Mukufuna kupanga RFP yosavuta komanso yachindunji? Gwiritsani ntchito template iyi kuti mupeze malingaliro kuchokera ku maloto anu ochezera aubwenzi kapena ogulitsa.
Kufunsira kwapa media media (RFP) ndiye poyambira njira zambiri zopambana zapa social media, kampeni, ndi mgwirizano.
Kwenikweni, a social media RFP template ndiye poyambira. Kupanga RFP yayikulu pazantchito zotsatsa zapa media sikophweka, pambuyo pake.
Lembani china chake chosamveka bwino, ndipo mukhala mukusefa zinthu zosathandiza.
Kusiya mafunso ambiri osayankhidwa? Muwononga nthawi yanu yonse ndikulemba mayankho aatali kumaimelo ochokera kwa ogulitsa achidwi.
Kaya ndinu bungwe kapena wogulitsa, zomwe mumapeza kuchokera ku RFP yapa media media zimatengera zomwe mumayikamo. Ndiye bwanji osagwiritsa ntchito template yoyesedwa yoyesedwa-ndi-yowona ya RFP kuti muyike pulojekiti yanu kapena mtundu wanu pa phazi lakumanja?
Kodi social media RFP ndi chiyani?
Nawa mawu ofunikira otsatsa kwa inu: RFP imayimira “pempho lofunsira.”
RFP yolumikizana ndi anthu ndi kuyitana kotseguka kwa ma phula, kaya pulojekiti imodzi kapena ubale wogwirizana wanthawi yayitali. Itha kuperekedwa kwa mabungwe otsatsa pazama media kapena akatswiri pawokha.
RFP yanu pazantchito zotsatsa zapa media media zitha kuchita izi:
- Fotokozani pulojekiti inayake kapena zomwe bizinesi yanu ikufuna kukonza
- Itanani mabungwe, nsanja zoyang’anira, kapena ogulitsa ena kuti apereke malingaliro opanga kapena mayankho amtundu wanu wonse.
Njira ya RFP imalola makampani kuwona malingaliro ndi othandizira asanachite mgwirizano wanthawi yayitali. Ganizirani ngati mwayi wopeza zosankha zanu musanatseke chimodzi.
RFP yabwino yoyang’anira malo ochezera a pa Intaneti iyenera kupereka maziko, kufotokoza pulojekitiyo ndi zolinga zake, ndikulongosola zofunikira za otsatsa.
Koma pali kusiyana pakati pa kupereka zambiri ndi kugawana mochulukira. RFP yabwino yama media ochezera idzapereka tsatanetsatane wofunikira ndikusiya mwayi wopanga. Ndikoyenera kutenga nthawi yanu ndikuzichita bwino – RFP yanu ikakhala yabwino, malingaliro a ogulitsa adzakhala abwinoko.
(FYI: Ma RFP atha kugwiritsidwanso ntchito pazinthu zina zamabizinesi. Mutha kupanga RFP kuti ikuthandizireni ndi kampeni yotsatsa malonda kapena ntchito zopanga zinthu. RFP yochezera pagulu ikufuna makamaka malingaliro pazamalonda pazotsatsa.)
Zomwe mungaphatikizepo mu RFP yapa media media
Mukudabwa zomwe mungaphatikizepo pa RFP yanu yapa media?
Ngakhale kuti RFP iliyonse ndi yosiyana, ma RFP amphamvu kwambiri ochezera a pa Intaneti amakhala ndi zinthu zochepa zomwe zimafanana. (Ingowerengani zitsanzo zingapo zapa media media za RFP, ndipo muwona zomwezi zikubwera mobwerezabwereza.)
Malo anu ochezera a pa Intaneti zomwe zili palokha iyenera kukhala yolenga. Koma kwa ma RFP ochezera a pa TV, ndikwabwino kumamatira ndi mawonekedwe otsimikiziridwa.
Kaya mukufuna kugwira ntchito ndi malo ochezera a pa Intaneti, kampani yotsatsa digito, kapena kontrakitala payekha, tikupangira kuphatikiza magawo khumi awa (motere!) kwa RFP yanu yotsatira yapa media.
1. Mawu Oyamba
2. Mbiri ya kampani
3. Social media ecosystem
4. Cholinga cha polojekiti ndi kufotokozera
5. Zovuta
6. Mafunso ofunika
7. Ziyeneretso za ofuna bidder
8. Malangizo amalingaliro
9. Nthawi ya polojekiti
10. Kuwunika kwamalingaliro
Taphwanya gawo lililonse kuti muthe kudziwa bwino zomwe mungaphatikizepo mu RFP yanu pama media ochezera.
1. Mawu Oyamba
Ili ndi lingaliro lanu loyamba: mwayi wopereka chithunzithunzi chachikulu cha zomwe mukuyang’ana. Zili ngati cholinga chanu pa pitilizani.
