhani Zomwe zili kumanzere kumanzere, dinani chizindikiro cha pensulo pafupi ndi makonda a kanema, yendani pansi, ndikudina Onetsani Zambiri, kenako pezani bokosi la tiki lomwe limati Lolani Kuyika ndi yambitsani.

18. Yesani ndi zotsatsa

Chabwino, timvereni—pamene kulipira kwa malingaliro kumawoneka ngati njira yachidule, kungakhale kothandiza kuyesa kamodzi pakapita kanthawi.

Nthawi zina mungafunike kuthandizidwa pang’ono kuti mufike pamaso pa omvera anu, makamaka mukamayamba tchanelo chanu. Ngati muli ndi bajeti, zotsatsa zitha kuthandiza tchanelo chanu kuti chiziwoneka bwino poyendetsa mavidiyo pawokha. Mutha kuyesa kukhazikitsa zotsatsa zomwe mukufuna kuti mufikire omvera anu ndikuwathandiza kuti akudziweni.

Cholinga chake ndikuti, pamapeto pake, omvera anu akakupezani potsatsa kapena kuyika makanema olipira, iwonso azikhala okonda kuwoneranso makanema anu ena.

19. Pangani ndondomeko yotumizira

Kusasinthasintha ndikofunikira kwa omvera anu komanso ma algorithm. Kukhala ndi ndondomeko yotumizira—kaya ndi kamodzi pa sabata kapena kawiri pamwezi—kumatsimikizira kuti tchanelo chanu chimagwira ntchito. Ingotsimikizani kutsatira ndondomeko yomwe mwasankha ndikudziwitsa omvera anu kuti angayembekezere mavidiyo atsopano kangati.

Nthawi ya positi yanu ndi chinthu choyenera kuganizira. Kuponya vidiyo yanu panthawi yomwe omvera anu ambiri olembetsa ali pa intaneti zikutanthauza kuti onse alandila chenjezo lokoma, lokoma la “positi yatsopano” ikangoyamba.

20. Kukumbatira Akabudula

Ngati mukupanga kale kanema wachidule wa Reels kapena TikTok, bwanji osawabwezeranso pa YouTube Shorts? Akabudula ndi mtundu wa YouTube wamakanema achidule oyima, ndipo amawonera mabiliyoni 70 tsiku lililonse.

Akabudula amagwiritsa ntchito zida zopangira zomwe zidapangidwa papulatifomu ndipo amapezerapo mwayi pa nyimbo zomwe zimakonda komanso zomveka. Breanna Hendry, Social Media Marketing Director ku Minky Couture, adagwiritsa ntchito izi kuti awonjezere mawonedwe pa njira ya YouTube ya wogulitsa bulangeti.

“Njira yathu inali kuwonetsa omvera athu njira zosiyanasiyana zomwe mungagwiritse ntchito Minky Blankets, komanso kukhazikitsidwa kwatsopano kwazinthu ndi zina zoseketsa,” akutero Hendry. “Izi zatithandiza kuwona kukwera kwakukulu kwa owonera poyerekeza ndi zomwe talemba kale pa YouTube.”

Njira zapamwamba: Malangizo 3 a akatswiri okweza mawonedwe a YouTube

Mukangoyamba kukulitsa mawonedwe anu ndikukulitsa njira yanu ya YouTube, tsatirani malangizo awa kuti mukweze malingaliro anu a YouTube kupita patsogolo.

1. Yang’anirani ndemanga

Pali zifukwa zambiri zokhalira achangu mu gawo la ndemanga.

“Kuyanjana ndi omvera anu poyankha ndemanga ndikumanga dera kumalimbikitsa anthu ambiri kuti aziwonera ndi Gawani zomwe muli nazo,” akutero Vannelli.

Sikuti zimangothandizira kuti chinkhoswe chanu chikhale chokhazikika, kudziwitsa ma aligorivimu kuti ndinu otakataka, koma gawo la ndemanga litha kukuthandizaninso kukonza malingaliro anu.

Mukalabadira zomwe owonera anu amakufunsani kapena kupereka malingaliro mu ndemanga, mutha kupeza malingaliro pazomwe zili mtsogolo. Mwachitsanzo, tiyerekeze kuti mumagawana mavidiyo ophikira, koma pezani kuti anthu nthawi zambiri amakufunsani ziwiya zophikira zomwe mumagwiritsa ntchito. Mutha kupanga kanema woyenda anthu kudzera pazida zoyambira zakukhitchini ndikupangira anthu omwe akufuna kuphika.

2. Sinthani mavidiyo anu kusintha posungira

Kusunga ndikofunikira kuti muwonjezere malingaliro anu pa YouTube. Kusunga kumayesa nthawi yomwe anthu amawonera vidiyo yanu komanso malo omwe angatsikire. Ngati mukufuna kuwonjezera malingaliro anu (omwe ayenera kukhala oposa masekondi 30 kuti muwerenge), inu kukhala kuti muwonjezere kusunga kwanu.

Wopanga YouTube a Marcus Jones adagawana upangiri wachangu koma wothandiza kwambiri kuti muwonere zambiri pa YouTube – ngakhale pambuyo mwasindikiza makanema anu.

Akuganiza kuti muyang’ane mavidiyo anu kuti muwone zomwe owonera amasiya kuwonera. Kenako, lowetsani mkonzi kuti mudule zigawozo. Ndichoncho.

Mutha kuwona kuyenda konse muvidiyo yake pansipa:

3. Dziwani komwe kuli magalimoto

Rokas Kondrotas, wopanga makanema komanso woyang’anira gulu la YouTube ku Omnisend amalimbikitsa kuyang’anira komwe kumayambira magalimoto ngati mukufuna kuwonjezera malingaliro anu.

YouTube imazindikiritsa magwero 17 osiyanasiyana amsewu. Nawa ochepa omwe muyenera kuyang’anira ngati mukufuna kuwona zambiri:

• Sakani: Magalimoto ochokera pazotsatira zakusaka pa YouTube (mutha kuwonanso mawu omwe ogwiritsa ntchito adalowa kuti mupeze kanema wanu).
• Makanema omwe mukufuna: Kuchuluka kwa magalimoto chifukwa YouTube imalimbikitsa kanema kutengera mbiri ya wosuta.
• Sakatulani mawonekedwe: Magalimoto ochokera Kunyumba, zolembetsa, Onerani Pambuyo pake, Zomwe Zikuchitika/Zofufuza, ndi zinthu zina zosakatula.
• Zakunja: Magalimoto ochokera kumawebusayiti kapena mapulogalamu ena pomwe kanema wanu amalumikizidwa kapena kulumikizidwa.

“Kumvetsetsa mayendedwe awa kumathandizira kugwirizanitsa mitundu yamavidiyo ndi magwero awo, kulola njira zogwirira ntchito,” akutero.

“Mwachitsanzo, kusaka ndi dala – wogwiritsa ntchito akufunafuna zenizeni – poyerekeza ndi malingaliro a YouTube patsamba lofikira, zomwe zimatsimikiziridwa ndi ma aligorivimu.”