Oyang’anira anthu ammudzi ndi akatswiri onse omwe ali ndi udindo wolimbikitsa zibwenzi, kumanga maubwenzi, ndi kusunga kukhulupirika kwa madera a pa intaneti.
Timapeza: palibe amene amakonda kuyika zilembo pazinthu. (Ngakhale… kuti ndi bwenzi lanu, sichoncho?) Koma ndikofunikira kutanthauzira gawo lofunikira la oyang’anira dera pagulu lanu lazamalonda.
Oyang’anira anthu ammudzi ndi akatswiri onse omwe ali ndi udindo wolimbikitsa zibwenzi, kumanga maubwenzi, ndi kusunga kukhulupirika kwa madera a pa intaneti.
M’dziko la mphindi imodzi lazachikhalidwe cha anthu, ndiwo mlatho wofunikira pakati pa malonda ndi omvera.
Ndipo ngakhale kasamalidwe ka anthu sangakhale nthawi zonse chophweka ntchito, ndi yothandiza yomwe imabweretsa phindu kwa mtundu ndi anthu omwe amawakonda.
Chifukwa chake ndi nthawi yoti mufotokoze momveka bwino, mufufuze, ndipo, inde, kukondwerera chizindikiro cha oyang’anira ammudzi. Lero, tikulongosola ndendende zomwe woyang’anira dera amachita (komanso momwe amasiyana ndi oyang’anira malo ochezera a pa Intaneti), komanso zomwe tsogolo lakhala likuchita pamphindi imodzi.
Kodi woyang’anira dera ndi chiyani?
Woyang’anira dera ndi amene amayang’anira kupezeka kwa mtundu pa intaneti, “wosunga digito,” ngati mungafune.
Oyang’anira madera ali ndi udindo wosamalira ndi kulimbikitsa madera mozungulira mtundu, malonda, kapena chifukwa. Ndiwo omwe ali ndi maphwando ambiri, pamenepo kuti awonetsetse kuti aliyense akukhala ndi nthawi yabwino.
Ngati muli pano pabulogu iyi, mwina mumakonda kwambiri kasamalidwe ka madera (monga Facebook, Instagram, kapena Twitter/X), koma madera a pa intaneti amathanso kukhala m’mabwalo kapena mabulogu.
Kulikonse komwe gulu lanu la mafani limakhala pa intaneti, woyang’anira dera waluso amamvetsetsa zokonda ndi zosowa za gululo, amacheza ndi mamembala, ndikuwonetsetsa kuti likukhalabe malo abwino komanso opindulitsa. Mwa kuyankhula kwina, mamenejala ammudzi ndi alonda a vibe.
Kodi woyang’anira dera amachita chiyani?
Woyang’anira dera ndi amene amayang’anira kuyankha ndemanga ndi ma DM pama media ochezera. Apereka mayankho ku mafunso ndikupereka chithandizo kwa makasitomala.
Iwo akhozanso kukhala kuchitapo kanthu za kulimbikitsa chikhalidwe cha anthu pamasamba ochezera: kupanga zinthu zomwe zimayankhidwa kapena kukambirana, kukonza mipikisano, kapena kupanga zina.
Cholinga, chonse, ndikumanga zonse zomwe zikugwirizana komanso kukhulupirika kwamakasitomala anu. (Palibe pressure.)
Chomwe sichingasangalatse pantchitoyo ndikuwongolera ndikuthana ndi zovuta zilizonse kapena zovuta – mwaulemu komanso mwaukadaulo zomwe zimakwaniritsa zomwe mtundu wanu uli nazo.
Manejala wa Community vs. social media manager
Oyang’anira anthu ammudzi ndi oyang’anira malo ochezera a pa Intaneti amagwira ntchito limodzi kuti apangitse kupezeka kwamtundu wamtundu wabwino kwambiri. Koma maganizo awo ndi osiyana kwambiri.
Cholinga cha woyang’anira dera ndi ku kupanga maubwenzi m’magulu a intaneti. Amapanga, amawongolera, komanso ocheperako omwe amapangidwira kuti azitsatira.