Perekani chidule chapamwamba cha RFP yanu yapa media media. Gawo lalifupili liyenera kukhala ndi mfundo zazikuluzikulu monga dzina la kampani yanu, zomwe mukuyang’ana, ndi tsiku lomwe mwatumiza.
Nachi chitsanzo:
Fake Company, Inc., mtsogoleri wapadziko lonse m’makampani abodza, akufuna kampeni yodziwitsa anthu zabodza. Tikuvomera malingaliro poyankha pempho labodzali mpaka pano [date].
2. Mbiri ya kampani
Yakwana nthawi yochotsa zigawo zina ndikudziwitsa owerenga kuti mtundu wanu ndi chiyani.
Gawani mbiri yanu pakampani yanu. Pitani kupyola zoyambira ndikupereka zidziwitso zomwe zingakhale zogwirizana ndi RFP pazotsatsa zama media media.
Izi zingaphatikizepo:
- Chidziwitso cha Mission
- Mfundo zazikuluzikulu
- Khazikitsani makasitomala
- Okhudzidwa kwambiri
- Malo opikisana
Koma simukuyenera kupereka zinsinsi za eni ake kapena zinsinsi zamalonda. Ngati kuphatikiza zilizonse zomwe zili pamwambapa pawailesi yakanema ya RFP zitha kuyika kampani yanu pachiwopsezo, ingowonani kuti zowonjezera zilipo mukapempha ndi/kapena siginecha ya NDA.
3. Social media ecosystem
Kuti mupeze malingaliro abwino azama TV, muyenera kupatsa ogulitsa anu chithunzithunzi kuseri kwa nsalu yotchinga. Chidziwitso ndi mphamvu!
Perekani mavenda mwachidule momwe kampani yanu imagwiritsira ntchito malo ochezera a pa Intaneti. Adziwitseni mayendedwe ochezera omwe mumakonda kwambiri kapena ndi ma netiweki omwe mwasankha kuwapewa. Zina zomwe mungatchule m’gawoli zingaphatikizepo:
- Chidule cha maakaunti omwe akugwira ntchito
- Zofunikira panjira yanu yotsatsa malonda
- Maulalo kapena maulalo kumakampeni am’mbuyomu kapena omwe akupitilira
- Kusanthula koyenera kwa chikhalidwe cha anthu (mwachitsanzo, kuchuluka kwa omvera, kuchitapo kanthu, kufufuza pazama media, ndi zina zotero)
- Zowoneka bwino zamaakaunti anu ochezera (monga zomwe zidachita bwino)
Discover Puerto Rico idafotokozanso maakaunti ake ambiri ochezera pazama TV RFP, kumveketsa kusiyana pakati pa omvera awo omasuka ndi omvera awo.
SOURCE: Dziwani Puerto Rico
Chifukwa chachikulu choperekera izi mu RFP yanu yapa media media ndikupewa kubwereza. Popanda chidziwitso ichi, mutha kukhala ndi malingaliro ochezera a pa TV omwe ali ofanana kwambiri ndi malingaliro akale.
Wogulitsa akamvetsetsa bwino malo anu ochezera a pa Intaneti, m’pamenenso angakupatseni lingaliro labwino.
4. Cholinga cha polojekiti ndi kufotokozera
Fotokozani cholinga cha RFP yanu yapa media media. Kodi kuchuluka kwa ntchito ndi kotani? Ndi zolinga ziti zapa social media zomwe mukuyembekeza kukwaniritsa? Khalani achindunji momwe mungathere.
Zitsanzo zina zingaphatikizepo:
- Limbikitsani chidziwitso cha sitolo yatsopano yomwe ikutsegulidwa [location]
- Pezani otsatira atsopano pa njira yomwe yangoyambitsidwa kumene
- Wonjezerani kuganizira za chinthu kapena ntchito yomwe ilipo
- Pangani zotsogola zambiri pogwiritsa ntchito njira zina zapa TV
- Khazikitsani kampani yanu ngati mtsogoleri woganiza
- Gawani mfundo zamakampani kapena zoyambitsa ndi anthu omwe mukufuna
- Yendetsani zotsatsa zanyengo kapena mpikisano wamagulu
Kumbukirani, makampeni ochezera pa intaneti atha ndipo ayenera kukhala ndi zolinga zingapo. Cholinga chilichonse chimapereka bokosi kuti malingaliro a ogulitsa ayambe.
RFP iyi yochokera ku SkillPlan ikufotokoza zolinga zazikulu za kampani ndi zolinga zachiwiri momveka bwino komanso mwachidule.
SOURCE: Merx
Lingalirani kugwiritsa ntchito magulu a zolinga zoyambira ndi zachiwiri kuti zidziwike zomwe zili zofunika kwambiri.
