Pomwe Xbox ikupitiliza kukulitsa mapulogalamu ake ndi bizinesi yokhutira chifukwa cha kupezeka kwa Activision Blizzard, mbali ya Hardware sikuyenda bwino. Ndizo molingana ndi Lipoti lazachuma la Microsoft kotala lachinayi idatulutsidwa Lachiwiri, yomwe idawulula kuti ndalama za Hardware za Xbox zidatsika ndi 42% poyerekeza ndi nthawi ino chaka chatha. Sizinaulule ziwerengero zenizeni, koma zida zidatsika ndi 13% muzachuma zake zachinayi cha 2023 poyerekeza ndi chaka chatha.
Kutsika kwa Hardware sikuli kokulirapo pomwe kampaniyo yakhala ikufuna kukulitsa ntchito zake zina, monga Xbox Game Pass ndi Cloud Gaming. Mkulu wa Microsoft Satya Nadella adawonetsa mu kuyitana kwa ndalama kuti kukula kwa Xbox kumapulatifomu ena monga Amazon TV ndi gawo la njira yoti “tikulitse kuchokera pamenepo kuti tikhale ndi zomwe anthu amasewera kulikonse, kuyambira pa PC.” Kawirikawiri, ndalama zochokera kuzinthu ndi ntchito zawonjezeka ndi 61%, zolimbikitsidwa ndi kupeza kwa Activision Blizzard.
Xbox idapindulanso kuchokera ku Dana onetsani pa Amazon Prime, yomwe idati inali “mutu wachiwiri wowonedwa kwambiri” pautumikiwu. Izi zidapangitsa kuti anthu azisewera Fallout franchise pa Game Pass. Nadella adati tsopano pali ogwiritsa ntchito 500 miliyoni pamwezi papulatifomu ndi ntchito zamakampani.
Nadella adawonjezeranso kuti kampaniyo ikuyembekeza kuti ndalama zonse za Xbox zipitilize kukwera chifukwa cha Activision Blizzard’s portfolio, yomwe ingathandize Xbox kukhala mafoni ndikupitiliza kukula pa PC. Komabe, hardware idzapitirirabe kugwa.
Malonda a Console nthawi zambiri amakhala pansi pa bolodi. Malinga ndi katswiri wa Circana Mat Piscaellakugwiritsa ntchito zida ndi zida zidatsika ndi 6% mu Meyi 2024 chaka chonse, ngakhale ndalama zonse mu 2024 zidakwera pang’ono. Ananenanso kuti Kusinthana kugulitsa mu Meyi 2023 kudalimbikitsidwa ndi Nthano ya Zelda: Misozi ya Ufumukotero kuti amapotoza manambala pang’ono.
Tilinso pakati pa moyo wa Xbox Series X ndi S. Zotonthoza zidatuluka kumapeto kwa 2020, ndipo m’mbuyomu, Xbox idatulutsa zotsitsimula zapakatikati. M’badwo wotsiriza, umenewo unali Xbox Mmodzi S ndi Xbox Mmodzi X; yoyamba inali yaing’ono ya Xbox One, pamene yomaliza inali yowonjezereka ponena za ntchito.