@disney
Onani ndemanga kuti muwone ngati mwawapeza bwino! Pezani mawu odziwika bwino awa ndi atsopano mu nyengo 2 ya The Proud Family: Louder and Prouder tsopano akukhamukira pa @disneyplus #BlackHistoryMonth #proudfamily #gueststar #tvedits
♬ phokoso loyambirira – Disney
Oyang’anira ammudzi amayankha mafunso, kuwunikanso ndemanga ndi ma DM, ndikuthetsa zovuta kuti anthu ammudzi azikhala osangalala (komanso ogwirizana).
Kumbali inayi, manejala wapa media media azingoyang’ana pakuchita dongosolo lonse lazinthu. Izi zikutanthawuza kupanga ndi kukonza zolemba, kutsatsa, ndi kusanthula ma metrics kuti apititse patsogolo chidziwitso chamtundu pamapulatifomu.
Maluso ofunikira kwa oyang’anira dera
Woyang’anira dera wochita bwino amakhala ndi maluso osiyanasiyana, monga…
Kulankhulana kwabwino kwambiri
Kodi ndinu omvera komanso aluso pofotokoza kamvekedwe koyenera? Kodi ndinu odziwika chifukwa cha luso lanu lapamwamba loyankhulana? Izi zitha kukhala ntchito yanu.
Mukhala mukulemba a mkuntho mu gawo ili, kotero kuthekera kufotokoza momveka bwino (ndi mawu ndi makhalidwe a mtundu) n’kofunika kwambiri.
Koma kulankhulana sikungokhala luso lofunikira kuti mulumikizane ndi anthu ammudzi. Muyeneranso kulankhulana momveka bwino ndi gulu lamkati pazomwe zikuchitika pa intaneti nthawi iliyonse.
Kuthetsa mavuto
Woyang’anira dera samangokhala ma memes a swappin tsiku lonse ndikuyendetsa mipikisano. Nthawi zina, amayenera kuthana ndi zovuta ndi mikangano (uggggh).
Kukhala ndi luso lotha kuthetsa mavuto moyenera komanso moyenera ndikofunikira kwambiri. Muyenera kuyang’ana pamitundu yonse yodabwitsa mwachisomo ndi ukatswiri ndikukhala waluso pakupeza mayankho omwe amakhutiritsa anthu ammudzi. ndi gwirizanani ndi zomwe mtunduwo umakonda.
Chisoni
Woyang’anira dera wabwino amakhala woleza mtima komanso wokoma mtima. Kupatula apo, ntchitoyo ndi yokhudza kukhala mnzako wabwino ndikupangitsa otsatira anu kumva kuti alandilidwa komanso kumva. Kumvetsetsa zosowa, zodetsa nkhawa, ndi momwe anthu akumvera ndikofunikira kwambiri kuti mukhale ndi chikhulupiriro komanso ubale.
Kudziletsa
Ngakhale kuli kofunika kukhala phewa kulira, nthawi zina, woyang’anira dera ayenera kukhazikitsa lamulo.
Popanda kudziletsa, gawo la ndemanga litha kusandulika kukhala lapoizoni laulere kwa onse. Kuyang’anira anthu amdera molimba kumafuna kukakamiza pang’ono – oyang’anira ayenera kutsatira malangizo ndi mfundo za anthu amdera lawo kuti awonetsetse kuti malowa pa intaneti akumva kulandilidwa komanso otetezedwa kwa mafani awo onse.
Kusanthula
Kufotokozera kwa ntchito kwa oyang’anira Community
Mwachiwonekere, kufotokozera ntchito kwa woyang’anira dera kungasinthe mosiyanasiyana, kutengera makampani ndi kukula kwa kampani. Izi zikunenedwa, udindo wa woyang’anira dera nthawi zambiri umaphatikizapo maudindo monga:
- Kupanga ndi kukhazikitsa njira zolumikizirana ndi anthu
- Kuwongolera zokambirana ndi zomwe zili
- Kuyankha mafunso ammudzi ndi mayankho
- Kugwirizana ndi magulu otsatsa ndi othandizira
- Kusanthula deta kuti muwunikire zochitika zamagulu
Ngati mukupanga kufotokozera ntchito kwa oyang’anira dera kuti mutumize ntchito, mungafune kufunafuna munthu amene ali ndi maphunziro pazamalonda pa intaneti kapena kulumikizana ndi malonda, koma digiri siyofunikira kuti muchite bwino pantchitoyi. Ndikofunikira kwambiri kupeza wina yemwe angawonetse maluso monga kulankhulana, kuthetsa mavuto, ndi kulingalira mozama.