5. Zovuta
Kulimbana ndi zenizeni… kofunika kwambiri kugawana ndi omwe mungakhale nawo pawebusaiti yatsopano, ndiko kuti.
Makampani ambiri amadziwa bwino za zovuta zomwe amakumana nazo pa intaneti komanso pa intaneti. Munthu wachitatu wosazindikira sangakhale ndi kumvetsetsa komweku.
Dziwani zotchinga kutsogolo mu RFP yanu yapa media media kuti mutha kugwirira ntchito limodzi kuthetsa kapena kugwira ntchito mozungulira.
Zovuta zingaphatikizepo:
- Chidziwitso chamakasitomala (mwachitsanzo, chilichonse chomwe chingathandize wogulitsa kupeŵa kukanikiza zowawa zodziwika)
- Legalese (mwachitsanzo, zotsutsa zolemetsa ndi zowulula zomwe nthawi zambiri zimasokoneza malingaliro opanga)
- Kutsata malamulo (kodi pali zaka kapena zoletsa zina zokhudzana ndi kutsatsa malonda anu?)
- Kusiyanitsa (kodi ndizovuta kuti malonda kapena ntchito zanu ziwonekere kwa omwe akupikisana nawo?)
- Chitetezo pazachikhalidwe cha anthu (kodi mudakumana ndi zovuta ndi azazaza kapena obera m’mbuyomu?)
Mavuto azachuma ndi bajeti angakhalenso oyenera pano, nawonso. Kodi kampani yanu ili ndi antchito okwanira kuti athandizire makasitomala oyenera komanso kasamalidwe ka anthu? Khalani owona mtima. Malingaliro abwino kwambiri atha kupereka mayankho ofunikira.
6. Mafunso ofunika
Ndizovuta kuti wogulitsa apereke yankho lalikulu ngati sakudziwa zomwe mukupempha.
Ichi ndichifukwa chake ndizofala kwambiri kupeza mafunso m’ma RFP ochezera omwe amagwiritsidwa ntchito potsatsa. Nthawi zambiri amatsatira kapena amaphatikizidwa ngati gawo la Mavuto. Nthawi zina amangofunsa kuti: Kodi malingaliro anu athana bwanji ndi zovuta izi?
Kuphatikiza mafunso ndi njira yowonetsetsa kuti malingaliro akupereka mayankho kapena mayankho molunjika m’malo mozembera kapena siketi mowazungulira. Ngati kampani yanu ikukumana ndi zovuta zazikulu, mayankho awa adzakuthandizani kuwunika zomwe mumalandira.
7. Ziyeneretso za ofuna bidder
Zedi, pali mwayi wachinyamata yemwe ali ndi mtima wagolide angophwanya projekiti yanu. Koma mwayi ndiwe kuti mukuyang’ana munthu wodziwa zambiri. Gawo la ziyeneretso za otsatsa pa RFP media media limakupatsani mwayi wofunsa zomwe mukufuna.
Apa, mungathe funsani zambiri za chifukwa chake kampani ikhoza kukhala yoyenerera mwapadera kuti mupitilize projekiti yanu.
Zochitika, mapulojekiti am’mbuyomu, kukula kwa gulu, ndi zidziwitso zina ndizofunikira pakuwunika mavenda omwe amayankha RFP yanu pazotsatsa zapa media.
Phatikizani ziyeneretso zomwe zingakupangitseni pulojekiti yopambana, kukuthandizani kuwunika zomwe mukufuna pazama media, ndipo ndizofunikira pabizinesi yanu. Mwachitsanzo, ngakhale sizingakhale zogwirizana ndi RFP yochezera, kampani yanu ingakonde B Corps.
Zinthu zina zofunika kuzifunsa:
- Tsatanetsatane wa kukula kwa gulu la ogulitsa
- Umboni wa maphunziro a chikhalidwe cha anthu ndi certification (Moyens I/O’s social marketing education and certificate program, Mwachitsanzo)
- Zitsanzo za ntchito ndi makasitomala akale kapena omwe alipo
- Umboni wamakasitomala
- Zotsatira zamakampeni am’mbuyomu
- Mndandanda wa antchito-ndi maudindo awo-omwe adzagwire ntchitoyo
- Njira yoyendetsera polojekiti ndi njira
- Zida zomwe zidzaperekedwa ku polojekitiyi
- Chilichonse chokhudza wogulitsa ndi ntchito yawo chomwe chili chofunikira kwa inu ndi kukwaniritsidwa kwa polojekitiyi
Zedi, mutha kunyalanyaza gawo la ziyeneretso za otsatsa. Koma ngati mutero, mutha kukhala ndi gulu la mapulogalamu omwe alibe chidziwitso chofunikira kuti mupange chisankho. Chifukwa chake phatikizani chilichonse ndi chilichonse chomwe mukufuna kuwona kuchokera kwa omwe akuyembekezeka kukhala ogulitsa.
