Kuphatikiza kwapa media media kumapatsa omvera anu njira zambiri zolumikizirana ndikulumikizana ndi mtundu wanu. Pezani malangizo ndi zida kuti muchite bwino.
Synergy, kusokoneza, omnichannel: Magawo atatu a pulani iliyonse yapakati pa 2000s. Ndife osinthika kwambiri tsopano, sichoncho? Mu 2023, kuphatikiza kwapa media media kumapitilira mawu olankhula ndipo ndiye gawo lofunikira panjira iliyonse yopambana yotsatsa ya digito.
Mitundu yotsogozedwa ndi anthu ikupitilizabe kukhulupirika kwambiri ndikukopa makasitomala ndi otsatira ambiri kuposa ma brand omwe amatsatsa mwanjira yachikhalidwe. Ndi, mukudziwa … synergy.
Umu ndi momwe mungagwiritsire ntchito malo ophatikizira ochezera kuti mukhale otsatsa malonda.
Kodi “social media integration” amatanthauza chiyani?
Kuphatikizana ndi chikhalidwe cha anthu ndi chizolowezi chogwiritsa ntchito malo ochezera a pa Intaneti osati monga momwe wina analankhulira mu malonda anu, koma monga maziko.
Kuphatikizika kumapitilira kutumiza zinthu zapa social media. Kuphatikiza pazachikhalidwe cha anthu kumaphatikiza njira zanu zochezera pagawo lililonse lamakampeni anu, pogwiritsa ntchito zida zanzeru kuti chilichonse chikhale cholumikizidwa, chodzipanga okha, komanso choyezeka.
Malo ochepa odziwika bwino ophatikizira ma social media ndi awa:
- Webusaiti
- Makampeni otsatsa pa imelo
- Pulogalamu ya CRM
- E-commerce software
- Mapulogalamu a kasitomala
Zitsanzo za 7 zokhudzana ndi chikhalidwe cha anthu
1. Kuphatikiza mabatani ogawana nawo pabulogu yanu
Mukuwona izi paliponse – ndizofunika kwambiri pamasamba ambiri. Mabatani ogawana amapangitsa kuti owerenga azitha kugawana zomwe mwalemba ndikudina kamodzi. Aliyense ayenera kuzigwiritsa ntchito, nthawi.
Anthu ambiri amayika maulalo ogawana nawo anthuwa pamwamba kapena pansi pacholemba, kapena zonse ziwiri, kapena amakhala ndi mabatani pambali yomwe ikutsatira pamene mukutsitsa tsamba.
Momwe mungawonjezere mabatani ogawana zimatengera nsanja yomwe tsamba lanu limapangidwira. Mapulagini otchuka a WordPress owonjezera ntchito zogawana ndi awa:
- SocialSnap
- Shareaholic
- Batani Logawana Pagulu
Monga bonasi, sinthani kulondola kwa ma analytics poyika magawo a UTM pamabatani anu ogawana. Mwanjira imeneyi mutha kutsata molondola komwe alendo atsopano akuchokera komanso momwe adakupezani.
2. Kugwiritsa ntchito UGC monga umboni wa chikhalidwe cha anthu pa webusaiti yanu
Zopangidwa ndi ogwiritsa ntchito (UGC) ndizamphamvu pamasamba ochezera, koma musanyalanyaze tsamba lanu ngati malo owonetseranso ngati umboni wapagulu.
Mlandu wodziwikiratu womwe umagwiritsidwa ntchito uli patsamba lazogulitsa kuti ulimbikitse malonda powonetsa anthu enieni omwe akugwiritsa ntchito zinthu zanu. Izi zimapanga chikhulupiriro popeza anthu amadziwa kuti si malonda omwe munajambula, ndi anthu enieni omwe amagawana zomwe akumana nazo. UGC imatha kuwonetsanso kusinthasintha kwazinthu zanu kapena momwe anthu amazigwiritsira ntchito m’njira zosiyanasiyana.
GoPro imakhala ndi makanema ochokera kwa opanga osiyanasiyana patsamba lawo lazinthu kuti awonetse zinthu zosiyanasiyana:
Gwero: GoPro
3. Kuyika zolemba zamagulu patsamba lanu
Kuyika zolemba zapa social media patsamba lanu ndi njira yosunthika yowonjezerera umboni wapagulu. Ndemanga zazithunzi zomwe anthu amasiya pamawu anu ochezera, kapena kuyika zolemba zonse ndi maumboni.
Njira yodziwika ndikuyika chodyera chodziwikiratu kwinakwake patsamba lanu, nthawi zambiri m’munsi ndipo nthawi zambiri ndi Instagram popeza ndi nsanja yowonera. Mutha kuyiyika kuti iwonetse zolemba zonse pogwiritsa ntchito hashtag yanu yodziwika bwino komanso mapulogalamu ambiri odyetsa positi amakulolani kuvomereza pamanja zomwe zimawonekera patsamba lanu, ndikukutetezani ku spam yomwe ingakhalepo.
Kuwonjezera Instagram, kapena nsanja ina, kudyetsa patsamba lanu kumadalira pulogalamu yatsamba lanu, koma mapulagini otchuka a WordPress akuphatikizapo:
- Easy Social Feed
- Smash Balloon
- Kuwala
Gwero: Zopeka
Mutha kujambulanso zowonera pama social media kapena zolemba ndikuziyika patsamba lazinthu kapena ntchito ngati njira ina yokhulupirirana. Fitbit imayika mawonekedwe apadera pa izi ndi gawo lodzipatulira la “Fitbit in the Wild” lomwe likulemba zolemba za anthu otchuka omwe amavala zinthu zawo.
