Mtsogoleri wamkulu wa Amazon Andy Jassy adakwera pa siteji pamsonkhano wa kampaniyo re:Invent Lachiwiri kuti awonetse zolemba zatsopano zisanu ndi chimodzi, zithunzi, ndi makanema omwe amawatcha Amazon Nova.
Banja latsopanoli la ma AI opanga ma multimodal akuphatikizapo Nova Micro, chitsanzo cholemba malemba chokha chomwe chinapangidwira kuyankha zotsika mtengo, zotsika kwambiri; Nova Lite, njira yotsika mtengo yosinthira zithunzi, makanema, ndi zolemba; ndi Nova Pro, cholinga chake chonse cha multimodal model chomwe chimaphatikiza “kulondola, kuthamanga, ndi mtengo wantchito zosiyanasiyana,” malinga ndi chilengezo cha kampani. Nova Premier ndi Amazon “amatha kwambiri … amitundu yambiri pazantchito zovuta kulingalira,” pomwe Nova Canvas ndi injini yodzipatulira yojambula zithunzi ndipo Nova Reel idapangidwa kuti ipange makanema.
Analimbikitsa Makanema
Mitundu yotengera zolemba idakonzedwa bwino m’zilankhulo 15 zosiyanasiyana. Micro imapereka zenera lazithunzi za 128,000 pomwe Lite ndi Pro zimatha kugwira mpaka ma tokeni 300,000 (mozungulira mawu 225,000 kapena makanema 30). Kampaniyo ikukonzekera kukulitsa mazenera amtundu wamitundu yake yayikulu mpaka ma tokeni a 2 miliyoni pofika chaka chamawa.
Canvas imathandizira ogwiritsa ntchito kupanga ndikusintha zithunzi pogwiritsa ntchito chilankhulo chachilengedwe. Reels, yomwe idzapikisane ndi zokonda za Gen-3 Alpha, Kling, ndi Dall-E 3, imatha kupanga ma tapi mpaka masekondi asanu ndi limodzi m’litali kuchokera pazotsatira zonse ndi zithunzi. Jenereta ya kanema imaperekanso kuwongolera koyenda kwa kamera kuphatikiza mapoto ndi zoom.
Jassy anauza khamu la anthu amene anasonkhanawo kuti: “Tapitirizabe kugwiritsa ntchito zitsanzo zathu za m’malire, ndipo zitsanzo za m’malirezi zapita patsogolo kwambiri m’miyezi inayi kapena isanu yapitayi. Ndipo tidaganiza kuti, ngati tikupeza phindu mwa iwo, mwina mupeza phindu mwa iwo. ”
Jassy akunenanso kuti mitundu yonseyi ili m’gulu la zotsika mtengo komanso zothamanga kwambiri m’kalasi mwawo, ngakhale kampaniyo sinatumizebe zomwe zikugwirizana ndi zomwe akunenazo. “Takulitsa mitundu iyi kuti igwire ntchito ndi ma API ndi eni ake, kuti mutha kuchita masitepe angapo okhazikika – machitidwe a wothandizira – mosavuta ndi mitundu iyi,” adatero. “Ndiye ndikuganiza kuti izi ndizovuta kwambiri.”
Mitundu ya Micro, Lite, ndi Pro (komanso Canvas ndi Reels) zonse zilipo kwa makasitomala a AWS. Pulogalamu yoyamba ikuyembekezeka kufika mu Q1 2025.