8. Malangizo amalingaliro
Apa ndipamene mumalowa mu nitty gritty: Kodi ndendende mukufuna kuti RFP iyi yapa TV ipangidwe ndikuperekedwa?
Gawo ili liyenera kufotokoza zofunikira zoperekedwa: liti, chiyani, kuti, ndi zingati. Sonyezani tsiku lomaliza loti mupereke, momwe malingaliro angasankhidwe, ndi mulingo watsatanetsatane womwe mungafune pakuwonongeka kwa bajeti.
Boma la Nova Scotia limapatsa ogulitsa ndondomeko yomveka bwino yamalingaliro awo.
SOURCE: Nova Scotia
Ngati kampani yanu ili ndi malangizo amtundu, malangizo ochezera a pawayilesi, kalozera wapa media media, kapena zinthu zina zilizonse zofunika, phatikizani maulalo kapena zambiri za komwe ogulitsa angazipeze.
Onetsetsani kuti mwawonjezeranso malo olumikizirana nawo. Template yathu yapa media media ya RFP imayika zidziwitso pamutu. Koma zilibe kanthu kaya mwayiyika poyamba kapena yotsiriza. Ingotsimikizirani kuti ilipo kuti mabungwe aziwongolera mafunso kapena kuwunikira.
9. Nthawi ya polojekiti
RFP iliyonse yapa media media iyenera kuwonetsa malingaliro ndi nthawi yomaliza ya polojekiti. Simupeza chitsanzo cha RFP chapa media popanda wina.
Mu gawo ili, perekani a ndandanda yamalingaliro okhazikika kuti ogulitsa angatsatire. Ngati polojekiti yanu ikugwirizana ndi tsiku linalake kapena chochitika, phatikizaninso masiku ofunikirawo, koma ngati muli ndi kusinthasintha, zili bwino kukhala otakataka pano.
Mndandanda wanthawi ya RFP wapa social media ungaphatikizepo:
- Tsiku lomaliza kutenga nawo gawo pa RSVP
- Nthawi yokumana ndi ogulitsa pazokambirana zoyambira
- Tsiku lomaliza loti mabungwe apereke mafunso
- Tsiku lomaliza lopereka malingaliro
- Kusankha komaliza
- Zowonetsera zomaliza
- Kusankhidwa kwa malingaliro opambana
- Nthawi yokambirana
- Pamene zidziwitso zidzatumizidwa kwa otsatsa omwe sanasankhidwe
- Phatikizani tsiku lomaliza kapena tsiku lomwe mukufunafuna polojekiti. Ngati nthawi yofunika kwambiri komanso masiku omaliza omwe atha kuperekedwa ali kale, izi ziyenera kuwonetsedwanso pano.
10. Kuwunika kwamalingaliro
Monga momwe aphunzitsi amaperekera ma rubriki kwa ophunzira, muyenera kupatsa ogulitsa malangizo omveka bwino oti akwaniritse. Kodi angakusekeni bwanji ngati sakudziwa zomwe zikukuvutitsani?
Nonse inu ndi omwe akuyembekezeka kukhala ogulitsa muyenera kudziwa pasadakhale momwe malingaliro awo adzawunikidwa. Lembani miyeso yomwe mudzayeze ndi momwe gulu lirilonse lidzayesedwera kapena kugoletsa.
National Institute of Urban Affairs imapereka tchati chatsatanetsatane chofotokoza momwe ntchito iliyonse idzaweruzidwe. Zowopseza? Inde. Chotsani? Komanso inde.
SOURCE: National Institute of Urban Affairs
Khalani omveka bwino momwe mungasankhire bungwe lanu. Ngati rubric template kapena scorecard ilipo, iwonetseni apa. Ngati owunika apereka ndemanga, dziwitsani otsatsa ngati akuyenera kapena sayenera kuyembekezera kuwalandira.
Pomaliza, onetsani ntchito ya bajeti yomwe yanenedwa popanga zisankho. Kodi zidzawululidwa kwa owunika pambuyo adagoletsa pempholo? Kodi mungadziwe bwanji mtengo ndi mtengo wake?
Template ya Social Media RFP
Ngati mwayang’ana zonse zomwe zili, sitikuimbani mlandu—ndizofunika kwambiri kuvomereza!
Ndicho chifukwa chake tinamanga izi free social media RFP chitsanzo: template kuti zinthu zikhale zosavuta kwa inu.
Gwiritsani ntchito template iyi ya RFP ngati poyambira, ndikuisintha mogwirizana ndi zosowa zanu. Mudzatha kugwiritsa ntchito izi kupanga zanu mumphindi ndikupeza wogulitsa woyenera kuti akuthandizeni kukwaniritsa zolinga zanu.