Gwero: Fitbit
Pomaliza, onjezani chidwi pazolemba zanu zamabulogu ndikuyika zolemba zanu zonse zapa media media ngati zitsanzo pazinthu zomwe mukuzikamba… monga chonchi:
4. Kugawana katundu ndi ma e-commerce kuphatikiza
Ngakhale nsanja yanu ya e-commerce ilibe njira yochitira izi, kumbukirani kugawana zinthu zanu pamanja. Sizokwanira kutumizira anthu sipamu, koma zokwanira kuwonetsa zatsopano, kulimbikitsa malonda, ndikuwonetsetsa kuti aliyense akudziwa zomwe mukugulitsa.
Mapulatifomu ambiri amalumikizanso malonda anu ndi zida zogulitsira anthu monga Facebook ndi Instagram Shops:
Gwero: Bootlegger pa Facebook
5. Kumanga malo ochezera
Mbiri zambiri zapa media media zimakhala ngati njira zowulutsira. “Taonani chinthu chatsopanochi!” “Gulani zogulitsa izi!” Kwenikweni, mabizinesi amagwiritsa ntchito kucheza kuti auze anthu za zinthu zawo.
Muyenera kudzikweza ngati bizinesi, koma mutha kugwiritsanso ntchito mbiri yanu kuti mupange gulu lenileni.
Limbikitsani makasitomala ndi mafani kuti azilumikizana wina ndi mnzake mu gawo la ndemanga. Alimbikitseni kudumpha ndi kuthandizana wina ndi mzake ngati akudziwa yankho la funso. Yatsani zokambirana.
Kapena, pitilizaninso ndikupanga malo ochezera achinsinsi ngati kagawo kakang’ono ka mayendedwe anu apagulu, monga seva ya Discord, subreddit yachinsinsi, kapena Gulu la Facebook.
Gwero: Stahl ali pa Facebook
Patsani gulu ili china chapadera, monga zamaphunziro apamwamba, mwayi wopereka zinthu zatsopano, kapena mipikisano yapadera kapena kuchotsera. Chitani gulu lachinsinsi ili ngati gawo lanu la VIP ndipo mphothoyo idzakhala gulu lokhulupirika kwambiri lamakasitomala omwe azikhala akazembe abwino kwambiri pa intaneti komanso pa intaneti.
6. Kuyambitsa kampeni yogwirizana
Uwu ndi upangiri wokhazikika pofika pano, koma malo ochezera a pa Intaneti akuyenera kuphatikizidwa muzotsatsa zanu zonse. Osati kungoyambitsa kwatsopano kapena kugulitsa. Iyenera kulumikizidwa ndi gawo lina lililonse lazomwe mukupanga.
Tsamba latsopano labulogu? Fuulani pa chikhalidwe.
Chochitika cham’sitolo kapena pa intaneti? Lilimbikitseni pazagulu.
Kalatayi yangotuluka kumene? Limbikitsani olembetsa pa social network.
Inu mumapeza lingaliro.
Lankhulani za zonse zomwe mukuchita pa social network. Makanema anu ochezera amakhala chinthu chodziwika bwino pakati pazokhudza kampeni yonseyi, kumangiriza zonse pamodzi ndikudziwitsa omvera anu ku kampeni, kapena kulimbikitsa mauthenga omwe adawawona kale m’makalata anu kapena patsamba lanu.
Monga positi iyi, pomwe timagawana ziwerengero kuchokera ku Lipoti lathu laulere la 2023 Social Media Career Report.
7. Pangani chithandizo chamakasitomala kukhala chosangalatsa
Malo ochezera a pa Intaneti ali ndi zambiri zokhudzana ndi ntchito yamakasitomala kuposa momwe zimawonekera poyamba. 52% yamakasitomala amayembekeza mtundu kuti uyankhe mafunso awo okhudzana ndi makasitomala pa ola limodzi.
Gwero: Statista
Kusalabadira, kapena kusayankha, mauthengawa akhoza kuwononga mbiri ya mtundu wanu ndi makasitomala okhawo, komanso ena omwe amawona kuti sakuyankhidwa.
Mitundu ina imakhazikitsa maakaunti apadera ochezera a pawayilesi pazinthu zothandizira makasitomala, monga Nike:
Gwero: @NikeService pa X (Twitter)
Pomwe ena amayankha mafunso kuchokera ku akaunti yawo yayikulu.
Gwero: Glossier pa TikTok
Yesani kwaulere
Kuphatikiza kwapa media media ndi Moyens I/O
Gwiritsani ntchito AI kuti mukule mwachangu pama media ochezera
Mukufuna ndalama zabwino kwambiri zamandalama anu a AI? Onani zida 10 zapamwamba za AI zomwe muyenera kugwiritsa ntchito mu 2023.
Kukonzekera kwazinthu ndi ndandanda
- Nthawi yabwino yopangira makonda kuti mutumize malingaliro malinga ndi nthawi yomwe omvera anu ali pa intaneti
- Kuphatikiza kwa Canva pakupanga zithunzi pompopompo ndi ma tempulo aulere
- Malingaliro amakope oyendetsedwa ndi AI ndi malingaliro a hashtag
Funsani kuyesa kwaulere kwa masiku 30
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Gwero: Salesforce social media integration user guide
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Gwero: Shopify ma docs ophatikizira ma media