Malipiro oyang’anira Community
Monga udindo uliwonse, malipiro a woyang’anira dera amasiyana ndi malo, ntchito, ndi mafakitale. Malinga ndi Glassdoor, ku United States, mamenejala ammudzi akhoza kupeza paliponse kuyambira $41,000 mpaka $65,000 pachaka.
Zachidziwikire, akatswiri odziwa zambiri kapena omwe amagwira ntchito m’makampani akuluakulu atha kupeza zochulukira, pomwe oyang’anira amderalo pa intaneti a Glassdoor amafotokoza zamalipiro apachaka a $115,000.
Kuti mumve zambiri zamalipiro pamakampani otsatsa pazama TV, kuphatikiza malipiro pamaudindo oyang’anira anthu, tsitsani Lipoti lathu la Social Media Career la 2023.
Miyezo ya magwiridwe antchito a Community Manager
Kuti muwunikire momwe woyang’anira dera akugwirira ntchito, lingalirani ma metric awa:
- Mtengo wa chinkhoswe (zokonda, ndemanga, ma share)
- Kukula kwa anthu ammudzi
- Nthawi yoyankha mafunso ammudzi
- Net promotioner score (NPS) kuchokera kwa anthu ammudzi
- Misonkhano yogulitsa
Pamapeto pake, manejala ammudzi akuyenera kuwunikiridwa pamiyezo yomwe imagwirizana ndi zolinga zamtundu wanu wapa media. Ngati kukulitsa dera lanu sikofunikira kubizinesi yanu, sizomveka kuyika nthawi ndi chidwi chanu pakukweza zotsatirazi, sichoncho?
Udindo woyang’anira Community pakapita nthawi
Monga china chilichonse pazama media (RIP, Nexopia), udindo wa woyang’anira dera wasintha kwambiri pazaka makumi angapo zapitazi.
Poyambirira, ntchito ya woyang’anira dera la digito inali kuyankha ndemanga, kuyang’anira njira zamagulu a anthu kuti asakhale ndi malingaliro oipa, ndi zochepetsetsa. Masiku ano, woyang’anira dera akuyembekezeredwa kuchita kukonzekera bwino, ntchito zamakasitomala, komanso kusanthula deta. Ndi za kupitirira kukhala zotakataka ndi kukhala kuchitapo kanthukulimbikitsa mwadala chinkhoswe ndi kumanga kukhulupirika panjira.
Tili pa nthawi yosangalatsa mu Mbiri Yapaintaneti, ndi kuchuluka kwatsopano kwaukadaulo wa AI. Tsogolo la kasamalidwe ka dera likhoza kupangidwa ndi makina otere. Ndizotheka ukadaulo wa ma chatbot udzapita patsogolo kwambiri m’zaka zingapo zikubwerazi kuti upereke chithandizo chamakasitomala chamitundu ingapo chomwe chimapitilira kuyankha ma FAQ.
Koma ngakhale AI ikhoza kuthandizira pakusanthula deta, mafunso wamba, ndi ntchito zanthawi zonse, tili ndi chidaliro kuti kukhudza anthu kumakhalabe kofunikira pakuwongolera bwino kwa anthu. Ziribe kanthu kuti AI ingakhale yokhutiritsa chotani, zimatengera munthu weniweni kuti alimbikitse kulumikizana kwenikweni ndikuthetsa zovuta za gulu lanu (la anthu!).
M’tsogolomu, ndizotheka kuti ntchitoyo idzasintha, ndipo tidzawona mamenejala am’deralo akuwongolera malingaliro azithunzi zazikulu. Atha kugwiritsa ntchito AI kuthandiza ndi ntchito zanthawi zonse kapena zobwerezabwereza za anthu ammudzi ndikuwononga nthawi yawo ndikupanga zisankho mwanzeru komanso kuphatikiza mozama ndi zolinga zabizinesi.
Koma kaya akugwira ntchito m’ngalande kapena akulota zazikulu, monga momwe ukadaulo ukupita patsogolo, oyang’anira ammudzi nthawi zonse apitiliza kupeza njira zatsopano zolumikizirana, kuchitapo kanthu, ndikupanga zokumana nazo zopindulitsa mdera lawo. Pepani, ndi mamenejala ammudzi onse omwe ali ndi zipani ndi ngwazi? Zoona zake sizinama.
